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transcosmos signs partnership agreement with Treasure Data

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Releases Ad Delivery Operation Optimization package, entry-level solution for optimizing ad delivery with the power of advanced data platform

TOKYO, Oct. 8, 2024 /PRNewswire-PRWeb/ — transcosmos is pleased to announce that the company has signed a partnership agreement with Treasure Data KK (Headquartered: Tokyo, Japan; CEO: Takashi Miura; Treasure Data). Under the agreement, transcosmos will begin offering the Ad Delivery Operation Optimization package, an entry-level Treasure Data CDP implementation package for optimizing ad delivery using the first-party data on October 3, 2024.

With a data-driven approach using Treasure Data CDP—a highly advanced customer data platform (CDP) by Treasure Data—the package enables clients to maximize the power of first-party data and significantly boost the accuracy of targeted ads.

transcosmos has been helping clients in executing successful digital marketing with a holistic approach, offering operations services for both owned and paid media. Today, client needs for the implementation of a highly-advanced data platform are on the rise as first-party data is essential for integrated marketing. Recognizing the need, transcosmos has decided to release the Ad Delivery Operation Optimization package. Setting the goal of data platform implementation and utilization using Treasure Data specifically on ad delivery optimization, the package reduces initial costs and implementation timeline.

With a data-driven approach using Treasure Data CDP—a highly advanced customer data platform (CDP) by Treasure Data—the package enables clients to maximize the power of first-party data and significantly boost the accuracy of targeted ads. More specifically, the solution takes segmentation to a granular level using user data including behavioral data and purchase history, enabling clients to bring personalized ad messages to each user at the right time. In addition, its real-time data analysis provides ad performance data immediately, allowing clients to optimize ads as necessary. All in all, the solution not only enhances clients’ advertising ROI, but also helps grow their business.

“We, Treasure Data, are delighted to bring this entry package solution to the market, which helps businesses take the first step towards achieving channel marketing automation, in partnership with transcosmos, a company that delivers holistic services to many businesses with its proven expertise and record in digital marketing,” Takashi Miura, CEO at Treasure Data KK said. “We have high hopes that the solution will help businesses turn their untapped data into value, thereby enabling us to contribute to their business even more.”

As a leading digital marketing partner in Japan, transcosmos will continue to help clients execute digital marketing strategies from every aspect and boost customer satisfaction with the power of the company’s abundant expertise and proven experience in offering and managing advanced marketing solutions and various types of data analysis.

transcosmos is a trademark or registered trademark of transcosmos inc. in Japan and other countries.Other company names and product or service names used here are trademarks or registered trademarks of respective companies.

(About Treasure Data)
Founded in the US in December 2011, Treasure Data formed a wholly owned Japanese subsidiary Treasure Data KK in Tokyo in November 2012 as our business and technology development center. Today, we have presence in Canada, South Korea, UK, and France in addition to the US and Japan. Treasure Data empowers the world’s largest and most innovative companies to drive connected customer experiences that increase revenue and reduce costs. Built on a big data foundation of trust and scale, Treasure Data is a customer data platform (CDP) pioneer and continues to reinvent the CDP by putting AI and real-time experiences at the center of the customer journey. Our CDP gives customer-centric teams across more than 400 companies in the world the power to turn customer data into their greatest treasure. Visit http://www.treasuredata.com to learn more.

(About transcosmos inc.)
transcosmos launched its operations in 1966. Since then, we have combined superior “people” with up-to-date “technology” to enhance the competitive strength of our clients by providing them with superior and valuable services. transcosmos currently offers services that support clients’ business processes focusing on both sales expansion and cost optimization through our 182 bases across 35 countries/regions with a focus on Asia, while continuously pursuing Operational Excellence. Furthermore, following the expansion of e-commerce market on the global scale, transcosmos provides a comprehensive One-Stop Global E-Commerce Services to deliver our clients’ excellent products and services to consumers in 46 countries/regions around the globe. transcosmos aims to be the “Global Digital Transformation Partner” of our clients, supporting the clients’ transformation by leveraging digital technology, responding to the ever-changing business environment. Visit us here https://www.trans-cosmos.co.jp/english/

Media Contact

transcosmos inc., transcosmos inc., +81-3-6709-2251, pressroom@trans-cosmos.co.jp, https://www.trans-cosmos.co.jp/english/

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SOURCE transcosmos inc.

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ColorCraft Welcomes Summer Qu as New Corporate Controller

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ColorCraft, an Orlando-based trade show exhibit design and fabrication company, is excited to welcome Summer Qu as Corporate Controller.

ORLANDO, Fla., Oct. 8, 2024 /PRNewswire-PRWeb/ — ColorCraft, an Orlando-based trade show exhibit design and fabrication company, is excited to welcome Summer Qu as Corporate Controller.

Summer Qu is an accomplished accounting professional with over 10 years of experience spanning the themed entertainment and product and services industries. In her new role, Summer will oversee ColorCraft’s corporate accounting functions, focusing on financial accuracy, compliance, and procedural improvements. She brings a wealth of expertise, with experience in project-based accounting, accounting process development, inter-company transactions, and auditing, and will drive efficiencies that support ColorCraft’s continued growth and operational excellence.

“I’m thrilled to join the ColorCraft team and bring my experience in corporate accounting to such a creative and dynamic industry. Having exhibited at trade shows myself, I’m excited to now contribute to the financial operations behind the design and fabrication process, supporting the team in delivering exceptional exhibits that bring brands to life on the show floor” commented Summer.

Summer Qu will work alongside ColorCraft’s production and fabrication staff at their Orlando headquarters.

About ColorCraft:

ColorCraft is a full-service exhibit agency, driven by over 30 years of experience in the trade show industry. ColorCraft maintains facilities in Orlando, Chicago, and Las Vegas, facilitating on-site support both nationally and internationally.

ColorCraft offers 3D Design & Custom Fabrication for Custom Trade Show Booths/Rentals, Corporate Interiors, Themed Environments, and Mobile Marketing Campaign services, with a portfolio including several Fortune 500 companies.

Media Contact

Joe Aquila, ColorCraft, (321) 300-2182, news@colorcraft3d.com, https://colorcraft3d.com/

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SOURCE ColorCraft

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Advanced AI and Ultra Wideband caregiving solution to predict falls from Clairvoyant Networks announced as finalist in $5.8m Longitude Prize on Dementia

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Austin, Texas-based Clairvoyant Networks, is using soccer Ultra Wideband sensor technology to predict and prevent falls for the dementia community.The Longitude Prize on Dementia is driving the creation of AI-based assistive technologies that can help people living with dementia maintain their independence longer. The finalists were selected by an international panel of judges, informed by people with lived experience of dementia including a North American representative from Voices of Alzheimer’s.

LONDON and AUSTIN, Texas, Oct. 8, 2024 /CNW/ — Adults with dementia and their caregivers are now able to detect and predict harmful falls using the same advanced Ultra Wideband technology that World Cup Soccer uses to map how a soccer ball moves around the field thanks to Austin-based Clairvoyant Networks, Inc., one of five groundbreaking technologies to be named a finalist and awarded £300,000 ($400,000) in the £4.4m ($5.8m) Longitude Prize on Dementia.

The Longitude Prize on Dementia is rewarding the creation of new assistive technologies that use AI to transform how people live with dementia after a diagnosis so that they can maintain their independence for as long as possible.

Theora® 360, uses advanced artificial intelligence (AI), neural networks and Ultra Wideband (UWB) technology – the same technology used to map how a soccer ball moves around the field – to establish when falls are likely to happen and ultimately prevent them. This situational awareness tech, in the form of a smartwatch system designed specifically for older people, could anticipate changes at certain points in a daily routine or anomalies in certain locations (for example, before bed or in the bathroom) to predict harmful falls that can lead to hospitalization, disability and even death. UWB provides pinpoint accuracy in fall detection and prediction in addition to also being secure and privacy respecting.

Nearly 7 million Americans are estimated to be living with Alzheimer’s. By 2050, this number is projected to rise to nearly 13 million.

The global challenge prize is funded by Britain’s Alzheimer’s Society and Innovate UK and is delivered by Challenge Works – a global expert in innovation challenge prizes. Clairvoyant Networks, makers of Theora® Care, is the only U.S. team to have progressed to the final in the international competition. All teams will now develop their solutions in pursuit of the £1m ($1.3m) first prize to be awarded in 2026.

“We know that people living with dementia are more likely to fall than their peers and so it made sense to focus on a solution that could help to accurately detect and also predict falls, which goes beyond other detection-only, post-fall awareness systems”, says Stephen Popovich, CEO of Clairvoyant Networks. “Not only will Theora®360 increase the independence of the person living with dementia to stay longer in their homes, but also important is the peace of mind that family members have knowing how their loved one is doing even when they cannot be there with them 24/7.”

Jay Reinstein, vice chair of the Longitude Prize on Dementia’s Lived Experience Advisory Panel and on the Board of Directors of Voices of Alzheimer’s said: “Purpose-built technology should be an essential part of the toolkit when it comes to dementia. Adaptive and accessible solutions that have been created alongside people with lived experience of the disease, such as these finalist innovations, will help to promote independence and create more vibrant, more fulfilled lives for people living with dementia. This announcement will undoubtedly ignite hope for millions across America.”

The five finalists announced today will each receive £300,000 ($400,000) to develop their technologies in the next 15 months. The other four finalists are:

High-tech glasses that help users recognize objects and people – the technology helps people living with dementia to recognize objects and people and remember what to say or do to improve memory recall (CrossSense, Animorph, UK).A smartwatch-based app to provide guidance on daily routines – this AI software processes data from a smartwatch and home sensors to learn about its users’ activities and gently guide them on their routines through personalized cues (AUTONOMOUS, Associação Fraunhofer Portugal Research, Portugal).At-home monitoring-box that protects privacy – this ‘sensor’ box and automated messaging system scans rooms to help remotely inform family members of the loved one’s wellbeing via Whatsapp or text (Supersense Technologies, UK).Home assistance device resembling a traditional telephone – this familiar-looking device offers a screen for video calls which can also display personalized reminders of daily activities. The phone connects users to a reassuring voice-recording that prompts on daily activities (MemoryAid, The MARCS Institute, Western Sydney University, Australia).

Kate Lee, CEO, Alzheimer’s Society in the UK said: “AI presents exciting opportunities to help those with dementia stay active and independent, enabling them to remain in their own homes for as long as possible. The five finalists of the Longitude Prize on Dementia are tackling these challenges in innovative and diverse ways. I look forward to seeing how their technologies evolve.”

Tris Dyson, Managing Director, Challenge Works said: “Challenge prizes are open innovation competitions to solve the biggest problems of our time. They attract diverse approaches from talented innovators around the world, creating a level playing field for bold ideas to thrive. From 175 entries from 28 countries, 24 semi-finalists developed multiple technologies in the last 12-months. Our five finalists are now on a path to developing solutions that I believe will have a positive and lasting impact for people living with dementia very soon.”

In addition to the financial reward, non-financial support has been funded to provide innovators with crucial insight and expertise until the end of 2025. The support includes access to potential product users, mentorship, and expert advice on technical and business aspects of the innovation to ensure products are scalable. It will also facilitate knowledge sharing between participants. All teams will be working with people with lived experience to ensure solutions are fully co-created. 

In early 2026, one winner will receive a prize of £1 million ($1.3 million), following a judging process with the international Judging Panel and Lived Experience Advisory Panel. For more information on the finalists and prize, please visit dementia.longitudeprize.org

 

Photo – https://mma.prnewswire.com/media/2524528/Longitude_Prize.jpg

 

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SOURCE Longitude Prize on Dementia

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High tech specs and adapted World Cup pitch sensors awarded share of £1.5m as finalists in Longitude Prize on Dementia

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AI glasses that help people living with dementia navigate their environment and a smartwatch that learns daily routines to assist in everyday tasks are among five groundbreaking technologies announced as finalists in The Longitude Prize on DementiaThe Longitude Prize on Dementia is a £4.4m prize funded by Alzheimer’s Society and Innovate UK and delivered by Challenge WorksThe prize is driving the creation of AI-based assistive technologies that can help people living with dementia maintain their independence for longerThe five finalists will share £1.5m to develop their solutions in pursuit of the £1m first prize to be awarded in 2026

LONDON, Oct. 8, 2024 /PRNewswire/ — State of the art AI glasses to help people with dementia navigate their environment and a smartwatch that learns daily routines are among five groundbreaking technologies awarded £300,000 as a finalist in the £4.4m Longitude Prize on Dementia.

It is rewarding the creation of new assistive technologies that use AI to transform how people live with dementia after a diagnosis so that they can maintain their independence for as long as possible.

The global challenge prize is funded by Alzheimer’s Society and Innovate UK and delivered by Challenge Works (part of Nesta).

One in three people born in the UK today will develop dementia in their lifetime, with around a million people in the UK living with a form of dementia now. This is projected to rise to 1.4 million people by 2040.

The five finalists, who were announced today in the UK on BBC One’s The One Show, will each receive £300,000 to develop their technologies in the next 15 months. The finalists are:

High-tech glasses that help users recognise objects and people – the technology helps people living with dementia to recognise objects and people and remember what to say or do to improve memory recall. This will help them to carry out daily activities independently, such as making a cup of tea or greeting a loved one. The glasses, which also work with existing prescriptions, aim to delay the progression of memory loss and use synaesthesia – associating senses such as sights and sounds (CrossSense, Animorph, UK).Football pitch sensor technology applied to predict and prevent falls – existing ‘fall’ technology can only inform caregivers once an accident has happened, this groundbreaking update will use the technology that maps how a football moves on a pitch (Ultra Wideband) to establish when falls are likely to happen and ultimately prevent them. This tech, worn in the form of a smartwatch designed for older people, could anticipate slips at certain points in a daily routine (e.g. before bed) or in certain locations (e.g. the bathroom). By detecting and calculating fall risk, the tech could limit risk of hospital admission which can speed dementia symptom progression (Theora 360, Clairvoyant Networks, Inc, USA).A smartwatch-based app to provide guidance on daily routines – this AI software processes data from a smartwatch and sensors around the home to learn about its users’ activities and gently guide them on their routines, reminding them of actions they may have forgotten through personalised cues such as illustrations (eg an open fridge or running tap), text, audio and vibrations. If they are not responsive, it will alert a carer. The software will become more intensive as a person’s dementia progresses, helping them to stay in their own home and community for longer (AUTONOMOUS, Associação Fraunhofer Portugal Research, Portugal).At-home monitoring-box that protects privacy – when a loved one is in the early stages of dementia and is still able to live independently, family members can sometimes worry about their wellbeing. This ‘sensor’ box and automated messaging system scans rooms to help remotely inform family members of the loved one’s wellbeing via WhatsApp or text message (e.g. your mum is up and about and the heating came on at the usual time this morning). This provides reassurance for both family member and user, but unlike existing monitoring technology, doesn’t use cameras or wearables, connecting caregivers without infringing on privacy (Supersense Technologies, UK).Home assistance device resembling a traditional telephone – this familiar-looking device offers a screen for video calls which can also display personalised reminders of daily activities. The phone connects users to a reassuring voice-recording of their choice that shares prompts on daily activities and displays images of items in that person’s house. It also makes video-calling loved ones as easy as picking up the phone, to empower people living with dementia to do things they love that bring meaning (MemoryAid, The MARCS Institute, Western Sydney University, Australia).

Dr James Brown, CEO of Supersense Technologies said: “A few years ago, I was volunteering with a charity supporting people who had just received a dementia diagnosis. At almost every house we visited there would be a drawer full of unused gadgets – fall-detection watches or pendants, AI speakers – great tech but clearly not being used by the people it was designed for.

“As an engineer and researcher with a decade of experience in developing sensor technology, I knew that there was far better, unintrusive technology that could help people with dementia or mild cognitive impairment to live safely in their own homes for longer, and to help families know that their loved one is safe and well. Our system is specifically designed to maintain a person’s privacy and autonomy, while identifying new behavioural patterns as soon as they develop, so that loved ones or carers can provide support at the right time, all with the aim of helping people to stay independent in their homes for longer.”

Kate Lee, CEO of Alzheimer’s Society said: “Currently, around one million people in the UK live with dementia, a figure projected to rise to 1.4 million by 2040. AI presents exciting opportunities to help those with dementia stay active and independent, enabling them to remain in their own homes for as long as possible. By harnessing the power of technology, we can support memory recall and assist individuals in maintaining their daily routines. The five finalists of the Longitude Prize on Dementia are tackling these challenges in innovative and diverse ways. I look forward to seeing how their technologies evolve over the next year.”

Dr Jennifer Bute was diagnosed with young-onset Alzheimer’s disease in 2009 at the age of 63, leading to her retiring early from her career as a GP. She adds: “Research suggests that remaining independent, whether in your own home or a place where extra help is available, is one of the best contributors to slowing the progression of Alzheimer’s disease. As a daily user of technology to help manage my finances, medications – even my home lighting – it’s really encouraging to see the breadth of new tools and services being developed to support independent living.”

Tris Dyson, Managing Director at Challenge Works said: “The Longitude Prize on Dementia was launched to help meet the urgent need for intuitive, AI technologies that could support independent living for people with dementia. Last year we saw some incredible ideas come through the 24 semi-finalist entries and it was a challenge for the judges to select the five finalists announced today. This announcement proves the critical role innovation, and challenge prizes, have to play in helping to solve some of the biggest challenges of our time.”

Stella Peace, interim Executive Chair, Innovate UK said: “Dementia’s impact is devastating for those who develop the condition and for their loved ones. There is much we can do to ensure that those with dementia continue to live fulfilling lives. Technology has a great role to play and the projects for which we have announced funding today have the potential to truly change lives for the better.”

In addition to the financial reward, non-financial support has been funded to provide innovators with crucial insight and expertise until the end of 2025. The support includes access to potential product users, mentorship, and expert advice on technical and business aspects of the innovation to ensure products are scalable. It will also facilitate knowledge sharing between participants. All teams will be working with people with lived experience to ensure solutions are fully co-created.

In early 2026, one winner will receive a prize pot of £1 million, following a judging process with the international Judging Panel and Lived Experience Advisory Panel. For more information on the finalists and prize, please visit dementia.longitudeprize.org.

 

Photo: https://mma.prnewswire.com/media/2524517/Longitude_Prize_on_Dementia.jpg

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