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The Augmented Reality and Virtual Reality Market is projected to grow by USD 442.99 Billion (2024-2028), driven by demand for AR and VR tech and AI-powered market evolution – Technavio

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NEW YORK, Oct. 8, 2024 /PRNewswire/ — Report on how AI is driving market transformation – The Global Augmented Reality and Virtual Reality Market  size is estimated to grow by USD 442.99 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  50.22%  during the forecast period. Growing demand for AR and VR technology is driving market growth, with a trend towards growing funding in startup AR and VR companies from investors. However, high development costs associated with AR and VR apps  poses a challenge – Key market players include Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2017 – 2021

Segment Covered

Technology (AR and VR), Application (Consumer and Enterprise), and Geography (North America, APAC, Europe, Middle East and Africa, and South America)

Region Covered

North America, APAC, Europe, Middle East and Africa, and South America

Key companies profiled

Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., CyberGlove Systems Inc., Eon Reality Inc., HP Inc., HTC Corp., Innovega Inc., Lenovo Group Ltd., Magic Leap Inc., Maxst Co. Ltd., Microsoft Corp., PTC Inc., Samsung Electronics Co. Ltd., Seiko Epson Corp., Toshiba Corp., Vuzix Corp., Wikitude GmbH, and Zugara Inc.

Key Market Trends Fueling Growth

The global Augmented Reality (AR) and Virtual Reality (VR) market is witnessing significant growth due to increasing collaborations and partnerships among vendors. These strategic alliances enable companies to enhance their product offerings and explore new application areas. In March 2020, Valve, Microsoft Corp., and HP Inc. Collaborated to build a next-generation SteamVR headset, HP Reverb G2, focusing on innovative product development. Similarly, in February 2020, NexTech AR Solutions partnered with Poplar, a UK-based AR collaborative platform provider, to utilize each other’s advanced technologies for AR campaign creation and product integration. I2 Industrial Innovation Srl, an industrial AR technology pioneer in Europe, partnered with Upskill in July 2018, delivering its suite of AR products on Upskill’s Skylight AR software platform to support European enterprises’ Industry 4.0 initiatives. These collaborations and partnerships are expected to drive the growth of the global AR and VR market by enabling companies to stay competitive with innovative products and applications. 

The Augmented Reality (AR) and Virtual Reality (VR) market is experiencing rapid growth, with trends such as security compliance and self-monitoring devices driving innovation. Semiconductor components and SoC integration are crucial for delivering high-quality AR and VR experiences. In the consumer space, shopping, simulations, and smartphones are key areas of focus. Technical expertise in AR and VR technology, including 3D environments and models, is in high demand. Virtual Reality is revolutionizing industries like tourism and travel & tourism, offering experiences. VR technology is also making strides in aerospace & defense, architecture, and virtual reality gaming. AR applications are gaining traction in commercial industries, particularly in consumer electronics and AI. 5G networks are set to revolutionize AR and VR experiences, enabling real-time data transfer and low latency. Smart glasses are becoming increasingly popular for AR applications, while cloud-based AR applications offer greater accessibility. Virtual Reality exposure therapy is a promising area for mental health applications. In conclusion, the AR and VR market is buzzing with innovation, driven by trends in security, self-monitoring, semiconductors, consumer engagement, and more. Technical expertise and advanced components are essential for delivering high-quality experiences. The future looks bright for AR and VR, with applications in various industries and use cases. 

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Market Challenges

•         The development of Augmented Reality (AR) and Virtual Reality (VR) projects involves various components, each with its associated costs. VR content creation entails expenses for 360-degree cameras, computer graphics, and high-end photorealistic cameras. The cost of creating panoramic videos is generally lower than computer-generated graphics. The value of VR games relies on interactive content. Developing VR software for various platforms, including web, mobile, and individual systems, also adds to the project cost. The development cost of VR applications varies based on the type of app and the company size. For instance, a non-gaming mobile VR application may cost between USD35,000 and USD75,000, while a mobile VR game may range between USD45,000 and USD100,000. Software development costs also impact the overall project cost. Moreover, the high cost of AR and VR gadgets, such as smart glasses and headsets, acts as a significant barrier to market growth. For instance, the cost of an AR headset ranges from USD500 to USD4,000, while an AR smart glass costs between USD500 and USD1,000. Microsoft Corp.’s HoloLens 2, launched in November 2019, costs around USD3,500. These high development and hardware costs challenge the growth of the global AR and VR market.

•         Augmented Reality (AR) and Virtual Reality (VR) markets are experiencing significant growth due to increasing demand from commercial industries. AR technology enables 3D models to overlay real-world environments, revolutionizing industries like architecture, engineering, and manufacturing. Challenges include developing 3D environments for AR applications, integrating AI for enhanced user experience, and the need for 5G networks for seamless connectivity. HMDs (Head-mounted displays) and gesture-tracking devices are key hardware components. AR has applications in consumer electronics, e-commerce, entertainment, and healthcare. Investment activity is high in IT & telecommunication, media & entertainment, and aerospace & defense sectors. AR technology is transforming industrial automation, consumer goods, and real-estate firms through cloud-based applications, heads-up displays, and infotainment industry integration. Network infrastructure and position trackers are crucial for AR’s success.

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Segment Overview 

This augmented reality and virtual reality market report extensively covers market segmentation by

Technology 1.1 AR1.2 VRApplication 2.1 Consumer2.2 EnterpriseGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 AR-  The Augmented Reality (AR) and Virtual Reality (VR) market is experiencing significant growth. Companies are integrating AR and VR technologies into their business strategies to enhance customer experiences and streamline operations. AR allows digital information to be overlaid onto the real world, while VR creates entirely new environments. These technologies are being used in industries such as retail, healthcare, and manufacturing to improve training, product visualization, and remote collaboration. The market is expected to continue growing as more businesses recognize the benefits of these innovative technologies.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2017 – 2021) 

Research Analysis

Augmented Reality (AR) and Virtual Reality (VR) are revolutionary technologies that have been gaining significant traction in various industries. AR overlays digital 3D models onto the real world, enhancing user experience in areas like gaming, simulations, infotainment, shopping, and self-monitoring devices. AR can be accessed through smartphones, smart glasses, and heads-up displays. Virtual Reality, on the other hand, immerses users in a completely digital 3D environment. Head-mounted displays (HMDs) are the most common device for accessing VR. The technology is popular in gaming, simulations, VR exposure therapy, and industrial automation industries. VR technology and AR technology have been seeing increased investment activity due to their potential to transform industries and provide new experiences. Engineers and professionals in manufacturing industries are using these technologies for SoC integration and information search. VR technology is also being used for training and education purposes. The infotainment industry is leveraging AR and VR for creating experiences for consumers. VR gaming and AR gaming are becoming increasingly popular, offering unique experiences that cannot be replicated in the real world.

Market Research Overview

Augmented Reality (AR) and Virtual Reality (VR) are revolutionary technologies that transform the way we interact with our environment. AR overlays digital 3D models onto the real world, enhancing consumer engagement in various industries. 5G networks enable seamless AR experiences, from consumer electronics to commercial industries like aerospace & defense, architecture, and engineering. AR applications extend to e-commerce, gaming, and education, while VR offers experiences in entertainment, healthcare, and training simulations. HMDs (Head-mounted displays) and gesture-tracking devices bring AR and VR to life, with hardware advancements including SoC integration and semiconductor components. The IT & telecommunication sector invests heavily in AR/VR technology, while the manufacturing industries leverage AR for industrial automation and self-monitoring devices. Network infrastructure, position trackers, and cloud-based AR applications further expand the possibilities, with real-estate firms and tourism businesses exploring new opportunities. AR and VR technology also address specific needs, such as mental illnesses, security compliance, and technical expertise. Overall, AR and VR are transforming industries and offering innovative solutions for consumer goods, infotainment, and more.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyARVRApplicationConsumerEnterpriseGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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GCash marks 20 years of pioneering digital financial inclusion in the Philippines and beyond

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The Philippines’ top finance super app makes history as country’s only $5 billion unicorn

MANILA, Philippines, Oct. 8, 2024 /PRNewswire/ — Rooted in its mission to democratize financial services, GCash, the leading finance app in the Philippines, celebrates 20 years of commitment to digital financial inclusion as the nation’s first unicorn with a valuation exceeding $5 billion. This milestone highlights GCash’s global influence and its role in empowering users in the Philippines and across the world.

By consistently delivering innovative and accessible financial solutions, GCash stands out as one of the few financially sustainable fintech companies worldwide, dedicated to bridging the financial divide for underserved communities.

Key investments from Ayala Corporation, one of the Philippines’ largest and most diversified conglomerates, and Mitsubishi UFJ Financial Group (MUFG), Japan’s leading financial institution, have more than doubled GCash’s valuation from $2 billion in 2021. This recent funding round, which saw Ayala and MUFG each acquire an additional 8% stake in Mynt, the parent company of GCash, further solidifies GCash’s position as a trailblazer in financial inclusion across Southeast Asia.

“These past 20 years, we have made strides to provide more Filipinos with access to financial services. Now, we want to take it a step further and be their partner towards financial health and wellness,” GCash President and CEO Martha Sazon said. “Encouraged by the vision set by the Bangko Sentral ng Pilipinas and the United Nations towards digital financial inclusion, we will keep innovating to help Filipinos thrive everyday, be ready for a rainy day, and prepare for one day.”

Redefining financial access

Since its inception, GCash has prioritized how technological innovations can help promote financial inclusion. Before the pandemic, only 29% had bank accounts, less than 1% had access to investments, and 2% held credit cards. With 47% of the population still unbanked, GCash leveraged digital tools to significantly broaden access to digital financial services. Beyond basic transactions, the finance super app offers innovative in-app credit services and affordable lending products like GCredit, GLoan, and GGives and has disbursed PHP 155 billion to 5.4 million unique borrowers, including underserved segments.

In wealth management and insurance, GFunds has on boarded 6.6 million users and handles 3 in 4 UITF transactions. Meanwhile, GStocks represents 1 in 5 PSE accounts with 682,000 users and GInsure protects 7.8 million Filipinos with 28 million policies sold, making investment products and financial protection more inclusive and responsive to the needs of Filipinos.

Financial empowerment across the Philippines and beyond

GCash’s influence extends far beyond the country, solidifying its position as a global player in fintech. Through international remittance services, GCash Overseas, and Global Pay, GCash caters to the needs of millions of Overseas Filipino Workers (OFWs) and provides seamless financial services across borders. GCash Overseas allows Filipinos abroad to create GCash accounts using their international mobile numbers and send money back home, pay bills, and more from 16 countries and territories. Meanwhile, Global Pay enables Filipinos to use their GCash app in 47 countries at over 3 million merchants worldwide. This global expansion has also allowed GCash to become the second most-used finance app in the UAE, underscoring its global relevance.

GCash’s services have not only increased the number of accounts but also redefined the demographics of financial inclusion. In fact, 90% of GCash users come from lower-income classes, 57% are women, and 74% reside outside Metro Manila. This inclusivity is a testament to GCash’s commitment to being a “champion of digital financial inclusion,” helping Filipinos thrive in their everyday lives, wherever they are.

A sustainable and inclusive future for all

Beyond financial inclusion, GCash is also committed to environmental and social sustainability, making it one of the few financially sustainable fintech companies globally. Through its GForest initiative, GCash has mobilized 17 million users to plant over 2.8 million trees, reducing carbon emissions by 138,000 metric tons. This reforestation effort not only contributes to environmental conservation but also provides livelihoods for over 8,600 farmers.

By continually evolving and expanding its offerings, GCash is poised to solidify its status as a leader in the global fintech arena, driving transformative change that not only helps Filipinos thrive every day but also enhances the broader financial ecosystem beyond the Philippine borders.

About GCash

GCash is the Philippines’ #1 Finance Super App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. Its mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only $5 billion unicorn in the Philippines.

GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively. 

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Inside the Wealthy’s Playbook: How the Affluent are Mastering Their Money with Financial Gymnastics

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Mastercard study reveals the affluent are optimizing their wallets to live well and leave a legacy

SINGAPORE, Oct. 9, 2024 /PRNewswire/ — Mastercard today revealed that 73% of affluent consumers like to closely manage their money, with 48% even using “financial gymnastics” to maximize rewards. These consumers, who are in the top 10% of household incomes domestically, juggle various payment methods, plan their spending carefully, and rely on diverse information sources like word of mouth and proactive research. At the same time, they deftly manage multiple payment options, such as credit, debit, and prepaid cards, or alternative payment methods, strategizing their use for different transactions, like credit for travel or debit for daily necessities. By optimizing their wallets, they aim to capitalize on incentives, live comfortably, and save to leave a legacy.

Bending over backwards to maximize returns

Mastercard’s study, which surveyed 29,536 consumers in 23 markets globally[1] (including the affluent in Australia, Hong Kong SAR and India), found that affluent consumers look for many ways to achieve the perfect wallet. Carefully considered payment decisions help them to make the smartest choice for every transaction, earning them points, rewards, and discounts. Their high level of engagement with payment choices extends to how the affluent seek to benefit from their financial institutions, with 69% worldwide trusting that they can take advantage of opportunities offered by their financial services providers. Such perks include rebates on purchases or discounted rates on dining and entertainment.

The study also found that affluent consumers take a more intentional approach to their finances to maintain their comfort level. Their payment choices are led by convenience, but not at the expense of safety. Payment methods that are widely accepted, dependable, portable, and quick, with the assurance of security, become top choices. Notably, they also want to feel respected as they seek an emotional connection with the varied payment options in their bespoke wallets, among which credit cards tend to be the favorite.

Credit cards remain top of affluent consumers’ wallets for a few key reasons: 47% say perks (like cashback, air miles, shopping points, etc.) drive usage decisions, while 31% prefer credit for making them feel valued, and 27% favor credit because of the purchase protection it offers. Peeking inside their wallets, those of affluent consumers contain more credit cards (2.1 vs 1.7) and more payment methods overall (average of 6 vs 5) than that of mass consumers’, demonstrating their willingness to do more to maximize the incentives from each transaction. Here in APAC, affluent consumers use even more payment methods, with an average of 7.5 per person.

In comparison, debit cards are the preferred payment method for mass consumers, especially when buying daily necessities. Interestingly, the preference for debit is particularly strong in Australia (83% using debit vs 58% using credit) and India (85% using debit vs 64% using credit), while Hong Kong leans more heavily on credit (79% vs 42% using debit).  

“Affluent consumers tend to be very astute in how they select and utilize the payment tools in their wallets, strategizing how and when to use each payment method to capture the greatest returns. This hands-on, intentional approach reflects the growth mindset and commitment to self-improvement that affluent consumers exhibit in all aspects of their lives, including career, health and wellness, hobbies and learning,” said Sandeep Malhotra, executive vice president, Products & Innovation, Asia Pacific, Mastercard. “And while ambition has always been a core trait of the affluent audience, the difference is that nowadays they work to live, not just live to work, reflecting a departure from previous norms. The financial institutions that best serve this demographic recognize these characteristics and find valuable ways to support their customers’ financial, professional and personal progression.”

Illustrating this point, the study identified that while career advancement is key to 30% of the affluent demographic globally, it is not the most important pursuit overall, as 52% said their top personal goal for the next five years is to travel abroad more. Here in the Asia Pacific region, some geographic differences stood out. Australia’s affluent are prioritizing travel (58%) over career (19%) while India’s affluent are focusing on both pursuits (48% career, 56% travel). Hong Kong’s come in at the middle at 30% concentrating on career and 40% prioritizing travel.

Willing to take risks for outsized returns

To improve their financial situation, affluent individuals globally are quick to adopt new payment methods as they discover innovative ways to build wealth. Reflecting their higher risk tolerance (with 45% willing to take risks) vis-à-vis mass consumers (65% of whom prefer to avoid risks), the study found that 38% of affluent consumers are early adopters of new financial technology (fintech) while only 25% of mass consumers are. The affluent embrace and use fintech innovations before they become mainstream, and enthusiastically explore new solutions that fintechs offer, including alternative payment methods like mobile payments and digital wallets.

While the affluent segment is more open to experimentation with fintech, once a new payment method is added to their wallet, time is money. This means affluent consumers expect the onboarding process to be simple and seamless. New cards need to be set up quickly, digitally, in only a few steps, and should link easily to their other accounts. To get this done fast, 45% of affluent consumers globally would rather pay a little more to save time, whereas only 37% of mass consumers would be willing to do so.

Planning ahead to leave a legacy

Finally, Mastercard’s study found that 59% of the affluent value experiences over possessions. Having built a solid financial foundation that covers their daily expenses, they want to dine out, be entertained, and travel. With comfort and security assured, the important pillars of family, life fulfilment and intentionality with finances come together with their longer-term view and desire to live a life with meaning and purpose.

This manifests in the affluent’s ultimate long-term objective to leave behind a legacy (i.e. resources) for their loved ones. Affluent consumers worldwide are 1.3 times more likely than the global population to prioritize saving for legacy and are 1.4 times more likely to have a financial goal of building an inheritance. Beyond their immediate circle, the affluent also aim to leave the world, or their community, a better place.  

[1] The APAC study surveyed Mass consumers in 5 markets: Australia, India, Indonesia, Malaysia, and the Philippines. In APAC, affluent consumers were surveyed in 3 markets: Australia, Hong Kong SAR, and India.

– The End –

About Mastercard (NYSE: MA), www.mastercard.com

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

 

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Armentum Partners Makes Key Senior Hire in Andrew Fineberg to Expand Royalty Capabilities

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MENLO PARK, Calif., Oct. 8, 2024 /PRNewswire/ — Armentum Partners, the leading investment bank focused exclusively on raising non-dilutive and structured financings for growth stage healthcare and technology companies, is delighted to announce the addition of senior banker, Andrew Fineberg, as a Managing Director. Andrew joins with a long history of successfully advising academic and not-for-profit institutions around the world on pharmaceutical royalty monetization and corporate clients on the full spectrum of non-dilutive and structured financing options. Andrew, who will be based in New York City, joins Armentum Partners from OrbiMed Advisors, LLC, where he was a Managing Director in the Royalty and Credit Opportunities Fund. 

“We are excited to have Andrew join our team. Andrew has a unique and dominant position in the royalty space as one of the most active and well-respected advisors. We believe his experience will allow us to help our academic and corporate clients explore a wider range of non-dilutive and structured financing alternatives,” commented Chris Carthy, Ph.D., Founder and Managing Partner of Armentum Partners. The investment bank now covers all aspects of non-equity financings with a presence in Silicon Valley, New York, Boston, Philadelphia, and Chicago.

On joining, Andrew said “I am thrilled to join Armentum and get back to doing what I enjoy most, delivering royalty solutions to academic institutions and structured financings to companies. I was attracted to Armentum’s market leading position, stellar reputation with investors and clients, and their very experienced senior bankers.” 

Andrew has previously held senior roles at SVB Leerink, MTS Health Partners, Torreya Partners, and Cowen & Company. Andrew is a graduate of the Wharton School at the University of Pennsylvania.

About Armentum Partners

Armentum is a full-service, independent financial advisory firm with over 150 years of combined experience in investment banking, commercial banking and lending, venture financing, private and public equity investing, and business development. While Armentum is full-service, its main focus is raising debt and non-dilutive capital raising solutions primarily for technology and healthcare companies. Armentum’s clients benefit from its sector focus and unique backgrounds in the healthcare and scientific fields, including team members with previous careers in engineering and research. Armentum’s managing partners have been working together over the last decade, bringing consistency to each process, and driving its goal of securing the best structure and cost of non-dilutive capital for clients to best meet their strategic growth needs. The firm has remained incredibly active, having raised $16 billion since inception across 350+ transaction, including $2 billion thus far in 2024. Armentum Partners’ employees are fully Registered Representatives of a FINRA member firm.

Media Contact: Kristina Mourlot, kristina@armentumpartners.com, 312-502-0793

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