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New report: Undisciplined MarTech impedes customer trust

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Harvard Business Review Analytic Services report sponsored by SAS explores MarTech challenges and growing interest in GenAI

CARY, N.C., Oct. 8, 2024 /PRNewswire/ — Marketing technology (MarTech) can help companies create personalized experiences, deliver clear and consistent messages, and tailor content to relevant customer needs. Yet barriers prevent these technologies from fostering customer trust, per a new report from Harvard Business Review Analytic Services, sponsored by data and AI leader SAS.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands.”

Download the report: Optimizing the Use of Marketing Technology to Build Customer Trust.

Harvard Business Review Analytic Services surveyed members of the Harvard Business Review audience who are involved in marketing decisions at their organization and familiar with their marketing department’s use of MarTech.

MarTech challenges
The survey found that 91% of respondents consider customer trust to be very important to their organization’s success. And 81% say MarTech has a significant or moderate impact on nurturing and fostering this trust.

Yet, per the report, most MarTech stacks are comprised of dozens of disparate solutions often deployed within siloed systems. And 38% of respondents cite difficulty integrating new technologies into their existing stack as a barrier preventing MarTech from having a positive impact on customer trust for their organization.

Respondents also cited data-related barriers preventing MarTech from having a positive impact on customer trust for their organization, including poor data quality (37%), silos of customer data (36%) and lack of real-time data access (29%).

Other factors that can pose a threat to customer trust, per the report, included inconsistent messaging across channels (31%), inadequate customer service (30%), and marketing messaging and content not aligned with customer needs (30%).

Growing interest in GenAI
Despite the challenges, MarTech offers powerful capabilities that can help nurture customer trust and loyalty. Per the report, marketers are particularly interested in generative AI (GenAI) and its potential to help identify relevant audience segments, create marketing plans and generate personalized content.

In fact, 74% of survey respondents agree that integrating GenAI can enhance their organization’s MarTech stack. And in the next year, 37% of respondents said that their organization intends to increase their expenditure on GenAI – more than any other MarTech solution.

Yet for all its hype, adoption of GenAI in marketing has been gradual. Only 13% of respondents have fully implemented GenAI for marketing purposes at their organization, while 45% are currently piloting or exploring GenAI for marketing purposes.

Among those organizations currently using GenAI for marketing purposes, 36% are using it for customer support needs via chatbots and virtual assistants; 30% are creating more user-friendly and intuitive online experiences; and 29% are incorporating advanced security measures to protect and secure customer data.

“Responsible marketing driven by the careful application of MarTech like GenAI delivers real benefits to brands. Through a more targeted, personalized approach, marketing campaigns can be more easily managed and produce better results. And by automating simple, repetitive tasks, GenAI frees marketers to focus on more complex and mission-critical tasks where they can apply their creativity, experience and skill,” said Lisa Loftis, Global Principal for Customer Intelligence at SAS.

GenAI and MarTech solutions, despite challenges, are helping more and more organizations act responsibly with customer data, while providing relevant information, timely offers and agile support. When customers trust a brand and see value in their interactions with it, they will more readily share personal data that powers a hyper-personalized – and hyper-effective – marketing approach.

Learn more about how organizations are using SAS MarTech solutions.

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.

Editorial Contact:
Mike Nemecek
SAS
mike.nemecek@sas.com 
919-531-5140
sas.com/news

 

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SOURCE SAS

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EPAM Announces Date for Third Quarter 2024 Earnings Release and Conference Call

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NEWTOWN, Pa., Oct. 8, 2024 /PRNewswire/ — EPAM Systems, Inc. (NYSE: EPAM), a leading digital transformation services and product engineering company, will host a conference call at 8:00 a.m. ET, on Thursday, November 7, 2024, to discuss its third quarter 2024 financial results. A news release containing these results will be issued before the call. 

The conference call will be live on the EPAM website at https://investors.epam.com

Please visit the website at least 15 minutes before the call to register for the event. For those who cannot attend the live webcast, a replay will be available in the Investor Relations section of the website.

ABOUT EPAM SYSTEMS
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by fusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.

We make GenAI real with our AI LLM orchestration, testing and engineering solutions, EPAM DIAL, EPAM EliteA™ and EPAM AI/RUN™, respectively.

We deliver globally, but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners and our people around the world.

We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.

Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as a Top 100 Best Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services as well as a leader in the 2023 Gartner® Magic Quadrant™ for Custom Software Development Services, Worldwide.*

Learn more at www.epam.com and follow us on LinkedIn.

*Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Forward-Looking Statement 
This press release includes certain statements which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events that may not prove to be accurate. Such forward-looking statements are mainly based on our current expectations and estimates of future events and trends, which affect or may affect our business and operations. These statements may include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. Those future events and trends may relate to, among other things, the closing of the Acquisition, which may not close on the terms or timing anticipated, or at all, the satisfaction or waiver of any conditions to the closing of the Acquisition, the anticipated impacts or benefits of the Acquisition, developments relating to the war in Ukraine and escalation of the war in the surrounding region, political and civil unrest or military action in the geographies where we conduct business and operate, difficult conditions in global capital markets, foreign exchange markets and the broader economy, and the effect that these events may have on client demand and our revenues, operations, access to capital, and profitability. Other factors that could cause actual results to differ materially from those expressed or implied include general economic conditions, the risk factors discussed in our most recent Annual Report on Form 10-K and the factors discussed in our Quarterly Reports on Form 10-Q, particularly under the headings “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” and other filings with the Securities and Exchange Commission. Although we believe that these forward-looking statements are based upon reasonable assumptions, they are subject to several risks and uncertainties and are made based on information currently available to us. EPAM undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

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SOURCE EPAM Systems, Inc.

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CarParts.com Sets Third Quarter 2024 Conference Call for Tuesday, October 29, 2024

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TORRANCE, Calif., Oct. 8, 2024 /PRNewswire/ — CarParts.com, Inc. (NASDAQ: PRTS) will hold a conference call on Tuesday, October 29, 2024 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its financial results for the third quarter ended September 28, 2024. The results will be reported in a press release prior to the call.

CarParts.com, Inc. CEO David Meniane, CFO Ryan Lockwood, and COO Michael Huffaker will host the conference call live via an audio webcast, followed by a question and answer period. To access the conference call as a participant, please pre-register using this link. Registrants will receive a confirmation email with dial-in details.

The live webcast of the event can be accessed at www.carparts.com/investor/news-events.
A replay of the webcast will be archived on the company’s website at www.carparts.com/investor.

About CarParts.com, Inc.
CarParts.com, Inc. is a technology-driven eCommerce company offering over 1 million high-quality automotive parts and accessories. Operating for over 25 years, CarParts.com has established itself as a premier destination for drivers seeking repair and maintenance solutions. Our commitment lies in placing the customer at the forefront of our operations, evident in our easy-to-use, mobile-friendly website and app. With a commitment to affordability and customer satisfaction, CarParts.com simplifies the automotive repair process, aiming to eliminate the uncertainty and stress often associated with vehicle maintenance. Backed by a robust company-operated fulfillment network, we ensure swift delivery of top-quality parts from leading brands to customers across the nation.

At CarParts.com, our global team is united by a shared vision: Empowering Drivers Along Their Journey.

CarParts.com is headquartered in Torrance, California.

Investor Relations:
Ryan Lockwood
IR@carparts.com

Media Relations:
Tina Mirfarsi
tina@carparts.com

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SOURCE CarParts.com, Inc.

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Gen to Announce Fiscal 2025 Second Quarter Results on October 30, 2024

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TEMPE, Ariz. and PRAGUE, Oct. 8, 2024 /PRNewswire/ — Gen Digital Inc. (NASDAQ: GEN) today announced that its fiscal 2025 second quarter financial results will be released Wednesday, October 30, 2024, after market close. Following the press release, Gen management will host a conference call and webcast at 2 p.m. PT / 5 p.m. ET.

Fiscal 2025 Q2 Earnings Call
October 30, 2024
2 p.m. PT / 5 p.m. ET
Conference call dial-in and live webcast link available on Investor.GenDigital.com 

About Gen
Gen™ (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries. Learn more at www.GenDigital.com

Investor Contact

Media Contact 

Jason Starr

Audra Proctor

Gen 

Gen

IR@GenDigital.com

Press@GenDigital.com

 

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SOURCE Gen Digital Inc.

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