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Wavytalk Launches First Co-Created Styling Tool with Influencer Ambassador, Danielle Athena

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The Brand Teamed Up with The TikToker to Launch a Revolutionary Steam-Powered Straightener Brush

NEW YORK, Oct. 7, 2024 /PRNewswire/ — Wavytalk, a leader in innovative haircare tools, is thrilled to announce the launch of its newest product, the Pro Steam Hair Straightener Brush, co-created in partnership with TikTok creator and Wavytalk influencer ambassador, Danielle Athena. Known for her viral hair transformations and styling expertise, Danielle worked closely with Wavytalk to perfect this groundbreaking tool, blending her hands-on experience with Wavytalk’s cutting-edge technology.

“As part of Wavytalk’s strategy to stay at the forefront of innovation, venturing into co-creation partnerships with like-minded creators is the ideal way to bridge the gap between professional expertise and real consumer needs,” said Marina Fernandez, Senior Brand Marketing Director at Wavytalk. “Collaborating with a creator like Danielle, who has been a loyal brand fan since our U.S. debut, makes this the perfect partnership. Her passion for hair health ensures that Wavytalk products are not only effective but also aligned with what consumers truly want.”

As the latest addition to Wavytalk’s groundbreaking Pro Collection, the Pro Steam Hair Straightener Brush offers a versatile styling solution that combines straightening, hydration, and smoothing into one easy-to-use device. Key features include:

Advanced Hydro-Infusion Technology: Uses ultrasound and circular heating to transform water into vapor for deep moisture.3-in-1 Functionality: Straightens, smooths, and hydrates hair in one step, allowing you to achieve straight, glossy, frizz-free hair in 10 minutes or less.Anti-Scald Protection: Safe to touch from any angle, no need to worry about burns!Customizable Heat: 4 heat settings for different hair types and textures.Complete Styling Kit: Includes a water refill bottle, cleaning brush, 2 styling clips, anti-scald glove, and scrunchie.Travel-Ready: Features universal voltage and a 360° swivel cord for easy use anywhere.

Athena played an integral role in co-creating the new product, ensuring it meets the needs of her audience. As the first to test the initial prototypes, Athena provided valuable feedback to refine the final product. She personally selected the launch colors, pink and white, as well as the accompanying accessories, adding her signature touch to the design. To further personalize the experience, each box includes a note from Athena herself, highlighting the authentic connection behind this collaboration.

“Getting to co-create this straightener brush with Wavytalk has been an amazing journey,” said Danielle Athena. “I love how it combines steam technology with hair straightening—it’s such a game-changer for achieving smooth, hydrated hair while cutting my styling time. I wanted this tool to not only be effective but also fun and easy to use, and I’m so proud of what we’ve accomplished.” 

The Pro Steam Hair Straightener Brush is now available on both Amazon and Wavytalk.com for $99. To celebrate its launch, a limited-time discount of $59.99 is being offered exclusively on Amazon. For more information about Wavytalk and its range of hair styling tools, visit Wavytalk.com and follow the brand on TikTok and Instagram.

About Wavytalk:
Wavytalk is more than just a hair tools brand—it’s a community of individuals who love styling their hair and sharing that experience. As one of the leading names in the haircare industry, Wavytalk is dedicated to providing professional-quality hair styling tools for all hair types. With a strong focus on innovation, its products—from hair dryers to curling wands—are designed to meet the diverse needs of modern individuals, offering salon-like results in the comfort of home.

Wavytalk believes everyone deserves to feel confident in their hair, with a mission to empower people to express their unique style and creativity through effortless, cutting-edge hair styling solutions. For Wavytalk, product innovation is a conversation, and the brand is committed to making sure customers are a part of it.

MEDIA CONTACT
5WPR
Wavytalk@5wpr.com
212-999-5585

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Galloway Company Expansion Nearly Doubles United States Industrial Sweetened Condensed Milk Capacity

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NEENAH, Wis., Jan. 9, 2025 /PRNewswire/ — Galloway Company, a leader in premium dairy ingredients, announces the completion of a major expansion to its production capabilities. The addition of a custom-built evaporator will nearly double the United States’ total capacity for industrial sweetened condensed milk. The expansion comes at a critical time, relieving a highly constrained market for premium concentrated dairy ingredients in the United States.

The expansion will set new industry benchmarks in capacity, operational efficiency, and quality.

The expansion will allow the company to serve existing clients with the same premium quality ingredients they’ve come to rely on, while also welcoming new customers for the first time in four years.

“Over the last four years, we’ve seen growing constraints from the bakery and confectionery markets, with extended lead times and maxed-out production capacities,” said Mike Hasler, Director of Industrial Sales, Galloway Company. “This expansion ensures we can not only meet the demand of our existing customers but also welcome new business.”

With the addition of the second evaporator, Galloway Company is building redundancy into its production process, minimizing the risk of service interruptions for clients. The new system will also enable greater customization of products, allowing the company to meet the needs of clients of all sizes—from full tanker trucks to smaller batches packaged in totes and 5-gallon pails.

The expansion will set new industry benchmarks in capacity, operational efficiency, and quality. The upgraded system includes high-efficiency motors and precision-engineered valve systems, with a fully automated homogenization process, advanced lactose seeding technologies, and state-of-the-art cooling systems. These updates minimize energy consumption and reduce environmental impact while advanced quality control measures ensure consistent performance and accuracy. 

For more information or to place an order, please visit gallowaycompany.com or contact Mike Hasler at mhasler@gallowaycompany.com.

About Galloway Company

Galloway Company is the number one supplier of cream liqueur bases and sweetened condensed milk in the U.S. Located in Neenah, Wisconsin, Galloway specializes in producing unique formulations of condensed dairy blends and beverage bases. Classic Mix Partners, a subsidiary of Galloway Company, is the largest manufacturer of frozen dairy dessert mixes in Wisconsin, serving customers nationwide. For more information on our complete line of innovative dairy product mixes and bases, visit gallowaycompany.com.

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SOCi Scales its AI Agent Solutions While Bolstering Path to Profitability

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SAN DIEGO, Jan. 9, 2025 /PRNewswire/ — SOCi, Inc., the leader in AI-powered marketing solutions for multi-location businesses, today announced initial results from its AI Agent strategy. In less than eight months, SOCi’s Genius AI™ solutions now account for more than 10% of the company’s annual recurring revenue (ARR). These results cap off a year of remarkable milestones for SOCi, including surpassing $100 million in ARR—a feat that places the company among the elite Centaur SaaS organizations globally.

In 2025, the company plans to continue to enhance and expand its advanced Genius AI™ technology, allowing SOCi’s AI Agents to take on even more local marketing tasks at scale and deliver unprecedented efficiency and value for SOCi’s nearly 1,000 multi-location customers. Additionally, SOCi is committed to accelerating its journey to profitability by strategically realigning resources to focus on high-impact areas with proven success. This reorganization is designed to enhance efficiency, drive scalability, and position the company for sustainable, long-term growth.

“We remain committed to revolutionizing the industry with our AI Agent innovation and Genius solutions, delivering the first digital workforce to drive unparalleled value for our customers,” said Afif Khoury, CEO of SOCi. “Simultaneously, we are focused on achieving sustainable growth by prioritizing financial stability and operational efficiency, solidifying our position as the leader in marketing innovation.”

Recently recognized as an Inc. 5000 fastest-growing company for the seventh consecutive year, and named one of Fast Company Most Innovative Companies, SOCi continues to expand its reach into new high-growth markets with its cutting-edge local marketing solutions. Over the past two years, the company has forged partnerships with iconic enterprises such as Ford, Jersey Mike’s Subs, and Ace Hardware, while establishing a strong presence in the Financial Services and Insurance sectors with notable partners like Liberty Tax and Motto Mortgage.

About SOCi, Inc.
SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital workforce capable of handling the workload of 1,000 local marketers™, empowering brands to achieve unmatched digital visibility, strengthen customer engagement, and scale faster than ever before.

SOCi is recognized by Fast Company as one of the World’s Most Innovative Companies, and is trusted by nearly 1,000 top brands—including Ford, Ace Hardware, Kumon, Liberty Tax, and more—to automate and optimize local marketing tasks across all locations. Founded in 2012 and backed by leading strategic investors, SOCi is transforming how multi-location brands manage and scale their marketing efforts. Learn more at www.soci.ai or contact us at hello@soci.ai.

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Verdantas Acquires M-H-M, Inc. Expanding Water Services Throughout Northern California

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TAMPA, Fla., Jan. 9, 2025 /PRNewswire/ — Verdantas, a leader in digitally enabled technical consulting solutions for the environment, water, and energy transition markets, backed by Sterling Investment Partners, is pleased to announce the acquisition of M-H-M, Inc. (MHM). The acquisition aims to enhance Verdantas’ expertise in the northern California water market and expand the services offered by both firms.

Based in Marysville, California, MHM brings invaluable expertise and experience to Verdantas, broadening the depth and range of services within the water, and land development markets with strong relationships with municipalities, public agencies, and private clients. The integration of MHM into Verdantas enhances its water service capabilities bringing valuable expertise in water supply and storage, distribution, irrigation, water master planning, flood control, storm drainage, as well as land development and surveying.

Jesse Kropelnicki, CEO of Verdantas, stated about the acquisition: “Integrating MHM into Verdantas will continue our growth strategy by further diversifying our business on the west coast, and by furthering our capabilities in the water market. This expansion enhances our expertise and ability to serve water clients more effectively in northern California. Additionally, MHM improves our land development and surveying capabilities, which will enhance other services we provide in the same geography. We look forward to providing their team with new opportunities for growth while they continue to contribute to our mission.”

California brings unique engineering design complexities. By partnering with Verdantas, we can now integrate robust in-house geotechnical and geological, structural engineering, and environmental expertise into our projects that we previously outsourced,” stated Sean Minard, President of MHM. “Our collaboration with Verdantas aims to expand our service offerings, providing comprehensive solutions in flood control, storm drainage, and water resource management as well as land development. This growth will add value to our current clients in Northern California, enabling us to deliver a more extensive suite of engineering and environmental solutions.”

James Soldano, Partner at Sterling, said, “We are proud to support Verdantas in this strategic acquisition of MHM. This move reflects our shared vision of growing Verdantas’ presence throughout the western United States and addresses the critical need for water-related expertise in a region facing challenges related to water resources and flood control.”

This acquisition is a vital component of the company’s sustainable service offerings objectives. By participating in significant projects, Verdantas plans to address critical water challenges, advocate for conservation, improve water quality, and encourage sustainable practices.

About Verdantas

Verdantas is a leader in digitally enabled technical consulting solutions for the environment, water, and energy transition markets. Blending balanced strengths in environmental and engineering expertise, we partner with clients and communities to create comprehensive solutions that contribute to a sustainable future. With a team of over 1,700 professionals nationwide, we harness diverse skills and innovative technologies to address complex challenges, protect vital resources, and foster resilient communities. For more information, visit www.verdantas.com.

About Sterling Investment Partners

Sterling Investment Partners is a leading private equity firm that has been building leading middle-market companies for over 30 years with a highly experienced, cohesive team of senior investment professionals. Sterling focuses on control investments in value-added distribution and business services, acquiring businesses that the firm believes have strong, sustainable competitive advantages and significant opportunities for value creation. Over its history, Sterling has completed over 230 transactions, representing over $31 billion in aggregate value, and was recently ranked a Top 10 performing middle market private equity firm globally by Dow Jones-HEC Paris. For more information, visit www.sterlinglp.com.

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SOURCE Verdantas LLC

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