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Foundation Partners Group Invests in Digital Transformation of End-of-Life Space

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3 months ago

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The nation’s second largest provider of funeral services launches Afterall and acquires Cake to meet growing demand for end-of-life services

WINTER PARK, Fla., Oct. 2, 2024 /PRNewswire/ — Foundation Partners Group, the second largest provider of funeral services in the United States, today announced the launch of Afterall, a new digital platform that simplifies how families find and choose local funeral homes. The company is also announcing the acquisition of Cake, a trailblazer in online end-of-life planning tools and resources. These initiatives represent a significant step toward modernizing the funeral service landscape and integrating various services into a single platform.

The global end-of-life planning market is a nearly $30 billion dollar industry,* estimated to grow upwards of six percent* through 2030 as the baby boomer population ages. Unlike other industries, which have answered the consumer call for highly personalized yet streamlined experiences, end-of-life planning has largely lacked a more comprehensive solution until now.

“The launch of Afterall with the acquisition of Cake are critical first steps in streamlining and simplifying the end-of-life experience,” said Chris Blackwell, interim CEO of Foundation Partners Group. “We meet with families going through the end-of-life experience every single day and many wish they were better prepared and had easier ways to move through the process. We believe this is just the start in changing the end-of-life category for the better.”

Foundation Partners Group Launches Afterall

Afterall is launching as one of the largest online funeral service providers, featuring Foundation Partners Group’s robust portfolio of more than 250 funeral homes, cemeteries and direct-to-consumer cremation services together in one place, along with helpful online resources, free digital obituary services and a memorial store. With Afterall, instead of endless online searches and phone calls to compare funeral providers, families can visit one website to find a local funeral home they trust, as well as the right services to fit their unique needs.

“From an increase in cremation to a myriad of non-traditional celebrations of life, families are seeking choice in all facets of end-of-life care,” said Lee Senderov, chief marketing and digital officer of Foundation Partners Group. “The goal of Afterall is to make this once complicated and overwhelming process easy and simple, allowing families more space and energy to honor their loved ones.”

Foundation Partners Group Acquires Cake

In conjunction with the launch of Afterall, Foundation Partners Group has made the strategic decision to acquire Cake, a pioneer in providing online resources and digital planning tools. Since its launch, over 100,000,000 people have used Cake’s extensive catalog of more than 5,000 articles and planning tools to navigate the intricacies of end-of-life planning including wills, funeral arrangements, advance care directives, estate settlement and grief. 

“Navigating the end-of-life journey can be a fragmented and confusing experience for families during one of the most stressful and challenging times in their lives,” said Suelin Chen, Ph. D, founder of Cake. “Cake was founded with the vision that other life milestones – like having babies or getting married – had online tools to make the process easier. This just wasn’t true for the end-of-life category. We are excited to join Foundation Partners Group with the launch of Afterall to continue this mission to bridge the gap.”

Long-term growth plans for Afterall include providing more comprehensive resources and tools for all stages of the end-of-life experience and more.

For more information on Afterall, visit www.afterall.com. 
For more information on Cake, go to www.joincake.com.
*https://www.grandviewresearch.com/industry-analysis/end-life-planning-market-report 

About Foundation Partners Group
Winter Park, Florida-based Foundation Partners Group is one of the industry’s most innovative providers of funeral services and the second-largest funeral home group in the country based on the number of families served. Foundation Partners owns and operates a network of over 250 funeral homes, cremation centers and cemeteries across 21 states. Our deep understanding of technology and customer experience-centered approach allows us to deliver truly innovative and compassionate care to the families we serve. Visit www.foundationpartners.com to learn more.

About Afterall
Afterall is a digital platform helping families to find the right funeral services for their individual needs. Developed by Foundation Partners Group in 2024, Afterall brings together local funeral homes, cemeteries and direct-to-consumer cremation providers, along with tools and resources to make the end-of-life experience as easy as possible. Visit www.afterall.com to learn more.

About Cake
Cake is the leading platform for end-of-life planning and navigating mortality, serving millions of people each year. With thousands of articles and innovative planning tools, Cake is a one-stop-shop for all aspects of death and end-of-life including healthcare, funerals, financial and legal concerns, making meaning in your life, and curating your digital legacy. Visit www.joincake.com to learn more. 

Media Contact:
Kristin Wooten
kristin@babbitbodner.com
404-680-2524

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SOURCE Foundation Partners Group

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Meet With Culture: Rediscovering the Hutong Culture in Beijing

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December 22, 2024

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BEIJING, Dec. 22, 2024 /PRNewswire/ — Beijing, as a capital of five dynasties in history, preserves rich historical heritage, such as traditional buildings and hutongs (alleys). Yangmeizhu Xiejie, an alley in Xicheng District of Beijing, is regarded as one of Beijing’s ten most beautiful alleys for its historical charm, traditional culture and the shops with creative designs and products.

 

Since 2013, the government Xicheng District has been working on renovation of Yangmeizhu Xiejie, including the residences and shops along the alley, which is supported by the residents. After renovation, the shops maintain their original building styles while expanding new functions and space with creative designs, attracting investments from both home and abroad.

If take a walk in Yangmeizhu Xiejie, one can find a vibrant alley that blends traditional architecture with modern lifestyle and cultural creativity. Yangmeizhu Xiejie presents a scene of everyday life in Beijing’s alleys: clothes hung out in resident courtyard for drying, the hustle and bustle of vegetable markets, and smoke from kitchen chimneys.

The alley also gathers many cultural spaces that integrate traditional culture with contemporary design. Shopkeepers from both home and abroad have started their creative businesses in the alley, reflecting Beijing’s openness and inclusiveness. Each corner of the alley offers a glimpse into the local lifestyle and culture, making it an ideal destination for those who want to experience the authentic hutong culture.

When night falls, the alley restores to quiet again as tourists leave. Local residents continue to enjoy the leisure in the alley. The harmony is well maintained between the residents and neighboring business in the alley, promoting the sustainable development of the traditional Beijing lifestyle and moderate commercial activities.

Yangmeizhu Xiejie represents a successful case of Beijing’s effort to preserve its cultural heritage and promote innovation, serving as a living museum of the urban life in old Beijing.

Click the link below to follow Noel and explore the hutong culture of Beijing.
https://youtu.be/FzrJfKluBoE

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SOURCE Meet with culture

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A Bus Tour Across China | The First Inner Mongolia Shaomai Festival

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1 hour ago

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December 22, 2024

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Inner Mongolia – Where Nature’s Purity Meets Culinary Excellence

BEIJING, Dec. 22, 2024 /PRNewswire/ — As the Dongzhi (Winter Solstice) approaches, a time as significant as the New Year itself, the spirit of reunion warms the heart of Hohhot (the Green City), inviting all to a feast of flavors and culture! Join us for a grand celebration where culinary artistry meets cultural heritage! On December 21, 2024, at 10:15 AM (Beijing Time), China Media Group, in collaboration with the Inner Mongolia Autonomous Region Agriculture and Animal Husbandry Hall, proudly presents an integrated media live broadcast: “A Bus Tour Across China | Where Each Shaomai Tells a City’s Story.” Amid rising steam and anticipation, the Inaugural Inner Mongolia Shaomai Festival unfolds spectacularly extending a warm invitation to all! Each carefully crafted shaomai embodies the essence of “Inner Mongolia – Where Nature’s Purity Meets Culinary Excellence.”

Live broadcast link: https://www.yspapp.cn/2XAN

View original content to download multimedia:https://www.prnewswire.com/news-releases/a-bus-tour-across-china–the-first-inner-mongolia-shaomai-festival-302337932.html

SOURCE China Media Group Mobile

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MagFone Christmas & New Year Sale: Unbeatable Discounts for the Holiday Season

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8 hours ago

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December 22, 2024

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The festive season is upon us, and MagFone is here to make your holidays even brighter with an exclusive Christmas & New Year sale! From incredible discounts on best-selling products to special deals on new products, MagFone is the ultimate destination for holiday shopping. From December 18, 2024 to January 6, 2025, this sale offers up to 80% off discount for everyone. Let’s dive into the details of the most awaited sale of the year.

HONGKONG, Dec. 21, 2024 /PRNewswire-PRWeb/ — What Can You Get from MagFone Christmas & New Year Sale?

New arrival – Location Changer is only $1.99 to everyone in this MagFone Christmas & New Year Grand sales. Moreover, everyone can enjoy up to 80% OFF.

1. Best-Selling Products at Up to 70% OFF

Resolving various iOS system issues or unlocking locked Apple devices like iPhone and iPad by yourself at home with MagFone’s flagship products, now available at unbeatable prices. Best-selling products such as iPhone Unlocker, Activation Unlocker, and iOS System Recovery are up for grabs with discounts of up to 70% off. Don’t miss out on this chance to get MagFone’s best-selling products at jaw-dropping prices.

MagFone iPhone Unlocker at $20.95/month and $41.95/lifetime.MagFone Activation Unlocker at $20.95/month and $41.95/lifetime.MagFone iOS System Recovery at $17.95/month and $48.95/lifetime.

2. New Arrival to Get with Only $1.99

Whether you want to change your location on your mobile device or simulate GPS movement in various games, MagFone’s new product – Location Changer – is perfect for you. Designed for both iOS and Android users, this tool comes equipped with advanced location changing features, flexible movement speed, and customizable route. With only $1.99, it is a must-have for this Christmas sale if you have the demand to change your device location.

3. 4-in-1 Bundle to Maximize Your Savings

MagFone values all loyal customers and offers exclusive pers during the Christmas & New Year sale. A super 4-in-in bundle is at reduced prices, which enables you to get all products from MagFone with an 80% off discount. This bundle includes all the tools you need, whether you’re looking to resolve various system problems and unlocking issues or change iPhone and Android device’s location. Don’t miss this chance to get all MagFone products at unbeatable prices.

MagFone Christmas & New Year Sale is a limited-time event, running from December 18, 2024 to January 6, 2025. With discount this good, products are expected to get at the lowest price this year. Don’t wait until the last minute—start shopping now to get MagFone products at the best deals.

About MagFone:

MagFone is redefining tech innovation with state-of-the-art technology and intuitive design. Whether their flagship products like iPhone Unlocker or newly-released tools like Location Changer, MagFone products are built for performance and flexibility.

YouTube: https://www.youtube.com/@magfone

Facebook: https://www.facebook.com/magfone/

X: https://x.com/magfone

Media Contact

Olivia Wood, MagFone, 86 19186985874, support@magfone.com, https://www.magfone.com/

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SOURCE MagFone

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