Honest Medical skyrocketed growth in a recent partnership with Google’s AGT program. In a panel discussion with Google, Marketing Director John Fortini speaks about growth in healthcare e-commerce—read more inside!

OCEANSIDE, Calif., Oct. 2, 2024 /PRNewswire-PRWeb/ — Honest Medical (HonestMed.com), a leading ecommerce site offering thousands of essential healthcare products, was one of an exclusive group of companies chosen by the Google Accelerated Growth Team (AGT) to participate in a 90-day accelerated growth program. Based on their results, HonestMed Marketing Director John Fortini and leaders from four other companies were chosen to be on a panel conducted by Google.

The HonestMed marketing team, led by Fortini, achieved significant growth with the Google AGT program, including increasing purchases by 88 percent, website traffic by 57 percent, and revenue by 44 percent.

The panel conducted by Google was held on September 19. Fortini explained that participants discussed topics such as their motivation as advertisers, the business challenges they face, what a perfect partnership might look like, and the role of artificial intelligence in business and advertising. “Honest Medical is incredibly grateful for the opportunity to work with the Google AGT program, and it was an honor to be chosen by Google for the panel and to share ideas with other fast-growing companies,” said Fortini.

Through its AGT program, Google provides small and medium-sized businesses (SMBs) with marketing strategies that fast-track customer growth. Participants are chosen for the AGT program based on criteria such as scalability, growth model, and total addressable market.

The recommendations Fortini and his team implemented as a result of participating in this program include:

Conducting a deep analysis of ad performance to assess breakeven pointsMaximizing sales performance by restructuring product campaignsTesting new types of campaignsAdding new products to the Honest Medical catalog in accordance with revised advertising goals

Fortini added, “Collaborating with the Google AGT program fueled the innovation that helped our team achieve outstanding results, which included expanding our product offerings to better serve our customers. We’re also excited about the future and the positive impact we can continue to make in partnership with Google.”

For more information, read the Honest Medical blog.

About Honest Medical

Honest Medical is a fast-growing ecommerce source for thousands of health and wellness products. Honest Medical empowers families, caregivers and institutions to shop across a broad range of essential healthcare products addressing critical issues such as mobility, nutrition, incontinence and more. In addition, the Honest Ideas blog offers helpful information and insights covering a range of topics relevant to those with disabilities, seniors, caregivers and loved ones. With its primary focus on customer satisfaction, HonestMed maintains a team of expert customer care specialists and offers its essential health and wellness products at affordable prices and with speedy delivery. Follow Honest Medical on Facebook and Instagram.

Media Contact
Jon Ramirez
Honest Medical Marketing Communications
jon.ramirez@honestmed.com

Media Contact

Jon Ramirez, Honest Medical, 1 833-933-2323, jon.ramirez@honestmed.com, https://honestmed.com/ 

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SOURCE Honest Medical

October 3 denotes a special milestone for SHENIX®, powered by FARO Advisory, a groundbreaking leading educational fintech platform designed specifically for Latinas, which is marking the first anniversary of its launch. The free app, available on Apple’s IOS and Google Play stores, empowers Latinas and anyone who identifies with this group to make informed financial decisions for themselves, their families, careers, businesses, and communities.

CHICAGO, Oct. 2, 2024 /PRNewswire-PRWeb/ — October 3 denotes a special milestone for SHENIX®, powered by FARO Advisory, a groundbreaking leading educational fintech platform designed specifically for Latinas, which is marking the first anniversary of its launch. The free app, available on Apple’s IOS and Google Play stores, empowers Latinas and anyone who identifies with this group to make informed financial decisions for themselves, their families, careers, businesses, and communities.

The anniversary also falls on Latina Equal Pay Day, which addresses the wage gap between Latinas and their peers. Part of SHENIX®’s mission is to not only help Latinas with their finances but also support them as they close the wealth divide.

Olga Camargo, CEO and founder of the Chicago-based SHENIX®, is excited to announce the new updated app features, which include financial planning software, opening brokerage accounts, investing advice, and access to career leadership programs.

“This Hispanic Heritage Month and Latina Equal Pay Day, SHENIX® is proud to share its new app updates that will help Latinas, and anyone get closer to reaching their financial goals,” she said. “All registered users can now access free financial planning software that will allow them and their family members to know more about their money and how to better plan these funds for financial goals like education, business, wealth building, and retirement. The app also allows U.S. Latinas and family members living in the U.S. to open brokerage accounts using their social security number or Individual Tax Identification Number (ITIN) IRA, Roth, IRA, Solo 401k, SEP IRA accounts for personal and small business needs. As always, users have access to career coaches and English and Spanish-speaking financial advisors.”

Camargo and other Latina business owners still see more work needs to be done to reach wage parity for Hispanic women. According to AAUW, “Latinas working full-time, year-round were paid 57 cents for every dollar paid to non-Hispanic white men in 2022, which increased to 58 cents in 2023. All earners, which also includes part-time and seasonal, were paid 52 cents for every dollar paid to non-Hispanic white men in 2022, which decreased to 51 cents in 2023.”

However, some statistics notice much growth in Latino/a entrepreneurs. The Latino Donor Collaborative, a 501(c)(3) Beverly Hills-based nonprofit organization dedicated to reshaping the perception of Latinos as part of the American social mainstream, shared a 2024 statistic saying “that Latinos have higher rates of new business ownership compared to any other racial or ethnic group with 0.60% of Latinos starting new businesses compared to 0.35% for overall U.S.”

“Latinas have continued to open businesses across the U.S. to not only bring new services and products to the market but also to successfully close the wage gap and create new job opportunities for others,” she said. “We are living in an era where Latinas are intentionally shaping the future of Latino finances within the many spaces that they increasingly control.”

About SHENIX®
SHENIX®, powered by FARO Advisory, is an innovative fintech company dedicated to providing educational resources and tools to empower Latinas in their financial journeys. With a deep understanding of the unique challenges faced by Latinas, SHENIX® is committed to equipping them with the knowledge and resources they need to make the best financial decisions for themselves and their communities. For more information, visit https://SHENIX.app/.

All Investment Advisory Services are provided by Centric Wealth Management, LLC d/b/a SHENIX®, an SEC Registered Investment Advisor. Registration with the SEC does not imply a certain level of skill or expertise. SHENIX® is affiliated with and controlled by FARO Advisory. SHENIX® and FARO Advisory are not affiliated with Centric Wealth Management, LLC. Additional information about Centric Wealth Management, LLC d/b/a SHENIX®, is available in its current disclosure documents, Form ADV Part 1A, Form ADV Part 2A Brochure, and Client Relationship Summary report which are accessible online via the SEC’s investment Adviser Public Disclosure (IAPD) database at http://www.adviserinfo.sec.gov, using SEC #801-63837. Centric Wealth Management, LLC does not offer or provide legal or tax advice. Please consult your attorney and/or tax advisor for such services.

Media Contact

Marie Lazzara, JJR Marketing, 630-400-3361, marie@jjrmarketing.com, https://jjrmarketing.com/

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SOURCE SHENIX

HOBOKEN, N.J., Oct. 2, 2024 /PRNewswire/ — Pearson (FTSE: PSON.L), the world’s lifelong learning company, and Degreed are expanding their partnership to help organizations future-proof their talent in the AI era. Together, they will enable enterprises and employees to adapt their workforce skills among evolving technologies and market dynamics, ensuring long-term business resilience.

The Degreed Skills dashboard will integrate Faethm by Pearson data sets, offering real-time insights into the most relevant skills across industries.  With this new capability, Degreed customers can compare their workforce’s skills to industry benchmarks, identify gaps, and prioritize key areas for upskilling.

This combined solution helps enterprises drive productivity and innovation through focused training programs that align with their strategic goals, ensuring they maintain a competitive edge in an evolving marketplace.

“AI is rapidly transforming the way we work, and in this shifting landscape one thing is clear: the future belongs to those who are prepared,” said Vishaal Gupta, President of Pearson’s Workforce Skills division. “Pearson’s partnership with Degreed helps customers identify, develop, and validate their employees’ skills to keep up with changing workforce needs, so they’re always equipped with the most relevant expertise, today and tomorrow.”

“We are thrilled to extend our partnership with Pearson to embed Faethm into the core Degreed platform. Every one of our clients is challenged to keep up with the pace of change. This new integration will provide L&D professionals with actionable, up-to-date insight into demand for workforce skills so they can deliver more personalized learning to their teams,” said Max Wessel, co-CEO of Degreed. “This builds upon Degreed’s innovations in skills, automation, and AI.  Today, clients don’t need to choose between scaling learning programs to reach more employees and personalizing those programs so they can drive workforce outcomes with pinpoint precision. They can have both.”

Today’s announcement is part of Pearson’s ongoing strategic commitment to the enterprise and workforce skills market. It builds on the existing partnership between Degreed and Pearson, which recognizes key achievements and validates high-value skills through Pearson’s digital credential platform, Credly.  These credentials are awarded based on the completion of learning pathways within Degreed’s platform, which may include assessment results, course completions and other predefined criteria.

Credly and Faethm are part of Pearson’s Workforce Skills division, which is focused on preparing individuals and organizations for the future of work. Pearson’s enterprise focused businesses help people build high demand skills and provide organizations with solutions for strategic workforce planning, digital credentialling, role assessments, and GED education.

About Pearson

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com.

About Degreed

Degreed is the enterprise learning company, offering the world’s leading experience platform to drive skill driven development. Degreed enables organizations to collect, understand, and build skills to develop a workforce that’s ready for anything. To learn more about Degreed, visit www.degreed.com

Jaclyn Pullen
Jpullen@panblastpr.com 

Sara Bartlett
sara.bartlett@pearson.com

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SOURCE Pearson