Connect with us

Technology

Million Mammogram Challenge Launches with OUTFRONT Media in New York City in Partnership with MaleRoom Founder Mindie Kaplan and Imerman Angels

Published

on

New 360-Degree Campaign Launches October 1 for Breast Cancer Awareness Month, Inviting Women to Share and Post Mammogram Dates to Promote Early Detection

NEW YORK, Oct. 1, 2024 /PRNewswire/ — OUTFRONT Media (NYSE: OUT), one of the largest out of home (OOH) media companies in the U.S., has partnered with MaleRoom Founder and CEO Mindie Kaplan and Imerman Angels to launch a bold new early detection campaign for Breast Cancer Awareness Month. 

The Million Mammogram Challenge is a new movement kicking off on October 1, 2024, that aims to change the narrative for young women around shame, celebrating their femininity and early detection. The campaign will encourage women to schedule and share their mammogram dates at millionmammogramchallenge.com.

Said Kaplan: “The Million Mammogram Challenge will save lives and change narratives. I’m incredibly grateful to OUTFRONT for daring to do something different together!”

The creative – designed by OUTFRONT Studios, the company’s internal creative agency – features a stunning photo of Mindie Kaplan with the headline “Cancer Isn’t the Star of My Story” that will be shown on OUTFRONT OOH signage across the country, from billboards in major metropolitan areas – including one of the largest billboards in Times Square – to New York City’s MTA transit system. The transit ads will be equipped with QR codes that link to the above website.

“We are absolutely thrilled to partner in this important campaign and are confident that the power of our medium will ensure that the message reach millions both directly and through social channel amplification,” said Jodi Senese, Executive Vice President, Chief Marketing Officer at OUTFRONT Media.

The photo was taken by photographer Tom Kubik six months after Kaplan’s double mastectomy, to commemorate the halfway point of her surgeries. Liberating and empowering, she posted the image on her personal Instagram to challenge followers to post their mammogram dates, and was shocked to see how many then scheduled long-overdue exams. This experience emboldened her to launch the nationwide Million Mammogram Challenge. 

The OOH campaign will be amplified on social media via OUTFRONT, Imerman Angels and Kaplan’s social channels, with other social OOH (#sOOH) opportunities in process with influencers and other cancer survivors. 

In addition to the OOH campaign and the above website, there will be an event in Times Square on October 1 to kick off the Challenge, and an industry panel discussion – “Rewriting the Narrative: Reframing Breast Cancer Awareness” – at the Female Quotient’s Equality Lounge® @ Advertising Week in New York on October 9.

These will also be supported by a special episode of Kaplan’s “MaleRoom” dating podcast, featuring other cancer survivors talking about their experiences, and a short-form documentary film “The Million Mammogram Movement” is in development, with award-winning director Cheryl Miller Houser. By talking about and normalizing the shame around breast cancer surgery and dating, Kaplan aims to change the narrative and create awareness, community and a movement for women to embrace their transformed bodies. 

“Knowledge is power. And knowledge earlier is always better. Empower yourself and others, and let’s work together to find and stop cancer before it takes too many of our lives, by making a pledge to get checked at millionmammogramchallenge.com,” said Jonny Imerman, young adult testicular cancer survivor and co-founder of Imerman Angels and CLOZTALK. “Plus, if you know someone who already has cancer, please tell them about Imerman Angels (ImermanAngels.org), the largest mentoring program for cancer families, where someone with cancer will be introduced to another person who has already experienced the same cancer, as a mentor, or big brother or big sister, to support with friendship, knowledge and experience. Always free.”

Imerman Angels is a global organization that provides free personalized one-on-one cancer support for cancer fighters, survivors, previvors and caregivers. It was founded by cancer survivor Jonny Imerman and a group of like-minded advocates and supporters, created on the belief that no one should have to face cancer alone and without the necessary support. Since 2006, Imerman Angels has made over 34,000 matches in more than 110 countries and facilitated endless honest conversations about living with cancer.

MaleRoom is a media brand founded by Kaplan and featuring content by men for women to get inside the mind of the opposite sex. This podcast, video and event series launched in February and has recently been featured in People, the New York Times and Cosmopolitan. Kaplan was previously with the Chicago Sun Times as creator of the video series, “Happy Hour with Mindie” where she interviewed big names in the start-up world, sports, music and culture. She is also VP of Innovation at MediaMint, which acquired her company Rated VR, a virtual and augmented reality agency that she founded to specialize in content and product innovation for Fortune 500 brands. She has more than a decade of experience in digital media, tech and branding. 

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

*Website references included in this press release have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

OUTFRONT Media Contacts:

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/million-mammogram-challenge-launches-with-outfront-media-in-new-york-city-in-partnership-with-maleroom-founder-mindie-kaplan-and-imerman-angels-302264707.html

SOURCE OUTFRONT Media Inc.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

First-Ever Toys Based on YouTube Phenomenon, Skibidi Toilet, Take Over the Toy Aisle

Published

on

By

Bonkers Toys and Invisible Narratives Launch Skibidi Toilet Mystery Surprise Toilet, Collector Figures and More at Major Retailers Worldwide

SAN DIEGO, Oct. 2, 2024 /PRNewswire/ — Bonkers Toys, one of the fastest-growing U.S. toy companies, and Invisible Narratives, the first-of-its-kind Tra-Digital studio created by Founder Adam Goodman and Chief Creative  Adviser Michael Bay (The Rock, Armageddon, the Transformers franchise), announced today the worldwide retail launch of toys based on the record-setting animated YouTube series, Skibidi Toilet. The toy line includes the Skibidi Toilet Mystery Surprise Toilet, Mystery Figure Collector Series, Mystery Plush and Mystery Figures. All are available now in the U.S. at major retailers including Walmart, Target and Amazon, and internationally in countries including the United Kingdom, Australia, Canada and many others. 

“The Skibidi Toilet toys bring an exciting, immersive experience to fans worldwide,” said Brian Bonnett, CEO of Bonkers Toys. “The toy line perfectly captures the classic good-versus-evil battle play of the sci-fi series, with epic Skibidi humor thrown in. Now fans of Skibidi Toilet all over the world can build their collection of Skibidi Toilet characters and create their own action and adventure at home.”

“Play and creativity have always been at the heart of what Boom created with Skibidi,” said Adam Goodman, Founder of Invisible Narratives and rights holder of the Skibidi Toilet IP. “The Bonkers toy line is the next stage of evolution for Skibidi, offering fans worldwide tangible representations of these iconic characters.”

The toy line includes the giant Mystery Surprise Toilet, a spring-loaded toilet with a telescoping pop-up head and realistic flushing sounds. Hidden inside the tank are collectible mystery surprises, including mini figures, decorative stickers and more. The Mystery Plush, Mystery Figure Collector Series and Mystery Figures are blind packed – making it exciting to collect and unbox an army of Skibidi Toilet characters. Fans will marvel over the authentic details of the Skibidi Toilets, G-Toilets and the Chief Scientist figures, as well as the realism of the Cameramen, Speakermen and TV Men / TV Women.

Skibidi Toilet, created by Boom, catapulted from viral sensation to cultural phenomenon, redefining the boundaries of digital animated storytelling. The sci-fi series chronicles the chaotic adventures of an alliance of humanoids with TVs, cameras, and speakers for heads in their fight against Skibidi toilets – toilets that aren’t just sanitary fixtures but living, scheming entities with ambitions of their own. The series blends sharp wit, irreverent humor, and compelling storytelling, amassing over 65 billion views since its debut. Bonkers Toys partnered with Invisible Narratives to manufacture and distribute toys based on the epic series.

MEDIA ASSETS AVAILABLE AT: tinyurl.com/BonkersPresskit

About Bonkers Toys
Bonkers Toys has become known in the toy industry as the leader in YouTube and Creator based toys. Bonkers was the first licensee for Ryan’s World and pioneered this category with flagship toys including the Giant Mystery Egg & Cap’n Ryan’s Mega Mystery Treasure Chest. Bonkers Toys has also partnered with other top creators like Lankybox and Aphmau to create best-selling toy lines. Bonkers Toys’ lineup of award-winning toys have been featured on the TODAY Show, GMA, Parents, Good Housekeeping and NBC Nightly News. For more information visit BonkersToys.com.

About Invisible Narratives
Invisible Narratives is the first of its kind, Tra-Digital Studio that uniquely bridges traditional entertainment with the creator economy. By integrating the best of Hollywood’s established business practices with the agility and accessibility of digital platforms, the studio capitalizes on the strengths of both domains.  Founded by Adam Goodman, former Head of Paramount Pictures and DreamWorks Studios, with blockbuster filmmaker Michael Bay acting as Chief Creative Advisor, Invisible serves as a dynamic space for content creators. It leverages their stories, characters, and channels to establish and sustain long-lasting IP franchises.

View original content to download multimedia:https://www.prnewswire.com/news-releases/first-ever-toys-based-on-youtube-phenomenon-skibidi-toilet-take-over-the-toy-aisle-302264996.html

SOURCE Bonkers Toys

Continue Reading

Technology

Franchise Awards Announced at TeamLogic IT Annual Convention

Published

on

By

TeamLogic IT, a national provider of managed IT services and technology support for small and midsize businesses, celebrated the franchise network’s success by presenting awards to top-performing franchisees at the company’s annual Owners Summit and Vendor Show, September 16-19.

MISSION VIEJO, Calif., Oct. 2, 2024 /PRNewswire-PRWeb/ — TeamLogic IT, a national provider of managed IT services and technology support for small and midsize businesses, recently celebrated the franchise network’s success by presenting awards to top-performing franchisees at the company’s annual Owners Summit and Vendor Show on September 16-19 in San Diego, CA.

The education and networking event featured a sold-out vendor exhibition attended by more than 60 leading companies in the technology industry, including Pax8, Bitdefender, CyberQP, Cytracom, Nodeware, ScalePad and Sophos, among others.

In a keynote presentation by Dan Shapero, president and COO of TeamLogic Inc., an announcement about the brand’s 20th anniversary was celebrated, as well as the network’s tremendous growth including a milestone of 300 locations.

At a closing ceremony at Owners Summit, the following awards were presented:

    Franchisee of the Year: Dan & Becky Thomas, Durham, NC    Rookie of the Year: Brad Rabinowitz, Boca Raton, FL    Technician of the Year: Will Smith, Durham, NC

VIP (Volume Increase Percentage)

Gene Fong, Commerce, CA (under $1 million)Davis & Barbara Merrey, Oklahoma City, OK (over $1 million)

Top 10 (Based on 2023 sales)

Pratik Roychoudhury and the management team, Newtown, PAJim Hackett and Andy Hackett, Woburn, MAErik & Tiffany Person, Schaumburg, ILDonald Zurbrick, St. Petersburg, FLPaul Behrman & Nadia Pukhova, Lake Forest, CATodd & Ruth Tolly, Santa Rosa, CARob Fallows and Chris Kasten, Phoenix, AZTodd & Linda Harrell, Morris Plains, NJBob & Marguerite Roloff, Fort Myers, FLCindy McPike, Cameron Nelson, and Jacob Harrington, Salem, OR

Million Dollar Club

 Mike Hlavaty-LaPosa, Seattle North, WATony Lee, Pensacola, FLMurtuza Choilawala, NE Austin, TXWayne & Tracy Croushorn, Tarpon Springs, FLLezlie & Brett Richards, Indianapolis, INMarc & Christine Evans, Kansas City, MO Nicole & Davilson Rodrigues, Daniel Alvarado, and Donnie Jacobs, Gainesville, FLFrank Jones, Rockwall, TX

“TeamLogic IT franchisees are of the highest caliber. Their remarkable commitment and dedication to providing high-quality, secure and affordable technology solutions to companies of all sizes, has elevated our brand in their communities and nationwide,” Shapero said. “Our community of peers is among the best in the managed services industry, and the annual Owners Summit and Vendor Show is the high point of the year for our network, providing an opportunity to learn from industry leaders and each other, share best practices and celebrate our success. We congratulate these stellar TeamLogic IT owners and their teams for these well-deserved achievements.”

About TeamLogic IT
TeamLogic IT is a national provider of advanced technology solutions for companies of all sizes. Local offices provide clients with the IT support they need to run their businesses more efficiently by leveraging the latest technology solutions including managed IT services, cybersecurity, business continuity, cloud, data/voice/connectivity, and consulting and support. TeamLogic IT experienced a 17% growth in comparative sales in 2023 and opened more than 20 locations. With 300 independently owned and operated locations across North America, TeamLogic IT helps companies minimize downtime, improve productivity and secure their IT infrastructure.
Visit http://www.teamlogicit.com or http://www.TeamLogicFranchising.com for more information on the TeamLogic IT franchise network.

Media Contact

Denise Denton, TeamLogic IT, 949.582.6300, ddenton@teamlogicit.com, www.teamlogicit.com

View original content to download multimedia:https://www.prweb.com/releases/franchise-awards-announced-at-teamlogic-it-annual-convention-302265179.html

SOURCE TeamLogic IT

Continue Reading

Technology

TTEC Digital achieves Microsoft Business Applications 2024/2025 Inner Circle Award

Published

on

By

Microsoft recognizes TTEC Digital for outstanding sales achievement and innovation for ninth consecutive year

DENVER, Oct. 2, 2024 /PRNewswire/ –TTEC Holdings Inc. (NASDAQ:TTEC), a leading global CX (customer experience) technology and services innovator for AI-enabled CX with solutions from TTEC Engage and TTEC Digital, today announced that TTEC Digital has achieved the 2024/2025 Microsoft Business Applications Inner Circle Award.

Membership is based on sales achievements that rank TTEC Digital in the top tier of Microsoft’s Business Applications global network of partners. Inner Circle members have performed to a high standard of excellence by delivering services and solutions that help clients improve performance.

“As we achieve Microsoft Inner Circle status once again, TTEC Digital is proud to reaffirm our commitment to delivering exceptional customer experience consulting, software, and technology services in collaboration with Microsoft,” said Dave Seybold, CEO of TTEC Digital. “Together, TTEC Digital and Microsoft have helped some of the biggest players in their respective industries transform customer experience with the right blend of strategy and technology and we look forward to expanding our Microsoft opportunities with more clients across the globe.”

Dale Mansour, Global Leader, Microsoft Practice at TTEC Digital, further added, “TTEC Digital is proud to be recognized by Microsoft. Receiving the Business Applications Inner Circle award is a testament to our strong partnership with Microsoft and commitment to advancing the customer experience as we work at the nexus of contact center, CRM, AI and analytics.”

With more than 1,400 certifications and four decades as a Microsoft partner, TTEC Digital’s CX expertise, technical know-how, and in-house data and AI capabilities amplify Microsoft’s solutions to remove friction across the customer journey. Earlier in 2024, TTEC Digital was named a launch partner for Microsoft’s new Dynamics 365 Contact Center, a Copilot-first cloud contact center platform. In 2023, the Company developed a Workforce Management (WFM) Adapter for Microsoft Dynamics 365 Customer Service, intellectual property that allows contact center managers to better leverage valuable service insights.

“Partners achieving the Inner Circle distinction have demonstrated an exceptional impact helping customers accelerate their AI and digital transformation with Dynamics 365 and Power Platform, and we are honored to recognize this impact,” said Peter Jensen, Microsoft Business Application Partner Strategy Lead. “Microsoft AI Cloud Partner Program partners who achieve the Business Application Inner Circle distinction stand out for their deep AI, cloud and industry knowledge. They bring specialized IP, business process and technical expertise to customers and help them unlock incremental business value through services and solutions.”

Previously, TTEC Digital has also achieved Microsoft Solutions Partner designations for Business Applications & Modern Work, Data & AI, and Digital Apps & Innovation. Other partner accolades include being a Dynamics 365 Marketing Partner of the Year and a two-time Eagle Award recipient.

To learn more about TTEC Digital and Microsoft, visit https://ttecdigital.com/partners/microsoft.

About TTEC

TTEC Holdings, Inc. (NASDAQ:TTEC) is a leading global CX (customer experience) technology and services innovator for AI-enabled digital CX solutions. The Company delivers leading CX technology and operational CX orchestration at scale through its proprietary cloud-based CXaaS (Customer Experience as a Service) platform. Serving iconic and disruptive brands, TTEC’s outcome-based solutions span the entire enterprise, touch every virtual interaction channel, and improve each step of the customer journey. Leveraging next gen digital and cognitive technology, the Company’s Digital business designs, builds, and operates omnichannel contact center technology, conversational messaging, CRM, automation (AI / ML and RPA), and analytics solutions. The Company’s Engage business delivers digital customer engagement, customer acquisition and growth, content moderation, fraud prevention, and data annotation solutions. Founded in 1982, the Company’s singular obsession with CX excellence has earned it leading client, customer, and employee satisfaction scores across the globe. The Company’s approximately 54,000 employees operate on six continents and bring technology and humanity together to deliver happy customers and differentiated business results.

Media Contact:
Meredith Matthews
meredith.matthews@ttec.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ttec-digital-achieves-microsoft-business-applications-20242025-inner-circle-award-302265492.html

SOURCE TTEC Holdings, Inc.

Continue Reading

Trending