Connect with us

Technology

Electric Scooter Market to Reach $408.1 Billion by 2031 – Driven by Growing Localization of Electric Scooter Production in Emerging Economies and Increasing Consumer Preference for Electric Two-Wheelers – Exclusive Report by Meticulous Research®

Published

on

REDDING, Calif., Oct. 1, 2024 /PRNewswire/ — According to a new market research report titled, ‘Electric Scooter Market by Vehicle Type (Electric Motorcycles, E-Kick scooters & Bikes, Electric Mopeds), Power Output (Less Than 3.6kW, 3.6kW to 7.2kW), Battery Technology, Motor Type, Charging Type, End-user, and Geography—Global Forecast to 2031.

The electric scooter market is projected to reach $408.1 billion by 2031, at a CAGR of 21.6% from 2024 to 2031. By volume, this market is expected to reach 298.5 million units by 2031 at a CAGR of 18.1% during the forecast period from 2024 to 2031.

Download FREE PDF Brochure Of Electric Scooter Market – https://www.meticulousresearch.com/download-sample-report/cp_id=5191

The growth of the electric scooter market is driven by the growing localization of electric scooter production in emerging economies, increasing consumer preference for electric two-wheelers over internal combustion engine (ICE) models, and the rising shift in developed economies toward electric-powered two-wheelers. However, increasing reliability concerns among consumers, stemming from a rise in accidents involving electric two-wheelers and insufficient investment by traditional two-wheeler manufacturers in electric scooter development, restrain the growth of this market.

The rise in government initiatives to mitigate traffic congestion and pollution is expected to generate market growth opportunities. On the other hand, a lack of charging infrastructure poses a major challenge for the market’s growth.

INCREASING LOCALIZATION OF ELECTRIC SCOOTER MANUFACTURING IN EMERGING ECONOMIES

The increasing traffic congestion and long commutes are driving commuters to seek more convenient, time-efficient, and cost-effective transportation options. Micro-mobility solutions, which are ideal for short distances and specific speed ranges, include bicycles, skateboards, e-bikes, scooters, skates, and small electric vehicles powered by rechargeable batteries. As micro-mobility gains traction, the industry has introduced vehicle-sharing alternatives. The scooter-sharing system, launched in 2018, allows users to access electric scooters for short-term use without the need for ownership. These dockless scooters, which do not have designated parking spots, can be located via an e-scooter application.

These scooters, which are now available in more than 100 cities worldwide, have been flooding streets since the introduction in recent years of sharing schemes similar to the cycle hire projects. There are, for example, more than 15,000 scooters available for hire on the streets of Paris. The vehicles are also growing in popularity due to their low environmental impact compared with other modes of transport. By 2023, electric two-wheelers will make up 8% of all two-wheelers on the road. Currently, this number stands at 2.5%. The monthly installs of e-scooter sharing apps like Bird and Lime increased by 580% during 2018-2019. This number will continue to increase as e-scooter-sharing services continue to gain popularity. The e-scooter revenue is anticipated to rise by 21% By 2023, as major developments and surges are expected in North America, Europe, and Latin America. Europe was quick to grab the e-scooter trend.

Electric Scooter Market Analysis: Key Findings

By Vehicle Type: In terms of value, in 2024, the e-kick Scooter & bikes segment is expected to account for the largest share of 47.0% of the electric scooter market. However, the electric motorcycles segment is expected to register the highest CAGR during the forecast period from 2024 to 2031.By Power Output: In terms of value, in 2024, the less than 3.6 kW segment is expected to account for the largest share of 63.3% of the electric scooter market. However, the 3.6 kW to 7.2 kW segment is anticipated to register the highest CAGR of 30.4% during the forecast period from 2024 to 2031.By Battery Technology: In terms of value, in 2024, the lithium-ion battery segment is expected to account for the largest share of the electric scooter market. However, the lithium-ion polymer segment is estimated to register the highest CAGR during the forecast period from 2024 to 2031.By Motor Type: In terms of value, in 2024, the hub motors segment is expected to account for the larger share of the electric scooter market. However, the hub motors segment is projected to register a higher CAGR during the forecast period from 2024 to 2031.By Charging Type: In terms of value, in 2024, the connector charging segment is expected to account for the larger share of the electric scooter market. However, the wireless charging segment is poised to register a higher CAGR of 41.2% during the forecast period from 2024 to 2031.By End User: In terms of value, in 2024, the business organizations segment is expected to account for the largest share of 41.0% of the electric scooter market and register the highest CAGR during the forecast period from 2024 to 2031.

Explore the Key Market Segments Driving Growth (Download Free Sample) – https://www.meticulousresearch.com/download-sample-report/cp_id=5191

Geographic Analysis:

By geography, the electric scooter market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In terms of value, in 2024, Asia-Pacific is expected to account for the largest share of 81.5% of the market.

Asia-Pacific’s dominant position in the electric scooter market is attributed to several factors, including rising incomes in developing countries, rising fuel prices, traffic congestion, and pollution. These factors are fueling the demand for cost-effective and eco-friendly transportation options, such as electric scooters. Governments across various countries in the region are implementing initiatives to encourage the adoption of electric vehicles, while industry players are investing in charging infrastructure and introducing e-scooters to cater to the increasing demand. Moreover, rising consumer interest in electric vehicles, driven by tax incentives, further supports market growth in this region.

Asia-Pacific is a leading market for electric scooters, driven by technological advancements, rising demand for electric vehicles, government initiatives aimed at reducing carbon emissions, and the development of charging infrastructure. Companies are innovating with new product offerings and expanding charging networks. Moreover, increasing consumer interest in EVs, fueled by tax incentives, is further stimulating market growth in this region. Developing economies have established targets to boost EV sales, prompting manufacturers, vendors, and other stakeholders to refine their marketing strategies and enhance sales efforts.

North America: The Fastest-growing Regional Market

The electric scooter market in North America is projected to register the highest CAGR of 50.1 % during the forecast period. In terms of value, in 2024, the U.S. is expected to account for the major share of 53.0% of the electric scooter market in North America. The growth of this regional market can be attributed to several factors, including accelerated urbanization, increased environmental awareness, and the growing demand for adaptable and sustainable transportation solutions. Urban centers across the U.S. and Canada have adopted electric scooters as an effective remedy for traffic congestion and last-mile transportation challenges. In the U.S., the automotive sector is focused on innovation, technological advancement, and the development of sophisticated electric vehicles. The rising imperative to cut carbon emissions, the demand for advanced and rapid-charging infrastructure, and the growing shift of mass-premium consumers from gasoline and internal-combustion-engine vehicles to electric vehicles are anticipated to drive the growth of the electric vehicle market.

Italy Continues to Dominate the Electric Scooter Market in Europe

In 2024, Italy is expected to account for the largest share of the electric scooter market in Europe. Leading players in Italy are increasingly investing in electric scooter development. For instance, in March 2020, Helbiz introduced the country’s inaugural fleet of electric scooters in Rome. This initiative added 1,000 e-scooters to Helbiz’s existing fleet of 2,500 e-bikes, enhancing sustainable transportation options. Additionally, to support this shift, ElectReon Wireless, an Israeli company, has developed technology enabling electric vehicle batteries to recharge while in motion via a specialized electrified road. The company is implementing this technology by embedding copper coils under asphalt to facilitate wireless energy transfer.

Furthermore, the Italian government is actively promoting the adoption of electric scooters. In July 2020, Italy announced a goal to have 1 million electric vehicles on the roads by 2022, with a transition cost estimated at approximately EUR 10 billion. To support this shift, government incentives are offered at around USD 10,000 per vehicle. In addition, Italy has committed to banning diesel vehicles by 2024. Despite the challenges posed by the COVID-19 pandemic, 32,000 fully electric cars were sold in Italy in 2020, with the Renault Zoe leading in registrations at 5,470 units, driven by various incentive programs and subsidies. These measures have significantly boosted the electric vehicle market in Italy.

Electric Scooter Market: Competition Analysis

This report offers a competitive analysis based on an extensive assessment of the leading players’ product portfolios, geographic presence, and key growth strategies adopted over the past three to four years. Major companies in the electric scooter market have implemented various strategies to expand their product offerings and global footprints and augment their market shares. The key strategies followed by most companies in the electric scooter market were product launches, expansions, mergers & acquisitions, agreements, collaborations, and partnerships. The key players operating in the electric scooter market include Fuji-Ta Bicycle Co., Ltd. (China), Trek Bicycle Corporation (U.S.), Yamaha Motor Co., Ltd. (Japan), Yadea Group Holdings Ltd. (China), Riese & Müller GmbH (Germany), Leon Cycles (Germany), Niu Technologies (China), Walberg Urban Electrics GmbH (Germany), myStromer AG (Switzerland), Magnum Bikes (U.S.), Pedego Electric Bikes (U.S.), Aventon Bikes (U.S.), Govecs AG (Germany), Zhejiang Minimotors Bike Co Ltd (China), Zero Motorcycle Inc. (U.S.), Gogoro Inc. (Taiwan), Ather Energy Pvt. Ltd (India), Energica Motor Company (Italy), Revolt Motors (India), Hero MotoCorp Ltd. (India), and Rad Power Bikes Inc. (U.S.).

Electric Scooter Industry Overview: Latest Developments from Key Industry Players

In April 2024, Greaves Electric Mobility Private Limited (India) launched the first high-performance family electric scooter, the Ampere Nexus. Ampere Nexus is entirely designed, developed, and manufactured in India and features multiple first-ever innovations and class-leading specifications.In August 2023, Gogoro Inc. (Taiwan) partnered with Swiggy (India) to provide access to Gogoro Smartscooter. Battery swapping is essential in successfully transforming India’s urban fleets to electric.In January 2023, BUGATTI Automobiles S.A.S. (France) launched a premium version of its revolutionary electric scooter design in a mobile transformation. The Bugatti premium electric scooter has been updated with more modern conveniences and achieves an even greater experience for the average operator than previously designed.In May 2022, TVS Motor Company (India) launched the TVS iQube Electric scooter in three avatars that come loaded with a best-in-class on-road range of 140 km on a single charge. They offer a host of intelligent connected features such as a 7″ TFT touchscreen and clean UI, infinity theme personalization, voice assist and TVS iQube Alexa skillset, intuitive music player control, OTA updates, fast charging with a plug-and-play carry-along charger, vehicle health, and safety notifications, multiple Bluetooth and Cloud Connectivity options, and 32-liter storage space.In February 2021, Riese & Müller GmbH (Germany) extended their administrative and production building in Mühltal near Darmstadt, with a new building for a number of different departments, from new production units to administrative offices.In February 2021, Aventon Bikes (U.S.) announced two modifications in their e-bikes: throttle function and modifications to pedal assist levels 1 and 2 for smoother acceleration.In February 2021, Rad Power Bikes Inc. (U.S.) announced an investment of USD 150 million from Morgan Stanley Distribution, Inc. (U.S.) and Fidelity Management & Research Company (U.S.) to extend its market leadership, drive innovation, and scale retail and service offerings.In June 2021, Gogoro Inc. (Taiwan) signed a partnership with Foxconn, the world’s largest electronics manufacturer, to accelerate the expansion of Gogoro’s Battery Swapping System and Smartscooter. This partnership will accelerate Gogoro’s global expansion by utilizing Foxconn’s world-leading manufacturing capabilities to introduce new levels of manufacturing capabilities and scale for Gogoro battery swapping technologies and Smartscooter.In April 2021, Hero MotoCorp Ltd. (India) launched the new Hero Electric Nyx, which has a range of 100 km/charge, is high in style, and has low maintenance costs.

IMMEDIATE DELIVERY AVAILABLE | BUY THIS RESEARCH REPORT (Insights, Charts, Tables, Figures and More) – https://www.meticulousresearch.com/Checkout/29752709

Scope of the Report:

Electric Scooter Market Assessment—by Vehicle Type

E-Kick Scooter & BikesElectric MotorcyclesElectric Mopeds

Electric Scooter Market Assessment—by Power Output

Less Than 3.6 kW3.6 Kw to 7.2 kW20 Kw to 100 kW

Electric Scooter Market Assessment—by Battery Technology

Less Than 3.6 kW3.6 Kw to 7.2 kW20 Kw to 100 kW

Electric Scooter Market Assessment—by Motor Type

Hub MotorsGearless Hub MotorsGeared Hub MotorsMid-Drive Motors

Electric Scooter Market Assessment—by Charging Type

Connector ChargingWireless Charging

Electric Scooter Market Assessment—by End User

Business OrganizationsMicromobility Service ProvidersIndividualsAcademic Institutes/UniversitiesGovernment InstitutionsOther End Users

Electric Scooter Market Assessment—by Geography

Asia-PacificChinaIndiaThailandJapanSouth KoreaSingaporeRest of Asia-PacificEuropeGermanyFranceNetherlandsItalySpainU.K.SwitzerlandSwedenNorwayDenmarkRest of EuropeNorth AmericaU.S.CanadaLatin AmericaMiddle East & Africa

Browse More Related Reports –

Electric scooter market to be worth $408.1 billion by 2031, growing at a 21.6% CAGR from 2024–2031 – https://www.meticulousresearch.com/product/electric-scooter-market-5191

Electric Car Market to hit $5,634.6 Billion by 2031 with a 29.2% CAGR. Discover key trends in propulsion, power output, and global end-use sectors – https://www.meticulousresearch.com/product/electric-car-market-5187

Electric Vehicle Battery Materials Market is projected to reach $156 billion by 2031, at a CAGR of 30.7% from 2024 to 2031 – https://www.meticulousresearch.com/product/electric-vehicle-battery-materials-market-5757

Explore Electric Commercial Vehicle Market’s growth to $920.9 billion by 2031, with a CAGR of 25.4% from 2024–2031 – https://www.meticulousresearch.com/product/electric-commercial-vehicle-market-5766

Electric Motors Market is projected to reach $254.1Bn by 2031, with a 7.1% CAGR from 2024 to 2031 – https://www.meticulousresearch.com/product/electric-motors-market-5815

EV Battery Recycling Market to reach $10.1 billion by 2031 at a CAGR of 40.9%. Discover trends in battery recycling for commercial and passenger vehicles – https://www.meticulousresearch.com/product/ev-battery-recycling-market-5483

Electric Scooter Market Report Summary –

Particular

Details

Number of Pages

262

Format

PDF

Forecast Period

2024–2031

Base Year

2023

CAGR (Value)

21.6 %

Estimated Market Size (Value)

$408.1 billion by 2031

Segments Covered

By Vehicle Type

E-Kick Scooter & BikesElectric MotorcyclesElectric Mopeds

By Power Output

Less Than 3.6 kW3.6 Kw to 7.2 kW20 Kw to 100 kW

By Battery Technology

Lithium-Ion BatterySealed Lead-Acid BatteryLithium-Ion Polymer Battery

By Motor Type

Hub MotorsGearless Hub MotorsGeared Hub MotorsMid-Drive Motors

By Charging Type

Connector ChargingWireless Charging

By End User

Business OrganizationsMicromobility Service ProvidersIndividualsAcademic Institutes/UniversitiesGovernment InstitutionsOther End Users

By Geography

Asia-PacificChinaIndiaThailandJapanSouth KoreaSingaporeRest of Asia-PacificEuropeGermanyFranceNetherlandsItalySpainU.K.SwitzerlandSwedenNorwayDenmarkRest of EuropeNorth AmericaU.S.CanadaLatin AmericaMiddle East & Africa

Countries Covered

North America (U.S., Canada), Europe (Germany, France, Netherlands, Italy, Spain, U.K., Switzerland, Sweden, Norway, Denmark, Rest of Europe), Asia-Pacific (China, India, Thailand, Japan, South Korea, Singapore, Rest of Asia-Pacific), Latin America, and Middle East & Africa

Key Companies

Fuji-Ta Bicycle Co., Ltd. (China), Trek Bicycle Corporation (U.S.), Yamaha Motor Co., Ltd. (Japan), Yadea Group Holdings Ltd. (China), Riese & Müller GmbH (Germany), Leon Cycles (Germany), Niu Technologies (China), Walberg Urban Electrics GmbH (Germany), myStromer AG (Switzerland), Magnum Bikes (U.S.), Pedego Electric Bikes (U.S.), Aventon Bikes (U.S.), Govecs AG (Germany), Zhejiang Minimotors Bike Co Ltd (China), Zero Motorcycle Inc. (U.S.), Gogoro Inc. (Taiwan), Ather Energy Pvt. Ltd (India), Energica Motor Company (Italy), Revolt Motors (India), Hero MotoCorp Ltd. (India), and Rad Power Bikes Inc. (U.S.)

 Contact:
Mr. Khushal Bombe
Meticulous Market Research Pvt.Ltd.
1267 Willis St, Ste 200 Redding,
California, 96001, U.S.
USA: +1-646-781-8004
Europe: +44-203-868-8738
APAC: +91 744-7780008
Email- sales@meticulousresearch.com 
Visit Our Website: https://www.meticulousresearch.com/ 
Connect with us on LinkedIn- https://www.linkedin.com/company/meticulous-research 
Content Source: https://www.meticulousresearch.com/pressrelease/410/electric-scooter-market 

Photo: https://mma.prnewswire.com/media/2515306/Electric_Scooter_Market.jpg
Logo: https://mma.prnewswire.com/media/1757980/Meticulous_Research_Logo_1.jpg 

 

 

View original content:https://www.prnewswire.co.uk/news-releases/electric-scooter-market-to-reach-408-1-billion-by-2031–driven-by-growing-localization-of-electric-scooter-production-in-emerging-economies-and-increasing-consumer-preference-for-electric-two-wheelers—exclusive-report-by-metic-302263828.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

PieX AI: Launching the World’s First Personalized, On-device AI Pendant at CES 2025

Published

on

By

NEW YORK, Jan. 2, 2025 /PRNewswire/ — PieX AI, a global leader in multimodal AI hardware for smart health, is set to proudly launch the world’s first pendant featuring personalized, on-device AI at CES 2025. This innovative product aims to revolutionize mental health management by seamlessly integrating technology with emotional well-being.

A  Focus on Mental Health

PieX’s mission is to enhance users’ mental health through advanced applications such as AI life coaching, guided breathing exercises, and comprehensive health monitoring. The PieX pendant is a holistic tool that applies physiological and psychological to support emotional well-being. By empowering users to recognize and embrace their feelings, PieX promotes users to build a positive mindset, ultimately enhancing their mental energy and well-being.

Proprietary Sensing and AI Technology

The PieX pendant is built upon our proprietary Sensing Technology and foundation models featuring both Personalized AI and On-device AI. The sensing technology provides 24/7 accurate emotion tracking results to build a personalized emotion database for each user, making the AI know users better. Moreover, the AI running on users’ own phones ensures that users’ emotional data and auto-journaled information are processed and stored locally, eliminating the need for cloud storage. This feature provides an ultimate solution to enhance user privacy and data security in the LLM era.

Sensing Tech: The pendant’s sensing capability not only accurately measures indicators of stress, such as the wearer’s HRV (heart rate variability), but also precisely assesses the user’s emotional state through their speech tone during conversation. By combining these two aspects, it provides users with a comprehensive emotional tracking insight. Moreover, the pendant’s sensing ability also offers users the capacity to perceive their environment and events, correlating emotional states with daily occurrences, thus helping users better cope with various emotional changes.AI Tech: Leveraging the exceptional sensing capabilities of the pendant, our device will provide a personalized AI that understands the user best. It can automatically offer options for meditation and breathing exercises based on the user’s emotional changes and preferences, enabling users to take a more proactive approach to their mental health. Additionally, all emotional sensing and data processing analysis occur solely on the user’s personal device, with no need for cloud uploads. Even large language models run locally, ensuring that sensitive information never leaves the user’s devices.

PieX AI at CES: Booth #63001-02,Level 1,Hall G, Venetian Expo. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/piex-ai-launching-the-worlds-first-personalized-on-device-ai-pendant-at-ces-2025-302340743.html

SOURCE PieX AI

Continue Reading

Technology

FinTech Automation’s EZForm Launches Digital Account Opening Solution for Banks and Credit Unions

Published

on

By

DALLAS, Jan. 2, 2025 /PRNewswire/ — FinTech Automation (FTA) is excited to unveil its EZForm Digital Account Opening (DAO) solution, an innovative tool designed to streamline and simplify the account opening process for banks and credit unions. By digitizing and automating workflows, the EZForm DAO solution enhances compliance and delivers a seamless, user-friendly experience for banks, credit unions, and their customers.

The platform’s advanced identity decisioning technology automates up to 100% of application decisions, significantly reducing processing times and administrative burdens. Additionally, a centralized back-office portal consolidates all application details, providing staff with powerful tools to manage and oversee operations effortlessly.

One of the standout features of the EZForm DAO solution is its unparalleled customization. Financial institutions can design workflows tailored to their unique operational requirements and customer expectations without coding. From determining which data to collect to sequencing steps in the application process, this flexibility empowers institutions to maintain control and maximize cost efficiency.

Compliance and security are central to the DAO solution. With fully automated Know-Your-Customer (KYC) and Know-Your-Business (KYB) processes, along with features such as facial liveness detection, risk scoring, Social Security Number verification, and e-signature capabilities, banks and credit unions can seamlessly meet regulatory requirements. These tools enhance accuracy and security throughout the account opening journey, ensuring a streamlined, transparent, and efficient onboarding experience.

“Compliance and security are at the heart of FinTech Automation’s DAO solution,” said David Park, CEO of FinTech Automation. “With built-in compliance checks against OFAC, FinCEN databases, PEP screening, and the Social Security Number Verification Service, our platform ensures a high level of regulatory compliance. This robust compliance framework enables financial institutions to confidently open international and cross-border accounts for global customers, simplifying operations without compromising security or efficiency.”

By combining ease of use, workflow customization, and robust compliance features, the EZForm DAO solution addresses the unique challenges faced by banks and credit unions. This innovation underscores FTA’s commitment to enable financial institutions to stay competitive in today’s digital-first financial landscape.

About FinTech Automation
FinTech Automation is positioned at the epicenter of global growth in financial technology, collaborating closely with leading companies, entrepreneurs, and thought leaders to drive transformative change. Leveraging technologies such as open-source software, cloud computing, machine learning, and API integration, FTA accelerates time-to-market, enhance returns for banks and fintech companies, and empower global consumers through innovative solutions and applications.

About EZForm
EZForm is a cutting-edge digital solution transforming the account-opening experience for financial institutions. The platform streamlines workflows and incorporates advanced compliance features, including KYC, KYB, facial liveness detection, and e-signature capabilities, ensuring accuracy, security, and regulatory compliance. Designed with flexibility at its core, EZForm offers no-code customization, enabling institutions to create tailored workflows and user interfaces to meet their unique requirements.

Media Contact:
Evan Zhang
214-624-1007
388204@email4pr.com

View original content:https://www.prnewswire.com/news-releases/fintech-automations-ezform-launches-digital-account-opening-solution-for-banks-and-credit-unions-302341229.html

SOURCE FinTech Automation

Continue Reading

Technology

CHIPOTLE X STRAVA PARTNERSHIP GOES GLOBAL: INTRODUCING “THE CITY CHALLENGE” IN 25 MARKETS TO KICK OFF 2025

Published

on

By

The popular “Chipotle segments” on Strava are expanding to 25 cities, including international destinations for the first timeChipotle will motivate guests to achieve their goals with a new “Goals, Gym, Guac” motivational text message community, providing exclusive creator content and a chance to score a free Lifestyle Bowl offer1 on “No Quitters Day,” January 10Chipotle’s lineup of seven Lifestyle Bowls makes maintaining a healthy lifestyle easier than ever

NEWPORT BEACH, Calif., Jan. 2, 2025 /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced that its partnership with Strava, the app for active people with more than 135 million users in more than 190 countries, is back and bigger than ever in 2025. Chipotle is launching its first-ever international Strava segment challenge for participants to compete to win free Lifestyle Bowls for a year, plus free Chipotle for their city.2 New in 2025, the initiative extends beyond the U.S., connecting and motivating Chipotle’s running community across 25 cities in North America and Europe, including New York City, London, Paris, Toronto and more. See all locations at chipotle.com/city-challenge. People can also complete the segment by walking or in a wheelchair. The cities participating in the competition are the top 25 cities that eat the most Chipotle.

“Last year, we learned about the literal great lengths that our fans will go to for free Chipotle. Participants logged more than 9.25 million miles on ‘Chipotle segments,’ the equivalent of circling the planet more than 370 times,” said Chris Brandt, Chief Brand Officer, Chipotle. “After seeing the passion our fans had for the initial launch with Strava, we had to increase access to the competition and raise the stakes.”

Chipotle x Strava: The City Challenge
Chipotle has partnered with Strava to create 25 “Chipotle segments,” which are portions of roads and trails created by the Strava community where athletes can find friendly competition by chasing the fastest times on the leaderboard. Starting today through January 31, fans will have the opportunity to compete for Local Legend Status (LCL), an award for the individual who completes the segment the most times. Chipotle will reward the Local Legend in each city with free Lifestyle Bowls for a year.2 

New this year, every city with a Chipotle segment will also compete to see who can collectively complete the highest mileage on the segment. The cities’ progress will be tracked on the “Chipotle x Strava: The City Challenge” heatmap,  a first-of-its-kind leaderboard showing daily updates of each city’s performance. The city that wins will score a BUY-ONE-GET-ONE (BOGO) entrée offer for their entire city valid on instore orders on a future date to be announced by Chipotle. This will be the first time Strava segments will be in direct competition with each other as part of a brand-sponsored competition.

No Quitters Day Is Better With Friends
The second Friday of January is known as “Quitters Day,” the day people are most likely to forfeit New Year’s resolutions. Since 2023, Chipotle has celebrated “No Quitters Day” and rewarded guests who sustained healthy habits all month. As Chipotle enters its third year celebrating “No Quitters Day,” the company is creating a motivational text message community via SMS to help guests achieve their goals.

How It Works:

From January 2January 9, guests can visit chipotle.com/lsb-text to join the “Goals, Gym, Guac” text message community.Throughout January, Chipotle will text its community with exclusive content from top creators, motivational texts and affirmations, plus a first chance to score a free Chipotle Lifestyle Bowl. On “No Quitters Day,” Friday, January 10, members will be texted with instructions to get one of 50,000 free Lifestyle Bowls.1

“It’s well known that having an accountability buddy makes it easier to accomplish wellness goals,” said Stephanie Perdue, Vice President of Brand Marketing, Chipotle. “We are showing up for our guests with our version of a group chat to make healthy habits fun on ‘No Quitters Day.'”

Lifestyle Bowls For Every Goal
Chipotle’s Lifestyle Bowls are chef-curated entrées designed to make healthy habits convenient and delicious with easy one tap ordering on the Chipotle app and Chipotle.com. The menu features nourishing bowls for every lifestyle, including Whole30®, keto, paleo, gluten free, grain free, vegan and vegetarian.

Chipotle is helping fans start the new year strong with a $0 delivery fee offer3 on Lifestyle Bowl orders in the U.S. on the Chipotle app and Chipotle.com from January 2 through January 31. Lifestyle Bowls are digital exclusive menu items available in the U.S., U.K., Canada and France. 

The 2025 Lifestyle Bowl Lineup:

Balanced Macros Bowl: Light White Rice, Black Beans, Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine LettuceVeggie Full Bowl: White Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, GuacWholesome Bowl (Whole30® compatible): Supergreens Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa, GuacKeto Salad Bowl: Supergreens Lettuce Blend, Chicken, Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream, CheeseHigh Protein Bowl: White Rice, Black Beans, Double Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine LettucePlant-Powered Bowl: Supergreens Lettuce Blend, White Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, GuacGo Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas, Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Sour Cream 

1 – 50,000 codes available. 50 U.S. States & DC Only, 13+. Limit 1 code per person. Chipotle will let you know if you’ve won by sending you a text. Standard text and data rates may apply.  If all codes aren’t distributed via text responses Chipotle will distribute via other means outlined in the Terms. Terms: chipotle.com/text

2 – NO PURCHASE NECESSARY.  Contest begins 1/1/25 at 3:01 p.m. PT and ends: 1/31/25 at 11:59 p.m. PT.  Minors must have parental consent.  See official rules at: chipotle.com/city-challenge-rules for additional eligibility restrictions, entry periods, segment details, prize descriptions/restrictions, and complete details.  Sponsor: CMG Strategy Co., LLC.

3 – Higher menu prices are charged for delivery; additional service fees applied at checkout as well (except in California and Minnesota). Available January 2 through January 31, 2025 only, within Chipotle’s delivery areas from participating U.S. locations, during normal operating hours for such locations. Order must include at least one Lifestyle Bowl to qualify. Minimum order $10 USD/ maximum order $200 USD, each excluding tax and fees. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only on Chipotle website or the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,600 restaurants as of September 30, 2024, in the United States, Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune’s Most Admired Companies 2024 list and Time Magazine’s Most Influential Companies. With over 125,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit Chipotle.com.

About Strava
Strava is the app for active people with more than 135 million athletes in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life. Join the community, find motivation and discover new experiences with a Strava subscription. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube and LinkedIn.  Visit www.strava.com for more information. 

 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/chipotle-x-strava-partnership-goes-global-introducing-the-city-challenge-in-25-markets-to-kick-off-2025-302340819.html

SOURCE Chipotle Mexican Grill

Continue Reading

Trending