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Xiaohongshu and VOGUE Business Redefine Home Aesthetics During Milan Fashion Week

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MILAN, Sept. 30, 2024 /PRNewswire/ — At the recent Milan Fashion Week, the world’s premier fashion showcase, a wave of new trends emerged, notably in the realm of home decor. Here, fashion and home furnishings merged seamlessly, signaling a novel trend. Xiaohongshu, in collaboration with VOGUE Business, hosted the VOGUE Business Milan Digital Summit themed “The Digital Silk Road: Pioneering the Future of Luxury Lifestyles” during the week. Mr. Shawn Li, General Manager of Commercial Durable Goods Business Group at Xiaohongshu, was one of the speakers on the “Tapping Lifestyle Trends: The Micro-Cultures Driving Engagement” panel. The summit, which explored the evolving concept of home living, provided profound insights into the changing lifestyles and preferences of today’s youth in China. It introduced innovative ideas and trends that are reshaping how young people envision their living spaces, offering avant-garde perspectives for brands on consumer engagement. The event also sparked a new discourse on aesthetics in home and lifestyle, creating a confluence of fashion, art, and daily living.

Xiaohongshu: A Go-to Social Media Platform for Tens of Millions of Users Finding Home Inspiration

Aligning perfectly with Xiaohongshu’s human-centric values, consumers are increasingly seeking harmony between their home environments and personal lifestyles. As a lifestyle community beloved by youth, the social media platform excels in understanding people’s needs, gaining insights into emerging consumer scenarios and industry trends in China. According to Xiaohongshu Research, as of Q2 2024, with a monthly active user base of 300 million, nearly 65% of whom are passionate about home life.

The shift has revitalized the home furnishing sector. Data from the Xiaohongshu Research shows a remarkable surge in home decoration and furnishings content over the last three years. Searches have soared by 450% from January to September 2022 to the same period in 2024. According to Nielsen’s report released in September 2024, about 89% of users prefer searching on Xiaohongshu for product reviews and user experiences before purchasing home appliances and furnishings. Xiaohongshu Research also indicates that Italian high-end brands like Natuzzi are experiencing significant market potential on the platform, with over 500,000 monthly searches, attracting numerous potential buyers.

During the summit, Shawn Li analyzed the diverse trends in the home furnishing sector from a human-centric perspective. By examining user demographics, preferences, and lifestyles, Shawn Li identified four demographic groups: Nomadic Youth, Nesting Youth, All-Rounders, and Home Curators. Emphasizing the “People – Needs – Scenarios – Trends” framework, Shawn Li highlighted Xiaohongshu’s role in helping brands understand their audiences, discover innovative marketing solutions, and outperform competitors.

Xiaohongshu’s Role in Shaping Home Furnishing Trends

In recent years, the flow of home furnishing fashion trends has shifted significantly. Previously, trends were dictated top-down, starting with designers and trendsetters, then trickling down to major brands and eventually reaching consumers. Now, this dynamic has reversed, with consumer behavior driving the trends. Xiaohongshu has been instrumental in the shift, creating a platform that encourages shoppers to express their personal styles, preferences, and lifestyles—effectively advocating for their preferred living environments. Each search, share, comment, and collect of posts on Xiaohongshu reflects the genuine needs of Chinese shoppers, fostering new trends in home furnishings in China that lead to industry innovations.

In September, Xiaohongshu unveiled its latest Annual Home Lifestyle Report. This analysis of community content and user search preferences highlighted eight new home ideas popular among Chinese youth. Focused on human-centric themes, the report emphasized vibrant life scenarios, emotional expression, and attitudinal resonance, enriching insights with warmth and energy. It shows that consumers are keen to reshape residential aesthetics with innovative furnishings and redefine family dynamics through thoughtful design, pushing the boundaries of traditional home spaces. Notably, the approach to incorporating hobbies into home design has evolved from merely finding storage solutions to creating spaces specifically designed around those hobbies. Consequently, more Chinese individuals are establishing specialized home studios dedicated to their passions.

Brand Strategy on Xiaohongshu Shifts: Witnessing Renewing Marketing in Home Furnishings

However, in the home furnishing industry, brands have formed unique business models and product structures due to domain and product differences, leading to distinct consumer decision-making processes. Based on Xiaohongshu’s research on Chinese consumer and business characteristics, brand marketing should start with the overall product structure, deeply understand consumer needs, and tailor strategies to specific category characteristics. For example, in major appliances, furniture, building materials, and daily home supplies, product structures span multiple related categories. Consequently, Xiaohongshu recommends that brands adopt a matrix-style product selection strategy on the platform, crafting content that aligns with consumer preferences and life scenarios. This approach aims to enhance category penetration and captivate consumer attention.

Data shows that the Gross Merchandise Volume (GMV) growth rate of the top 1,000 Single Product Units (SPUs) gaining traction on Xiaohongshu exceeds the overall market growth rate, highlighting the social platform’s refined strategies that can help brands achieve overall success.

The home furnishing industry is on the brink of significant market growth, and Xiaohongshu, the source of lifestyle inspirations in shaping Chinese youth’s living spaces, provides an optimal community for brands looking to expand their influence. Looking ahead, the social platform plans to leverage its extensive expertise in user insights and brand management to drive innovative marketing strategies within the home furnishing sector.

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View original content:https://www.prnewswire.co.uk/news-releases/xiaohongshu-and-vogue-business-redefine-home-aesthetics-during-milan-fashion-week-302261871.html

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Media Advisory – From space to Earth: handling medical issues more autonomous fashion

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LONGUEUIL, QC, Nov. 22, 2024 /CNW/ – On November 25, Sameer Zuberi, Parliamentary Secretary to the Minister of Diversity, Inclusion and Persons with Disabilities, will attend the unveiling of a telemedicine pilot project called “Telehealth Station.” Dan Gabay, CEO of the Montreal West Island Integrated University Health and Social Services Centre, Canadian Space Agency (CSA) President Lisa Campbell and CSA astronaut David Saint-Jacques will also be there.

Telehealth Station will leverage technologies integrated by Baüne as part of the CSA’s Connected Care Medical Modules, an initiative that aims to find solutions to help astronauts handle their own medical issues when they are far from Earth.

The CSA invites media to attend this technology demonstration organized by the Montréal West Island CIUSSS. A question period will follow.

Media who wish to find out more or attend the event are asked to contact the Media Relations Office.

Date:

November 25, 2024

Time:

10:00 am ET

What:

Unveiling and demonstration of a telemedicine pilot project

Who:

Sameer Zuberi, Parliamentary Secretary to the Minister of Diversity,

Inclusion and Persons with Disabilities

Dan Gabay, CEO of the Montreal West Island Integrated University

Health and Social Services Centre

Lisa Campbell, CSA President

David Saint-Jacques, CSA astronaut

Where:

CLSC de Pierrefonds

13800 Gouin Boulevard West, Montreal

H8Z 3H6

Website: www.asc-csa.gc.ca

Follow us on social media!
RSS Facebook YouTube Twitter

SOURCE Canadian Space Agency

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Postal Ranked Number 34 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500™

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Postal attributes 5,216% Revenue Growth to a collaborative team strategy focused on building a scalable revenue model and making calculated financial decisions

SAN LUIS OBISPO, Calif., Nov. 22, 2024 /PRNewswire-PRWeb/ — Postal today announced it ranked No. 34 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year. Postal grew 5,216% during this period.

“I credit Postal’s success and growth to the grit of our employees and the impact of this offline channel to our customers.” – Postal CEO, Erik Kostelnik

Postal’s Chief Executive Officer, Erik Kostelnik, credits a collaborative team strategy focused on building a scalable revenue model and making calculated financial decisions to fuel the company’s 5,216% revenue growth. He said, “I credit Postal’s success and growth to the grit of our employees and the impact of this offline channel to our customers. Direct mail and gifting as a managed channel continues to outperform traditional digital channels, especially in Account Based Marketing. We are honored to be recognized as one of the fastest growing technology companies in the country.”

“For 30 years we’ve been celebrating companies that are actively driving innovation. The software industry continues to be a beacon of growth, and the fintech industry made a strong showing on this year’s list, surpassing life sciences for the first time,” said Steve Fineberg, vice chair, U.S. technology sector leader, Deloitte. “Significantly, we also saw a breakthrough in performance of private companies, with the highest number of private companies named to the list in our program’s history. This year’s winners have shown they have the vision and expertise to continue to perform at a high level, and that deserves to be celebrated.”

“Innovation, transformation and disruption of the status quo are at the forefront for this year’s Technology Fast 500 list, and there’s no better way to celebrate 30 years of program history,” said Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte’s Audit & Assurance practice. “This year’s winning companies have demonstrated a continuous commitment to growth and remarkable consistency in driving forward progress. We extend our congratulations to all of this year’s winners — it’s an incredible time for innovation.”

Overall, 2024 Technology Fast 500 companies achieved revenue growth ranging from 201% to 153,625% over the three-year time frame, with an average growth rate of 1,981% and median growth rate of 460%.

About the 2024 Deloitte Technology Fast 500

Now in its 30th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2020 to 2023.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Postal

Postal is a leading intelligent gifting platform that helps thousands of businesses increase their pipeline, retain customers, and reward employees. The engagement platform and its global marketplace enable customers to automate direct mail, manage branded company swag, and send personalized gifts, all while centralizing cost and reducing waste. Postal integrates natively into existing systems like Salesforce, Hubspot, Microsoft, Google, Adobe, and other Sales and Marketing solutions.

About Deloitte

Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 8,500 U.S.-based private companies. At Deloitte, we strive to live our purpose of making an impact that matters by creating trust and confidence in a more equitable society. We leverage our unique blend of business acumen, command of technology, and strategic technology alliances to advise our clients across industries as they build their future. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Bringing more than 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s approximately 460,000 people worldwide connect for impact at www.deloitte.com.

Media Contact

Patricia Duchene, Postal, 1 805.305.1293, patricia@postal.com, https://www.postal.com/

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SOURCE Postal

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GenNx360 Capital Partners finalizes the sale of ITsavvy to Xerox Holdings Corporation

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NEW YORK, Nov. 22, 2024 /PRNewswire/ — GenNx360 Capital Partners (“GenNx360”), a New York-based private equity firm, is pleased to announce the final sale of its portfolio company, ITsavvy LLC (“ITsavvy” or “the Company”), a provider of end-to-end IT infrastructure solutions, to Xerox Holdings Corporation (“Xerox”) for $400 million. This transaction marks a significant milestone for GenNx360, as its first investment in the technology services sector.

ITsavvy is an Oak Brook, Illinois-based technology solutions and services provider that delivers frictionless IT experiences by designing, developing and delivering technology infrastructure solutions and services that accelerate business outcomes on behalf of its clients.

During GenNx360’s investment, the Company experienced impressive organic growth, completed an acquisition of a highly strategic AIOps-enabled managed services provider (“MSP”) and significantly increased overall profitability through several well-executed margin enhancement initiatives. A committed focus to the Company’s services strategy further fueled organic growth and strengthened the Company’s overall value proposition. Through the support of GenNx360, the Company also successfully launched an AI and Intelligent Automation strategy. This strategy included commercializing an AI offering to better serve the Company’s clients, as well as optimizing the Company’s internal operations.

“The completion of this transaction marks a significant milestone for ITsavvy and for GenNx360. Over the past two years, ITsavvy has undergone exceptional growth and transformation under the leadership of Munu Gandhi and his team. Their dedication and collaboration with our firm have been critical to the company’s success. We are proud of ITsavvy’s achievements and confident it will continue to thrive as part of Xerox,” said Ron Blaylock, GenNx360 Founder and Managing Partner, and Chairman of the ITsavvy Board of Directors.

“We appreciate GenNx360’s support and strategic insights over the past two years. They have been an outstanding partner to work with to enhance and evolve our platform,” said ITsavvy CEO, Munu Gandhi. “We are excited to join forces with a longstanding company in Xerox, one of the great global brands, and we look forward to supporting their next stage of growth.”

“As part of our Reinvention, we have created a greater organizational focus on our emerging IT Services capabilities,” said John Bruno, President and Chief Operating Officer at Xerox. “ITsavvy’s complementary offerings, combined with our reputation, position us to accelerate growth across key markets and unlock new opportunities to help clients transform the way they work.”

“It has been a privilege to work with Munu and the ITsavvy team over the past two years. We are incredibly proud of the Company’s growth and look forward to following their success in the future,” said Peter White, Principal at GenNx360 and ITsavvy Board Member.

This transaction underscores GenNx360’s focus on driving operational excellence and delivering strong outcomes for our investors.

Loeb & Loeb and Greenberg Traurig served as legal advisors to ITsavvy and GenNx360.

About ITsavvy LLC

ITsavvy is an industry-leading IT infrastructure solutions provider with comprehensive value added resell capabilities. Founded in 2004 in suburban Chicago, ITsavvy provides frictionless client experiences through the deployment of holistic solutions that deliver client business outcomes. For more information on ITsavvy, please visit www.itsavvy.com.

About GenNx360 Capital Partners

GenNx360 Capital Partners is a private equity firm focused on acquiring middle market business services and industrial companies. GenNx360 partners with companies having proven and sustainable business models in expanding industries with the objective of implementing and supporting value-enhancing organic and inorganic initiatives to accelerate growth, deliver cost efficiencies, and generate strong financial returns. GenNx360 was founded in 2006 and is headquartered in New York City. For more information on GenNx360, please visit www.gennx360.com.

For media inquiries about this press release, please contact:

Alicia Francis, Head of Investor Communications

investorrelations@gennx360.com

Phone: 929.287.6107

View original content to download multimedia:https://www.prnewswire.com/news-releases/gennx360-capital-partners-finalizes-the-sale-of-itsavvy-to-xerox-holdings-corporation-302314576.html

SOURCE GenNx360 Capital Partners

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