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Global Times: Chinese youth increasingly embrace, share millennia-old cultural traditions

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BEIJING, Sept. 29, 2024 /PRNewswire/ — Li Ziyao, a young Chinese student studying in Boston, the US, recently completed Black Myth: Wukong, a game playing based on the classic Chinese novel Journey to the West.

He was excited that this game, rich in traditional cultural elements, has become a sensation in America too. As he observed his American classmates discussing the Monkey King, the architectural styles, and Chinese history, a strong sense of pride surged within him.

“I am witnessing firsthand how Chinese culture is being spread and understood globally in a novel and modern way,” Li told the Global Times.

Culture plays a vital role in inspiring national spirit, maintaining identity, and promoting both economic and personal development.

China’s achievements over the past 75 years are closely tied to its millennia-old culture and cultural confidence. Generations of young people with strong values and ethics worked to develop Chinese culture and present it to the world. 

Chinese civilization has thrived along with the open expression of young people. They relish and discuss with foreign friends China’s traditional culture, allowing it to resonate with international audiences. 

In ancient times, Chinese ancestors sailed the seas along the historical Maritime Silk Road, spreading Chinese culture toward the rest of the world.

Today, young people, especially Generation Z, are using unique ways to share Chinese culture with the world.

Set new trend

Li mentioned that one of the American Twitch streamers he follows, Zack, also known as Asmongold, a content creator with over 2.9 million YouTube subscribers, once commented that Chinese mythology has a natural freshness for Western players, sparking their desire to explore the unknown.

The cultural elements carried by Black Myth: Wukong are also reflected in its music. The game incorporates traditional Chinese melodies from the 1986 hit TV series Journey to the West soundtrack, including the iconic track Celestial Symphony in key scenes.

“Hearing Celestial Symphony evokes me an indescribable feeling of nostalgia. One of my American classmates told me that the music made him feel as if he were immersed in a world filled with the charm of ancient Eastern culture,” Li noted.

With the international success of Celestial Symphony, Li has noticed that many of his classmates have expressed their desire to learn traditional Chinese musical instruments, especially pipa, which embodies unique Chinese aesthetics.

In a recent interview, US musician Lauv commented on the beauty of pipa, while interacting with young pipa player Liu Jialiang, also known as Marsix.

During the interview, Marsix used pipa to perform Lauv’s breakout hit I Like Me Better. Lauv, who is also known as Ari Staprans Leff, is followed by more than 1 million fans on the platform known as X. 

The instrument’s sound, representing Chinese aesthetics, stunned the Western singer and left him with a look of amazement. Marsix’s performance has also revealed how the 2,000-year-old instrument remains versatile in playing global pop music. 

“I was thrilled to share our traditional music culture again,” the young player told the Global Times. He also emphasized that his journey with pipa has always been about “fusion.”

Since 2022, Marsix has been posting remixed pipa music that blends traditional Chinese melodies with Western genres like jazz, hip-hop, and electronic music. 

Through his fusion of traditional Chinese music, Marsix has captured the attention of international fans. On YouTube, netizens commented on Marsix’s performance, saying “the Chinese ‘guitar’ would set a new trend.” 

“I think the traditional instrument is a tool for us young Chinese musicians to express our open-mindedness to world music,” Marsix noted. 

Confident in his cultural roots, the young Chinese musician has also inspired many young fans in China to rediscover the beauty of traditional Chinese music. Marsix told the Global Times that most of his fans are in their 20s, and he hopes to guide them on a journey of rediscovering Chinese culture.

“In the past, the word ‘pipa’ would evoke images of classical performers, but now it represents a trendy instrument played by performers of all ages and genders. Young Chinese musicians are using their creativity to revive the tradition,” Zhu Xiao, a Chinese folk music fan and cucurbit flute player, told the Global Times. 

Dressed in confidence

For many in Generation Z, wearing Hanfu – traditional Chinese dress – is just like playing pipa as a way to reconnect with the cultural root and also a way to express cultural confidence.

Driven by strong curiosity about the world, Chinese storyboard artist Lei Yumeng, better known as Mi Lei, travels between reality and fantasy in her storyboard work. Nearly every piece of work she posts on social media becomes a hit. So far, the Chinese artist has more than 8 million followers on different platforms.

Lei’s love for Chinese culture extends to her admiration for Hanfu. She told the Global Times that through her paintings of Hanfu from various dynasties, she can explore the aesthetics and auspicious intentions of ancient Chinese people, as reflected in the clothing’s patterns and embroidery.

Lei’s embrace of Chinese cultural heritage has been recognized internationally, with her videos on platforms like Instagram earning praise for showcasing traditional clothing. This global appreciation has been a reminder of the richness of her motherland’s unique cultural roots, which she said she “has initially taken for granted.”

Lei said her work in animation and storytelling is a celebration of China’s cultural legacy, a legacy she is “proud to share with the world.”

 

View original content:https://www.prnewswire.com/news-releases/global-times-chinese-youth-increasingly-embrace-share-millennia-old-cultural-traditions-302262003.html

SOURCE Global Times

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SOFTSWISS Presents Three Innovative Products in South Africa

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September 30, 2024

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GZIRA, Malta, Sept. 30, 2024 /PRNewswire/ — SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, has presented three new products made in collaboration with Turfsport, a leading South African software provider, recently acquired by the company.

Lotto Software
The online lottery market is projected to generate over $16.9 billion in revenue in 2024 and reach over $22.0 billion by 2029. The new Lotto Software enables operators to offer a wide range of lottery draw betting options independent of traditional lottery organisers.

The solution handles up to 80 bets and processes 3,333 bet results per second covering over 300 lottery draws worldwide. It provides an intuitive betting experience, offering numbers, sum, count, positions, colours, even/odd, and jackpot-type draws. The platform seamlessly integrates with external wallet connections without additional software. In-house lottery feed ensures fraud prevention through dual-source validation and advanced web scraping technologies.

Retail Betting Solution
The global sports betting and lotteries market is rebounding post-pandemic, with industry revenue estimated at $243.7 billion in 2024. The Retail Betting Solution, supporting betting on sports, horse racing, lottery draws, and casino games, empowers operators to establish offline gambling businesses swiftly and legally.

The solution allows players to manage their accounts across channels by connecting retail and online platforms. Operators can set up various shop configurations and track profits with a comprehensive cash management tool. The Retail Betting Solution offers pre-match and live event feeds and casino games from multiple providers at dedicated kiosks.

Horse Racing Module
The global horse betting market is expected to reach $91.2 billion by 2032, registering a CAGR of 7.6% from 2023 to 2032. The new Horse Racing Module integrated into the SOFTSWISS Sportsbook, enriches the betting portfolio by allowing players to place fixed-odds bets on multiple markets.

The Horse Racing Module provides operators with additional business opportunities, covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types and offers operators unique skins and configurations to align with various brand identities.

Max Trafimovich, CCO at SOFTSWISS, shares: “We present a product portfolio that not only meets the growing demand for diverse and engaging betting options but also equips our clients with an effective tool to grow their businesses. With these new solutions, operators can now offer their players a unique, reliable, and enjoyable experience.”

Photo: https://mma.prnewswire.com/media/2517803/SOFTSWISS_Three_Innovative_Products.jpg

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SOURCE SOFTSWISS

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Viet Nam Inaugurates Center for the Fourth Industrial Revolution during Ho Chi Minh City Economic Forum

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September 30, 2024

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HO CHI MINH CITY, Vietnam, Sept. 30, 2024 /PRNewswire/ — Ho Chi Minh City, a leading center for economic, technological, and scientific development and international gateway of Viet Nam, recently hosted the 5th Ho Chi Minh City Economic Forum (HEF 2024) from September 24-27. The Forum focused on “Industrial Transformation: A New Growth Driver for Sustainable Development in Ho Chi Minh City” and culminated with the inauguration of the Center for the Fourth Industrial Revolution (C4IR) in Ho Chi Minh City.

The event welcomed nearly 1,500 delegates, including Viet Nam’s Prime Minister Pham Minh Chinh, government representatives, local leaders, international organizations, experts, and businesses from countries, such as the United States, China, Japan, South Korea and across Europe.

During the Policy Dialogue, Prime Minister Pham Minh Chinh emphasized “The industrial transformation in Ho Chi Minh City must be comprehensive, tied closely to the ambition of building a smart city with smart governance. Thus, The City will need to have special independent policies to accelerate industrial transformation.”

Ho Chi Minh City has already implemented strategies focused on the green economy, digital transformation for businesses, and favorable policies for startups and innovation. City leaders announced their commitment to further accelerate efforts in twin transformation (green hand in hand with digital) and expanding cooperation with international organizations, such as the World Bank and the Fourth Industrial Revolution Center Network of the World Economic Forum. A key focus will be establishing a modern civil service system with incentives to enhance policy implementation.

The inauguration of C4IR marks a significant milestone in the cooperation between the Vietnamese government and the World Economic Forum period 2023-2026. As the second C4IR in Southeast Asia and the 19th globally, C4IR Ho Chi Minh City will serve as a key hub for the WEF, connecting Viet Nam with global experts to drive industrial transformation.

After five editions of the Ho Chi Minh City Economic Forum, The City is ready to shape the Forum into an independent organization that will support the City’s socio-economic development goals. HEF 2024 followed the 2nd Ho Chi Minh City Friendship Dialogue (September 23-24), themed “Industrial Transformation: Experiences and Priorities in Development Cooperation,” aimed to strengthen cooperative relationships between Ho Chi Minh City and its sister cities worldwide, while promoting Vietnamese culture and people.

Photo – https://mma.prnewswire.com/media/2517455/Caption_Vietnamese_Prime_Minister_Pham_Minh_Chinh_engages_dialogue_ministries.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/viet-nam-inaugurates-center-for-the-fourth-industrial-revolution-during-ho-chi-minh-city-economic-forum-302261640.html

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UST to Expand India Presence with State-of-the-art Kochi Campus and Create Over 3,000 New Jobs in the Next 5 Years

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48 mins ago

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September 30, 2024

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Laid Foundation Stone for Own Campus at Kochi Infopark, Kochi Phase 2; To be the second owned campus in India for UST after Thiruvananthapuram.

KOCHI, India, Sept. 30, 2024 /PRNewswire/ — UST, a leading digital transformation solutions company, announced plans to expand its presence in India by adding over 3000 new jobs at its upcoming Kochi campus in the next five years, as it gets ready to inaugurate its own campus in Kochi, Kerala, by December 2027. The company, which has set itself a target of 6,000 employees in the next five years, currently employs more than 2,800 people in its existing facility at Infopark Kochi.

The foundation stone for its new Kochi campus that will come up in a sprawling 9-acre land at Infopark Kochi Phase 2, was laid, by Krishna Sudheendra, Chief Executive Officer, UST. Susanth Kurunthil, CEO, Infopark Kochi; Alexander Varghese, Chief Operating Officer, UST; Sunil Balakrishnan, Chief Values Officer & Kochi Center Head, UST; Anil Pillai, Vice President, Campus Development Team, UST, Shilpa Menon, UST Thiruvananthapuram Center Head; Sheffi Anwar, General Manager – Business Operations & Workforce Management, UST; and other leaders and employees, were present.              

The new UST campus in Kochi, which will be completed in three years, will be a 10-floor building and 4400 seats, with an area of over 6,00,000 sq. ft.  The new building will also have a modern gym for employees, and an auditorium with a seating capacity of 1400 seats. The new UST campus building will be built incorporating the latest technology, and energy efficient measures generating green energy. When the Kochi campus goes on stream, it will become the second owned campus in India for UST after Thiruvananthapuram.

UST, which already has a facility operating out of Infopark Kochi, currently caters to US, UK and APAC clients from almost all domains such as healthcare, retail, telecom, financial services/asset management, and hi-tech. Speaking after laying the foundation stone for the new campus building, Krishna Sudheendra, CEO, UST, said that the new campus will not only strengthen UST’s presence in the region but also attract more clients and create new work opportunities, positioning Kochi as a dynamic hub for innovation and growth.

“I congratulate and wish the best to UST in building its own campus at Infopark. The company has shown high levels of commitment and determination in setting this goal of having its own state-of-the-art space in the industrial hub of Kerala, and the results will soon show off,” said Susanth Kurunthil, Chief Executive Officer, Infopark Kochi.

Alexander Varghese, Chief Operating Officer, UST, spoke high of the state-of-the-art infrastructure planned for the campus and appreciated the architecture company’s role in shaping its vision. “Ever since UST began its Kochi operations in 2007, we have been able to post steady growth. The strategic location of Kochi aids companies to easily connect and reach out to other IT locations in South India. This aspect, along with Kochi’s development in social and physical infrastructure arenas, has helped UST attract talent from other locations. With UST’s own campus coming up in Kochi, we will be able to add jobs and customers in a big way,” Alexander Varghese added.

Kochi has built a name as the industrial capital of Kerala. Kochi boasts of advanced infrastructure, a large and highly skilled workforce, and a supportive business environment. With the aim of having its own campus in the city, UST had started the pre-construction work before Covid-19 pandemic.

Sunil Balakrishnan, Chief Values Officer & Kochi Center Head, UST, who expressed pride in the project’s progress, also spoke about the challenges that had arisen, and how the company had overcome all hassles to stay firmly in track. Anil Pillai, Vice President, Campus Development Team, UST, unveiled the new campus design for Kochi Center at the event.

Founded in 1999, UST, which began its India operations with its headquarters in Thiruvananthapuram, has expanded its presence across India with offices in Hyderabad, Kochi, Bengaluru, Pune, Chennai, Coimbatore, Delhi NCR, Ahmedabad, and Hosur.

About UST

Since 1999, UST has worked side by side with the world’s best companies to make a powerful impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our digital solutions, proprietary platforms, engineering expertise, and innovation ecosystem turn core challenges into impactful, disruptive solutions. With deep industry knowledge and a future-ready mindset, we infuse innovation and agility into our clients’ organizations—delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com

Media Contacts, UST:

Tinu Cherian Abraham
+1 (949) 415-9857 (US)
+91-7899045194 (India)

Merrick Laravea
+1 (949) 416-6212

Neha Misri
+44-7341787926

Roshini Das K
+91-7736795557
media.relations@ust.com

Media Contacts, India:

Adfactors PR
ust@adfactorspr.com

Media Contacts, U.S.:

S&C PR
+1-646.941.9139
media@scprgroup.com

Makovsky
ust@makovsky.com

Media Contacts, U.K.:

FTI Consulting
UST@fticonsulting.com

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