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Ansira Announces Platform Integration Enhancements and New Brand Identity

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90 Days After Acquisitions of BrandMuscle and SproutLoud, Ansira Continues to Strengthen Commitment to Brands in Distributed Ecosystems

ST. LOUIS, Sept. 30, 2024 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company, today announced enhancements to its platform technology and a new unified brand identity as it marks 90 days post-double acquisition of BrandMuscle and SproutLoud in early July. Ansira’s integration of the complementary technology from the three entities into one brand-to-local growth platform has a clear roadmap with upcoming milestones including client upgrades and enhanced features, which will go to market with Ansira’s new brand identity.

Our new brand identity and unified platform technology reflect this commitment to synchronized marketing.

“Our vision is clear – to be the go-to platform for brands going to market through distributed ecosystems,” said Ansira CEO Paul Tibbitt. “Our new brand identity and unified platform technology reflect this commitment to synchronized marketing, helping our clients accelerate their growth while maintaining compliance and consistency through fragmented sales and distribution channels.”

Ansira’s brand-to-local growth platform empowers brands with cutting-edge tools that accelerate growth at the global, national, regional and local levels. The platform allows brands to extend their marketing and sales enablement tools to more parties at different levels of the distribution chain, giving them greater control over their marketing efforts to build stronger relationships with their end customers, leveraging social media, advertising, and web technologies. By expanding its ability to incentivize stakeholder participation, the technology fosters deeper engagement and loyalty, driving success from the grassroots level. The advanced reporting suite provides actionable insights into marketing performance, empowering brands to continuously refine strategies for better results. Additionally, with AI seamlessly integrated throughout the platform, brands can efficiently scale operations with automated workflows, compliance monitoring, and dynamic asset creation, all while maintaining brand integrity. 

“Ansira’s new platform architecture is a true combination of the best-in-class capabilities from each company, enabling us to help brands manage their entire ecosystem from one central hub,” said Ansira Chief Product and Technology Officer Desiree Toto. “By unifying under a cohesive platform, we are enabling brands to accelerate their go-to-market strategies and engage more effectively with their audiences across distributed networks.”

To further refine Ansira’s technology focus and company vision, the company divested its Sincro division, the tier three automotive dealership solutions business, to DealerOn on September 25, 2024. This strategic move further solidifies Ansira’s commitment to delivering innovative solutions that focus on helping companies streamline brand-to-local marketing and drive growth for their partner ecosystems. This divestiture was only inclusive of Ansira’s tier three dealership customers, and the company is committed to continuing to support its long-tenured auto OEM and tier two auto clients, as well as the many other industry verticals represented in their client roster.

With the integration of the platforms and the refinement of the company vision, a new go to market branding has been created. Built around the essence of synchronicity, the new brand identity underscores Ansira’s ability to help brands orchestrate seamless marketing experiences that accelerate speed to market, increase profitable revenue, and ensure compliant, standardized, and unified engagement across complex ecosystems. The company’s platform technology allows internal and external teams to work in harmony, bringing together diverse components in a way that feels natural, effortless, and carefully orchestrated. 

“Our new brand represents the evolution of our business and our commitment to synchronizing brand-to-local marketing for our clients,” said Tibbitt. “We’ve created a platform that doesn’t just help companies market at scale, but ensures every interaction, from the national to local level, is in perfect harmony, driving growth and reinforcing brand integrity.”

Ansira is backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

ABOUT ANSIRA
Ansira is the leading marketing platform for brands that operate in distributed ecosystems. By orchestrating the entire brand-to-local value chain, Ansira synchronizes global companies’ internal teams (field marketing, distributed sales, and front-line service employees) and external teams (channel partners, agents, locations, franchisees, and dealers) across channels, markets, and regions. Ansira leverages AI-powered technology, vertical expertise, local insights and strategic partnerships to optimize marketing performance and empower partner growth at scale. For more information on Ansira visit Ansira.com or LinkedIn.

ABOUT TRUELINK CAPITAL
Truelink Capital is a middle-market private equity firm based in Los Angeles. Truelink pairs deep industry experience in the technology-enabled services and industrials sectors with a commitment to building partnerships that drive long-term value creation through an operationally focused strategy. Truelink partners with management, corporate sellers, and founders to accelerate growth through the execution of operational improvements, strategic initiatives, and transformative add-on acquisitions.

Media Contact: Megan Duran
Megan.Duran@Ansira.com
972.663.1380

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This Week in Consumer News: 15 Stories You Need to See

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A roundup of the most newsworthy consumer and retail announcements from PR Newswire this week, including a glimpse at the 2025 USPS stamp collection, a saucy announcement from McDonalds’s and tomato-based “Pizza Wine” from Pizza Hut.

NEW YORK, Nov. 22, 2024 /PRNewswire/ — With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help consumer/retail journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

U.S. Postal Service Provides Sneak Peek at 2025 Stamps
“This early glimpse into our 2025 stamp program demonstrates our commitment to providing a diverse range of subjects and designs for both philatelists and stamp enthusiasts,” said Lisa Bobb-Semple, Stamp Services director for USPS.McDonald’s Gets Saucy This Holiday Season to Celebrate the Return of the McRib® Sandwich
Introducing: A Whole Lotta McRib Sauce, a half-gallon jug of the iconic McRib sauce – perfect for holiday parties, festive recipes or the ultimate stocking stuffer for McRib lovers.KIT KAT® Brand Debuts First-Ever Seasonal Shape: KIT KAT® Santas
Available for a limited time only, this new KIT KAT® treat is a festive addition to the brand’s product lineup that is adorned with imprinted boots, a jolly smile and an even crispier wafer-to-chocolate ratio than a traditional KIT KAT® bar.Lovesac Introduces Sactionals Reclining Seat: The World’s Most Innovative Power Recliner
Sactionals owners can now create a couch with as many Reclining Seats as they want – further solidifying the promise that every seat within Sactionals is the best seat in the house.Pizza Hut Launches “Pizza Wine” – A Tomato Wine as Bold as Your Favorite Slice
Pizza Hut unveils their innovative take on the pizza and wine duo to help guests show up as the holiday hero to any party with the Triple Treat Box in one hand and “pizza wine” in the other.CASETiFY Expands Into Travel
CASETiFY is bringing a bold new perspective to the premium travel category with the launch of its most durable, fully customizable, made-to-order luggage collection.Meijer Aims to Provide Four Million Meals to Neighbors in Need this Thanksgiving
From Nov. 24-30, Meijer will donate the equivalent of one meal to Simply Give food pantry partners when a customer’s purchase includes any Meijer brand, Frederik’s by Meijer, True Goodness by Meijer or Purple Cow food item.OpenTable Serves Up 2025 Dining Predictions
“We’re seeing a new age of dining out that is more adventurous than years past, evidenced by diners embracing midweek dining, dining solo or with large groups, or upping the ante with a dining experience,” said Debby Soo, CEO of OpenTable.Zenni Optical and NBA Star Jrue Holiday Team Up to Launch Exclusive Eyewear Collection
Known for his on-court precision and off-court elegance, Jrue brings a fresh and modern approach to eyewear, curating a selection of frames that are practical and fashion-forward.For the 5th Consecutive Year, Hellmann’s Mayonnaise Returns to the Big Game
On February 9, 2025, the MVP condiment brand will show fans how it brings out the best in game day dishes in a :30 spot.Stanley Black & Decker Releases its 2024 “Hosting for the Holidays” Interactive Product Guide to Make Every Room Holiday Ready
The newly released guide allows visitors to virtually walk from room to room, experiencing ways to deck the halls, spread holiday cheer, and spruce up the home in time for the holiday season.Wolverine and Jarritos Unite to Celebrate Heritage and Flavor with Limited-Edition Trade Wedge Boot
Built on the popular silhouette of Wolverine’s Trade Wedge, these limited-edition boots retain all the qualities of this beloved style while infusing the vibrant Jarritos signature lime and mandarin color palette.Nutella® is Partnering with Hallmark Channel to Share the Love this Holiday Season
The beloved hazelnut spread will be featured in the new original Hallmark Channel movie, Deck the Walls, giving families a delicious new recipe to bake together.ALDI Opens First-Ever Charcuterie Chalet Immersive Experience, Bringing Together 90+ Cheeses, Charcuterie & Wines for a Holiday Wonderland
Inside the Charcuterie Chalet, cozy, ski lodge vibes will be met with wall-to-wall charcuterie where guests can feast their eyes – and stomachs – on a curated selection of food and beverage offerings that they can easily recreate at home without busting the holiday budget.Hidden Valley Ranch Unveils Flavor-Packed Holiday Cards
No more stashing holiday cards in your junk drawer or throwing them out in the trash – the NEW “Hidden” Hidden Valley Ranch Holiday Card Collection is meant to be savored once they come off the fridge. Each card in this 8-pack collection comes with a hidden serving of zesty, creamy ranch dressing for recipients to enjoy.

For more news like this, check out all of the latest retail-related releases from PR Newswire.

Do you have a retail press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

About PR Newswire

PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

For questions, contact the team at media.relations@cision.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/this-week-in-consumer-news-15-stories-you-need-to-see-302313739.html

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This Week in Finance News: 12 Stories You Need to See

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A roundup of the most newsworthy financial press releases from PR Newswire this week, including updates in cross-border payments and retirement spending, as well as The Economist’s look ahead at 2025.

NEW YORK, Nov. 22, 2024 /PRNewswire/ — With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help finance journalists and consumers stay on top of the week’s most newsworthy and popular releases, here’s a recap of some major stories from the week that shouldn’t be missed.

The list below includes the headline (with a link to the full text) and an excerpt from each story. Click on the press release headlines to access accompanying multimedia assets that are available for download.

Chainlink joins Banco Inter, Microsoft and 7Comm consortium to support trade finance use case in phase 2 of Drex pilot
The solution leverages blockchain technology and oracles to automate supply chain management and improve trade finance processes. The goal of the pilot is to demonstrate the automated settlement of agricultural commodity transactions across borders, across platforms, and via different currencies.PayPal PYUSD To Bring Speed and Reduced Costs to Cross-Border Payments with Xoom
These forthcoming integrations will help drive financial inclusion by providing more widespread access to digital financial solutions across Asia-Pacific and Africa. In addition, PayPal will be able to conduct cross-border settlement transactions without being restricted by traditional banking hours.The Great American Group Launches as New Independent Business Following Formation of Partnership between Oaktree and B. Riley
The Great American Group will leverage a 30-year track record to provide industry-leading valuation, appraisal, asset disposition and real estate services.Nordic Capital to acquire Anaqua, a leading global Intellectual Property Management solutions provider
Anaqua’s differentiated solution integrates best-practice workflows, data analytics, foreign filings, and patent and trademark renewal payments into a single, mission critical software platform. This platform offers a unique end-to-end value proposition to streamline operations, inform strategy and empower decision-making around customers’ valuable IP portfolios.The Economist launches The World Ahead 2025-forecasting a year of uncertainty and instability with Trump upending global trade, economics and geopolitics
Commenting on this year’s edition of The World Ahead, editor Tom Standage said, “Donald Trump’s decisive victory and imminent return to the White House will, more than anything else, shape the coming year, with implications in many areas of policy, not just for America, but for the world. What will this mean for global security, the clean-energy transition, international trade and governments’ efforts to cut deficits?”Bethpage Federal Credit Union is Becoming FourLeaf
Bethpage Federal Credit Union, the largest credit union in the Northeast Region, and the 15th largest in the nation with over 480,000 members and $13.4 billion in total assets, is rebranding to become FourLeaf Federal Credit Union. The new name, FourLeaf, represents the credit union’s commitment to growth, prosperity and abundance for its members and the communities it has served for the past 83 years.South Korea’s Hanwha Life to acquire majority stake in U.S.-based Velocity Clearing, allowing both companies to target global markets
Hanwha Life has agreed to acquire a 75% stake in the parent of Velocity Clearing, a U.S.-based global financial services firm. The Velocity Clearing management team will retain the remaining minority stake. With this acquisition, Hanwha Life will secure a foothold in the U.S. financial sector, expanding access to excellent opportunities to maximize the return on investment.Spending Retirement Savings is Keeping Americans Up at Night
Nearly half of America’s retirees (46%) say spending their savings creates anxiety and is having an emotional toll on them and nearly a third (32%) are spending money faster than they expected, according to the most recent chapter of the Alliance for Lifetime Income’s 2024 Protected Retirement Income and Planning (PRIP) Study.Kong Secures $175 Million New Financing at $2B Valuation to Power the API World
Kong will use the new funds to accelerate its global GTM expansion, enhance product innovation with AI-infused capabilities across AI Gateway, Konnect, Insomnia and all its leading API runtimes such as Kong Gateway and Kong Mesh, while investing in the growth of its customer experience teams.Digital News Platform MONIIFY to Deliver Business and Finance Content for Millennials and Gen-Z in Emerging Markets
Founded by serial entrepreneur Naguib Sawiris, MONIIFY aims to empower the next generation of entrepreneurs and investors to make smarter money moves by providing insights and analysis on high-potential regions and sectors, including tech, AI, cryptocurrency, and energy.Benzinga Announces Winners for the 2024 Global Fintech Awards
The prestigious event, held at Convene Brookfield Place in New York City, celebrated innovation, excellence, and outstanding achievements across over 25 categories, recognizing companies and individuals who are shaping the future of financial technology.Altrata Report Finds Billionaires’ Wealth Surged by 9%, Reaching a Record of $12.1 Trillion
North America saw the fastest growth in billionaire numbers of any region in 2023. It now accounts for 33.4% of the global billionaire population.

For more news like this, check out all of the latest finance-related releases from PR Newswire.

Do you have a finance press release to distribute? Sign up with PR Newswire to share your story with the audiences who matter most.

Helping Journalists Stay Up to Date on Industry News

These are just a few of the recent press releases that consumers and the media should know about. To be notified of releases relevant to their coverage area, journalists can set up a custom newsfeed with PR Newswire for Journalists.

Once they’re signed up, reporters, bloggers, and freelancers have access to the following free features:

Customization: Users can create customized newsfeeds that will deliver relevant news right to their inbox. Newsfeed results can be targeted by keywords, industry, subject, geography, and more.Photos and Videos: Thousands of multimedia assets are available to download and include in a journalist or blogger’s next story.Subject Matter Experts: Journalists will have access to ProfNet, a database of industry experts to connect with as sources or for quotes in their articles.Related Resources: Our journalist- and blogger-focused blog, Beyond Bylines, features regular media news roundups, writing tips, upcoming events, and more.

About PR Newswire

PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages. From our award-winning Content Services offerings, integrated media newsroom and microsite products, Investor Relations suite of services, paid placement and social sharing tools, PR Newswire has a comprehensive catalog of solutions to solve the modern-day challenges PR and communications teams face. For 70 years, PR Newswire has been the preferred destination for brands to share their most important news stories across the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/this-week-in-finance-news-12-stories-you-need-to-see-302313742.html

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X Financial to Hold Annual General Meeting on December 20, 2024

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SHENZHEN, China, Nov. 22, 2024 /PRNewswire/ — X Financial (NYSE: XYF) (the “Company” or “we”), a leading online personal finance company in China, today announced it will hold its 2024 annual general meeting of shareholders at 7/F – 8/F, Block A, Aerospace Science and Technology Plaza, No. 168 Haide Third Avenue, Nanshan District, Shenzhen 518067, China on December 20, 2024, at 10:00 a.m. local time.

No proposal will be submitted for shareholder approval at the annual general meeting. Instead, the annual general meeting will serve as an open forum for shareholders of record and beneficial owners of the Company’s Class A ordinary shares and Class B ordinary shares to discuss Company affairs with management.

The Board has fixed the close of business on December 9, 2024 as the record date (the “Record Date”) for determining the shareholders entitled to receive notice of the annual general meeting or any adjournment or postponement thereof.

Holders of record of the Company’s Class A ordinary shares and Class B ordinary shares at the close of business on the Record Date are entitled to attend the annual general meeting and any adjournment or postponement thereof in person. Beneficial owners of the Company’s ADSs are welcome to attend the annual general meeting in person.

The Company has filed its annual report on Form 20-F for the fiscal year ended December 31, 2023 with the Securities and Exchange Commission (the “SEC”) on April 29, 2024. The annual report can be accessed on the Company’s investor relations website at https://ir.xiaoyinggroup.com as well as the SEC’s website at https://www.sec.gov. The Company will provide a hard copy of its annual report containing the audited consolidated financial statements, free of charge, to its shareholders and ADS holders upon request. Requests should be directed to the Company by emailing X Financial Investor Relations at ir@xiaoying.com.

About X Financial

X Financial (NYSE: XYF) (the “Company”) is a leading online personal finance company in China. The Company is committed to connecting borrowers on its platform with its institutional funding partners. With its proprietary big data-driven technology, the Company has established strategic partnerships with financial institutions across multiple areas of its business operations, enabling it to facilitate and provide loans to prime borrowers under a risk assessment and control system.

For more information, please visit: https://ir.xiaoyinggroup.com.

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets,” “guidance” and similar statements. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following: the Company’s goals and strategies; its future business development, financial condition and results of operations; the expected growth of the credit industry, and marketplace lending in particular, in China; the demand for and market acceptance of its marketplace’s products and services; its ability to attract and retain borrowers and investors on its marketplace; its relationships with its strategic cooperation partners; competition in its industry; and relevant government policies and regulations relating to the corporate structure, business and industry. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this announcement is current as of the date of this announcement, and the Company does not undertake any obligation to update such information, except as required under applicable law.

For more information, please contact:

X Financial
Mr. Frank Fuya Zheng
E-mail: ir@xiaoying.com 

Christensen IR

In China
Mr. Rene Vanguestaine
Phone: +86-178-1749 0483
E-mail: rene.vanguestaine@christensencomms.com 

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

View original content:https://www.prnewswire.com/news-releases/x-financial-to-hold-annual-general-meeting-on-december-20-2024-302313858.html

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