Connect with us

Technology

Trend Micro Warns Devices and Accounts are Highest-Risk Assets

Published

5 hours ago

on

Cyber Risk Report highlights critical vulnerability, offers new ways to prioritize risk management

DALLAS, Sept. 25, 2024 /PRNewswire/ — Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today urged network defenders to gain greater visibility into risk across their attack surface, after unveiling a new study* which provides granular metrics by region, company size, industry, asset type and more.

The report also uncovered many weak configurations that could lead to compromise, especially around security controls.

To read a full copy of the report, Intercepting Impact: 2024 Trend Micro Cyber Risk Report, please visit: https://www.trendmicro.com/vinfo/us/security/news/cybercrime-and-digital-threats/intercepting-impact-2024-trend-micro-cyber-risk-report 

Jon Clay, VP of threat intelligence at Trend Micro: “Trend’s cyber risk report shares key insights on where risks are greatest within organizations such as weak security controls, misconfigurations, and unpatched actively exploited vulnerabilities. Shifting towards a more risk-based approach to cybersecurity—discovering the entire attack surface, using AI to calculate the actual risk, and providing mitigating controls advice—allows an organization to improve its cybersecurity posture like never before. This is a game changer for the industry.”

Using a risk event catalog, the Trend Vision One™ platform calculates a risk score for each asset type and an index for organizations by multiplying an asset’s attack, exposure, and security configuration by impact. An asset with low business impact and few privileges has a smaller attack surface, while higher-value assets with more privileges have a larger attack surface.

The following assets are the most at risk:

Devices: 22.6 million total devices, with 877,316 classified as high-risk.Accounts: 53.9 million total accounts, with 12,346 classified as high-risk.Cloud Assets: 14.5 million total cloud assets, with 9,944 classified as high-risk.Internet-Facing Assets: 1.1 million total, with 1,661 classified as high-risk.Applications: 8.8 million total applications, with 489 classified as high-risk.

The number of high-risk devices is much higher than that of accounts, even though there are more accounts in total. Devices have a larger attack surface—i.e., they can be targeted with more threats. However, accounts are still valuable as they can grant threat actors access to various resources.

Elsewhere, the report also found:

Americas has the highest average risk index among regions, with an average risk index rating of 43.4, driven by vulnerabilities in the banking sector and critical infrastructure and the region’s attractiveness to profit-driven actors.Europe is the quickest region to patch vulnerabilities, indicating strong security practices.Mining has the highest risk score of any vertical due to its strategic position in global supply chains and large attack surface.Pharmaceuticals are the fastest sector to patch vulnerabilities by several days, reflecting the importance of protecting sensitive data.The top detected risk event is accessing cloud applications with a high risk level based on historical application data, known security features, and community knowledge.Old and inactive accounts, accounts with disabled security controls, and sensitive data being sent outside the network are other risk events with high event counts.

The report also uncovered many weak configurations that could lead to compromise, especially around security control settings.

As the threat landscape continues to evolve, organizations’ ability to identify and manage risks is becoming increasingly crucial. The Trend Vision One™ platform, with its integrated Attack Surface Risk Management (ASRM), provides the necessary tools for comprehensive threat visibility and effective risk mitigation.

The following steps are recommended to help mitigate cyber risk:

Optimize product security settings to get alerts on misconfigurations.When a risky event is detected, contact the device and/or account owner to verify the event. Investigate the event using the Trend Vision One™ Workbench search function to find more information about or check event details on the product management server.Disable risky accounts or reset them with a strong password and enable multi-factor authentication (MFA).Apply the latest patches or upgrade application and operation system versions regularly.

*The report is based on telemetry data from Trend Micro’s Attack Surface Risk Management (ASRM) solution in its flagship cybersecurity platform, Trend Vision One™, plus the native eXtended Detection and Response (XDR) tools. It’s divided into two sections: the user side covers risk in assets, processes, and vulnerabilities, while the adversary side maps adversary behaviors, MITRE, and TTPs. Data points are based on telemetry from December 25, 2023, to June 30, 2024.

About Trend Micro
Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend’s platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/trend-micro-warns-devices-and-accounts-are-highest-risk-assets-302258020.html

SOURCE Trend Micro Incorporated

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

Published

53 mins ago

on

September 25, 2024

By

Additional physical and digital channels provide Rad Power Bikes customers more ways to interact with the brand and access Rad’s latest ebike models.

SEATTLE, Sept. 25, 2024 /PRNewswire/ — Rad Power Bikes™ today announced its teaming up with Best Buy to increase the brand’s retail presence to include 150 Best Buy stores nationwide and BestBuy.com. After several product launches, this availability enhances the seamless integration of Rad’s retail channels, enriching the customer journey from online to in-store. This expansion of Rad’s omnichannel experience underscores the company’s dedication to creating a world where transportation is not only energy-efficient and accessible but also enjoyable for everyone, no matter where they shop or how they engage with the brand.

Rad Power Bikes Expands Its Omnichannel Retail Experience to Include BestBuy.com and Select Best Buy Stores

As Rad continues to redefine sustainable transportation, the expansion to Best Buy will provide more customers with direct access to Rad’s industry-leading products in physical retail locations and online. Starting today, customers can purchase some of our rider’s favorite Rad products and accessories at BestBuy.com, and next month in 150 Best Buy stores nationwide.

“Rad Power Bikes is strategically positioning itself for sustained growth by focusing on safety, reliability, and customer accessibility,” said Phil Molyneux, CEO of Rad Power Bikes. “Our commitment to strengthening our product offerings and broadening our retail experiences for customers ensures more people can experience the benefits of ebikes. As we continue to innovate and grow beyond our direct-to-consumer roots, we remain dedicated to maintaining the highest standards of safety, quality, and customer satisfaction, which have been key in building our strong reputation with customers and retailers large and small.”

Rad is also expanding its retail partner program and is pleased to announce the appointment of industry veteran George Lee as Director of Sales. This key addition will further strengthen and grow the company’s retail partnerships, enhancing the overall customer experience and accelerating growth.

Rad Power Bikes is also planning exciting Black Friday deals on its versatile ebikes to offer even more customers the opportunity to experience the freedom and convenience of Rad Power Bikes at a great value.

Rad Power Bikes offers test rides and in-store support at its RadRetail locations, ensuring that customers can find the right ebike for their needs, whether commuting, adventuring, delivery, or hauling kids. For more information on how Rad Power Bikes is making ebikes more accessible, and to locate a store near you, visit here.

About Rad Power Bikes
Rad Power Bikes boasts a full lineup of affordable ebikes and accessories that are changing the way people and products ride for good. Founded in 2007, Rad’s team of passionate ebike enthusiasts creates products and service solutions that are purpose-built for everything, whether for commuting, adventuring, delivery, or hauling kids. The ebikes and accessories are all designed in-house at its Seattle headquarters. The company serves riders across the U.S. and Canada, and has nine RadRetail locations, and more than 1,200 retail and service partners across North America.Recognized by TIME, Fast Company, and Inc. as one of the most innovative and influential companies, Rad Power Bikes is on a mission to build a world where transportation is energy-efficient, enjoyable, and accessible to all.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rad-power-bikes-expands-its-omnichannel-retail-experience-to-include-bestbuycom-and-select-best-buy-stores-302257957.html

SOURCE Rad Power Bikes

Continue Reading

Technology

Admitad’s new generation promo code solution boosts conversion for affiliates by 40%

Published

53 mins ago

on

September 25, 2024

By

DUBAI, UAE, Sept. 25, 2024 /PRNewswire/ — Admitad, a global leader in partner marketing, launches New Generation Promo codes — a turnkey solution that offers a hassle-free way to attribute sales directly to affiliates through promo codes. Publishers receive full credit for every sale generated, regardless of how or where the transaction occurs. Brands enjoy increased tracking transparency and accuracy, wider reach and boosted sales. The loyalty of publishers to advertisers is also growing due to increased profits at the same traffic volumes.

By assigning a dedicated code to each affiliate, the solution ensures personalised promotions that increase the relevance and impact of marketing campaigns, while for publishers it guarantees no risk of promo code theft or cookie stuffing. Through access to a broader network, including social media influencers and content creators, businesses can expand their reach, diversify traffic sources, and unlock new audience segments.

Solution embraces the CPS model, guaranteeing that businesses only pay for completed sales. This makes marketing spend more predictable, enabling companies to optimise their ROI. Promo codes are automatically withdrawn from publishers failing to generate sales within a specified timeline and are then reallocated to those who consistently deliver results.

Promo code tracking also solves the problem of cross-device order attribution, including tracking on mobile devices and within mobile applications. Admitad’s solution is able to bypass other tracking obstacles as well. It works seamlessly even if ad blockers, privacy settings and other extensions interfere with traditional cookie tracking.

Affiliates using New Generation Promo codes alongside their affiliate links have experienced a significant spike in conversions. Admitad compared the number of actions and growth rate of partners who previously worked only with affiliate links. Calculations showed consistent 30-40% growth in the number of actions and sales after just 3 months of promo code usage.

More conversions translate directly into increased commissions and revenue growth. By offering discounts or special offers, they incentivize consumers to make purchases that might not have otherwise been considered. It also offers publishers a powerful tool to foster deeper customer engagement.

Publishers and brands can access New Generation Promo codes through the Promo code Catalog in the Admitad Store. These codes are recommended to be used alongside the affiliate links, offering a powerful combination that ensures the best possible tracking and maximizes the conversion potential.

Logo – https://mma.prnewswire.com/media/2433196/4750415/Admitad_Logo.jpg

View original content:https://www.prnewswire.com/news-releases/admitads-new-generation-promo-code-solution-boosts-conversion-for-affiliates-by-40-302258872.html

SOURCE Admitad

Continue Reading

Technology

Swan Bitcoin Has Achieved SOC2 Type 1 Compliance

Published

53 mins ago

on

September 25, 2024

By

The independent audit and certification affirms that Swan’s platform, infrastructure, tools, and processes meet industry best practices to protect sensitive client information. 

CALABASAS, Calif., Sept. 25, 2024 /PRNewswire/ — Swan Bitcoin is proud to announce that it has successfully achieved SOC 2 Type 1 compliance, marking a significant milestone in its dedication to ensuring the highest standards of security, availability, and confidentiality for its customers. This certification, awarded by Schellman, a high-ranking IT compliance attestation firm, details the suitability of design and operating effectiveness of controls relevant to security, availability, and confidentiality to protect sensitive data.

“Every day, we handle mission-critical information,” said Yan Pritzker, Swan CTO. “This requires Swan to implement thorough security and risk controls across our whole domain, including network security, systems availability, and data confidentiality. With a SOC2-compliant environment, we are assuring our customers and partners that we can meet their stringent compliance requirements.”

SOC 2 reports are performed in accordance with the Statement on Standards for Attestation Engagements 18 (SSAE 18) attestation standard issued by the American Institute of Certified Public Accountants (AICPA). Achieving SOC 2 Type 1 certification demonstrates that Swan meets industry best practices to assure clients that their data is being handled with the utmost care and protection.

“At Swan, security is a top priority,” said Scott Kisser, Swan CISO. “Achieving SOC 2 compliance underscores our commitment to building trust by adhering to industry-leading security practices. This independent verification is another step in our continued journey to provide the most secure and trusted Bitcoin platform for our clients.”

SOC 2 compliance brings critical benefits such as reduced risk, enhanced client trust, and the confidence that Swan Bitcoin is continuously improving its security posture. The completion of Swan’s SOC 2 Type 1 report is the result of an independent audit conducted to ensure the proper design and effectiveness of a variety of controls. For more information, please visit trust.swanbitcoin.com.

About Swan

Swan is a leading Bitcoin financial services company with more than 130,000 clients. Established in 2019, Swan helps individuals and institutions to understand and invest in Bitcoin. The Swan app simplifies Bitcoin purchases with instant and recurring buys. Swan IRA provides a tax-advantaged solution for saving Bitcoin in retirement accounts. For HNWIs and businesses, Swan Private provides white-glove service for large purchases, treasury solutions, and inheritance planning. With Swan Vault, clients can easily custody their own Bitcoin with peace of mind. Swan Managed Mining provides clients with fully segregated and dedicated mining operations, catering to their unique requirements, opportunities, and strategic advantages. Swan prides itself on exceptional client service, making Bitcoin approachable to all. For more information, please visit swan.com.

View original content:https://www.prnewswire.com/news-releases/swan-bitcoin-has-achieved-soc2-type-1-compliance-302257789.html

SOURCE Swan Bitcoin

Continue Reading

Trending