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Media Matters Worldwide Becomes AXM and Merges Tech with Humanity

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SAN FRANCISCO, Sept. 25, 2024 /PRNewswire/ — Media Matters Worldwide, a pioneer in agile and data-driven media solutions, is excited to announce its rebranding to AXM (Ars x Machina). This transformation signifies the company’s commitment to architecting meaningful media solutions at the intersection of human ingenuity and cutting-edge technology.

 

Founded by Taji Zaminasli and Josy Amann, AXM has consistently been at the forefront of innovation, driving business growth for its clients through a blend of advanced technology and human-centered strategies. The rebrand marks a significant milestone in the agency’s evolution, aligning its identity more closely with its mission to transform businesses with human-led innovation.

“Rebranding to AXM represents our evolution and a deeper alignment with our core mission,” said Josy Amann, Co-Founder of AXM. “As we continue to innovate, our focus remains on creating media strategies that leverage the most advanced technologies and resonate on a human level. AXM is about pushing boundaries and delivering results while staying true to the values that have always defined us—ingenuity, passion, and a relentless pursuit of excellence.”

Introducing Agile Mix Modeling™: A Game-Changer in Media Measurement

At the heart of AXM’s innovative offerings is its proprietary Agile Mix Modeling™ (AMM), a revolutionary approach to marketing mix modeling. In response to the challenges posed by walled gardens, third-party cookie deprecation, and the evolving advertising landscape, AXM developed AMM to provide clients with an agile and holistic view of campaign performance across all channels.

AMM stands apart from traditional models by automating real-time data collection, leveraging machine learning for model training, and employing Bayesian methods for more accurate attribution and forecasting. This approach allows for frequent model refreshes, enabling in-flight optimization and delivering incrementality and superior Return on Ad Spend (ROAS) for clients.

Results for clients have included 37% incrementality and increased ROAS after implementing AMM, with newfound insights into high-performing channels like local radio and streaming music while reallocating investments from underperforming channels.

“AXM is not just a name change; it’s a statement of our ethos,” said Taji Zaminasli, Co-Founder of AXM. “We are committed to creating media solutions that harness the best technology while keeping people at the center. Our new identity reflects our dedication to delivering future-forward yet deeply human experiences.”

The AXM Identity: A Fusion of Art and Technology

AXM’s new brand identity embodies its core values through distinct visual and verbal language. The primary logomark, known as “The Multiplier,” symbolizes the convergence of technology and humanity, with the bold “X” standing as a testament to visionary leadership. The brand’s tone is a balance of maverick yet warm, futuristic yet people-first, and playful yet masterful, ensuring that every communication reflects AXM’s unique blend of expertise and human touch.

“AXM is not your typical media agency,” Taji Zaminasli, Co-Founder and Managing Partner. “We’re here to break the mold, offering our clients tailored, tech-driven solutions powered by a team of passionate experts.” “By embracing the latest tech and AI, we engineer cutting-edge solutions that push the boundaries of the ever-changing media world”.

The rebranding initiative extends across all aspects of the company, including a refreshed website, updated marketing materials, and a continued commitment to delivering innovative media solutions that drive real business impact.

The media revolution is here. For more information about AXM and its suite of services, please visit WeAreAXM.com

About AXM
AXM, formerly known as Media Matters Worldwide, is a premier San Francisco-based media agency with a reputation for pioneering innovative and intelligent media strategies. Specializing in meaningful media at the intersection of human ingenuity and advanced technology, AXM is at the forefront of driving business growth through data-driven solutions that resonate on a human level.

Founded by a visionary female-led team, AXM has consistently broken new ground in the media industry, earning accolades for its creativity, strategic excellence, and results-driven approach. The agency has been recognized with numerous industry awards, including being an Ad Age Small Media Agency of the Year twice and a Campaign Magazine Agency of the Year finalist, underscoring its commitment to excellence and innovation.

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SOURCE Media Matters Worldwide

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IGT Named FanDuel Sportsbooks’ Exclusive Retail Sports Betting Platform Provider in North America for Four Additional Years

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IGT PlaySports and FanDuel Group team up for retail sports betting through 2028

LONDON, Sept. 26, 2024 /PRNewswire/ — International Game Technology PLC (“IGT”) (NYSE: IGT) announced today that it recently renewed a multi-year retail sports betting agreement with FanDuel, North America’s premier online gaming company and an operating unit within Flutter Entertainment plc (NYSE: FLUT). Under the terms of the agreement, IGT PlaySports™ will continue as the exclusive retail sports betting platform provider for FanDuel’s retail sportsbooks across North America for four additional years, starting September 1, 2024. IGT PlaySports and FanDuel have worked together since 2019, when FanDuel opened its first sportsbook in the U.S. at The New Meadowlands Racing & Entertainment in New Jersey.

“For more than five years, IGT PlaySports’ team and technology have helped FanDuel’s retail sportsbook operation deliver a best-in-class customer experience while helping us maintain our position as America’s #1 Sportsbook,” said Christian Genetski, FanDuel President. “Given IGT’s experience as a global land-based casino supplier, we believe it offers the experience and capabilities we needed supporting our retail locations.”

“IGT PlaySports looks forward to supporting FanDuel as its exclusive retail sports betting platform provider in North America for four additional years,” said Joe Bertolone, IGT Senior Vice President, Sports Betting. “IGT PlaySports is committed to helping our customers realize the full potential of the retail sports betting market and differentiate their products through exceptional player experience and reliable technology.”

IGT PlaySports has been FanDuel Group’s exclusive retail platform provider in the U.S. since 2020. In addition to leveraging the IGT PlaySports platform, FanDuel Sportsbooks offer players a range of self-service betting technologies including the IGT PlaySports Kiosk and IGT PlaySports Pad. IGT PlaySports technology is currently powering 27 FanDuel Sportsbooks across 20 gaming jurisdictions.

For more information, visit IGT.com, or follow IGT PlayDigital on LinkedIn.

About IGT
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 jurisdictions around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.

Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning International Game Technology PLC and its consolidated subsidiaries (the “Company”) and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as “aim,” “anticipate,” “believe,” “plan,” “could,” “would,” “should,” “shall,” “continue,” “estimate,” “expect,” “forecast,” “future,” “guidance,” “intend,” “may,” “will,” “possible,” “potential,” “predict,” “project” or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company’s control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) the factors and risks described in the Company’s annual report on Form 20-F for the financial year ended December 31, 2023 and other documents led from time to time with the SEC, which are available on the SEC’s website at www.sec.gov and on the investor relations section of the Company’s website at www.IGT.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that affect the Company’s business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to International Game Technology PLC, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.

Contact:
Phil O’Shaughnessy, Global Communications, toll free in U.S./Canada +1 (844) IGT-7452; outside U.S./Canada +1 (401) 392-7452
Francesco Luti, Italian media inquiries, +39 06 5189 9184
James Hurley, Investor Relations, +1 (401) 392-7190

© 2024 IGT

IGT and IGT PLAYSPORTS are trademarks of IGT, its parent, subsidiaries, or affiliates.

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SOURCE International Game Technology PLC

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Jacobs Declares Quarterly Dividend

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DALLAS, Sept. 26, 2024 /PRNewswire/ — The Board of Directors of Jacobs (NYSE:J) has declared a quarterly cash dividend payable to shareholders in the amount of $0.29 per share of Jacobs common stock. This dividend will be paid on Nov. 22, 2024, to shareholders of record as of the close of business on Oct. 25, 2024.

About Jacobs

At Jacobs, we’re challenging today to reinvent tomorrow by solving the world’s most critical problems for thriving cities, resilient environments, mission-critical outcomes, operational advancement, scientific discovery and cutting-edge manufacturing, turning abstract ideas into realities that transform the world for good. With approximately $16 billion in annual revenue and a talent force of more than 60,000, Jacobs provides a full spectrum of professional services including consulting, technical, scientific and project delivery for the government and private sector. Visit jacobs.com and connect with Jacobs on Facebook, InstagramLinkedIn and X.

For additional information contact:

Investors:
Ayan Banerjee
JacobsIR@jacobs.com

Media:
Louise White, 469.724.0810
media@jacobs.com

 

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SOURCE Jacobs

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Hawkes Outdoors, An Authority In Outdoor Adventure, Appoints Kristen Ramirez As President

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Company Poised for Significant Growth in Overlanding, Off-Road, and Outdoor Industry

SAN ANTONIO, Sept. 26, 2024 /PRNewswire-PRWeb/ — Hawkes Outdoors (www.hawkesoutdoors.com), a leading authority in the overlanding, off-road, and outdoor adventure market, today announced the appointment of Kristen Ramirez as President. Ramirez will lead the company into its next phase of expansion and innovation, further cementing Hawkes Outdoors’ leadership in the industry.

Your Adventure. Your Terms.

Since joining the company in 2022, Kristen Ramirez has brought her expertise in customer service, sales, and retail operations to the forefront. As the company looks to continue its growth, her leadership is expected to propel Hawkes Outdoors into new markets and strengthen its position as a top-tier provider in the sector.

“Kristen brings a wealth of experience and a visionary approach that aligns perfectly with our mission,” said Brian Booker, Owner of Hawkes Outdoors. “We are excited about the future and confident that Kristen will drive our company to new heights, continuing to deliver exceptional value to our customers and partners.”

In her new role, Kristen Ramirez will oversee all aspects of the company’s operations, with a focus on expanding product offerings and enhancing customer experience. Under her leadership, Hawkes Outdoors is poised to take advantage of emerging opportunities in the overlanding, off-road, and outdoor adventure markets.

“I am honored to take on this role and look forward to leading Hawkes Outdoors into an exciting new chapter,” said Kristen Ramirez. “Together with our talented team, we will explore new opportunities for growth, enhance our offerings, and maintain our commitment to excellence.”

About Hawkes Outdoors Based in San Antonio, Texas, Hawkes Outdoors is a leading authority in the overlanding, offroad, and outdoor adventure industry, recognized for its extensive product range and outstanding customer service. The company remains dedicated to providing high-quality products and exceptional customer experiences as it continues to shape the future of outdoor adventure.

www.HawkesOutdoors.com

Media Contact

Kristen Ramirez, Hawkes Outdoors, 1 2106249195, info@hawkesoutdoors.com, https://hawkesoutdoors.com/

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SOURCE Hawkes Outdoors

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