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The application security market is projected to grow by USD 20.02 Billion from 2024-2028, with AI driving market evolution and rising data leaks boosting demand – Technavio

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NEW YORK, Sept. 24, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global application security market size is estimated to grow by USD 20.02 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  23.11%  during the forecast period. Growing number of data leaks is driving market growth, with a trend towards prevalence of shadow it  However, threat from open-source application security solutions  poses a challenge – Key market players include Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., Nippon Telegraph And Telephone Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Application Security Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 23.11%

Market growth 2024-2028

USD 20017.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

19.52

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 39%

Key countries

US, China, UK, Canada, and Germany

Key companies profiled

Broadcom Inc., Capgemini Service SAS, Checkmarx Ltd., Contrast Security Inc., Dynatrace Inc., F5 Inc., Fasoo, Fortinet Inc., Hewlett Packard Enterprise Co., ImmuniWeb SA, International Business Machines Corp., Invicti Security Ltd., Nippon Telegraph And Telephone Corp., PRADEO Security Systems SAS, Qualys Inc., Rapid7 Inc., Singapore Telecommunications Ltd., Sitelock LLC, Synopsys Inc., and Trend Micro Inc.

Market Driver

Shadow IT refers to digital solutions used by enterprises without explicit approval from management. Tools like Slack, Google Docs, and Evernote are common examples. The rise of IoT devices and cloud-based services fuels shadow IT adoption, as they offer instant access and bypass IT procurement processes. However, this trend poses a risk to data security, as IT departments cannot monitor these unauthorized tools. Sensitive data may be transmitted to unauthorized persons, and unsecured cloud services increase the risk of data loss. Application security solutions mitigate these risks by securing sensitive information across an enterprise’s network. These solutions can block file transfers containing specific types of sensitive information, ensuring regulatory compliance. By addressing the weaknesses of shadow IT, application security solutions will drive market growth during the forecast period. 

Application Security is a critical business issue as the number of security breaches continues to rise. With the increasing reliance on software development for business applications, securing sensitive data has become essential. Small and Medium Enterprises (SMEs) are particularly vulnerable to cybersecurity threats from hackers looking to steal customer data. Artificial Intelligence (AI) and Machine Learning (ML) are being used to identify and mitigate application vulnerabilities. Dentists’ CAD systems, financial institutions, and government apps are just a few examples of business-critical programs that need protection. Cybercriminals target web and mobile applications, exploiting third-party dependencies and IoT devices. Big data analytics and AI-driven methods help identify and patch apps quickly. Security concerns extend to digital infrastructure, deployment on-cloud or on-premises, and data sharing between mobile devices and online apps. Cybersecurity threats include malware, data theft, and fraudsters targeting financial transactions. Technologically advanced solutions, such as Bionic Signals, help businesses stay ahead of cybercriminals by providing real-time threat detection and response. Cybersecurity is no longer an option but a necessity for every business. 

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Market Challenges

Open-source application security solutions present a significant challenge to the application security market. These solutions, which can be used on various platforms and are gaining popularity in economies like India and China, are particularly attractive to small-scale enterprises due to their affordability. Open-source solutions require less capital investment compared to on-premises and cloud-based alternatives. However, the widespread adoption of these solutions is leading to a decrease in revenue for the application security market. This trend is expected to impact the growth of the market during the forecast period.Application Security is a critical business issue for all organizations, especially those using Dentists’ CAD systems, web applications, and mobile apps. Large enterprises, financial institutions, and government agencies face significant security concerns as cybercriminals target digital infrastructure to steal data and disrupt business-critical programs. Data breaches can result from unpatched apps, data sharing, and mobile devices, as well as IoT, online apps, and internet access. Online commerce, cloud software programs, and digital marketing channels also pose risks. Security challenges include protecting against malware, data theft, and fraudsters. Deploying applications on-cloud or on-premises requires robust security solutions. Technologically advanced solutions like transparent data encryption, anonymization technology, AI workloads, and workload protection are essential. Prioritizing vulnerability management and understanding fourth-party risk posture are also crucial. Businesses must secure their corporate infrastructure from cyber threats, ensuring the security of their UI, web apps, mobile apps, and software. By implementing strong security measures, organizations can safeguard their digital assets and maintain customer trust.

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Segment Overview 

This application security market report extensively covers market segmentation by

Deployment 1.1 On-premises1.2 CloudEnd-user 2.1 Web application security2.2 Mobile application securityGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 On-premises-  The Application Security market is experiencing significant growth due to the increasing number of cyber threats and data breaches. Companies are investing heavily in application security solutions to protect their digital assets. Solutions like Web Application Firewalls, Runtime Application Self-Protection, and Security Testing are popular choices. These tools help prevent attacks, detect vulnerabilities, and ensure compliance with security regulations. The market is expected to continue growing as businesses prioritize cybersecurity in their digital transformation initiatives.

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Research Analysis

The Application Security market is a critical segment of the cybersecurity industry, focusing on protecting business applications from security breaches. With the increasing reliance on software development and digital infrastructure, the need for robust application security solutions has become essential. Artificial intelligence (AI) and machine learning (ML) are transforming application security, enabling the detection of cybersecurity threats in real-time. Small and Medium Enterprises (SMEs) are particularly vulnerable to application vulnerabilities, making customer data security a top priority. Cybersecurity threats from hackers continue to evolve, targeting sensitive data in business applications. Bionic Signals and big data analytics are increasingly being used to identify and mitigate application vulnerabilities. Third-party dependencies, mobile devices, IoT, online apps, and internet access are additional areas of concern. Business-critical programs require patching to address known vulnerabilities, while data sharing adds complexity to application security. AI-driven methods are becoming essential to keep up with the ever-evolving cybersecurity landscape.

Market Research Overview

Application Security is a critical aspect of protecting business applications and sensitive data from cybersecurity threats. With the increasing use of software development in business processes, the risk of security breaches through application vulnerabilities has grown significantly. Small and Medium Enterprises (SMEs) are particularly vulnerable, as they may lack the resources to implement robust security measures. Artificial intelligence (AI) and machine learning (ML) are being increasingly used to detect and mitigate cybersecurity threats in real-time. However, third-party dependencies, such as those in dental CAD systems or web and mobile applications, can introduce new vulnerabilities. Cybercriminals continue to target financial institutions and other large enterprises, seeking to steal customer data and disrupt business-critical programs. Hackers exploit application vulnerabilities, using malware and other methods to gain unauthorized access to digital infrastructure. Technologically advanced solutions, such as AI-driven methods, big data analytics, and transparent data encryption, are essential for effective application security. These solutions can help prioritize vulnerability management, protect AI workloads and workload protection, and mitigate fourth-party risk posture. Business applications, including web, mobile, and online apps, must be secured against cyber threats, particularly those related to deployment, whether on-cloud or on-premises. Cybersecurity concerns extend to digital marketing, social media influencing, content marketing, and cloud software programs. User interface (UI) design also plays a role in application security, with anonymization technology and patch apps essential for protecting sensitive data. Malware and data theft remain significant threats, particularly in the context of IoT, mobile devices, and online commerce. Government apps and corporate infrastructure are also at risk, with fraudsters seeking to exploit vulnerabilities in these areas. Effective application security requires a holistic approach, addressing all aspects of the digital ecosystem, from software development to deployment and ongoing management.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentOn-premisesCloudEnd-userWeb Application SecurityMobile Application SecurityGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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CES 2025: MIFA Yukon– Outdoor Bluetooth speaker with Low-Latency intercoms

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NEWARK, Del., Jan. 9, 2025 /PRNewswire/ — MIFA is a leading innovator in the audio industry field and the latest model Yukon will showcase at CES 2025.It is not only just a speaker with exceptional acoustics; but also boasts unique intercom functionality, making it especially suitable for team communication.

Innovative Walkie Talkie, Efficient Communication without SIM card The low-latency doesn’t rely on cellular networks when you are outdoors. Whether you’re in remote mountain or signal blind spots, ensure stable, low-latency instant communication with your teammates. Its mesh networking technology enables up to 6 devices to connect to each other keeping your team closely connected and communicating at all times, whether it’s a team hike, bike trip, or outdoor camping adventure, offering you the best safety coverage.

Excellent sound quality, immersive enjoyment equipped with large NdFeB magnet composite membrane speakers, combined with Actions DSP algorithm and MIFA Golden Ear Acoustic Team tuning , The Bass Loudness dynamic tracking technology ensures rich bass even at low volumes. Bluetooth V5.3 wireless connection allows for faster and more stable sound transmission, delivering high-quality music playback experience. In addition, the speaker is designed for outdoor use, maintaining clear and delicate sound even in harsh weather conditions. Whether it’s music playback or voice calls, you can enjoy an immersive experience.

Free to Go with Its Lightweight The Yukon is the perfect companion for any outdoor excursion with its light weight. The lightweight design makes outdoor activities easier and more convenient. Whether you hang it on your backpack or put it in your carry-on bag, it won’t weigh you down. This portable and lightweight device offers dual benefits of music and communication, making every trip more enjoyable and freeing.

Sturdy and durable with IP67 dustproof and waterproof rating Yukon adopts patented silicone membrane sealing technology, achieving an IP67 dust and water-proof rating, which enables it to work perfectly in harsh environments like sandstorms and rain. Moreover, it has passed rigorous tests including 48-hour salt spray test, making it resistant to impact, shock, and immersion. Even when exposed to extreme temperatures ranging from -15℃ to 45℃, its performance remains stable, fearlessly supporting you in various outdoor adventures.

Practical lighting illuminates outdoor life Yukon is equipped with high-brightness RGB LED lights, with a maximum brightness of 80Lm, making it suitable for night camping or hiking. The patented light guide technology ensures that the light is evenly distributed, while the yellow ambient circle light is both practical and beautiful, adding a warm touch to outdoor activities at night.

Voice Interaction, Smart and Intelligent Yukon not only supports Bluetooth connection for music and phone calls, but also features a powerful one-click wake-up function for voice assistants. With just a gentle touch, Siri and other intelligent assistants can be activated for easy natural language interaction. It makes playing music, checking information, and navigating a breeze, adding intelligence and ease to your outdoor lifestyle.

Long-lasting battery life: Enjoy uninterrupted fun! With a powerful built-in lithium battery, our device supports continuous usage for up to 10 hours, making it the perfect companion for all-day outdoor activities. Plus, the universal Type-C charging interface allows for convenient charging anytime, ensuring an unforgettable adventure that lasts as long as you do.

Aesthetic and Practical Various Accessories MIFA has designed a series of practical and diverse accessories. The magnetic detachable back clip allows the speaker to be easily secured on backpacks, tents, or other equipment, ensuring that music and intercom functions are always within reach. Equipped with a bicycle mounting adapter, it can be firmly installed on various types of frames, allowing you to enjoy music during your cycling adventures. Additionally, neck and hand straps are provided, suitable for hiking and sports, making it easy to carry and use at any time.

Breakthrough Boundaries, Continuously Innovate. Innovation is the DNA of MIFA. Three years ago, we launched the first-ever camping lantern and speaker combination product, the WildCamping lantern speaker, revolutionizing the outdoor speaker market. Today, we break boundaries yet again with the release of the MIFA Yukon multi-link walkie-talkie Bluetooth speaker, perfectly blending innovation and practicality to offer even more exciting exploration experiences for outdoor enthusiasts. Whether navigating through mountainous terrain or casually hiking outside of the city, MIFA is committed to making outdoor life more thrilling. We applaud every outdoor adventurer from the bottom of our hearts!

Contact Information
Jenny Yin
Marketing Director
Cell/WhatsApp: +86-13590212903
Email: jenny.yin@mifalife.net 

Contact Information
Chanel Yao
International Sales Manager
WhatsApp: +86-15820422237
Email: mifa-sales10@mifalife.net 

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SOURCE MIFA

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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

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MIAMI, Jan. 10, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe, and adds significant analytics and software development talent.

The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.

“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.

CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”

About Analytic Partners  

Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

About Analyx  

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.

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SOURCE Analytic Partners

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Tianma Introducing Wide Range of Automotive Display Technologies at CES 2025

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Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10. Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

CHINO, Calif., Jan. 9, 2025 /PRNewswire-PRWeb/ — Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10.

Highlighted OLED and Micro-LED automotive products at CES 2025 include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Dual-Screen Multi-Curved Color-Matched OLED Display

Tianma’s Dual-Screen Multi-Curved Color-Matched OLED Display, developed in conjunction with Corning, offers unparalleled visual clarity in automotive applications. This innovative true-black display features a unique multi-curvature design, with a left curvature radius of R800mm for optimal driver focus, a middle curvature radius of R1140mm, and a right curvature radius of R2160mm to accommodate the passenger.

The system seamlessly bonds two color-matched 13″ OLED displays to the multi-curve cover glass made possible with Corning® ColdForm™ Technology. The result is a single, continuous screen providing an enhanced visual experience.

Equipped with advanced Stacked Layered OLED Device (SLOD) technology, this display is not only thinner and lighter but also boasts an extended lifespan, making it the perfect choice for modern vehicle interior design.

12.3″ 3D Instrument Cluster

The 12.3″ 3D Instrument Cluster is the industry’s first automotive instrument display screen that employs liquid crystal prism technology to achieve 2D/3D switchable functionality. It is also the first automotive display screen to achieve 500 pixels per inch (PPI). This instrument cluster offers real-time adjustable 3D depth, along with lossless switching between 2D and 3D modes. Additionally, the module adopts Tianma’s own light field rendering technology, providing drivers with a stable, continuous and comfortable 3D visual experience.

12.3″ LTPS High Transmissivity InvisiVue™ Mini-LED

This display features a highly transmissive decorative layer that looks like brushed metal or wood grain in the non-operating state, while the active area of the display is invisible to the user. When the display is turned on, only the image content emerges through the 80% transmissive decorative layer. The combination of a Mini-LED backlight and the high-transmissivity decorative layer yields a high-quality image for improved visual perception and user experience.

Integrated Reflective Imaging System (IRIS) Panoramic-HUD

The IRIS PHUD, independently developed by Tianma with its sophisticated optical path design, precisely projects images to the bottom edge of the vehicle’s windshield. It can adopt a triple-screen or large-size bar-shaped display layout, comprehensively covering the visual range of the driver, the center console area, and the front passenger.

Light Field 3D Head-Up Display (HUD)

The 4.1″ Light Field 3D-HUD is the industry’s first 3D-HUD display product utilizing light field rendering technology. It combines an advanced 3D picture generation unit (PGU) with an augmented reality (AR) HUD platform to provide users with realistic 3D scenes and natural depth perception effects. Compared to traditional 2D images, the 3D-HUD offers a more intuitive and immersive AR experience.

Tianma is hosting visitors at their booth in West Hall Meeting Rooms – W323. More information is also available in the Tianma press kit, accessible online at usa.tianma.com/press

About Tianma America, Inc.

Tianma America (TMA) is the leading provider of small- to medium-size display solutions to the Americas market utilizing advanced technologies and manufacturing resources of the Tianma Group Companies, which includes R&D and manufacturing locations in Chengdu, Wuhan, Xiamen, Wuhu, Shenzhen and Shanghai China. Tianma America technologies can be found in automotive cockpit and rear seat entertainment devices, smartphones, tablet PCs, industrial and medical instrumentation, wearables, home automation, household appliances, and office equipment. Additional applications include test and measurement systems, instrumentation equipment, point-of-sale and ATM systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.

Tianma America’s technology portfolio comprises: Micro-LED; a-Si, LTPS and Oxide-TFT LCD; rigid, flexible and transparent AM-OLED; 3D, PCAP and In-cell/On-cell integrated touch. With a network of best-in-class distributors and value-added partners, Tianma America provides complete display module solutions for a broad base of customers and applications. For more information, visit us at usa.tianma.com or connect with us on LinkedIn.

The content in this press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

Media Contact

Dale Maunu, Tianma America, Inc., 1 408-816-7003, dale.maunu@tianma.com, usa.tianma.com

Bill Maurer, Macrovision, 1 215-348-1010, bill@macrovis.com, www.macrovis.com

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SOURCE Tianma America, Inc.

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