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Smart Speaker Market projected to grow by USD 50.8 billion from 2024-2028, driven by rising unit sales and AI powered market evolution–Technavio

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NEW YORK, Sept. 24, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global smart speaker market  size is estimated to grow by USD 50.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  34.28%  during the forecast period.  Rapidly increasing unit sales of smart speakers is driving market growth, with a trend towards increasing popularity of voice commerce. However, privacy and security threats associated with smart speakers  poses a challenge. Key market players include Alphabet Inc., Amazon.com Inc., Apple Inc., Bang and Olufsen Group, Belkin International Inc., Bose Corp., Edifier International Ltd., Imagine Marketing Pvt. Ltd., Lenovo Group Ltd., LG Electronics Inc., NXP Semiconductors NV, Onkyo Corp., Portronics Digital Pvt. Ltd., Qualcomm Inc., Samsung Electronics Co. Ltd., Sonos Inc., Sony Group Corp., Xiaomi Communications Co. Ltd., Zebronics India Pvt. Ltd., and Zound Industries International AB.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

End-user (Residential and Commercial), Distribution Channel (Offline and Online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Alphabet Inc., Amazon.com Inc., Apple Inc., Bang and Olufsen Group, Belkin International Inc., Bose Corp., Edifier International Ltd., Imagine Marketing Pvt. Ltd., Lenovo Group Ltd., LG Electronics Inc., NXP Semiconductors NV, Onkyo Corp., Portronics Digital Pvt. Ltd., Qualcomm Inc., Samsung Electronics Co. Ltd., Sonos Inc., Sony Group Corp., Xiaomi Communications Co. Ltd., Zebronics India Pvt. Ltd., and Zound Industries International AB

Key Market Trends Fueling Growth

The voice commerce market is experiencing significant growth due to the convenience and ease of use it offers. With voice commerce, consumers can place orders and make purchases online using only their voice, eliminating the need for keyboards, mice, or smartphones. Smart speakers, such as those with Google Assistant or Amazon Alexa, enable this technology. For instance, Amazon’s Alexa can suggest products based on a user’s past purchases and complete transactions with simple voice commands. This hands-free functionality and ability to multitask are major advantages of voice commerce, making it increasingly popular. As a result, the demand for smart speakers is expected to rise in the global market during the forecast period. 

The smart speaker market is booming with the rise of digital technology and wireless voice-enabled devices. Intelligent virtual assistants like Siri, Alexa, and Google Assistant are leading this trend, enabling users to control their homes and appliances using voice commands. Smart homes are becoming more commonplace, with smart home products and appliances integrating with Wi-Fi and Bluetooth-enabled speakers. Data-steered innovations are driving advancements in voice patterns and artificial technology, but concerns over data misuse and security risks persist. Baidu and other speaker manufacturers are investing in AI to enhance virtual assistant capabilities, with display-based devices and virtual assistants for TVs, radios, and even smart locks on the horizon. Online platforms are also integrating with smart speakers for seamless control of smart home devices and hubs. However, it’s essential to prioritize data security and privacy in this rapidly evolving market. IOT and smart devices are transforming our lives, and smart speakers are at the forefront of this revolution. Sensors and voice assistance are making our homes smarter and more convenient, but it’s crucial to stay informed about the latest trends and potential risks. 

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Market Challenges

The global smart speaker market faces challenges due to privacy and security concerns. Many consumers are apprehensive about potential threats to their conversations and personal data. Manufacturers employ staff to review voice recordings for speech improvement, increasing privacy worries. Smart speakers are susceptible to various cyberattacks, including DDoS, MiTM, data breaches, APTs, and ransomware. These vulnerabilities can deter users and provide attackers access to IT infrastructure. Mass-produced, identical smart speakers make them easy targets for hackers using weak passwords. Compromised devices could disrupt networks or spread malware. Despite manufacturers’ efforts to protect customer data, the absence of stringent privacy policies and regulations heightens the risk, potentially hindering market growth.The smart speaker market is booming with the rise of digital technology and wireless voice-enabled devices like smart speakers. These devices, powered by intelligent virtual assistants, offer convenience through voice commands and control over various smart home products and appliances. Wi-Fi and Bluetooth connectivity enable seamless integration with other data-steered innovations. However, challenges include data misuse, voice patterns recognition, and security risks. Speaker manufacturers must prioritize data security, ensuring user privacy. Smart homes, IOT, and smart devices are driving the market, with smart speaker usage expanding to include virtual assistants, wireless speakers, and even display-based devices. Baidu’s entry into the market intensifies competition. Smart home hubs, sensors, and integration with smart locks, TVs, radios, and online platforms are key considerations. AI and virtual assistants are essential, but so is addressing concerns around data security and privacy.

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Segment Overview 

This smart speaker market report extensively covers market segmentation by

End-user 1.1 Residential1.2 CommercialDistribution Channel2.1 Offline2.2 OnlineGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Residential-  The residential segment of the global smart speaker market is experiencing notable growth due to the increasing popularity of smart speakers in households. The convenience of voice control and the ability to connect with various digital streaming platforms and devices make smart speakers a necessity in modern homes. The recent trend of digital content consumption through services like Amazon Prime, Netflix, and YouTube has further the importance of smart speakers. In the US, the number of households owning more than one smart speaker is on the rise. Additionally, the increasing investment in home renovation projects, particularly in living spaces, has led to a strong correlation between home improvements and the adoption of smart speakers. As a result, the residential users segment of the global smart speaker market is projected to expand at a rate during the forecast period.

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Research Analysis

The Smart Speaker Market is experiencing rapid growth as more households integrate digital technology into their homes. Smart speakers, also known as wireless voice-enabled devices, are becoming essential components of IoT-enabled smart homes. These devices use Wi-Fi or Bluetooth connectivity to link with other smart home devices and hubs, enabling voice-activated control of various smart home appliances and products. Smart speaker usage extends beyond playing music and includes setting alarms, controlling lights, adjusting thermostats, and accessing information through intelligent virtual assistants. Sensors integrated into smart speakers and other smart home devices collect data, leading to data-steered innovations that enhance user experience and convenience. The market for smart speakers is expected to continue expanding as more consumers embrace the benefits of a connected and voice-controlled home.

Market Research Overview

The smart speaker market is experiencing rapid growth as more consumers embrace the concept of a connected home. Smart speakers, wireless voice-enabled devices that use Intelligent Virtual Assistants (IVAs) like Amazon Alexa, Google Assistant, and Apple Siri, are at the forefront of this trend. These devices integrate seamlessly with other smart home devices, such as thermostats, lights, and security systems, creating a network of interconnected IoT devices. Smart speakers can control smart home hubs, activate sensors, and even unlock smart locks through voice commands. However, the increasing use of smart speakers raises concerns about data security and potential misuse of voice patterns and personal information. Digital technology companies and speaker manufacturers continue to innovate, introducing data-steered innovations like AI-powered TVs, radios, and even refrigerators. Online platforms offer a range of smart home products and appliances, from wireless speakers to virtual assistants, creating a vast ecosystem of connected devices. While the benefits of a smart home are numerous, it is essential to consider the potential security risks and ensure that data is protected. Baidu’s DuerOS and other voice assistance platforms are also gaining popularity in the market, adding to the competition.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userResidentialCommercialDistribution ChannelOfflineOnlineGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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CES 2025: MIFA Yukon– Outdoor Bluetooth speaker with Low-Latency intercoms

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NEWARK, Del., Jan. 9, 2025 /PRNewswire/ — MIFA is a leading innovator in the audio industry field and the latest model Yukon will showcase at CES 2025.It is not only just a speaker with exceptional acoustics; but also boasts unique intercom functionality, making it especially suitable for team communication.

Innovative Walkie Talkie, Efficient Communication without SIM card The low-latency doesn’t rely on cellular networks when you are outdoors. Whether you’re in remote mountain or signal blind spots, ensure stable, low-latency instant communication with your teammates. Its mesh networking technology enables up to 6 devices to connect to each other keeping your team closely connected and communicating at all times, whether it’s a team hike, bike trip, or outdoor camping adventure, offering you the best safety coverage.

Excellent sound quality, immersive enjoyment equipped with large NdFeB magnet composite membrane speakers, combined with Actions DSP algorithm and MIFA Golden Ear Acoustic Team tuning , The Bass Loudness dynamic tracking technology ensures rich bass even at low volumes. Bluetooth V5.3 wireless connection allows for faster and more stable sound transmission, delivering high-quality music playback experience. In addition, the speaker is designed for outdoor use, maintaining clear and delicate sound even in harsh weather conditions. Whether it’s music playback or voice calls, you can enjoy an immersive experience.

Free to Go with Its Lightweight The Yukon is the perfect companion for any outdoor excursion with its light weight. The lightweight design makes outdoor activities easier and more convenient. Whether you hang it on your backpack or put it in your carry-on bag, it won’t weigh you down. This portable and lightweight device offers dual benefits of music and communication, making every trip more enjoyable and freeing.

Sturdy and durable with IP67 dustproof and waterproof rating Yukon adopts patented silicone membrane sealing technology, achieving an IP67 dust and water-proof rating, which enables it to work perfectly in harsh environments like sandstorms and rain. Moreover, it has passed rigorous tests including 48-hour salt spray test, making it resistant to impact, shock, and immersion. Even when exposed to extreme temperatures ranging from -15℃ to 45℃, its performance remains stable, fearlessly supporting you in various outdoor adventures.

Practical lighting illuminates outdoor life Yukon is equipped with high-brightness RGB LED lights, with a maximum brightness of 80Lm, making it suitable for night camping or hiking. The patented light guide technology ensures that the light is evenly distributed, while the yellow ambient circle light is both practical and beautiful, adding a warm touch to outdoor activities at night.

Voice Interaction, Smart and Intelligent Yukon not only supports Bluetooth connection for music and phone calls, but also features a powerful one-click wake-up function for voice assistants. With just a gentle touch, Siri and other intelligent assistants can be activated for easy natural language interaction. It makes playing music, checking information, and navigating a breeze, adding intelligence and ease to your outdoor lifestyle.

Long-lasting battery life: Enjoy uninterrupted fun! With a powerful built-in lithium battery, our device supports continuous usage for up to 10 hours, making it the perfect companion for all-day outdoor activities. Plus, the universal Type-C charging interface allows for convenient charging anytime, ensuring an unforgettable adventure that lasts as long as you do.

Aesthetic and Practical Various Accessories MIFA has designed a series of practical and diverse accessories. The magnetic detachable back clip allows the speaker to be easily secured on backpacks, tents, or other equipment, ensuring that music and intercom functions are always within reach. Equipped with a bicycle mounting adapter, it can be firmly installed on various types of frames, allowing you to enjoy music during your cycling adventures. Additionally, neck and hand straps are provided, suitable for hiking and sports, making it easy to carry and use at any time.

Breakthrough Boundaries, Continuously Innovate. Innovation is the DNA of MIFA. Three years ago, we launched the first-ever camping lantern and speaker combination product, the WildCamping lantern speaker, revolutionizing the outdoor speaker market. Today, we break boundaries yet again with the release of the MIFA Yukon multi-link walkie-talkie Bluetooth speaker, perfectly blending innovation and practicality to offer even more exciting exploration experiences for outdoor enthusiasts. Whether navigating through mountainous terrain or casually hiking outside of the city, MIFA is committed to making outdoor life more thrilling. We applaud every outdoor adventurer from the bottom of our hearts!

Contact Information
Jenny Yin
Marketing Director
Cell/WhatsApp: +86-13590212903
Email: jenny.yin@mifalife.net 

Contact Information
Chanel Yao
International Sales Manager
WhatsApp: +86-15820422237
Email: mifa-sales10@mifalife.net 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ces-2025-mifa-yukon—outdoor-bluetooth-speaker-with-low-latency-intercoms-302347682.html

SOURCE MIFA

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Analytic Partners Strengthens Market Position and Enhances Customer Solutions with Analyx Acquisition

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MIAMI, Jan. 10, 2025 /PRNewswire/ — Analytic Partners, a global leader in Commercial Analytics, announced today that it has closed on the acquisition of Analyx®, a marketing analytics software and services company. With multi-national offices in Germany and Poland, Analyx has an impressive customer base of significant European companies with a focus on Germany and Switzerland. This strategic acquisition extends Analytic Partners’ penetration in Europe, and adds significant analytics and software development talent.

The acquisition of Analyx expands Analytic Partners’ ability to deliver Commercial Intelligence to major brands in Germany and throughout Europe. Analyx’s impressive customer roster has enabled the analysis of $5 billion in marketing spend over the last 12 months, with approximately 2,500 scenarios executed by customers over the last several years. The Analyx acquisition builds upon the momentum of its 2024 acquisition of Magic Numbers, a leading analytics firm in the UK, further deepening Analytic Partners’ presence in Europe.

“Analytic Partners is at the forefront of elevating marketing mix modeling by pioneering innovations that deliver a full commercial perspective. Our Commercial Decisioning Platform, GPS-Enterprise, offers decision-making tools to the world’s leading brands,” stated Nancy Smith, President and CEO of Analytic Partners. “The values and mission of the Analyx team, under the leadership of Claudio Righetti & Sascha Stürze, align perfectly with ours. Acquiring Analyx enhances our Commercial Analytics solution, extending it to more global enterprises and creating meaningful synergies that will benefit our European and global customers.”

“Joining Analytic Partners today is climbing the next S-Curve for Analyx! It enables us to further our mission to create value through advanced data science and self-service software for enterprise brands – at a truly global scale,” explained Founder and CPO, Sascha Stürze.

CEO, Claudio Righetti, added, “Joining forces with Analytic Partners aligns to the foundational vision of Analyx: Building and delivering world-class decision-support tools to enterprise customers worldwide. By joining Analytic Partners we can offer our customers a true global presence and expand the range of services offered.”

About Analytic Partners  

Recognized as a leader in both the 2024 Gartner Magic Quadrant for Marketing Mix Modeling Solutions and The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023 report, Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands around the globe. We provide adaptive solutions for deeper business understanding and right-time planning and optimization – for marketing and beyond. We turn data into expertise so our customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com.

About Analyx  

Analyx® is a European leader in Marketing ROI decision support with offices in Poland, and Germany. It has served 10 of 40 DAX companies and other European multi-nationals in recent years with its advanced data science solution for marketing budget optimization at scale. It combines an experienced data analytics team with industry-experienced consultants providing independent and impartial marketing recommendations to the CMO office. If you’d like to learn more about Analyx®, please visit: analyx.com.

View original content:https://www.prnewswire.com/apac/news-releases/analytic-partners-strengthens-market-position-and-enhances-customer-solutions-with-analyx-acquisition-302347688.html

SOURCE Analytic Partners

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Tianma Introducing Wide Range of Automotive Display Technologies at CES 2025

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Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10. Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

CHINO, Calif., Jan. 9, 2025 /PRNewswire-PRWeb/ — Tianma, a leading global manufacturer of flat panel displays, is featuring an expanded portfolio of display technologies for the automotive market at CES, West Hall Meeting Rooms – W323, Las Vegas, Nevada, January 7-10.

Highlighted OLED and Micro-LED automotive products at CES 2025 include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Highlighted OLED and Micro-LED products include: Dual-Screen Multi-Curved Color-Matched OLED Display; 3D Instrument Cluster; 12.3″ LTPS Mini-LED InvisiVue™ Display; Integrated Reflective Imaging System (IRIS) Panoramic Head-Up Display; and a new Light Field 3D-HUD.

Dual-Screen Multi-Curved Color-Matched OLED Display

Tianma’s Dual-Screen Multi-Curved Color-Matched OLED Display, developed in conjunction with Corning, offers unparalleled visual clarity in automotive applications. This innovative true-black display features a unique multi-curvature design, with a left curvature radius of R800mm for optimal driver focus, a middle curvature radius of R1140mm, and a right curvature radius of R2160mm to accommodate the passenger.

The system seamlessly bonds two color-matched 13″ OLED displays to the multi-curve cover glass made possible with Corning® ColdForm™ Technology. The result is a single, continuous screen providing an enhanced visual experience.

Equipped with advanced Stacked Layered OLED Device (SLOD) technology, this display is not only thinner and lighter but also boasts an extended lifespan, making it the perfect choice for modern vehicle interior design.

12.3″ 3D Instrument Cluster

The 12.3″ 3D Instrument Cluster is the industry’s first automotive instrument display screen that employs liquid crystal prism technology to achieve 2D/3D switchable functionality. It is also the first automotive display screen to achieve 500 pixels per inch (PPI). This instrument cluster offers real-time adjustable 3D depth, along with lossless switching between 2D and 3D modes. Additionally, the module adopts Tianma’s own light field rendering technology, providing drivers with a stable, continuous and comfortable 3D visual experience.

12.3″ LTPS High Transmissivity InvisiVue™ Mini-LED

This display features a highly transmissive decorative layer that looks like brushed metal or wood grain in the non-operating state, while the active area of the display is invisible to the user. When the display is turned on, only the image content emerges through the 80% transmissive decorative layer. The combination of a Mini-LED backlight and the high-transmissivity decorative layer yields a high-quality image for improved visual perception and user experience.

Integrated Reflective Imaging System (IRIS) Panoramic-HUD

The IRIS PHUD, independently developed by Tianma with its sophisticated optical path design, precisely projects images to the bottom edge of the vehicle’s windshield. It can adopt a triple-screen or large-size bar-shaped display layout, comprehensively covering the visual range of the driver, the center console area, and the front passenger.

Light Field 3D Head-Up Display (HUD)

The 4.1″ Light Field 3D-HUD is the industry’s first 3D-HUD display product utilizing light field rendering technology. It combines an advanced 3D picture generation unit (PGU) with an augmented reality (AR) HUD platform to provide users with realistic 3D scenes and natural depth perception effects. Compared to traditional 2D images, the 3D-HUD offers a more intuitive and immersive AR experience.

Tianma is hosting visitors at their booth in West Hall Meeting Rooms – W323. More information is also available in the Tianma press kit, accessible online at usa.tianma.com/press

About Tianma America, Inc.

Tianma America (TMA) is the leading provider of small- to medium-size display solutions to the Americas market utilizing advanced technologies and manufacturing resources of the Tianma Group Companies, which includes R&D and manufacturing locations in Chengdu, Wuhan, Xiamen, Wuhu, Shenzhen and Shanghai China. Tianma America technologies can be found in automotive cockpit and rear seat entertainment devices, smartphones, tablet PCs, industrial and medical instrumentation, wearables, home automation, household appliances, and office equipment. Additional applications include test and measurement systems, instrumentation equipment, point-of-sale and ATM systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.

Tianma America’s technology portfolio comprises: Micro-LED; a-Si, LTPS and Oxide-TFT LCD; rigid, flexible and transparent AM-OLED; 3D, PCAP and In-cell/On-cell integrated touch. With a network of best-in-class distributors and value-added partners, Tianma America provides complete display module solutions for a broad base of customers and applications. For more information, visit us at usa.tianma.com or connect with us on LinkedIn.

The content in this press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

Media Contact

Dale Maunu, Tianma America, Inc., 1 408-816-7003, dale.maunu@tianma.com, usa.tianma.com

Bill Maurer, Macrovision, 1 215-348-1010, bill@macrovis.com, www.macrovis.com

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SOURCE Tianma America, Inc.

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