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PUMA Transforms Product Campaign Development with Google Cloud’s Generative AI

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Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns

HERZOGENAURACH, Germany and SUNNYVALE, Calif., Sept. 24, 2024 /PRNewswire/ — Sports company PUMA and Google Cloud today announced an expanded partnership that is enhancing the digital shopping experience for millions of PUMA consumers worldwide using generative AI (gen AI). PUMA was the first in its industry to use AI imagery in its online shop at scale. Using Imagen 2 on Vertex AI, PUMA can now create dynamic and personalized product imagery that is improving click-through rates and accelerating the time-to-market for PUMA’s digital campaigns globally.

Using Imagen 2 on Vertex AI, PUMA has the ability to generate relevant imagery, such as new background images that are tailored to the product, customer, and region. While the technology is available globally, Imagen on Vertex AI empowers marketers in individual PUMA regions to tailor content to their specific market needs. For example, while shopping online, customers from Japan may see a lifestyle shoe worn on the streets of Ginza or a trail running shoe on the foothills of Mt. Fuji. Beyond image generation, Imagen on Vertex AI also becomes a powerful tool for image editing, aiding PUMA content editors with time-consuming editing tasks, such as shadowing, composition and color accuracy, resolution, and product positioning.

Since migrating its e-commerce ecosystem, including PUMA.com, to Google Cloud earlier this year, PUMA has experienced significant benefits across its online shopping portfolio. In addition to increasing average order value (AOV) thanks to better personalized content with Google Cloud’s data and AI tools, PUMA’s retail teams have also drastically reduced the time needed to take products to market – enabling teams to make products shoppable the moment they reach the warehouse.

“At PUMA, all product creations always starts with the consumer first in mind and we have the ambition to be as personal as possible in each interaction with our consumers. Google Cloud’s generative AI has allowed us to create an immersive experience that is tailored to each consumer, and we are already seeing the benefits,” said Arne Freundt, CEO of PUMA.

PUMA will soon explore Imagen 3, Google Cloud’s latest and highest quality text-to-image model, as it continues to advance and scale campaign creation in the future. The sports company also plans to expand the implementation of Google Cloud’s Vertex AI Search for Retail to more subsidiaries to further improve AOV and overall shopper conversion rate.

“Google Cloud is helping companies in every industry improve the customer experience with gen AI-powered agents, and our partnership with PUMA is an excellent example of this. The creative agent Puma has built with our leading Imagen technology is taking personalization to a new level – and driving real business results,” said Thomas Kurian, CEO of Google Cloud.

About PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

 

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SOURCE Google Cloud

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Successful Conclusion of the Inspur Software Technology Overseas Product Launch Conference in Jakarta

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JINAN, China, Sept. 25, 2024 /PRNewswire/ — The Inspur Software Technology Overseas Product Launch Conference was successfully held in Jakarta, Indonesia on September 24. This event focused on Inspur’s international product strategy and featured the significant launch of two key products: Super Portal and SmartWave IoT, providing strong momentum for the digital transformation of governments and enterprises worldwide.

In the current wave of digitalization, governments and businesses face challenges such as a proliferation of application systems and redundant data entry, creating invisible digital divides that hinder efficient development. In response, Inspur has introduced Super Portal, which comprehensively integrates data, services, applications, interfaces, and knowledge. This solution optimizes operational processes for government and enterprise users, enhances digital capabilities, and drives transformation and upgrades across various industries.

In addition, in response to the deep-seated demands of digital transformation, Inspur Software Technology has developed the SmartWave IoT platform to provide customized IoT solutions for various industries both domestically and internationally, facilitating their digital transformation and intelligent upgrades. The platform supports multiple deployment options, allowing it to easily adapt to diverse scenario requirements. Additionally, it offers various tools for diagnosing issues with abnormal devices, enabling rapid identification and resolution of device problems, greatly streamlining the maintenance management process.

Notably, the SmartWave IoT platform demonstrates robust device interaction and collaboration capabilities through its advanced rule engine and process orchestration technology. In emergency situations, it can automatically trigger relevant devices to effectively respond to unforeseen events. For instance, in the Xishuangbanna Asian Elephant Early Warning Monitoring Project, the platform successfully supported real-time observation and second-level alerts for wild Asian elephants, effectively mitigating potential risks of human-elephant conflict.

View original content:https://www.prnewswire.com/apac/news-releases/successful-conclusion-of-the-inspur-software-technology-overseas-product-launch-conference-in-jakarta-302257867.html

SOURCE Inspur Software Technology (IST)

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ASAA88 Upgrades Their Online Casino Singapore Website

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SINGAPORE, Sept. 25, 2024 /PRNewswire/ — ASAA88, Singapore’s top gaming portal, is pleased to announce the launch of their newly designed, faster and more responsive website. As the demand for online casino Singapore keeps growing, the team has been continuously working on improving the player experience – which all betting enthusiasts can witness for themselves on the new site.

ASAA88 knows how important it is for its customers to have fun when it comes to online betting in Singapore. The updated website makes it easier to find and play their favorite games, as it loads faster and adds more tools to the interface.

Several Singaporeans visit ASAA88 on a daily basis to try betting games online. It has become one of the most popular online betting sites in Singapore. The user interface, excellent customer support and the wide variety of esports, betting games and casino games is what attracts the audience.

With the new upgrades, the website will be even better than before. The new, modern, responsive design makes the website compatible with a wide range of devices- rendering perfectly across computers, tablets, and smartphones- which creates a seamless, immersive experience for all players. This means that ASAA88’s huge library of online casino games is always open, and players can use any gadget to place their bets from anywhere.

Jayden, as an Admin for the ASAA88, said, “Millions of players prefer our platform for its ease of use, prompt customer support, and transparent guidelines. With this update, accounts will be handled faster, we can serve our customers better and make the experience smooth for anyone looking for Online betting in Singapore. With a clear focus on player satisfaction, innovation, and technology, we’re continuously adding to our extensive collection of entertaining and trendy games. We are always happy to hear from our clients to understand their expectations better.”

The launch of the new website marks another milestone in ASAA88’s journey to provide the best experience for all betting enthusiasts. The company is committed to leverage the latest technologies to enhance their offerings and satisfy their customers – as it keeps inching closer to becoming Singapore’s premier betting destination.

CONTACT:
Name: Jayden
Email id: admin@asaa88.net
Contact: +6011-13262217

 

View original content:https://www.prnewswire.co.uk/news-releases/asaa88-upgrades-their-online-casino-singapore-website-302256905.html

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SINOTRUK Unveils Latest Lineup at IAA Transportation 2024

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BEIJING, Sept. 23, 2024 /PRNewswire/ — A report from China Automotive News.

At the IAA Transportation 2024 in Hannover, SINOTRUK showcases seven advanced models including Yellow River with ultra-low drag coefficient SITRAK hydrogen fuel cell tractor, and HOWO Tongshuai battery electric light truck etc., which could be visited at Booth C08 in Halls 19&20. 

SINOTRUK fulfills its commitment to green, intelligent, and efficient solutions, contributing Chinese expertise and innovation to shape the future of global commercial industry.

Eastern Aesthetics, Driven by Technological Innovation
Pioneering in China’s commercial vehicle sector, SINOTRUK has maintained a global perspective since entering international markets in 2004. SINOTRUK has topped the export sales of heavy trucks in China for 19 consecutive years, with products exported to more than 150 countries and regions. SINOTRUK has established a comprehensive sales and service network in Asia, Africa, Europe, and South America. SINOTRUK has won widespread recognition for its reliability and good performance, demonstrating strong global competitiveness.

SINOTRUK launched a complete lineup of green energy vehicles with Intelligent driving assistance system at the IAA 2024.This exhibition unfolds SINOTRUK’s expertise and vision in revolutionizing the commercial vehicle sector.

SINOTRUK’s booth shines on media day, with six innovative models exhibited. A full series of truck models covers a wide range of work scenarios, from heavy-duty trucks to light trucks and pickups.

Pioneering the Future, In Sync with a Global Green Revolution

Yellow River with ultra-low drag coefficient heavy truck
The Yellow River outperforms its counterparts in fuel efficiency and driving mileage. Multiple innovative designs were adopted to reduce drag coefficient such as electronic side mirrors, hidden door handles, and bio-mimetic fish-back trailer. A drag coefficient record at 0.286Cd could not have been set without four prototype generations and more than 500 rounds of high-precision CFD simulations conducted by a dedicated team of over 120 engineers. The record was certified by leading agencies such as TÜV Rheinland, IDIADA, and CATRC (China Automotive Technology & Research Center).

SITRAK hydrogen fuel cell tractor
SITRAK hydrogen fuel cell tractor is aimed at zero-emission long-haul transportation. Equipped with independently developed hydrogen fuel cell system, electric drive axle, intelligent powertrain and advanced control technologies, this model enables a mileage range of 1,200 kilometers. Highlighted parameters incorporate 1,100kW output and torque of 86,000N•m., dual 275kW PMSM motors on each axle, two-speed integrated electric drive axle and a comprehensive efficiency of 94.5%.  Automatic and manual modes are for options.

SITRAK Battery Electric Tractor
SITRAK electric tractor provides an efficient and reliable solution for long-haul logistics. It adopts integrated modular and Cell-to-Body design, equipped with intelligent drive system and luxurious cabin. 600kWh CATL CTB LFP modular power battery pack is mounted, which delivers a total power output of 825kW and a maximum torque of 75,000N•m, with the transmission efficiency exceeding 94.5%. The vehicle offers a range of 450 kilometers, making it a perfect solution for long-haul logistics.

HOWO Tongshuai Pro Light Truck
HOWO Tongshuai Pro stands out for its excellent efficiency and long mileage range. This model adopts a centrally-mounted 100kWh blade battery pack, which ensures safety and enables fast-charging—from 20% to 80% in just 20 minutes. The modular flat-wire permanent magnet synchronous motor generates a peak power of 140kW, while the two-speed integrated electric drive axle improves power performance by 50% and reduces overall energy consumption by 10%. The truck allows a 300 kilometers trip by a single charge.

Bolden Pickup
SINOTRUK’s Bolden pickup made its debut at IAA 2024, it offers varied models tailored for off-road, commercial, and passenger use. Bolden pickup possesses powerful performance, luxurious interiors, and intelligent safety features. The powertrain is composed of a Weichai WP2H 2.0 Turbo diesel engine and SINOTRUK’s 8-speed automatic transmission, ensuring smooth and reliable performance.

Bolden pickup presents its latest low-carbon, sustainable, and intelligent transportation solution to global customers and partners.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/sinotruk-unveils-latest-lineup-at-iaa-transportation-2024-302257887.html

SOURCE China Automotive News

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