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Automotive Battery Recycling Market to Grow by USD 7.95 Trillion (2024-2028), Driven by Lithium Supply-Demand Gap and AI’s Influence on Market Trends- Technavio

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NEW YORK, Sept. 12, 2024 /PRNewswire/ — Report on how AI is redefining market landscape- The global automotive battery recycling market  size is estimated to grow by USD 7.95 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  9.24%  during the forecast period.  Widening lithium supply demand gap is driving market growth, with a trend towards increasing demand for electric vehicles. However, involvement of high costs in automotive battery recycling  poses a challenge. Key market players include Accurec Recycling GmbH, Call2Recycle Inc., Contemporary Amperex Technology Co. Ltd., Duesenfeld GmbH, East Penn Manufacturing Co. Inc., Ecobat LLC, ENGITEC TECHNOLOGIES SPA, Exide Industries Ltd., Fortum Oyj, Glencore Plc, Li Cycle Holdings Corp., Redwood Materials Inc., SK Inc., SNAM Groupe, SungEel Hi Tech Co. Ltd., and Umicore SA.

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Battery Type (Lead acid batteries, Lithium-ion batteries, Nickel-Metal Hydride (NiMH) batteries, and Others), Vehicle Type (Passenger cars, Commercial vehicles, and Electic vehicles (EV)), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)

Region Covered

APAC, Europe, North America, South America, and Middle East and Africa

Key companies profiled

Accurec Recycling GmbH, Call2Recycle Inc., Contemporary Amperex Technology Co. Ltd., Duesenfeld GmbH, East Penn Manufacturing Co. Inc., Ecobat LLC, ENGITEC TECHNOLOGIES SPA, Exide Industries Ltd., Fortum Oyj, Glencore Plc, Li Cycle Holdings Corp., Redwood Materials Inc., SK Inc., SNAM Groupe, SungEel Hi Tech Co. Ltd., and Umicore SA

Key Market Trends Fueling Growth

The automotive battery recycling market is experiencing significant growth due to the increasing adoption of electric vehicles (EVs). By 2024, EVs are projected to represent a substantial percentage of new car sales globally, with companies like Tesla, Nissan, and BMW driving this trend. This shift results in an increasing volume of used lithium-ion batteries, which are vital components in EVs. The circular economy principle is shaping market dynamics, as recycling EV batteries enables the recovery and reuse of valuable materials such as lithium, cobalt, and nickel. This process reduces the need for new raw materials and minimizes waste, promoting environmental sustainability and addressing supply chain vulnerabilities. China, a major player in the EV market, has seen rapid growth in EV sales, leading to a rising demand for battery recycling solutions. European countries, including Germany, are also investing heavily in battery recycling infrastructure to support their push towards electric mobility. These factors are expected to fuel the expansion of the global automotive battery recycling market during the forecast period. 

The automotive battery recycling market is experiencing significant growth due to the increasing adoption of electric vehicles (EVs) and the need to address e-waste and climate change. Traditional Nickel-cadmium (Ni-Cd) batteries, which contain hazardous materials, are being replaced by advanced battery technologies in EVs. Battery recycling facilities play a crucial role in recovering heavy metals from spent batteries, reducing pollution and the need for gasoline production. Hydrometallurgy and pyrometallurgy are key processes used in battery recycling. The circular economy is driving the demand for recycling capacity, with a focus on recovering graphite, nickel, cobalt, and other valuable materials. The recycling of batteries from passenger vehicles and commercial vehicles is essential for sustainable transportation and reducing greenhouse gas emissions. Renewable energy storage, such as solar and wind power, also benefit from battery recycling. The battery recycling market is expected to continue growing as EV sales increase and battery technology advances, with a focus on energy density, charging capabilities, and pollution control. 

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Market Challenges

Setting up an automotive battery recycling plant involves significant initial investment. Advanced technologies are essential for efficient and safe handling of battery materials, increasing operational costs. Strict adherence to environmental and safety regulations, particularly in Europe, drives up operational expenses. Transportation and logistics are also critical factors due to batteries being classified as hazardous waste. Specialized handling and transportation methods increase costs and complicate logistics, especially for cross-border transportation. Furthermore, fluctuating prices of raw materials like lithium, cobalt, and nickel impact profitability, discouraging investment in this sector. These factors may hinder the growth of the automotive battery recycling market during the forecast period.The automotive battery recycling market is gaining significance due to the increasing adoption of electric vehicles (EVs) for sustainable transportation. However, the recycling of spent batteries from EVs and other electronic gadgets presents several challenges. These batteries contain valuable materials like nickel, cobalt, and rare earth metals, which can be reused in advanced battery technologies. However, they also contain hazardous materials like toxic chemicals, heavy metals, and flammable, corrosive, or radioactive substances. The collection and sorting of spent batteries is crucial for the battery recycling industry. Renewable energy storage, such as solar and wind power, also relies on batteries, increasing the demand for recycling. Lithium-ion batteries (LIB), lead-acid batteries, and sodium-sulfur batteries are common types requiring recycling. Recycling technologies include hydrometallurgical and pyrometallurgical processes. Despite the benefits, challenges remain, including the safe handling of hazardous materials and the prevention of chemical leakage. Environmental risks, such as soil pollution and landfill issues, must be addressed. Investment in R&D for safer and more efficient recycling processes is essential to minimize risks and maximize value. The battery recycling ecosystem must collaborate to ensure a circular economy for batteries, reducing waste and promoting sustainability.

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Segment Overview

This automotive battery recycling market report extensively covers market segmentation by

Battery Type1.1 Lead acid batteries1.2 Lithium-ion batteries1.3 Nickel-Metal Hydride (NiMH) batteries1.4 OthersVehicle Type2.1 Passenger cars2.2 Commercial vehicles2.3 Electic vehicles (EV)Geography 3.1 APAC3.2 Europe3.3 North America3.4 South America3.5 Middle East and Africa

1.1 Lead acid batteries-  The automotive battery recycling market is growing due to increasing demand for recycled batteries and stringent regulations on battery disposal. Companies are investing in advanced technologies to recover valuable materials like lead, cadmium, and nickel. Recycling reduces environmental impact and saves resources, making it a profitable business opportunity for market participants. The market is expected to expand at a steady pace in the coming years.

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Research Analysis

The Automotive Battery Recycling Market is gaining significant attention due to the increasing adoption of sustainable transportation, particularly Electric Vehicles (EVs), and the need for energy efficiency and pollution control. Lithium-ion batteries (LIB), the most common type used in EVs, contain hazardous materials such as toxic chemicals, heavy metals, flammable, corrosive materials, and even radioactive materials. When these batteries reach the end of their life cycle and become spent, they pose a risk of chemical leakage, soil pollution, and landfill contamination. The battery recycling industry plays a crucial role in mitigating these environmental concerns by recovering valuable materials like cobalt, reducing greenhouse gas emissions, and minimizing the need for gasoline production. As EV sales continue to rise, the demand for advanced battery technologies with higher energy density and charging capabilities is increasing, making battery recycling an essential component of the circular economy and a critical step towards reducing climate change.

Market Research Overview

The Automotive Battery Recycling Market is a critical component of sustainable transportation as it focuses on the recycling of spent batteries from electric vehicles (EVs) and other applications. With the increasing adoption of EVs and advanced battery technologies, there is a growing need for energy efficiency, pollution control, and the sustainable management of hazardous materials. Spent batteries contain valuable materials such as nickel, cobalt, and rare earth metals, which can be recovered and reused in renewable energy storage systems, solar power, and wind power. The Battery Recycling Market encompasses various recycling technologies, including hydrometallurgical and pyrometallurgical processes, for the collection and sorting of spent batteries. The industry aims to mitigate environmental risks associated with hazardous waste, toxic chemicals, heavy metals, and flammable, corrosive, or radioactive materials. Lithium-ion batteries (LIB), lead-acid batteries, sodium-sulfur batteries, and nickel-cadmium (Ni-Cd) batteries are among the batteries targeted for recycling. The battery recycling ecosystem is essential for reducing the environmental impact of e-waste and minimizing the need for primary resource extraction. The Automotive Battery Recycling Market is driven by the increasing demand for electric vehicles, climate change mitigation, and the circular economy. The market also faces challenges related to battery disposal, battery recycling facilities, and the complex recycling process. Investment in R&D for advanced recycling technologies and the expansion of recycling capacity are crucial for the growth of the Automotive Battery Recycling Market. The market also plays a significant role in reducing greenhouse gas emissions from gasoline production and promoting the adoption of sustainable fuels.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Battery TypeLead Acid BatteriesLithium-ion BatteriesNickel-Metal Hydride (NiMH) BatteriesOthersVehicle TypePassenger CarsCommercial VehiclesElectic Vehicles (EV)GeographyAPACEuropeNorth AmericaSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Blue Owl Capital Expands Tennis Player Sponsorship to All Grand Slam Tournaments in 2025

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Blue Owl to place logo patches on dozens of athletes competing across the Australian Open,
French Open, Wimbledon, and US Open

Jordan Thompson named as Blue Owl’s dedicated athlete ambassador for the Australian Open

NEW YORK, Jan. 12, 2025 /PRNewswire/ — Blue Owl Capital Inc. (“Blue Owl”) (NYSE: OWL), a leading alternative asset manager, announced today a marquee sponsorship agreement to expand their presence at all Grand Slam tournaments in 2025 and become the exclusive financial services partner for professional tennis’ Player Patch Program.

Blue Owl’s logo will be featured on the shirt of select players competing across men’s singles, women’s singles, mixed doubles, men’s doubles and women’s doubles competitions at this year’s Australian Open, French Open, Wimbledon, and US Open tournaments. In addition to Blue Owl’s presence on the courts, the firm will be featured in iconic Melbourne transit hubs, social media and digital media during the Australian Open in an effort to raise brand awareness within the country and the broader APAC market.

Blue Owl Chief Marketing Officer Suzanne Escousse said, “Just as Blue Owl is redefining alternative investing, we are supporting established and emerging professional players who are redefining the game of tennis. Tennis is a truly worldwide sport requiring peak performance in critical, high-pressure moments. This is the same ethos that underpins Blue Owl and allows us to focus on delivering results for our international client base. Following the success of our involvement with the Patch Program at the 2024 US Open, and given Blue Owl’s established presence within the country, Australia is the perfect place to kick off our presence across Grand Slam tournaments.”

Blue Owl has also partnered with Australian tennis professional Jordan Thompson, who will serve as the firm’s Athlete Ambassador at the 2025 Australian Open – January 12-26 in Melbourne. Most recently, Thompson won the men’s doubles at the 2024 US Open, where he was wearing a Blue Owl patch, and was a men’s doubles finalist at Wimbledon in 2024. He has also registered victories over several top-10-ranked opponents in singles competitions and previously represented Australia at the Olympics and the Davis Cup. Thompson will be one of several competitors wearing Blue Owl’s logo throughout the tournament.

Jordan Thompson said: “Blue Owl is focused on delivering excellence for its clients, which makes it a great fit for a partnership with professional tennis players. Support from firms like Blue Owl is tremendously beneficial for players who are preparing for career-defining events, especially the four Grand Slams. Our shared core values, including striving for success in every step of our journeys, whether that be in the financial services industry or competing as a professional athlete, is a perfect match. Alongside my coaches, my doubles teammate(s) and tennis fans, Blue Owl will play a key role for me here in Melbourne at the 2025 Australian Open.”

About Blue Owl

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With $235 billion in assets under management as of September 30, 2024, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Estate. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,050 experienced professionals, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

Media Contact

Nick Theccanat
Principal, Corporate Communications & Government Affairs
Nick.Theccanat@blueowl.com

View original content:https://www.prnewswire.com/news-releases/blue-owl-capital-expands-tennis-player-sponsorship-to-all-grand-slam-tournaments-in-2025-302348626.html

SOURCE Blue Owl Capital

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Wayfair and Google Cloud Announce Expanded Partnership to Transform Online Retail with Gemini

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With Google’s advanced Gemini models and Google Workspace, Wayfair is now able to enhance product catalog, employee productivity, and customer experience

SUNNYVALE, Calif., Jan. 12, 2025 /PRNewswire/ — Wayfair and Google Cloud today announced an expanded partnership to significantly enhance the online retailer’s product catalog with Google’s advanced Gemini models on Vertex AI and to improve employee collaboration by deploying Google Workspace to its thousands of employees worldwide. By using Google’s AI technologies, Wayfair has already seen improvements in workforce efficiency and operational cost savings.

“At Wayfair, we believe gen AI is the key to unlocking the next generation of retail experiences,” said Fiona Tan, Chief Technology Officer at Wayfair. “With Google Cloud, we’ve been able to efficiently scale and enrich our product catalogs, enabling us to support a more seamless and engaging shopping experience for our customers.”

Gemini on Vertex AI for Automated Catalog Enrichment

In the fast-paced world of e-commerce, surfacing the right products at the right time is crucial. Wayfair is already seeing results from its use of Gemini on Google Cloud, including:

Faster Time-to-Market: Instead of manually tagging each new product across its 30 million product portfolio, Wayfair is using Gemini on Google Cloud to automatically categorize products, reducing the time needed to curate new and update existing product listings by 67%.Significant Cost Savings: By removing the tedious process of manually tagging attributes like color and style, Wayfair estimates it will drive hundreds of thousands in cost savings per year.Better Listing Quality: Gemini’s ability to analyze images opened up new possibilities for Wayfair, such as automatically catching errors in product dimensions listed in the catalog, leading to better customer satisfaction.Improved Customer Experience: Increasing the accuracy of product attributes like color and subject, and improving the coverage of these attribute tags in the catalog, improved conversion rates when customers use these filters by ~2%.More Responsible Content Management: With Gemini, Wayfair now has a scalable, AI-augmented process for identifying and flagging inappropriate materials.

Gemini for Workspace to Enhance Employee Productivity

In addition to catalog enrichment, Wayfair is also leveraging Gemini for Google Workspace to improve the productivity of employees and create better experiences for them. Wayfair has had success using Gemini in Gmail, Google Docs, and more to help employees streamline and collaborate on tasks like drafting and responding to emails, summarizing and proofreading documents, building presentation templates, and more. Wayfair is also finding success using Gems, which are customized versions of Gemini to help with tasks or get deep expertise in new areas. With Gemini for Workspace and Gems, Wayfair has seen a boost to employee productivity, enhanced collaboration, and improvements in creativity across the organization.

“Wayfair is redefining what’s possible in retail with Google Cloud’s generative AI,” said Matt Renner, President, Global Revenue at Google Cloud. “By harnessing the power of Gemini and Google Workspace, Wayfair is not only automating complex tasks and boosting employee collaboration, but also creating more personalized and engaging experiences for every shopper. This is a prime example of how AI can transform businesses and deliver tangible benefits to customers and employees.”

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About Google Workspace

Google Workspace is a suite of productivity apps, including Gmail, Drive, Calendar, Docs, Meet, Vids, and more, that are trusted by more than 3 billion users and over 10 million paying customers. Google Workspace helps people and teams do their best work across any device, from anywhere. AI has been used in Google Workspace for years to improve grammar, efficiency, security, and more with features like Smart Reply, Smart Compose, and malware and phishing protection in Gmail. Now, Gemini for Google Workspace brings AI into the entire suite.

View original content to download multimedia:https://www.prnewswire.com/news-releases/wayfair-and-google-cloud-announce-expanded-partnership-to-transform-online-retail-with-gemini-302348276.html

SOURCE Google Cloud

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MaryRuth’s Celebrates TikTok Shop Super Brand Day With Exclusive Offers and Viral Favorites

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LOS ANGELES, Jan. 12, 2025 /PRNewswire/ — MaryRuth’s, the trusted leader in liquid vitamins and wellness products, is thrilled to announce its participation in TikTok Shop’s Super Brand Day from January 12 to 18, 2025. For this exclusive event, MaryRuth’s is celebrating with up to 40% off shopwide and exclusive multi-pack bundles of their top-selling products including viral favorites.

MaryRuth’s Liquid Morning Multivitamin + Hair Growth became a social media sensation in 2024, with over 369,000 bottles sold and 18,000 5-star reviews from customers who rave about its convenience, taste, and powerful benefits for health and hair growth. With these exclusive deals on TikTok Shop, MaryRuth’s aims to make its most-loved products even more accessible to its community to kick off healthy habits in 2025.

“We are so thrilled to be part of TikTok Shop’s Super Brand Day,” said MaryRuth Ghiyam, Founder and CEO of MaryRuth’s. “Our mission has always been to help people feel their best with high-quality, delicious, easy-to-use wellness products, and this event allows us to reach even more people with great deals on the products they love.”

Customers can take advantage of up to 40% off all products on MaryRuth’s TikTok Shop and shop specially curated bundles, including multi-packs of the Liquid Morning Multivitamin + Hair Growth. Designed to support overall health as well as hair thickness, hair growth, and skin health, this multivitamin has become a must-have for many health-conscious individuals.

MaryRuth’s will also showcase engaging TikTok content to celebrate this partnership, including product demonstrations, customer testimonials, and exclusive offers for TikTok users.

Mark your calendars for January 12-18, 2025, and join MaryRuth’s in celebrating TikTok Shop Super Brand Day. Don’t miss this opportunity to shop viral favorites and stock up to support your wellness for the new year and beyond!

About MaryRuth’s
MaryRuth was inspired to help empower others to take wellness into their own hands after seeing how health issues personally impacted her loved ones. As a health educator, nutritional consultant, culinary chef, and mom to 4 children, MaryRuth was driven to formulate a delicious, easy-to-take multivitamin with quality ingredients for her clients and family. This led to the creation of what is now America’s #1 best-selling liquid multivitamin. Through our growing product line, we aim to continue what was MaryRuth’s original mission: helping you to create small, healthy habits to move forward every day.

View original content to download multimedia:https://www.prnewswire.com/news-releases/maryruths-celebrates-tiktok-shop-super-brand-day-with-exclusive-offers-and-viral-favorites-302339675.html

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