Lower’s appointment signals the customer data leader’s laser-focus on the marketing and growth “doers”
BOSTON, Sept. 10, 2024 /PRNewswire-PRWeb/ — Customer data operating system BlueConic has appointed renowned go-to-market leader Maggie Lower to its board of directors. This strategic move comes hot on the heels of the acquisition of Jebbit, a first-party data capture and experience-creation platform.
Our recent acquisition of Jebbit, which allowed us to launch the first-ever customer data operating system for the ‘doers’ of an organization, means it’s the perfect moment to bring on a ‘doer’ of unparalleled business accomplishment in Maggie
Lower is a seasoned global technology marketer with over 20 years of experience. As the Global Chief Marketing Officer at ABC Fitness, she leverages her expertise in data-driven and creative marketing strategies to drive awareness and revenue growth. She has held senior marketing positions at Hootsuite, Cision, Aon Hewitt (one of the three principal divisions of Aon), and Bank of America, building and leading high-performing teams. Lower is also a champion of diversity, equity, and inclusion in the workplace and a proud LGBTQIA+ leader. She has received multiple awards and recognitions for her advocacy and role modeling, including being honored with Adweek’s Pride Stars Award and named to INvolve’s OUTstanding Role Model List.
“I’m thrilled to have Maggie on the Board at this exciting moment of acceleration,” said Cory Munchbach, CEO at BlueConic. “Our recent acquisition of Jebbit, which allowed us to launch the first-ever customer data operating system for the ‘doers’ of an organization, means it’s the perfect moment to bring on a ‘doer’ of unparalleled business accomplishment in Maggie. Her energy for the opportunities we have ahead of us and the experience she brings from her work as an operator, business leader, and board member are all highly applicable to BlueConic and I am honored to have her to partner with in this stage.”
“As the buying cycle becomes more complex and buyers become more idiosyncratic, the marketing technology toolkit is a critical part of any commercial go-to-market strategy,” said Lower. “BlueConic is uniquely positioned to elevate the CMO’s ability to know and communicate with customers and prospects in the way that they want to be communicated with. I could not be more excited to be working with Cory and the team!”
Lower will join Suresh Vittal, Alteryx chief product officer and long-time Adobe executive, as an independent director on the BlueConic board.
Lower’s role was sourced through the external board program operated by Vista Equity Partners, a global investment firm focused on enterprise software, data, and technology-enabled businesses and a majority investor in BlueConic. Launched in 2017, the board program leverages Vista’s ecosystem and additional resources to identify, train, and appoint qualified board candidates for its portfolio companies. The program works to create a diverse pipeline of qualified board candidates through programs and partnerships that advance diversity for all boards and drive impact for the corporate world at large.
About BlueConic
BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. Learn more at www.blueconic.com and follow us on LinkedIn @BlueConic.
Contacts:
Karolina Throssell
Iden
karolina@iden.global
www.iden.global
Media Contact
Karolina Throssell, BlueConic, 44 07855751005, karolina@iden.global, www.blueconic.com
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SOURCE BlueConic
