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Life360 Unveils Advertising Platform to Connect Brands with Its Engaged Community of 40 Million U.S. Monthly Active Users

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Uber signs on as strategic brand partner; Google veteran Brian McDevitt joins to lead the Life360 Ads team

SAN FRANCISCO, Sept. 5, 2024 /PRNewswire/ — Life360, Inc. (NASDAQ: LIF), the leading family connection and safety company, today announced the launch of its advertising platform in the United States. The new platform leverages Life360’s unique family insights and location data to deliver privacy-first targeting for advertising, connecting millions of engaged families with brands, products, and services that are relevant to their needs. Uber joins the platform as a key partner, integrating with Life360’s Landing Notifications to provide timely transportation options and launching targeted ads to parents of teens for Uber teen accounts. These accounts allow teens aged 13-17 to request their own rides and order food, all with parental supervision and essential safety features built into the experience.

On average, Life360 users open the app five times a day, making it one of the top 15 U.S. iOS apps by Daily Active Users, with engagement levels that rival some of the biggest names in social and streaming media. Leveraging its scaled, deterministic first-party data, Life360’s innovative platform provides brands with unparalleled insights into family dynamics, routines, and behaviors. This enables the creation of precise audience segments, allowing advertisers to reach more than 40 million U.S. monthly active users with relevant, personalized ads both in-app and offsite, all while upholding the highest privacy standards. The company will prioritize partnerships with family-oriented advertisers, ensuring a safe and secure environment for all users.

“By active user counts, Life360 is a behemoth, making us an invaluable partner for brands,” said James Selby, Chief Product Officer at Life360. “Our new advertising platform offers a unique opportunity for brands to seamlessly integrate into the daily lives of their target audiences without disrupting the user experience. We’re proud of how we’ve been able to make Life360 even more engaging, and we remain committed to delivering essential safety and connectivity services for our highly engaged community while safeguarding our members’ personal information.”

One of the first brand partners to join Life360’s new advertising platform is Uber. Uber will strategically integrate its ads into Life360’s Landing Notifications, directing members to book an Uber when they land at their destinations. Additionally, Uber will be launching a targeted ad campaign within Life360 to promote Uber teen accounts. These specialized Uber accounts allow teens to request their own rides and order their own meals, all with the ability for parents to track activity in real-time and with safety features automatically turned on. Teens using this feature will always be matched with highly rated and experienced Uber drivers and couriers who have undergone a thorough background check. As part of this campaign, Life360 members can invite their teen to create an Uber teen account and their teen will receive six free rides and six free orders in September, with a value of up to $20 per ride or order.1 This partnership not only validates the platform’s value proposition but exemplifies the dual value for brands and members, facilitating a seamless in-app experience that meets target audiences where they are and pairs them with the utilities they need.

“Safety is our north star, which is why we’re thrilled to partner with Life360 and provide their members with tailored Uber offers,” said Cait O’Donovan, Interim US and Canada Consumer Operations & New Verticals Lead at Uber. “This collaboration allows us to connect with even more families, helping them go anywhere and get anything, with safety built into the experience.”

To help bolster the growth of the Life360 Advertising Platform, the company has appointed Google veteran Brian McDevitt as its first-ever Vice President of Ad Sales and Strategy. McDevitt will focus on building, scaling, and running Life360’s ad business globally.

“I’m excited to join Life360 at such a pivotal moment,” said McDevitt. “The combination of Life360’s rich user data, privacy-first approach, and strong family connections presents a unique opportunity for brands. I’m looking forward to scaling this platform to deliver real value to both our brand partners and our members.”

Life360 remains deeply committed to protecting user privacy, a cornerstone of its new advertising platform. The company employs a privacy-first approach, ensuring that all data used for advertising is obfuscated and hashed, with no individualized personal data leaving the Life360 platform. Data from users under 18 is strictly excluded from targeting segments, and sensitive location data, such as visits to medical facilities or schools, is never utilized for advertising. By prioritizing these privacy measures, Life360 ensures that users can enjoy a safe and secure experience while benefiting from relevant and personalized ads.

About Life360
Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 70 million monthly active users (MAU), as of August 8, 2024, across more than 150 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com.

About Uber
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 42 billion trips later, we’re building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.

1 Offer valid for new teen account users only, while supplies last. Terms, fees, and other exclusions apply. See app for details.

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SOURCE Life360

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Ricoh and LG Announce Global Partnership to Enhance Workplace Experience Solutions

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Expanding communication services capability in the global B2B market

TOKYO, Sept. 20, 2024 /PRNewswire/ — Ricoh Company, Ltd. today announced that it has concluded a memorandum of understanding (MOU) with LG Electronics (LG), a trusted partner offering innovative products and customized solutions for diverse industries worldwide, to collaborate on digital solutions for workplaces. Pairing Ricoh’s communication services and LG’s display products, this partnership will deliver B2B customers in the global market an elevated user experience and exceptional customer value. Through this partnership, Ricoh will further enhance its capability in the Workplace Experience domain, one of its growth areas, and it aims to be the top global audiovisual (AV) integrator.

Partnering with LG, Ricoh will strive to enhance its communication services in the Workplace Experience domain. Integration of high-quality devices such as signages and displays into Ricoh solutions will enrich Ricoh’s product and service portfolio and achieve a stable global supply. In addition, the two companies will jointly drive associated sales and marketing efforts and explore new business opportunities as the partnership unfolds.

Takahiro Irisa, Senior Corporate Officer and President of Ricoh Digital Services and Paik Ki-Mun, Senior Vice President and Head of the Information Display Business Unit of LG Business Solutions Company, present the signed memorandum of understanding.

As its mid-term vision, Ricoh aims to provide consistent global services as a workplace services provider in the changing workplace. In the Workplace Experience domain, Ricoh provides solutions enabling seamless collaboration in offices and other workplaces where hybrid work has become commonplace, enhancing people’s creativity. Ricoh empowers customers to focus on value adding, creative tasks and achieve organizational growth through its integrated solution propositions of hardware, software, and managed services that comfortably utilize them.

“The pairing of Ricoh’s office solutions with LG’s advanced display products will deliver impressive value to customers and further establish LG as one of the most trusted providers of integrated solutions in the B2B market,” said Paik Ki-Mun, Senior Vice President and Head of the Information Display Business Unit of LG Business Solutions Company. “LG will continue to pursue strategic partnerships with innovative global companies to create customized solutions for today’s business environment.”  

Takahiro Irisa, Senior Corporate Officer and President of Ricoh Digital Services Business Unit, Ricoh Company, Ltd. said “We firmly believe that this global strategic partnership with LG will accelerate Ricoh’s Workplace Experience business. Through the synergy between LG’s advanced display products and Ricoh’s communication services, we will continue to offer optimal workplace to our customers as a workplace services provider. Ricoh will continue to execute strategic partnerships to empower our customers to achieve fulfilment through work.”

 

 

| About Ricoh |

Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support the digital transformation of workplaces, workspaces and optimise business performance.

Headquartered in Tokyo, Ricoh’s global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organisational capabilities nurtured over its 85-year history. In the financial year ended March 2024, Ricoh Group had worldwide sales of 2,348 billion yen (approx. 15.5 billion USD).

It is Ricoh’s mission and vision to empower individuals to find ‘Fulfillment through Work’ by understanding and transforming how people work so we can unleash their potential and creativity to realise a sustainable future.

For further information, please visit www.ricoh.com

 

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© 2024 RICOH ASIA PACIFIC PTE LTD. All rights reserved. All referenced product names are the trademarks of their respective companies.

 

 

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SOURCE Ricoh Asia Pacific Pte Ltd

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Wright, Moore, DeHart, Dupuis & Hutchinson Provides Notice of Data Security Incident

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LAFAYETTE, La., Sept. 19, 2024 /PRNewswire/ — Wright, Moore, DeHart, Dupuis & Hutchinson (“WMDDH”) has become aware of a data security incident that may have involved individuals’ personal information. WMDDH is providing notification to the potentially involved individuals about this incident, providing steps they can take to help protect their personal information, and offering the opportunity to enroll in complimentary credit monitoring and identity protection services.

What Happened. On or around July 11, 2023, WMDDH became aware of unusual network activity and immediately took steps to secure our systems. We launched an investigation with the assistance of leading cybersecurity experts to determine what happened and whether sensitive or personal information may have been affected during the incident. As a result of the investigation, we identified that certain WMDDH data may have been acquired without authorization. WMDDH then engaged an independent team to conduct a comprehensive review of all potentially affected data, and on May 8, 2024, that review determined that personal information may have been affected. WMDDH then worked diligently to identify contact information to effectuate notification and prepare the services being offered to affected individuals, as provided in more detail below. This process was completed on July 18, 2024.

What Information Was Involved. The information involved may have included individuals’ names, Social Security numbers, driver’s license numbers, financial account numbers, passport numbers, and/or medical/treatment information.

What We Are Doing. As soon as WMDDH learned of the incident, we took the measures described above and implemented additional security features to reduce the risk of a similar incident occurring in the future. We are also providing information about steps individuals can take to help protect their personal information.

Additionally, we are offering impacted individuals the opportunity to enroll in credit monitoring and identity protection services through Equifax®.

What You Can Do. Please review this notice carefully, along with the guidance included with this notice about additional steps that can be taken to protect your information.

WMDDH takes the security of information in its possession very seriously and has taken steps to prevent a similar event from occurring in the future. We deeply regret any concern or inconvenience this may cause.

Additional information is also available via WMDDH’s website.

View original content:https://www.prnewswire.com/news-releases/wright-moore-dehart-dupuis–hutchinson-provides-notice-of-data-security-incident-302253769.html

SOURCE Wright, Moore, DeHart, Dupuis & Hutchinson

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AIE Graduates create visual effects for Academy-nominated film

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NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

CANBERRA, Australia, Sept. 19, 2024 /PRNewswire-PRWeb/ — NAWI, a feature film whose visual effects were created by graduates from the Academy of Interactive Entertainment (AIE), has been officially nominated by Kenya for entry into the 97th Academy Awards in the category of Best International Feature Film. NAWI is a heartfelt story about a young girl’s journey towards empowerment and aims to shed light on a pressing issue that affects countless young women in the Turkana region of Kenya.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

AIE graduates and teachers were given the opportunity to work on the film’s visual effects through AIE’s ongoing partnership with Learning Lions, who produced the film with Film Crew & Baobab Pictures. AIE is proud to support Learning Lions non-profit mission to enable young adults in marginalised rural communities of East Africa to become digital creatives by providing game development training and technology.

The visual effects for NAWI were brought to life by AIE teachers and experienced industry professionals, Thomas Magill and Tom Pugh, who were tasked with supervising the visual effects and liaising with the film’s Directors, Apuu Mourine, Kevin Schmutzler, Tobias Schmutzler and Toby Schmutzler. They assembled a team of recent AIE graduates and worked out how to create the effects required to immerse audiences in Nawi’s world.

“Graduates were able to take the skills they had learnt in class and apply them to cinema-quality footage. There was even a bit of nervous excitement working with professional expectations and deadlines,” said Tom Pugh.

Thomas Magill explained that most of the work involved compositing such as fixing blemishes, removing unwanted folds in clothing, changing pages in a book and removing background actors that were in the wrong place.

“We had a river shot where there was only a sandbank, and we had to create an entire island! There were several shots filmed in a dry riverbed which required us to create floodwater. We had to draw upon various disciplines: not just digital compositing but also visual effects creation and fluid simulations,” said Thomas Magill.

Both teachers enthused that the directors were a pleasure to work with and the collaboration was smooth.

“The film has a very important social message to tell so it was rewarding in many ways to be able to contribute to this project. NAWI was a fantastic opportunity for our graduates to put their skills to the test on a full-length feature film,” said Tom Pugh.

Learning Lions and AIE look forward to seeing NAWI progress through two rounds of voting by members of the Academy of Motion Picture Arts and Sciences to narrow the list of submitted films down to five nominees for the Best International Feature Film.

About Academy of Interactive Entertainment (AIE)

AIE offers practical, career-focused courses delivered by industry-experienced teachers in 3D animation, game development, visual effects and film. Since 2019 AIE has sponsored scholarships to their Certificate and Diploma programs to Learning Lions student. AIE provided laptops and is supporting with opportunities at various gaming companies around the world for paid part-time and full-time work.

https://aie.edu.au/

About Learning Lions

Learning Lions is fighting poverty with digital opportunity. Established in 2015, Learning Lions equips local youth with essential IT and media skills, and empowering them to become entrepreneurs and self-sustaining individuals. By leveraging digital services, these aspiring entrepreneurs not only support themselves but also provide opportunities for others through employment and mentorship.

https://www.learninglions.org/

Media Contact

Neil Boyd, Academy of Interactive Entertainment, 61 434273190, neilb@aie.edu.au, https://aie.edu.au/

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View original content to download multimedia:https://www.prweb.com/releases/aie-graduates-create-visual-effects-for-academy-nominated-film-302252825.html

SOURCE Academy of Interactive Entertainment

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