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NCPDP Announces Pooja Babbrah, MBA as the New Executive Vice President, Strategy & Industry Alignment

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Newly Created Executive Position to Increase Industry Collaboration and Awareness of NCPDP’s Strategic Focus of Supporting the Healthcare Industry and Fostering Standards and Services That Promote the Common Good.

SCOTTSDALE, Ariz., Sept. 3, 2024 /PRNewswire-PRWeb/ — NCPDP announced today that Pooja Babbrah, MBA has joined NCPDP as its Executive Vice President, Strategy & Industry Alignment. In this newly created position, Babbrah will further enhance NCPDP’s relationships among regulatory and other standards development organizations to advance pharmacy initiatives that support better healthcare interoperability, care coordination, and ultimately improve patient outcomes.

“I couldn’t be more excited to join NCPDP and bring my industry experience to the organization”, said Babbrah. “I have gotten to know the NCPDP staff over the past ten years as a member, board member and prior board chair and I’m thrilled to now have an opportunity to join the team. I have a passion for improving the patient and caregiver experience through technology, policy and standards and over the past few years have really started to focus on pharmacy initiatives in these areas to help improve patient outcomes. This role will allow me to focus on advancing these pharmacy initiatives that not only support the organization’s vision and purpose but will allow me to impact the healthcare industry in such a meaningful way.”

Babbrah is a well-known industry leader, who most recently was the Pharmacy and PBM Practice Lead for Point-of-Care Partners. Babbrah has worked closely with Health and Human Services (HHS) agencies including Assistant Secretary for Technology Policy Office and Office of the National Coordinator (ASTP/ONC), Centers for Medicare and Medicaid Services, and Food and Drug Administration. Recently, Babbrah was asked to participate as a subject matter expert on two ASTP/ONC Health Information Technology Advisory Committee workgroups. These included the Pharmacy Interoperability and Emerging Therapeutics Task Force which identified recommendations that support interoperability between pharmacy constituents and the broader healthcare ecosystem, and the Interoperability Standards Workgroup (ISWG) where recommendations for new data classes related to medications for US Core Data for Interoperability (USCDI) were developed. Additionally, Babbrah worked with and supported many colleagues in the HL7® accelerators including CARIN Alliance, Da Vinci, Gravity, CodeX, and FAST.

Babbrah is a long-standing and active NCPDP member leader. Before joining NCPDP, she served as an NCPDP Board of Trustees Member and prior Chair, and member on NCPDP’s Strategic Planning Committee, Finance Committee, Compensation Committee and Bylaws Committee. She has also served as Co-Chair of NCPDP’s Work Group 18.

“It is an honor to find an outstanding individual who has an immense wealth of industry acumen, spanning both interoperability and the pharmacist’s increasing role in patient health, and who closely aligns with our core values. We are thrilled to have Pooja join our incredibly talented and experienced leadership team” shared Lee Ann Stember, President & CEO of NCPDP. “With her support and our continuing growth, I am extremely confident in the future of NCPDP as we look to further connect the healthcare ecosystem. “

About NCPDP
The National Council for Prescription Drug Programs (NCPDP) is a not-for-profit American National Standards Institute (ANSI) Accredited Standards Developer (ASD) consisting of more than 1,300 members representing entities including, but not limited to, claims processors, data management and analysis vendors, federal and state government agencies, insurers, intermediaries, pharmaceutical manufacturers, pharmacies, pharmacy benefit managers, professional services organizations, software and system vendors and other parties interested in electronic standardization within the pharmacy services sector of the healthcare industry. NCPDP provides a forum wherein our diverse membership can develop business solutions, including ANSI-accredited standards and guidance for promoting information exchanges related to medications, supplies and services within the healthcare system.

NCPDP has been named in federal legislation, including HIPAA, MMA, and HITECH. NCPDP members have created standards such as the Telecommunication Standard and Batch Standard, the SCRIPT Standard for ePrescribing, the Manufacturers Rebate Standard and more to improve communication within the pharmacy industry. Our data products include dataQ®, a robust database of information on more than 80,000 pharmacies, resQ™, an industry pharmacy network management resource, and HCIdea®, an innovative prescriber database that provides continually updated information on more than 3.7 million prescribers. NCPDP’s RxReconn® is a legislative tracking program for real-time monitoring of pharmacy-related state and national legislative and regulatory activity. For more information about NCPDP Standards, Data Services, Products, Educational Programs and Work Group Meetings, go online at http://www.ncpdp.org or call 480.477.1000.

Media Contact

Sherri Teille, NCPDP, 4808621449, steille@ncpdp.org, http:// www.ncpdp.org 

Maggie Bruce, NCPDP, 4804771000, mbruce@ncpdp.org, http:// www.ncpdp.org 

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SOURCE NCPDP

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