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Beauty With a Twist: OrangeTwist and Moontide’s Campaign Reminds Us All to ‘Make Time for You’

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Moontide, a leading data-driven marketing agency, has teamed up with OrangeTwist to introduce the “Make Time For You” campaign. Unique in its approach, the campaign shifts the focus from aesthetic treatments to the wellness benefits of self-care, emphasizing the importance of taking time for yourself. By featuring Father Time in a humorous narrative, it delivers a message that beauty and self-care are accessible to everyone. Set to launch across major platforms, this campaign is poised to resonate with audiences and redefine how the industry talks about beauty and wellness.

LOS ANGELES, Sept. 3, 2024 /PRNewswire-PRWeb/ — Moontide, a leading data-driven marketing agency, has partnered with OrangeTwist, a premier aesthetic treatment brand, to launch the “Make Time For You” campaign. This forward-thinking initiative challenges the traditional portrayal of beauty in the aesthetics industry, moving beyond the familiar images of women receiving treatments to deliver an insightful message that connects with a broader audience.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist.

The “Make Time For You” campaign is rooted in insights from the MRI-Simmons Fall Doublebase 2023 study, which revealed that 62% of consumers feel they don’t have time for self-care, while 77% feel pressured to maintain the appearance that their lives are under control. Moontide crafted a narrative that directly addresses these concerns, emphasizing the importance of taking time for oneself in a fast-paced world. The campaign cleverly breaks the mold by featuring Father Time, a universally recognized figure, to convey that anyone can look and feel their best with the help of OrangeTwist.

“Our data revealed a significant portion of consumers feel they lack the time to focus on their own well-being,” said Warren Schaffer, president of Moontide. “By centering our campaign around the concept of reclaiming time for oneself, we tapped into a sentiment that connects deeply across all demographics. This campaign highlights how OrangeTwist’s treatments offer a perfect way for anyone to make the time to prioritize self-care.”

The “Make Time For You” campaign also stands out for its use of wit—a rarity in the aesthetics industry. By featuring Father Time in a clever, lighthearted narrative, the campaign not only challenges the conventional image of beauty but also delivers an inclusive message that beauty and self-care are accessible to all.

“We wanted to create something that truly broke the mold in the aesthetics industry,” said Sheldon Melvin, executive creative director at Moontide. “By placing Father Time at the center of our narrative, we’re not just using a creative device—we’re redefining who can benefit from aesthetic treatments. This campaign is about making the concept of ‘taking time for yourself’ resonate across genders and ages in a memorable way. Father Time, traditionally seen as a harbinger of aging, is now a symbol of reclaiming time and turning back the clock with OrangeTwist.”

Moontide has been OrangeTwist’s trusted partner for years, thanks to its deep expertise in the aesthetics space and a proven track record of delivering data-driven campaigns that drive business results.

“Moontide’s thoughtful approach to understanding consumer insights and their ability to craft effective marketing strategies that capture the spirit of the OrangeTwist brand have made them a valued partner for us,” said Denise Keeler, chief growth officer of OrangeTwist. “We appreciate their dedication to raising the bar in aesthetics marketing.”

The “Make Time For You” campaign will launch across multiple platforms, including online TV, social media, digital ads, and paid search. It will be featured in prominent industry publications and at key aesthetic industry events, where it is expected to generate significant buzz and engagement.

About Moontide

Founded in 2007, Moontide is an innovative, independent mid-size agency known for its strategic, data-driven approach. The agency delivers results across media, data, creative, technology, and customer experience, helping ambitious companies lead their category or create their own. For more information, visit www.moontide.agency.

About OrangeTwist

OrangeTwist is a leading aesthetic treatment brand offering a range of non-invasive services designed to help clients look and feel their best. With a focus on innovation and customer experience, OrangeTwist provides personalized treatments that deliver real results. For more information, visit www.orangetwist.com.

Media Contact

Melissa Pardo, Moontide, 1 (310) 376-7800, pr@moontide.agency, https://www.moontide.agency/ 

Cynthia Sutherland, ICCU PR, cynthia@1creativeconceptpr.com, 1creativeconceptpr.com 

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SOURCE Moontide

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CES 2025: Aurafit to Unveil G12 Smartwatch, the Ultimate Companion for A Connected, Active, and Healthy Life

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LAS VEGAS, Jan. 1, 2025 /PRNewswire/ — At CES 2025, taking place from January 7-10, Aurafit, a pioneering brand dedicated to providing innovative smart equipment for modern sports enthusiasts and tech-savvy individuals, is set to introduce its latest flagship product, the G12 Smartwatch. This versatile GPS smartwatch is designed to transform how people interact with technology in their everyday lives.

This all-in-one device supports five satellite navigation systems: BeiDou, GPS, GLONASS, Galileo, and QZSS, ensuring precise and reliable positioning no matter where the user is. The inclusion of a built-in compass makes the G12 Smartwatch an indispensable companion for outdoor adventures, providing users with the confidence to explore new terrains. It supports over 150 sports modes, catering to various activities from running and cycling to yoga and swimming. This extensive range of modes ensures that users can optimize their training sessions and track their progress with ease. Additionally, with more than 100 cloud-based watch faces, users can customize their smartwatch to match their style and preferences.

AI functionalities are at the core of the G12 Smartwatch, offering an AI voice assistant, AI voice-activated watch faces, AI smart translation, AI voice notes, and AI art watch faces. These features transform the smartwatch into a powerful tool for managing daily tasks, staying connected, and expressing creativity. Whether setting reminders, taking notes, or translating languages on the go, the G12 Smartwatch enhances efficiency and organization in daily life.

As a wholly-owned subsidiary of Shenzhen Smart Care Technology Co., Ltd. (SMA), Aurafit has been a key player in the smart wearable industry for over a decade. The company boasts an expansive industrial park covering over 10,000 square meters and employs a strong team of over 600 professionals, with more than 20% dedicated to research and development. Aurafit has established itself as a leader in the field, offering a product line that includes smartwatches, smart headphones, and smart glasses, along with related accessories. With over 200 technology patents in health and sports recognition algorithms, Aurafit’s products are sold in more than 50 countries worldwide.

As it continues to push the boundaries of innovation and redefine the future of smart wearables, Aurafit welcomes partners from the global smart wearable industry to visit its booth at LVCC South Hall 1, #30121, during CES 2025.

For more information, please visit: www.aurafitofficial.com.

Media Contact: Chupeng Song, songchupeng@smawatch.com

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SOURCE Shenzhen Smart Care Technology Co., Ltd. (SMA)

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A Nation Unites to Set a New Guinness World Records™ title for ‘Most People Contributing to an AI-generated Image’

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Media City Qatar and Google Cloud partner for groundbreaking ‘Qatar ArtBeat’ initiative for Qatar National Day 2024

DOHA, Qatar, Jan. 1, 2025 /PRNewswire/ —  Media City Qatar, a catalyst for next-generation media, in partnership with Google Cloud, has set a new Guinness World Records™ title for the ‘Most people contributing to an AI-generated image’ with its groundbreaking initiative, ‘Qatar ArtBeat.’ With over 15,000 contributions, more than 5.4 million people reached, and in excess of 68,000 engagements from across the country, this historic achievement exemplifies how tradition and technology can merge to unite a community in creating a singular, innovative artwork.

The world record was achieved by the powerful capabilities of Google Cloud’s Vertex AI platform, Gemini models, and Google BigQuery data platform seamlessly combining comments to reflect voices, emotions, and aspirations shared by the community. The initiative, which ran from December 9 to 17 on Media City Qatar’s social media channels, also incorporated sentiments from broader public conversations about Qatar National Day 2024, ensuring that every voice was represented in the final masterpiece. The resulting artwork co-created by the nation reflects unity, creativity, and shared aspirations, setting a remarkable benchmark in the integration of art, technology, and community engagement.

Qatar National Day, celebrated annually on December 18, marks a pivotal moment in the nation’s history, honoring unity, progress, and cultural pride. Media City Qatar seized this opportunity to showcase Qatar’s ability to blend tradition with modernity.

“‘Qatar ArtBeat’ has been a groundbreaking initiative! And now, as the first-of-its-kind to achieve and set a new world record, recognized by Guinness World Records™, it stands as a historic achievement for our nation,” said Eng. Jassim Mohamed Al Khori, CEO of Media City Qatar. “This milestone highlights Media City Qatar’s leadership in innovation and our ability to bring the community together through creativity and technology for this year’s Qatar National Day.”

“‘Qatar ArtBeat’ demonstrates how Google Cloud’s advanced technology can connect communities to achieve something extraordinary,” said Ghassan Kosta, Regional General Manager of Google Cloud. “We are honored to support this project with Media City Qatar, which reflects the potential of technology to celebrate culture and creativity—and set a new world record.”

“This iconic record-breaking moment by ‘Qatar ArtBeat’ is a truly historic achievement,” said Shaddy Gaad, Senior Marketing Manager, Guinness World Records™. “Recognizing the ‘Most People Contributing to an AI-generated Image’ highlights the innovation and collaboration that brought this project by Media City Qatar, in partnership with Google Cloud, to life. It is a testament to Qatar’s ability to unite the nation around a creative and groundbreaking initiative.”

As an emerging global media hub, Media City Qatar embodies its vision of “Where Next Is Made” by offering a supportive regulatory environment, state-of-the-art business facilities, and attractive incentive schemes. These pillars drive the sustained growth and development of Qatar’s creative industries, spanning broadcasting, news, gaming, publishing, production, animation, media technologies, social and digital media, and content localization.

ABOUT MEDIA CITY QATAR

Media City Qatar is an emerging, collaborative global hub for media companies, entrepreneurs, innovators, and creative talent, and a regional leader in the media industry, contributing to Qatar’s economic diversification. It accelerates the evolution of regional media to create a powerful and innovative ecosystem where exceptional ideas and content thrive. Media City Qatar was established to streamline necessary regulations, develop businesses, and unlock investment opportunities to support the media ecosystem in Qatar under its regulatory, developmental, and investment mandates.

Media City Qatar aims to foster a nurturing environment and a hub for traditional and digital media, technology, communications, research, and development. From broadcasting to traditional and digital newspapers, from gaming to user-generated content, and enabling AI and advanced technologies, Media City Qatar welcomes businesses across different media segments of various scales to join us in Doha.

For more information, visit www.mediacity.qa or follow us on

https://www.facebook.com/mediacityqa

https://www.linkedin.com/mediacityqa

https://www.instagram.com/mediacityqa

https://x.com/mediacityqa 

ABOUT GOOGLE CLOUD

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

ABOUT GUINNESS WORLD RECORDS

What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through Books, but via TV shows, Social Media and Live Events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people - individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community – and find out the answer to that original question – visit guinnessworldrecords.com.

Photo – https://mma.prnewswire.com/media/2589306/Approved_Image____Qatar_ArtBeat__AI_Artwork.jpg

 

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re:3D announces OrthoAdditive Africa as the recipient of the 2024 Gigaprize competition; the organization will receive an industrial 3D printer to help pursue their mission in South Africa

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AUSTIN, Texas, Jan. 1, 2025 /PRNewswire/ — re:3D, Inc. is pleased to announce the winner of the 2024 Gigaprize competition. For every hundred printers sold, re:3D donates a Gigabot large-format, industrial 3D printer to an individual or organization committed to doing good in their community. This year, the award is a Gigabot 4 filament 3D printer.

An expert panel of judges has awarded the 2024 Gigaprize to OrthoAdditive Africa in Cape Town, South Africa. OrthoAdditive Africa’s mission is to overcome barriers to healthcare access for people living with disabilities through CAD and additive manufacturing technology. They propose to use their Gigabot 3D printer to prototype a range of seating, positioning, and mobility devices currently in development with their collaborators Shonaquip SE, using a variety of materials printed by the Gigabot.

re:3D wishes to recognize the outstanding applicants for this year’s prize who are doing incredible work in their communities: these include Asmbly Makerspace (Austin, TX), Black Sheep Food Initiative (Saybrook, IL), the Citizens Archive of Pakistan (Karachi, Pakistan), EveryShelter (Houston, TX and Kampala, Uganda), SOC Films (Karachi, Pakistan), and the Welman Project (Fort Worth, TX). We also extend our thanks to our expert panel of judges for taking time out of their busy schedules to evaluate the application videos and determine the winner of this year’s Gigaprize.

ABOUT re:3D

re:3D® Inc. consists of a group of explorers committed to eliminating the cost and scale barriers to industrial 3D printing. Having pioneered the world’s first affordable, human-scale industrial 3D printer, re:3D now offers a range of large-scale, affordable 3D printers capable of printing from virgin and reclaimed filament, pellets, and/or flake. Beyond supplying 3D printers to customers in over 50 countries, re:3D offers contract printing, consulting, design, materials testing, and education services. For more information on re:3D, visit www.re3d.org.

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SOURCE re:3D

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