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Sony Electronics Expands Over-the-Counter Hearing Aid Lineup with the Launch of CRE-C20 Advanced Sound Technology and Rechargeability in a Small, Virtually Invisible Design

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SAN DIEGO, Aug. 27, 2024 /PRNewswire/ — Sony Electronics Inc., in collaboration with WS Audiology (WSA), proudly introduces the CRE-C20, the latest addition to its premium over-the-counter (OTC) hearing aid lineup.1 This innovative device is designed to provide individuals 18 and older with perceived mild to moderate hearing loss a superior hearing experience through cutting-edge features such as advanced sound technology, rechargeable battery convenience, and a highly customizable user experience. The CRE-C20 combines Sony’s expertise in consumer electronics with WSA’s leadership in hearing aid technology, offering a discreet, virtually invisible design that fits seamlessly into any lifestyle. With a focus on accessibility and quality, the CRE-C20 aims to break down barriers and stigmas associated with hearing aids, providing reliable support and enhanced hearing clarity in various environments.

A New Era in Hearing Aid Technology

The CRE-C20 represents a significant advancement in OTC hearing aid technology, incorporating the latest innovations to enhance sound quality and offering rechargeable battery convenience. This do-it-yourself, app-enabled1 “self-fitting” device allows users to adjust their hearing aids independently, offering a fully customizable experience with no wait time.

Through the Sony | Hearing Control app1, users can easily set up their devices, which will be customized to their hearing needs with predefined smart hearing settings based on thousands of real-life audiograms, providing a more tailored and rich listening experience. The CRE-C20’s nearly invisible design ensures a comfortable fit, making it an ideal choice for those seeking both functionality and aesthetics. Additionally, Sony’s best-in-class OTC hearing aid Customer Service team is available to guide users through the setup process, help fine-tune their hearing experience, and answer any questions pre or post purchase.

“Our mission with Sony’s OTC hearing aids category is to continue cutting-edge innovation with our technology to improve the way consumers can interact with their surroundings. For those with hearing loss, barriers and stigmas associated with the use of hearing aids prevent many from getting the critical care they need,” says Tyler Ishida, President of Consumer Business Group, Sony Electronics. “With our existing line of hearing aids and the launch of the CRE-C20, we’re hopeful that Sony can provide support for a variety of hearing challenges quickly, directly, and in a way that fits comfortably into people’s lifestyle.”

Key Features of the CRE-C20:

Advanced Sound Technology: At the heart of the CRE-C20 is its professional-grade sound technology, which includes an Adaptive Soundscape Processing to prioritize speech clarity while maintaining awareness of surrounding noises. This feature is particularly beneficial in noisy environments, where the device’s noise reduction capabilities help users focus on important sounds like a friend’s voice.Rechargeable Convenience: The CRE-C20 is equipped with a powerful rechargeable battery that provides up to 28 hours of continuous use from a single charge.2 This ensures reliable performance throughout the day, eliminating the need for frequent battery replacements and enhancing user convenience. Its case also enables additional charging on-the-go and can hold enough power to charge the C20s up to three times before having to connect to a power source again.Customizable User Experience: With the Sony | Hearing Control app1 users can easily customize their hearing experience. The app offers predefined smart hearing settings based on extensive audiometric data, as well as options for quick and easy adjustments to sound quality and volume. This customization ensures that the CRE-C20 meets the unique hearing needs of each user.Durability and Reliability: Built to withstand various environmental conditions, the CRE-C20 has an IP68 rating3, offering protection against water, moisture, and dust. This durability ensures that the device remains functional and reliable, providing users with peace of mind.Comprehensive Support Services: Sony is committed to supporting its customers beyond the point of sale. The CRE-C20 comes with access to a dedicated OTC hearing aids Customer Support team. This team provides guidance on device setup, customization, and troubleshooting, ensuring that users can maximize the benefits of their hearing aids.

Commitment to Accessibility and Community Support

The launch of the CRE-C20 aligns with Sony and WSA’s shared goal of making advanced hearing technology more accessible to a broader audience. The FDA-cleared4 device is designed not only to improve the quality of life for those with hearing loss but also to make premium hearing solutions available to those who may not have access to traditional hearing aids. The CRE-C20 is also FSA/HSA eligible5, making it a financially accessible option for many consumers.

The CRE-C20 self-fitting OTC hearing aid has a suggested retail price of $999.99 and is available for sale now on the Sony website CRE-C20 product page  and through a range of third-party retailers including Amazon, Best Buy, Walmart, CVS.com, HearUSA, and select hearing-care professionals. In addition, Sony will be adjusting the price of the other hearing aid models as follows; the CRE-C10 at a suggested retail price of $799.99 and the CRE-E10 at $1,099.99

For more information on the CRE-C20 and other products, visit Sony News.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment.

Notes:

1 Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require registration.
2 Actual performance varies based on settings, environmental conditions, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the lifespan of the battery.
3 Dust-tight to IP6X standard and protected against the effects of continuous water immersion to IPx8 standard (under 1 meter for 1 hour)
4 FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing loss. Please review the product information documents that accompany the product for usage details and warnings.
5 Subject to member eligibility. Customers should check with their insurance company to verify coverage and eligibility.

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SOURCE Sony Electronics, Inc.

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Science and Technology Daily: Tech with Heart AI for Good AI with a Human Touch

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BEIJING, Dec. 29, 2024 /PRNewswire/ — In 1949, pioneering computer scientist Edmund Callis Berkeley envisioned a future filled with thinking machines in his book Giant Brains, or Machines That Think. Decades later, his vision has become a reality with artificial intelligence (AI) reshaping industries, societies and daily lives.

 

The progress however, is far from straightforward. While AI excites people with its potential, it also raises questions about ethics, safety and its impact on human life.

Recently, Science and Technology Daily hosted a panel discussion, “Tech with Heart, AI for Good”, on how AI empowers life and bridges human limitations but also needs guard rails to ensure it remains under control.

Omnipresent AI

AI is reshaping the way we live, work and interact with the world. For Zeng Yi, a professor at the Institute of Automation, Chinese Academy of Sciences and an expert of the United Nations’ high-level advisory body on AI, the motivation to advance AI technology lies in its potential to liberate humans from repetitive and labor-intensive tasks.

“Combining AI with robotics allows us to redirect human energy toward more creative and meaningful pursuits,” Zeng said. He highlighted how AI-powered robots are stepping into hazardous fields such as firefighting, disaster relief and space exploration. Lunar rovers equipped with advanced AI capabilities are conducting complex analyses on the moon’s surface — tasks too risky for human scientists.

Besides industrial applications, AI is making a significant impact on environmental conservation such as tracking wildlife.

AI’s potential extends into our everyday lives as well. Gao Shaolin, an expert at Peking University Law and Artificial Intelligence Research Center, mentioned a recent road trip during which he drove 3,000 kilometers on highways without coming across a single traffic accident.

“This is extraordinary,” Gao said, attributing the improvement to advancements in AI-driven safety features in modern vehicles.

From fatigue-monitoring systems in trucks to self-driving technologies in electric cars, these innovations are drastically reducing the likelihood of accidents.

However, both Zeng and Gao agreed that AI should not aim to replace humans but rather enhance human expertise and efficiency. AI can amplify human capacity, leaving room for creativity and innovation.

Responsible AI

As AI continues to evolve, responsibility becomes a critical issue. Zeng quoted Berkeley, who wrote, “It is often easier for scientists to create a device than to guide it well afterward.” Berkeley urged innovators to think beyond breakthroughs and address potential risks.

The question of accountability becomes central. Who will be responsible for any problem caused by AI? “AI is not an independent legal entity,” Gao emphasized, pointing out that current AI systems are tools rather than autonomous entities. The responsibility for their actions lies squarely with their developers, service providers and users.

“AI should be as intelligent as necessary, but it must remain under human control,” Gao stressed. As Zeng put it, “The key is ensuring AI coexists harmoniously with humans, not as a competitor but as a collaborator.”

Wu Baojun, executive deputy secretary-general of the Association for Science and Technology of the University of Chinese Academy of Sciences, said the rapid advancement of AI must be accompanied by efforts to ensure its reliability and safety within ethical frameworks.

“Our research in AI,” Wu said, “aims to explore unknown territories, eliminate human fears and make AI more reliable.”

Reliable AI

China has consistently demonstrated a forward-thinking approach to AI development, balancing technological innovation with social and ethical considerations.

As Matt Sheehan from the Carnegie Endowment for International Peace wrote in an article, “China is in the midst of rolling out some of the world’s earliest and most detailed regulations governing artificial intelligence.”

In 2017, China released the Next Generation Artificial Intelligence Development Plan to encourage diverse AI methodologies, such as deep learning, knowledge-based reasoning and large-scale modeling. The plan also emphasized ethical governance, with over a dozen references to social and legal challenges.

In May 2019, it was followed by the Beijing AI Principles, which set out clear guidelines for AI research and development, advocating respect for privacy, human dignity and human rights.

These visions were strengthened in July 2024 when the 78th UN General Assembly unanimously adopted a resolution proposed by China and co-sponsored by over 140 countries. The resolution emphasized the human-centered development of AI, international cooperation, and promotion of AI to benefit humanity as a whole.

Zeng said China’s AI strategy reflects a responsible and inclusive approach: “China’s AI development strategy is not limited to promoting domestic economic growth. They aim to empower humanity and promote sustainable development goals.”

Shared AI principles

AI governance has become a global priority with nations striving to ensure that technology develops responsibly and inclusively.

“We analyzed global AI ethics guidelines and found that 95 percent of the topics are consistent across countries. Concepts like human-centered development, transparency, fairness, safety and privacy protection are widely endorsed,” Zeng said, adding that nations worldwide largely agree on the foundational principles for AI ethics and governance.

In 2023, the Bletchley Declaration on AI safety was signed by 28 countries and the European Union. This marked the first broad agreement on the importance of AI safety as a global issue. In 2024, the UNESCO Recommendation on the Ethics of Artificial Intelligence was adopted unanimously by all member states, which is another example of the global consensus.

China is playing an active role in promoting international cooperation on AI governance. “AI must empower all nations, not just the technologically advanced ones. We should guide AI for good with collective efforts and shared responsibilities,” Gao said.

Executive Producers: Wang Junming, He Yi

Producer: Fang Linlin

Reporters: Long Yun, Zhong Jianli, Gong Qian

Subtitle Proofreaders: Wang Jing, Cen Yingjie

Video Editing Instructor: Wang Xiaolong

AI Technology Advisor: Liu Yang

Cameramen: Liu Xiao, Li Huitao, Li Tianji

Video Editor: Zhang Shunping

Reviewer: Fang Linlin

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SOURCE Science and Technology Daily

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ZT Mining Pioneers Innovative Solutions in the Cloud Mining Industry

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ZT Mining launches user-friendly cloud mining services with free options, renewable energy integration, and educational resources, promoting sustainable cryptocurrency mining.

READING, England, Dec. 28, 2024 /PRNewswire-PRWeb/ — As the cryptocurrency industry grows, the demand for accessible and efficient mining solutions has never been higher. ZT Mining, a leading innovator in cloud mining, announces a new range of services designed to democratize access to cryptocurrency mining while addressing environmental concerns.

free cloud mining site, best cloud mining, crypto mining

Cloud Mining Made Simple

ZT Mining provides a platform for users to mine Bitcoin and other cryptocurrencies without the need for specialized hardware or technical expertise. By simplifying the process, the company caters to a broad audience, from crypto enthusiasts to first-time investors. Its streamlined registration and user-friendly interface allow participants to start mining in minutes.

Free Cloud Mining Option for Starters

The platform introduces free cloud mining opportunities, enabling users to begin their mining journey without upfront costs. This initiative lowers barriers to entry, making it easier for individuals to explore the cryptocurrency space.

Sustainability at the Core

Recognizing the environmental impact of traditional mining, ZT Mining incorporates renewable energy into its operations. By leveraging green energy sources, the company reduces its carbon footprint, aligning with global sustainability goals.

A Trusted Name in Cloud Mining

ZT Mining emphasizes transparency and reliability. Contracts come with clear terms, competitive rates, and no hidden fees. The platform also offers robust security measures, ensuring user data and funds remain protected.

Empowering Users Through Education

To support informed decision-making, ZT Mining provides educational resources on cryptocurrency and cloud mining. Users can access guides and insights to better understand mining profitability and industry trends.

Industry Recognition

ZT Mining’s innovative approach has positioned it as one of the best cloud mining platforms in the industry. With endorsements from leading crypto analysts and positive user feedback, the company is quickly becoming a trusted name for mining solutions.

Looking Ahead

ZT Mining continues to innovate, aiming to provide even more opportunities for users to benefit from cloud mining. With plans to expand its renewable energy partnerships and introduce advanced mining algorithms, the company is setting the standard for sustainable and user-friendly cryptocurrency mining.

For more information, visit ZT Mining’s official website.

Media Contact

Nancy Delia, ZT CLOUD SERVICES LIMITED, 44 7301463290, nancy.delia@ztmining.com, https://ztmining.com

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SOURCE ZT CLOUD SERVICES LIMITED

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UBHOME Collaborates with Qualcomm to Release the Smart Lawn Mower, Co-Creating a New Era of Smart Life

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The 2025 CES in the United States is about to unveil a brand-new chapter in the future intelligent home gardening

LAS VEGAS, Dec. 28, 2024 /PRNewswire/ — UBHOME, a sub-brand of UBTECH Robotics, announced an intelligent service robot in collaboration with Qualcomm Technologies, Inc. The Robotic Mower M10 is a revolutionary smart lawn mower announced at the 2025 International Consumer Electronics Show (CES) in the United States. This product is powered by the Qualcomm® RB1 Robotics Platform, showcases UBHOME’s rich experience in robot research and development, and focuses on solving the pain points of traditional lawn-mowing equipment, providing users with a worry-free and labor-saving smart gardening experience, and creates a new model of gardening intelligence.

User-Oriented: The All-New Convenience Brought by the Smart Lawn Mower to Life

The Robotic Mower M10 is not only a high performance tool but also an upgrade of the smart lifestyle. In response to the pain points of users when using traditional lawn-mowing equipment, this product offers a series of practical functions, bringing brand-new convenience to home gardening:

Wireless and Borderless Mowing: There is no need for cumbersome boundary wire installation anymore. The device relies on accurate environmental perception and navigation technology to independently plan the work area, allowing users to use it right out of the box, saving installation time and energy.

Automatic Mowing, Saving Time and Effort: The device can automatically complete the lawn mowing work according to the preset schedule or real-time instructions, enabling users to manage the lawn care through delegation to the mower.

Wide Coverage and Stable Signal: It supports a large-scale signal connection of up to 130,000 square meters. Even for extremely large courtyards, stable operation can be ensured, and there is no need to worry about signal loss.

Real-time Online, in-control Anytime: Through APP remote control and real-time monitoring, users can adjust the mowing plan or check the device status at any time, managing the courtyard work as they like.

The combination of these functions not only greatly simplifies the complexity of mowing work but also liberates users from repetitive physical labor, allowing them to focus on enjoying the wonderful moments of life.

UBHOME: In-depth Layout in Smart Home

UBHOME is a brand under UBTECH Robotics that focuses on providing smart solutions for families. As a world-leading robot enterprise, UBTECH, with its strong R&D strength and technological accumulation, has successfully launched Walker, China’s first commercial bipedal human-sized humanoid robot. The launch of the Robotic Mower M10 by UBHOME this time is an important step in its layout in the smart home field.

Relying on UBTECH’s technological accumulation in robots and its in-depth understanding of user needs, the Robotic Mower M10 achieves the best mowing effect through environmental recognition and dynamic adjustment. Whether it is complex terrain, steep slopes, or high requirements for fine mowing, it can perform perfectly, demonstrating its excellent technical capabilities and brand commitment.

Powered by Qualcomm Technologies, Facilitating Intelligent Upgrading

As a global leader in wireless technology and edge intelligence, Qualcomm Technologies provides cutting-edge technical support for the Robotic Mower M10, including intelligent edge computing platforms, dynamic path planning, and environmental perception technologies. These technologies ensure that the device can operate efficiently in various environments, providing users with a precise and efficient smart experience. The Robotic Mower M10 utilizes the Qualcomm RB1 Robotics Platform to ensure the superior operation of the Robotic Mower M10 in large-scale courtyards, laying a solid foundation for realizing smart life.

Industry Significance and Trend: Promoting the Development of Gardening Intelligence

With the continuous increase in the demand for home intelligence, the market for smart gardening equipment is in a period of rapid development. As a typical representative of this trend, the smart lawn mower not only meets consumers’ pursuit of a convenient lifestyle but also provides a direction for the transformation of the gardening industry from tool manufacturing to smart services.

The product released by UBHOME not only fills the gap in the high-performance lawn-mowing equipment market but also sets a new industry benchmark. Through the multiple advantages of wireless, real-time connection, and fully automated operation, it endows home gardening with new value, making users no longer regard mowing as a burden but feel the convenience and fun brought by technology.

Innovation Hand in Hand, Co-creating Smart Life

The collaboration between UBHOME and Qualcomm Technologies showcases a strong collaboration of technology and innovation. Both parties are committed to bringing more convenient and efficient life experiences to consumers through technological innovation.

At the 2025 CES, UBHOME and Qualcomm Technologies will showcase the innovative functions and application scenarios of this Robotic Mower M10.

About UBHOME 

UBHOME is a brand under UBTECH Robotics, focusing on providing smart solutions for families. UBTECH is a world-leading robot enterprise dedicated to the research and development and application of artificial intelligence and robot technology and has successfully served more than 900 enterprise-level customers in more than 50 countries around the world.

Media Contact Information
For more information, please contact:
UBHOME Brand Team: mbu-sales@ubtrobot.com 

Qualcomm is a trademark or registered trademark of Qualcomm Incorporated. Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.  

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SOURCE UBTECH ROBOTICS CORP LTD

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