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Primary Battery Market to grow by USD 5.5 billion (2024-2028) driven by rising demand for portable medical devices, AI-powered market insights- Technavio

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NEW YORK, Aug. 23, 2024 /PRNewswire/ — The global primary battery market size is estimated to grow by USD 5.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 5.45% during the forecast period. Growing demand for portable medical equipment is driving market growth, with a trend towards legislative support for battery recycling. However, threat from rechargeable hearing aid solutions poses a challenge. Key market players include Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Primary Battery Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.45%

Market growth 2024-2028

USD 5.5 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.97

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 55%

Key countries

US, China, Germany, Japan, and UK

Key companies profiled

Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd.

 

Market Driver

Primary batteries are widely used in various applications, and governments worldwide are implementing regulations to recycle them to prevent environmental contamination from harmful materials like alkaline cells. Recycling allows manufacturers to mitigate production costs and extract useful metals, such as manganese and zinc, which can be utilized in industries. Companies like Retriev Technologies and Raw Materials Company focus on primary battery recycling. The EU’s Directive 2006/66/EC mandates collection rates and post-consumer conversion for battery recycling, while the UK and Canada have established networks for consumers to drop used batteries for recycling. These legislations foster environmentally friendly and economically sustainable business models, ensuring recycling efficiency. Efficient primary battery recycling leads to ecological sustainability by reducing the need for metal mining and promoting sustainable agriculture. The growth of end-user segments, such as hearing aids and consumer electronics, will drive the global primary battery market during the forecast period. 

The primary battery market is experiencing significant growth due to the increasing demand for electronic devices, remote controls, and portable electronic devices like watches, medical equipment such as glucose monitors and blood pressure monitors, and household appliances like color TV sets and household appliances. Non-rechargeable batteries, including zinc-carbon and lithium primary batteries, are in high demand for battery-powered toys, portable media players, flashlights, and smoke alarms. The defense industry also relies heavily on primary batteries for various applications. Electrochemical reactions, specifically oxidation-reduction reactions, power these batteries through the interaction between the cathode, anode, and electrolytes. Annual disposable income continues to drive demand for these batteries in various sectors. However, the shift towards rechargeable batteries, or secondary batteries, is expected to impact the primary battery market in the long run. Smart device users, dry cells, and galvanic cells are also part of this market. Primary batteries are used in various industries like industrial electronics, cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Alkaline primary batteries offer high voltage deliverability, making them a popular choice for many applications. 

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Market Challenges

The hearing aid industry’s shift towards rechargeable devices poses a significant challenge to the primary battery market. With the phase-out of mercury-based batteries in 1996, zinc-air batteries became the preferred choice for hearing aids due to their high energy output in compact sizes. However, manufacturing rechargeable batteries for hearing aids is complex due to their unique power requirements. Although rechargeable hearing instruments are yet to be commercially successful, they are available in the market but are expensive. Consumers prioritize battery life, pricing, and ease of use when selecting hearing aid batteries. Developing new battery designs that cater to these concerns could increase the adoption of rechargeable hearing instruments, leading to a decrease in demand for primary batteries. Consequently, the global primary battery market growth may be impacted during the forecast period due to the emergence of rechargeable hearing aid solutions.The Primary Battery Market encompasses various sectors, including Medical devices, Hearing aids, Surgical tools, and Medical defibrillators. These industries require batteries with high leak-proof properties and long shelf life. Primary Alkaline and Primary Lithium batteries, such as Carbon-zinc batteries, are popular choices due to their reliability and non-hazardous nature. However, challenges exist in the Defense and Aerospace industries, where high voltage and energy density are essential. Defense applications, including weapons, missiles, and military vehicles, require batteries with specific chemistries and leak-proof designs. In contrast, the Medical, Aviation, Consumer electronics, and Healthcare sectors prioritize low energy demand and mercury-free batteries. Additionally, the Agriculture sector relies on primary batteries for irrigation systems, sensors, and wind-powered generators. Environmental concerns and the push for sustainable energy sources also impact the market, with a focus on recycling and the development of non-toxic battery chemistries, such as Sodium hydroxide and Potassium based batteries. The industry faces challenges in balancing the demand for primary batteries with the need to reduce their environmental impact and transition to more sustainable energy sources.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This primary battery market report extensively covers market segmentation by

End-user 1.1 Defense1.2 Medical1.3 OthersType 2.1 Alkaline battery2.2 Lithium battery2.3 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Defense- The primary battery market is a significant sector in the energy storage industry. Companies manufacture and sell primary batteries for various applications, including portable electronics, remote controls, and medical devices. Demand for these batteries remains consistent due to the increasing use of electronic devices. Key players in the market include Energizer Holdings, Duracell, and Panasonic. They focus on innovation and quality to meet customer needs and maintain market share.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The primary battery market encompasses a wide range of applications, from consumer electronics and healthcare devices to security systems and industrial equipment. Dry cells and galvanic cells are the two main types of primary batteries, with the former using a porous separator to allow the electrolytes to come into contact with both the cathode and anode. Primary batteries are non-rechargeable, making them ideal for devices that require a consistent power source without the need for frequent charging. Some common applications include cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, and wristwatches. Primary batteries come in various chemistries, such as alkaline, lithium, and zinc-carbon. Alkaline batteries, which use an alkaline electrolyte, are the most commonly used type due to their long shelf life and high energy density. Primary lithium batteries, on the other hand, offer a higher energy density and longer shelf life but are more expensive. The primary battery market caters to various industries, including healthcare, consumer electronics, and portable devices. Some of the most common applications include medical devices like cardiac pacemakers and hearing aids, battery-powered toys, and portable media players. Primary batteries operate through an oxidation-reduction reaction, where the anode undergoes oxidation, releasing electrons, and the cathode undergoes reduction, accepting electrons. The electrolytes facilitate the flow of ions between the anode and cathode, allowing the battery to generate electricity. The cathode and anode are essential components of a primary battery. The cathode is the positive electrode, while the anode is the negative electrode. In an alkaline battery, the cathode is typically made of manganese dioxide, while the anode is made of zinc. In a lithium battery, the cathode is typically made of lithium manganese oxide, while the anode is made of lithium metal. Overall, the primary battery market is a diverse and essential industry that caters to various applications and industries, providing consistent and reliable power sources for devices that require them.

Market Research Overview

The primary battery market encompasses a wide range of applications, from consumer electronics and medical devices to defense and aerospace industries. Dry cells and galvanic cells are the two primary types of batteries, with alkaline primary batteries being the most commonly used due to their high voltage deliverability and long shelf life. Alkaline primary batteries power various devices such as cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Primary batteries come in different chemistries, including alkaline, lithium, and zinc-carbon. Alkaline batteries use an alkaline electrolyte, such as potassium or sodium hydroxide, while lithium primary batteries offer higher energy density and leakage resistance. The primary battery market caters to diverse industries, including defense, aerospace, medical, aviation, consumer electronics, and healthcare applications. The market’s growth is driven by the increasing demand for portable devices, battery chemistries, and the need for non-rechargeable batteries in specific applications. The environmental impact of primary batteries is a concern, and efforts are being made to develop sustainable energy sources, such as wind-powered generators and water pumps, to reduce the reliance on primary batteries. The recycling of primary batteries is also gaining importance to minimize the hazardous waste generated by their disposal. The annual disposable income of consumers and the availability of household appliances, color TV sets, industrial electronics, and portable batteries further fuel the demand for primary batteries. The market’s future growth is expected to be influenced by the development of mercury-free batteries, advancements in battery technologies, and the increasing demand for non-rechargeable batteries in various industries.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userDefenseMedicalOthersTypeAlkaline BatteryLithium BatteryOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Technology

AI-Powered Earbuds Transforming North American Smart Offices: Exclusive Insights from viaim CPO at CES 2025

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LAS VEGAS, Jan. 10, 2025 /PRNewswire/ — At CES 2025 in Las Vegas, Liu Da, Chief Product Officer (CPO) of viaim, an AI technology hardware company deeply rooted in the smart office sector, gave an exclusive interview, sharing valuable insights into viaim’s exploration of the field of AI-powered earbuds, its innovative product concepts, and how the technology addresses common workplace challenges in North America. Mr. Liu also delved into the market potential of AI-powered earbuds and viaim’s strategic blueprint for shaping the future of smart offices, especially in the North American market.

North American business professionals have widely embraced remote and hybrid work models. The rise of multilingual communication has fostered a highly digitalized consumer landscape with diverse user needs, particularly for smart office solutions. In response, viaim is dedicated to developing practical AI solutions that alleviate repetitive and tiring office tasks. By addressing the evolving demands of North American professionals with its AI-driven innovations, viaim is advancing its global mission to transform work efficiency and productivity.

Unique advantages of AI-powered smart earbuds

In the interview, Mr. Liu said earbuds, being close to the user’s senses, are seamlessly integrated into daily life and serve as an ideal platform for AI technology. Unlike traditional office hardware, AI-powered earbuds are portable and versatile, fitting various scenarios such as remote meetings, commuting, and entertainment. He highlighted that viaim’s AI-powered smart office solutions position the Company to bridge the gap between people and devices, transforming earbuds from simple audio tools into smart office partners. 

viaim’s technology and design challenges during the R&D  phase

Mr. Liu detailed the challenges the Company faced during the R&D phase, including integrating AI computing power, storage, and sensors into earbuds with limited space while maintaining portability and battery life. He also highlighted the difficulty of balancing human auditory sensitivity with machine signal processing to ensure a natural user experience. To tackle these challenges, viaim employed multi-terminal collaboration, integrating earbuds, apps, and cloud services to ensure seamless voice processing and secure data management tailored to the needs of North American professionals.

Market potential, insights, and positioning in North America

A report from Upwork, the world’s largest work marketplace, projects 36.2 million Americans will work remotely in 2025, marking an 87% increase from pre-pandemic levels. AI-powered earbuds, with capabilities including meeting recording and follow-up task management, cater to the digitalized and multilingual North American market. As remote and hybrid work rises, AI earbuds are becoming vital for workplace efficiency and language learning. viaim stands out with a competitive strategy focused on technological innovation and market segmentation, offering unique value beyond traditional earbud brands.

Future strategy and product vision

Mr. Liu believes technology’s true value lies in solving real-world problems. “When users actively engage with our AI solutions, it demonstrates their true value,” he stated. AI earbuds remain the Company’s core focus, empowering professionals to shift their attention from routine tasks to meaningful creative endeavors. Looking ahead, viaim plans to expand its product lineup to include smart glasses and office accessories, creating a comprehensive AI office ecosystem. The Company aims to rapidly iterate based on user feedback, expanding AI earbuds from niche to mass markets and advancing industry development.

Media Contact: 

Qian Wang
+86-15321782927
wangqian@vision-intelligence.tech

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Steller Unveils Group Trip Planning

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KIRKLAND, Wash., Jan. 10, 2025 /PRNewswire/ — Steller, a video-based, travel planning platform that allows travelers to discover, connect and book based on experiences shared by creators, introduced its most requested feature yet: group trip collaboration. The feature transforms how travelers plan group trips by consolidating everything—discovery, communication, organized planning, and booking—into one platform. 

Steller launches group trip planning, streamlining discovery, communication, and booking into one collaborative platform.

Traditional Trip planning involves multiple surfaces and when traveling with others, multiple communication channels. It is difficult to stay organized when communication is spread across text messages, social DMs, email, etc.  

Steller’s new collaboration feature eliminates communication chaos and streamlines trip planning by offering a central group hub for organizing every piece of the process. Travelers can invite others to join their Trip itinerary, keeping communication, discovery, and booking in one place. With Steller’s library of more than 30 million pieces of user generated travel content, groups can share videos of activities, dining spots, attractions, add notes, and co-create custom itineraries. Flexible itinerary views—list, map, and video—give everyone a complete picture of the plan to share and edit with their travel companions.

“Collaborative trip planning has been a top request from our community.  When we launched Trips by Steller   last January, we knew it would resonate, but the response has far exceeded expectations. In a short time, over 50,000 users have planned and booked trips by incorporating their favorite user-generated travel videos into personalized itineraries. For our destination clients,  Trips by Steller has seamlessly connected travel influencer marketing to planning and commerce. Steller clients see more than 18% of viewers who engage with their influencer campaigns planning trips to their destination—a result that sets a high bar in the travel industry. Adding collaboration to the mix amplifies that impact, inspiring more people to explore, engage and transact together!” said Pete Bryant, CEO of Steller. 

How It Works  

Whether it’s a getaway for two or a large group adventure, collaboration makes organizing travel plans easy with an all-in-one solution. 

Build Your Itinerary Together: Group members can contribute by adding things to do, activities, and notes.Stay Organized: Add notes and structure by day, activity, or group to eliminate confusion.Flexible Views: View your itinerary as a detailed list, on a map, or through video for a fully customizable planning experience.Real-Time Updates: Keep track of changes, additions, and edits made by group members.On-the-Go Access: Everyone can access the itinerary on their phone.

Steller continues to lead the charge in innovative travel planning, ensuring that its platform evolves based on user feedback. Collaborative trip planning is the latest step in its mission to evolve travel. 

About Steller 

Steller, headquartered in Kirkland, Wash., is the market leading travel planning platform that guides travelers from inspiration to planning and booking through authentic experiences of their favorite creators. Steller’s patent pending platform distributes millions of pieces of bespoke, worldwide video content that can be found and booked on the Steller app. Learn more at www.steller.co  and  stellerforbusiness.com

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RAAPID Raises Series A from M12, Microsoft’s Venture Fund to Scale Next-Generation Healthcare Risk Adjustment

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Company reports 300% revenue growth in 2024 and advances partnerships with nation’s leading health systems

LOUISVILLE, Ky., Jan. 10, 2025 /PRNewswire/ — RAAPID, the industry-leading healthcare AI company, announced today a significant Series A investment from M12, Microsoft’s venture fund. This strategic funding positions RAAPID to expand its groundbreaking Neuro-symbolic AI platform that is reshaping healthcare risk adjustment.

RAAPID’s explosive growth – marked by a 300% revenue increase in 2024 – demonstrates the market’s strong validation of its advanced technology platform. The company has quickly established itself as a trusted partner for major health plans and provider., At the core of RAAPID’s success is its pioneering VisionAI technology, which tackles one of healthcare’s most pressing challenges: making sense of unstructured medical data. While over 70% of medical records exist as unstructured data when shared outside EHRs, RAAPID’s AI engine transforms this complex information into actionable insights, enabling unprecedented accuracy in risk capture and care gap identification.

“Our vision extends beyond traditional risk adjustment,” states Chetan Parikh, Founder and CEO of RAAPID. “We’re creating a future where AI augments healthcare professionals’ capabilities, leading to better patient outcomes and more accurate appropriate reimbursements. This investment from M12 accelerates our mission to transform healthcare through advanced AI.”

RAAPID’s purpose-built Risk Adjustment platform has achieved remarkable results:

Slashing chart review time by 60-80%Surpassing industry standards with 95%+ coding accuracyGenerating additional appropriate and compliant revenue per memberImproving risk capture accuracy by 25%

The HITRUST-certified platform stands out for its unique Neuro-symbolic AI approach, combining neural networks with an extensive medical knowledge graph containing over 4 million clinical entities and 50 million relationships. This sophisticated technology enables both retrospective analysis and prospective risk adjustment, helping organizations identify and address care gaps to positively impact patient health.

“Healthcare organizations are increasingly seeking innovative solutions to manage risk and improve care delivery in value-based arrangements,” said Todd Graham, Managing Partner at M12. “RAAPID’s AI-driven risk adjustment platform aligns perfectly with our investment strategy. Through M12, we are committed to providing our portfolio companies with access to Microsoft’s resources and expertise to drive significant impact in the healthcare sector.

Led by a team with over 25 years of healthcare technology expertise, RAAPID has collaborated with experts from the top 4 tech giants in developing its clinical AI solutions. RAAPID continues to push the safe boundaries of what’s possible in healthcare AI. The company’s selection as an M12 portfolio company validates its position as a leader in healthcare technology innovation.

As value-based care becomes increasingly important, RAAPID’s AI-powered solutions are becoming essential tools for healthcare organizations striving to improve timeliness and quality of care all patients expect. With this new funding, RAAPID is poised to further advance its technology and expand its positive impact on patients, providers and payers.

About RAAPID
RAAPID develops AI-powered solutions for healthcare payers, providers, and supporting organizations. The company’s cloud-based risk adjustment platform uses neuro-symbolic AI to identify chronic conditions, determine HCC codes, calculate risk scores, and analyze population health trends. RAAPID serves organizations that participate in Medicare Advantage, ACA, Medicare ACO, and Medicaid programs.

For more information about RAAPID’s AI-powered risk adjustment solutions, visit www.raapidinc.com

CONTACT:
Mayur Vyas
(502) 699-3044
388583@email4pr.com

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