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Primary Battery Market to grow by USD 5.5 billion (2024-2028) driven by rising demand for portable medical devices, AI-powered market insights- Technavio

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NEW YORK, Aug. 23, 2024 /PRNewswire/ — The global primary battery market size is estimated to grow by USD 5.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 5.45% during the forecast period. Growing demand for portable medical equipment is driving market growth, with a trend towards legislative support for battery recycling. However, threat from rechargeable hearing aid solutions poses a challenge. Key market players include Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Primary Battery Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.45%

Market growth 2024-2028

USD 5.5 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.97

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

North America at 55%

Key countries

US, China, Germany, Japan, and UK

Key companies profiled

Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd.

 

Market Driver

Primary batteries are widely used in various applications, and governments worldwide are implementing regulations to recycle them to prevent environmental contamination from harmful materials like alkaline cells. Recycling allows manufacturers to mitigate production costs and extract useful metals, such as manganese and zinc, which can be utilized in industries. Companies like Retriev Technologies and Raw Materials Company focus on primary battery recycling. The EU’s Directive 2006/66/EC mandates collection rates and post-consumer conversion for battery recycling, while the UK and Canada have established networks for consumers to drop used batteries for recycling. These legislations foster environmentally friendly and economically sustainable business models, ensuring recycling efficiency. Efficient primary battery recycling leads to ecological sustainability by reducing the need for metal mining and promoting sustainable agriculture. The growth of end-user segments, such as hearing aids and consumer electronics, will drive the global primary battery market during the forecast period. 

The primary battery market is experiencing significant growth due to the increasing demand for electronic devices, remote controls, and portable electronic devices like watches, medical equipment such as glucose monitors and blood pressure monitors, and household appliances like color TV sets and household appliances. Non-rechargeable batteries, including zinc-carbon and lithium primary batteries, are in high demand for battery-powered toys, portable media players, flashlights, and smoke alarms. The defense industry also relies heavily on primary batteries for various applications. Electrochemical reactions, specifically oxidation-reduction reactions, power these batteries through the interaction between the cathode, anode, and electrolytes. Annual disposable income continues to drive demand for these batteries in various sectors. However, the shift towards rechargeable batteries, or secondary batteries, is expected to impact the primary battery market in the long run. Smart device users, dry cells, and galvanic cells are also part of this market. Primary batteries are used in various industries like industrial electronics, cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Alkaline primary batteries offer high voltage deliverability, making them a popular choice for many applications. 

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Market Challenges

The hearing aid industry’s shift towards rechargeable devices poses a significant challenge to the primary battery market. With the phase-out of mercury-based batteries in 1996, zinc-air batteries became the preferred choice for hearing aids due to their high energy output in compact sizes. However, manufacturing rechargeable batteries for hearing aids is complex due to their unique power requirements. Although rechargeable hearing instruments are yet to be commercially successful, they are available in the market but are expensive. Consumers prioritize battery life, pricing, and ease of use when selecting hearing aid batteries. Developing new battery designs that cater to these concerns could increase the adoption of rechargeable hearing instruments, leading to a decrease in demand for primary batteries. Consequently, the global primary battery market growth may be impacted during the forecast period due to the emergence of rechargeable hearing aid solutions.The Primary Battery Market encompasses various sectors, including Medical devices, Hearing aids, Surgical tools, and Medical defibrillators. These industries require batteries with high leak-proof properties and long shelf life. Primary Alkaline and Primary Lithium batteries, such as Carbon-zinc batteries, are popular choices due to their reliability and non-hazardous nature. However, challenges exist in the Defense and Aerospace industries, where high voltage and energy density are essential. Defense applications, including weapons, missiles, and military vehicles, require batteries with specific chemistries and leak-proof designs. In contrast, the Medical, Aviation, Consumer electronics, and Healthcare sectors prioritize low energy demand and mercury-free batteries. Additionally, the Agriculture sector relies on primary batteries for irrigation systems, sensors, and wind-powered generators. Environmental concerns and the push for sustainable energy sources also impact the market, with a focus on recycling and the development of non-toxic battery chemistries, such as Sodium hydroxide and Potassium based batteries. The industry faces challenges in balancing the demand for primary batteries with the need to reduce their environmental impact and transition to more sustainable energy sources.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This primary battery market report extensively covers market segmentation by

End-user 1.1 Defense1.2 Medical1.3 OthersType 2.1 Alkaline battery2.2 Lithium battery2.3 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Defense- The primary battery market is a significant sector in the energy storage industry. Companies manufacture and sell primary batteries for various applications, including portable electronics, remote controls, and medical devices. Demand for these batteries remains consistent due to the increasing use of electronic devices. Key players in the market include Energizer Holdings, Duracell, and Panasonic. They focus on innovation and quality to meet customer needs and maintain market share.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The primary battery market encompasses a wide range of applications, from consumer electronics and healthcare devices to security systems and industrial equipment. Dry cells and galvanic cells are the two main types of primary batteries, with the former using a porous separator to allow the electrolytes to come into contact with both the cathode and anode. Primary batteries are non-rechargeable, making them ideal for devices that require a consistent power source without the need for frequent charging. Some common applications include cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, and wristwatches. Primary batteries come in various chemistries, such as alkaline, lithium, and zinc-carbon. Alkaline batteries, which use an alkaline electrolyte, are the most commonly used type due to their long shelf life and high energy density. Primary lithium batteries, on the other hand, offer a higher energy density and longer shelf life but are more expensive. The primary battery market caters to various industries, including healthcare, consumer electronics, and portable devices. Some of the most common applications include medical devices like cardiac pacemakers and hearing aids, battery-powered toys, and portable media players. Primary batteries operate through an oxidation-reduction reaction, where the anode undergoes oxidation, releasing electrons, and the cathode undergoes reduction, accepting electrons. The electrolytes facilitate the flow of ions between the anode and cathode, allowing the battery to generate electricity. The cathode and anode are essential components of a primary battery. The cathode is the positive electrode, while the anode is the negative electrode. In an alkaline battery, the cathode is typically made of manganese dioxide, while the anode is made of zinc. In a lithium battery, the cathode is typically made of lithium manganese oxide, while the anode is made of lithium metal. Overall, the primary battery market is a diverse and essential industry that caters to various applications and industries, providing consistent and reliable power sources for devices that require them.

Market Research Overview

The primary battery market encompasses a wide range of applications, from consumer electronics and medical devices to defense and aerospace industries. Dry cells and galvanic cells are the two primary types of batteries, with alkaline primary batteries being the most commonly used due to their high voltage deliverability and long shelf life. Alkaline primary batteries power various devices such as cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Primary batteries come in different chemistries, including alkaline, lithium, and zinc-carbon. Alkaline batteries use an alkaline electrolyte, such as potassium or sodium hydroxide, while lithium primary batteries offer higher energy density and leakage resistance. The primary battery market caters to diverse industries, including defense, aerospace, medical, aviation, consumer electronics, and healthcare applications. The market’s growth is driven by the increasing demand for portable devices, battery chemistries, and the need for non-rechargeable batteries in specific applications. The environmental impact of primary batteries is a concern, and efforts are being made to develop sustainable energy sources, such as wind-powered generators and water pumps, to reduce the reliance on primary batteries. The recycling of primary batteries is also gaining importance to minimize the hazardous waste generated by their disposal. The annual disposable income of consumers and the availability of household appliances, color TV sets, industrial electronics, and portable batteries further fuel the demand for primary batteries. The market’s future growth is expected to be influenced by the development of mercury-free batteries, advancements in battery technologies, and the increasing demand for non-rechargeable batteries in various industries.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userDefenseMedicalOthersTypeAlkaline BatteryLithium BatteryOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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PRISM BioLab and Elix Join Forces to Accelerate AI-Driven Drug Discovery for Protein-Protein Interaction Targets

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Strategic Partnership Aims to Create Novel Drug Discovery Pipeline for Unmet Medical Needs by Combining PPI Control Technology with AI Drug Discovery Platform

TOKYO, April 14, 2025 /PRNewswire/ — PRISM BioLab, Co. Ltd. (“PRISM BioLab”), a leading discovery and development biotechnology company designing small molecule inhibitors of protein-protein interaction (PPI) targets, today announced that it has entered into a drug discovery collaboration with Elix, Inc. (“Elix”), effective April 1, 2025.

This partnership will accelerate research on these challenging molecular targets by combining PRISM BioLab’s proprietary peptide mimetic technology for controlling protein-protein interactions with Elix’s cutting-edge AI drug discovery platform.

In drug discovery, generating a clinical candidate molecule typically takes long time and requires synthesis of hundreds to thousands of compounds, making research and development efficiency a critical challenge. Through this partnership, PRISM BioLab’s proprietary small molecule peptide-mimetic PepMetics® technology will be integrated with Elix’s AI drug discovery platform “Elix Discovery™.” This collaboration will expand the AI search range to include previously unconsidered small molecules, enabling efficient identification of promising compounds for traditionally difficult targets and accelerating the creation of breakthrough drug candidates. By leveraging both companies’ AI capabilities and medicinal chemistry expertise, the partnership aims to reduce time and costs and improve success rate of drug discovery, ultimately delivering innovative treatments for unmet medical needs.

Comments from Executives

Elix co-founder and CEO Shinya Yuki, Ph.D.:

In our previous pilot project with PRISM BioLab, we achieved breakthrough results by creating novel compound candidates with an efficiency that would be unimaginable using conventional approaches. This success clearly demonstrated that the combination of our companies’ technologies and expertise holds tremendous potential in drug discovery. I am genuinely looking forward to this business partnership, where we can leverage our complementary strengths to pursue outcomes that neither company could achieve alone.

PRISM BioLab CEO Dai Takehara:

As we challenge ourselves to ‘create new areas of drug discovery’ with peptide-mimetic small molecules, AI utilization is essential. We expect our efforts to be significantly accelerated through collaboration with Elix, whose mission is to ‘rethink drug discovery.’ Our pilot project has already demonstrated the synergistic effect of our technologies and team collaboration, and we will continue to pursue the early creation of groundbreaking new drugs together.

PRISM BioLab CTO Tatsuya Toma Ph.D.:

Improving drug discovery efficiency is an eternal challenge. Delivering better medicines to patients and healthcare professionals as quickly as possible requires innovation. Our PepMetics® technology has characteristics that are highly compatible with AI applications. Elix is not only a professional in AI and machine learning but also expanding their knowledge and understanding of drug discovery while maintaining a flexible corporate culture. They have shown great interest in PepMetics® features, and I believe we can advance comprehensive drug discovery research together, leveraging PepMetics® characteristics to accelerate the process.

About Elix

Elix is an AI drug discovery company with the mission of “Rethinking drug discovery”. Through their flagship software platform, Elix Discovery™, and collaborative consulting engagements, they work with leading pharmaceutical companies and biotech startups to reduce the enormous costs and time associated with drug discovery, while improving the rate of successful outcomes. They achieve these goals via their company’s unique blend of AI engineering and medicinal chemistry expertise that allows them to stay at the forefront of development in both fields, and offer the solutions of tomorrow to the problems of today.

https://www.elix-inc.com/ 

About PRISM BioLab

PRISM BioLab is a discovery and development biotechnology company utilizing proprietary PepMetics® technology to discover orally available small molecule inhibitors of protein-protein interaction (PPI) targets and transform lives of patients suffering from cancer, autoimmune, fibrosis and other diseases. PepMetics® are a unique class of small molecules that mimic three-dimensional structures of alpha-helix and beta-turn, the peptide structures commonly found in intracellular PPI interphases and receptor-ligand interactions. By combining proprietary chemistry, know-how around PPI targets and AI-supported design, PepMetics® technology can deliver inhibitors of challenging PPI targets. The technology holds promise to expand the field of drug discovery by turning previously undruggable PPIs into targets readily druggable with small molecules and by generating oral small molecule alternatives for injectable biologics.

PRISM BioLab is collaborating on new PPI targets with global and Japanese pharmaceutical companies. PepMetics® targeting CBP/beta-catenin PPIs licensed to Eisai Co., Ltd. and Ohara Pharmaceutical Co., Ltd. are in clinical development for cancer and liver disease, respectively.

www.prismbiolab.com

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SOURCE PRISM BioLab Co., Ltd.

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RIAD Corp. reveals AI-powered hotel group booking platform Ria at ITB Berlin 2025

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BERLIN, April 14, 2025 /PRNewswire/ — Riad Corporation, a leading AI-powered travel technology company, successfully launched its flagship product, RIA 1.0, at ITB Berlin 2025, one of the world’s largest travel trade shows. The company attracted over 300 visitors to its booth and secured 150 enterprise client sign-ups during the three-day event, marking a major milestone for its global expansion.

RIA 1.0 is an advanced AI platform that fully automates group hotel reservations, tailored for travel agencies and corporate clients handling complex requirements. Unlike traditional systems, RIA enables both direct bookings and customized group requests, processed entirely by AI without manual work. The platform simplifies large-scale, multi-hotel bookings — tasks that usually take days — completing them in minutes.

During ITB Berlin, Riad Corporation presented live demonstrations showing how RIA’s AI engine handles diverse, high-volume booking scenarios. Attendees praised its intuitive interface, seamless integration, and real-time responses to specific client needs, including corporate events, MICE bookings, and incentive groups.

Mike Lee, CEO of Riad Corporation, commented, “Meeting so many global partners at ITB Berlin was truly meaningful, and we are proud to showcase our technology to the world,” adding, “We will continue to focus on R&D to deliver stronger innovations and achieve greater success globally.”

In addition, Riad Corporation announced plans to launch AI-based group flight booking services later this year, transforming RIA into a comprehensive group travel platform covering both hotels and flights.

RIA has already gained momentum in Southeast Asia, with over 800 enterprise clients, and aims to reach 2,000 clients by the end of 2025.

Riad Corporation’s strong debut at ITB Berlin reflects rising demand for AI-driven solutions in travel. As group travel grows more complex, RIA 1.0 is positioned to lead the market with unmatched speed, accuracy, and automation.

For more information about Riad’s solution RIA, visit ‘www.ria-travel.com‘.

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GameChange Solar Closes FY 25 in India with Strong Order Momentum

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Order bookings exceed 7 GW in FY25Total India projects (commissioned as well as under installation) cross 13 GWOver 20 GW local manufacturing capacity for key components

BENGALURU, India , April 14, 2025 /PRNewswire/ — GameChange Solar, a leading global supplier of solar tracker and fixed-tilt racking technology, has closed FY 25 on a strong note in the Indian market, with total order bookings of 7 GW. Of this, nearly 2 GW of tracker orders were signed in Q4 FY 25, marking a robust end to the financial year.

With this milestone, GameChange Solar’s total projects in India (commissioned as well as under installation) have now exceeded 13 GW, reinforcing its position as a trusted technology partner in the country’s growing utility-scale solar segment. A significant portion of these new orders represents repeat business from clients, reflecting GameChange Solar’s proven performance, consistent execution, and customer-first approach.

To support this growth, the company’s local manufacturing capacity for key components has surpassed 20 GW annually, enabling faster deliveries and stronger alignment with project timelines.

India continues to be one of the most exciting and dynamic solar markets globally, and this strong finish to FY 25 reflects the valued relationships we’ve built with our customers and the reliability of our Genius Tracker™ systems,” said Vikas Bansal, President – International at GameChange Solar. “What’s particularly encouraging is the consistency of demand across states, developer profiles, and project sizes – from first-time engagements to repeat orders. It shows that the market isn’t just growing, it’s maturing, and there’s a clear preference for scalable, execution-focused partners who can deliver at speed.”

GameChange Solar’s Genius Tracker™ solutions are engineered for high-wind, high-heat environments – combining speed, structural durability, and precision tracking to maximize output and reduce project timelines. Their versatility makes them ideally suited for India’s diverse terrains and aggressive commissioning schedules.

For more information about GameChange Solar and its solar tracking solutions, visit www.gamechangesolar.com

About GameChange Solar

GameChange is the second largest global provider of solar tracker solutions used in utility-scale and ground-mounted distributed generation solar projects around the world. We have delivered over 43 GW of solar tracker and fixed tilt systems that combine fast installation, bankable quality, and unbeatable value through superior engineering, innovative design, and high-volume manufacturing. Our products enable solar panels at power plants to follow the sun’s movement across the sky and optimize plant performance while protecting the array from damaging weather conditions.

Media Contact

Nisha Wadhwani

Lead – Marketing, GameChange Solar

nisha.wadhwani@gamechangesolar.com

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