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THE CHICK-FIL-A COLLEGE FOOTBALL HALL OF FAME PUTS FANS DIRECTLY INTO THE GAME WITH ITS NEW AI EXPERIENCE

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In Partnership with Creative Principals and HyperCinema, GAME ON! Delivers Never Before Seen Artificial Intelligence Integrations

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ATLANTA, Aug. 22, 2024 /PRNewswire/ — Set, Hike! The College Football Hall of Fame is setting a new industry milestone with its new GAME ON! AI Experience. This deeply engaging, personalized storytelling experience inserts fans into the rich history of college football. The introduction of GAME ON! and overall renovation mark a new era for the Hall of Fame as it celebrates 10 years in Atlanta and cements its impact in the Capital of College Football.

While museums and entertainment destinations have experimented with artificial intelligence since 2017, GAME ON! uses generative AI for the first time to make guests the hero of the college football story. Guests step up to a photographic face scan kiosk, prompting a series of questions about their favorite team, biggest rivals and their dream position they’d take on the field. The technology leverages this information to tailor their experience, spanning 14 fan-specific AI experiences throughout the Hall. Guests will see their likeness, preferences and personality through curated images and video with customized captions. Here are just a few examples:

The Super Fan: Guests are transported to a college football stadium where they find themselves cheering in the stands and wearing their favorite team’s colors. Simultaneously, they can read about their own game day rituals.The Weight Room: This existing exhibit is being enhanced by GAME ON! AI so guests can both see themselves pumping iron and read about how they can reach maximum strength.The Coaches: The existing coaches exhibit has been updated with a video called “The Greatest Coaches That Never Were,” where guests are shown as a fictitious historic college coach who inspired their team through some unusual methods.The Champions & Contenders: Guests can pose with the Heisman and College Football Championship trophies, next to a display case featuring the real-life hardware.The Field JumboTron: As guests enter the College Football Hall of Fame’s famous field to kick, pass and run, they’ll find a video of themselves as their favorite team’s most recent college recruit with a personalized voice-over playing on the field’s large LED screen.

“As a leading attraction in sports and a symbol of College Football at the highest level, we were looking for a modern way to pay homage to the sport we love,” said Kimberly Beaudin, President and CEO of the College Football Hall of Fame. “GAME ON! is our mission in action: an experience that connects fans to college football through education, inspiration and entertainment, while honoring the sport’s excellence through every artifact and AI touchpoint.”

GAME ON! is the result of a ground-breaking, international collaboration between the College Football Hall of Fame, Georgia’s Creative Principals, New Zealand tech startup HyperCinema and The Producers Group from Los Angeles. “When the College Football Hall of Fame enlisted our help to reimagine its exhibits and experiences, we had the vision to help guests become part of the story, rather than just witness it,” said Geoff Thatcher, founder and chief creative officer of Creative Principals, the creative firm behind the development of GAME ON!.

HyperCinema’s groundbreaking technology and team has brought Creative Principals’ vision to life. “For the last two years, our team of skilled experts has been developing and refining this hyper-personalized storytelling technology. We’re honored to collaborate with Creative Principals to create this remarkable experience for the College Football Hall of Fame. Now every guest can become the hero of their own story, ushering in a new age for creative guest experiences,” said Dr. Miles Gregory, co-founder and creative director of HyperCinema, the company responsible for the patented technology that powers GAME ON!.

The upgrades to the Hall of Fame’s guest experience aren’t stopping with GAME ON!.

The Hall and Aflac partnered to create an all-new exhibit celebrating the rich shared history between the US Military and College Football. The fitting tribute honors our U.S. Service Academies, Senior Military Academies and Hall of Fame Inductees who served. The exhibit will showcase priceless artifacts, uniform displays and an 18ft x 12ft video wall of stadium flyovers. The new “Military and Football” exhibit also includes a GAME ON! AI experience putting guests in the cockpit of a plane or helicopter during a stadium flyover.

Additional upgrades include an expanded exhibit on the game’s biggest rivalries, a high-intensity walk-in tunnel, specially curated display honoring a decade in Atlanta and a reimagined retail experience in the Team Store.

The Chick-fil-A College Football Hall of Fame will reopen to the public on Saturday, August 24 with a 10th Anniversary Celebration and Kickoff Game Football Fest. For more information on the grand reopening or visiting the Hall in Atlanta, visit the College Football Hall of Fame website.

About the Chick-fil-A College Football Hall of Fame:
The national Chick-fil-A College Football Hall of Fame is dedicated to its mission to inspire and entertain by celebrating the passion and traditions of college football and its greatest players and coaches. The Hall celebrates the universal values of hard work, integrity and perseverance and fulfills its mission through storytelling, impactful programs and unique experiences focused on the core of preservation, celebration, and inspiration.  Located in the heart of Atlanta’s sports, entertainment and tourism district, the Hall provides visitors with a highly immersive, interactive, and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the greatest players and coaches as role models for future generations and established its new home in Atlanta in 2014. The College Football Hall of Fame is a non-profit organization that provides a national platform for community outreach, education, and character development initiatives, and serves as a premier special event venue. For more information on the Hall, a 10-year TripAdvisor® Certificate of Excellence recipient, please visit www.cfbhall.com.

About Creative Principals:
An experience design firm delivering creative leadership for brand experiences, theme parks and museums around the world.

About HyperCinema:
A New Zealand tech startup that has pioneered in-person AI-generated visitor entertainment experiences powered by their patented enterprise-grade Hypercinema technology.

About The Producers Group (TPG):
TPG is a premier provider of attraction development consulting and turnkey production services for destination attractions worldwide. TPG acted as the attraction producer for the new experience.

MEDIA CONTACT:
DKC Public Relations
cfhof@dkcnews.com 

 

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SOURCE The Chick-Fil-A College Football Hall of Fame

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CMC Japan Opens Third Office: A Major Step In AI Transformation and Business Expansion

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HANOI, Vietnam, Sept. 23, 2024 /PRNewswire/ — On September 18, CMC Japan – the Japanese subsidiary of CMC Global celebrated the opening of its third office in Tokyo –  a key milestone in its 7-year journey of bringing Vietnamese technology to Japan. This expansion highlights CMC Japan’s leadership in advancing the “AI-X” strategy, further solidifying its position following its membership in the Japan Business Federation (Keidanren). 

Under the theme “Enable Your AI-X,” the inauguration ceremony of CMC Japan‘s third office was held at the Gajoen Tokyo Hotel, Japan, underscoring CMC’s efforts to accelerate the global “AI Transformation” Strategy for the 2024-2028 period. The new office is a pivotal step in executing this ambitious vision. 

Presenting about the AI Transformation Strategy, Mr. Nguyen Chung Chinh Chairman/CEO of CMC Corporation, stated: “Japan has been a cornerstone in CMC’s global expansion strategy for over three decades. Our achievements in Japan have paved the way for further growth in challenging markets like the U.S. and Europe. Opening our third office here marks a significant moment in our journey, reaffirming CMC’S dedication to leading AI transformation and providing cutting-edge solutions that empower clients in their digital transformation and AI-driven optimization.” 

On this occasion, CMC Japan also announced its membership in Keidanren, one of the most influential organizations in Japan’s foreign economic relations and economic policy development. This opens the door to strategic collaboration with leading corporations and reaffirms CMC’s commitment to contributing to Japan’s socio-economic development through advanced AI solutions. 

 

 

 

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SOURCE CMC Global

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TECNO SPARK 30 Series Launches with TRANSFORMERS Edition, Converting Next-level Fluency and Durability

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HONG KONG, Sept. 22, 2024 /PRNewswire/ — Innovative technology brand TECNO announces the debut of its latest smartphone, the SPARK 30 Series, featuring a dynamic lineup of five models including the exciting SPARK 30 Series TRANSFORMERS Edition. The new series brings revolutionary durability and playability with 5-year guaranteed lag-free performance, more immersive audiovisuals, an incredible main camera and much more.

The SPARK 30 Series features a special TRANSFORMERS Edition, under license by TRANSFORMERS brand from leading toy and game company Hasbro, made up of SPARK 30 Pro Optimus Prime Edition and SPARK 30 Bumblebee Edition. In addition to powerful performance, these special devices feature iconic TRANSFORMERS elements, delivering iconic design, entertainment, and interaction like never before.

“The SPARK 30 Series is poised to revolutionize the smartphone experience, offering a symphony of unparalleled features and a coveted exclusive TRANSFORMERS Edition,” said Jack Guo, General Manager of TECNO. “With continuous enhancements to the SPARK Series, we are ensuring that vibrant, tech-savvy youth to embrace and revel in the power of our innovations to create new possibilities.” 

Creating Seamless Fluency and Durability Assured by a 5-year Lag-free Commitment

The SPARK 30 Series gives users long-lasting value for money. Certified by TÜV Rheinland, SPARK 30 Pro offers incredible 5-year lag-free operation, standing out in its class as a must-have device for a seamless experience.

Making everyday use even smoother, the SPARK 30 Series is equipped with exceptional battery capacity, impressive storage and powerful performance, with battery health at 80%+ enduring after 1,000 charge cycles. The SPARK 30 Pro’s convenient 33W Fast Charge offers 3 intelligent charging modes and can charge the device from 0-100% in approximately 70 minutes. The SPARK 30 Series offers up to 256GB+16GB (8GB Extended RAM) storage with a system slimming feature that frees up ROM space. The SPARK 30 Pro is powered by MediaTek Helio G100 processor, boasting an Antutu score over 420,000, adding to the fluid performance even more.

With super WIFI and ultra-fast 4.5G Lightning Network, consumers can enjoy enhanced online smoothness. The 4.5G Lightning Network on SPARK 30 Pro delivers speeds up to 100% faster than 4G, with download speeds reaching up to 300Mbps, while super WIFI sets internet speeds apart in a crowd, improving ability to access networks by 616% compared to without this feature. Leveraging its exceptional performance, the SPARK 30 Series demonstrates power and durability akin to that of the formidable TRANSFORMERS robots.

Inspiring with a Design Rebirth Full of the Transformers’ Visual Splendor

Complementing its ultimate performance, the TECNO SPARK 30 Series features a trendy, sleek and tech-infused design. The SPARK family’s signature large circular design is now enhanced and refined for a more streamlined appearance. With a 7.4mm ultra-thin body, the SPARK 30 Pro embraces the emerging minimalist technology trend, bringing an unprecedented grip experience in-hand. With evolved Magic Skin 3.0, it provides a blend of soft plush and premium leather with an ultra-refined texture.

Taking inspiration from the unstoppable TRANSFORMERS robots, Optimus Prime and Bumblebee, the SPARK 30 Series TRANSFORMERS Edition infuses technology with a Cybertronian-inspired design texture.  The integrated DECO design crafted with a metallic sheen and precision color coordination, adding a vibrant look while paying homage to the resilience of the iconic characters. Additionally, the edition debuts a customized interface adorned with TRANSFORMERS motifs, bringing the iconic world to life and providing a dynamic platform for users of all ages to express their love for the franchise.

Captivating with an Exceptional Audiovisual Entertainment Experience

The SPARK 30 Series creates an immersive entertainment space for users through vibrant audiovisual experiences. The SPARK 30 Pro, which features 120Hz AMOLED Eye-care Screen recognized by TÜV Low Blue Light Eye certification, delivers vivid images while providing an eye-friendly experience. The 100% full-link DCI-P3 cinema-level color gamut and 10bit color depth bring a broader color range and more accurate color expression for entertainment and enjoyment.

On the audio front, the SPARK 30 Series provides symmetrical stereo sound. With Volume Plus 2.0 algorithms and a Dual Speaker, the SPARK 30 Pro delivers up to 300% full-scene louder volume for an immersive and balanced sound. The addition of Dolby Atmos and Hi-Res certified speakers significantly enhances entertainment quality.

Furthermore, the SPARK 30 Series is also equipped with the Infrared Remote Control for 15 household devices, allowing intelligent control of home life, enabling a personalized space at will.

On the camera front, the SPARK 30 Pro boasts a 108MP main camera, complemented by 3x lossless zoom and 10x digital zoom, delivering finely tuned images no matter the distance. The SPARK 30’s SONY IMX682 Main Camera with 64MP, offers larger pixels, greater detail, and increased cropping flexibility. Equipped with TECNO AI, the SPARK 30 Series offers an array of advanced AI-driven features, including AIGC portrait, AI Eraser and AI Artboard, enhancing your productivity and creativity.

Lead by the masterful SPARK 30 and SPARK 30 Pro, the new SPARK 30 Series also features the exceptional SPARK 30C, SPARK 30 5G and SPARK 30C 5G. As well as a groundbreaking special edition device, the TRANSFORMERS collaboration adds a further layer of excitement for energetic youth, with exclusive branded merchandise and gift sets also available.

About TECNO

As a global innovative technology brand with operations in over 70 markets, TECNO has been committed to revolutionizing the digital experience in global emerging markets, relentlessly pushing for the perfect integration of contemporary, aesthetic design with the latest technologies. TECNO offers a wide range of smartphones, smart wearables, laptops and tablets, HiOS operating systems and smart home products. Guided by its brand essence of “Stop At Nothing”, TECNO is committed to unlocking the best and newest technologies for forward-looking individuals, inspiring them to never stop pursuing their best selves and their best futures. For more information, please visit TECNO’s official site: www.tecno-mobile.com.

ABOUT HASBRO 

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. 

ABOUT TRANSFORMERS 

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life.

 

 

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SOURCE TECNO

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DeepL unveils industry-first Glossary Generator to solve business communication and brand consistency challenges

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Enhanced DeepL glossary functionality – including new glossary generator, expanded language support and more – will boost global business translations, saving time, effort, and costs

COLOGNE, Germany, Sept. 23, 2024 /PRNewswire/ — DeepL, a leading global Language AI company, today announced several updates to its glossary feature, which is a powerful tool that enhances translation consistency and accuracy by enabling professionals and companies to personalize translations for specific terms. The tool now offers the industry’s first smart glossary generator, which helps simplify and speed up the process of creating glossaries for translations. Glossary is also available in several new languages and within DeepL’s browser extensions and integrations, fitting seamlessly into existing workflows to offer an even more accessible and smooth user experience across the web and applications like Google Workspace and Microsoft 365.

“AI-powered translations are essential for businesses looking to overcome language barriers in today’s increasingly connected world, and DeepL’s powerful glossary tool takes this a step further by ensuring translations are personalized to a company’s unique phrases and needs,” said Christopher Osborne, VP of Product, DeepL. “We’re always looking for ways to improve the DeepL experience and drive even more value and ROI for 100,000+ customers worldwide, and these new capabilities make our glossary even more efficient, accessible and user-friendly – empowering teams to achieve the customization and consistency they are looking for, while minimising time spent on costly alternatives like manual translations or find-and-replace tools.”

For global businesses aiming to drive revenue growth, investing in brand consistency across all communications and languages is essential to ensure that every message—whether technical terminology, product names, or branded terms—resonates clearly with teams, customers, and markets worldwide. Consistent branding has been proven to increase revenue by 20% or more[1] and enhance visibility by 3 to 4 times[2] – however, maintaining this consistency can be expensive and complex. DeepL’s glossary tool simplifies this process, helping businesses and professionals easily create and scale high-quality, consistent multilingual communications across teams. With glossary, companies can create and manage custom translation glossaries to ensure that specific words or phrases are translated consistently according to their unique terminology.

DeepL’s glossary now offers the following expanded capabilities:

The industry’s first smart, AI-powered glossary generator: DeepL’s new glossary generator is a first-of-its-kind tool enabling teams to create custom translation glossaries with a simple file upload. Previously translated files can be leveraged to generate entries for personalized DeepL glossaries, reducing the need for manual work and significantly enhancing efficiency, enabling teams to facilitate more consistent communication at scale.Expanded glossary language functionality: Glossary now supports Korean, Danish, Swedish, Norwegian, and Romanian translations, bringing the total number of languages to 16. This allows for more precise and nuanced translations across a wider range of linguistic contexts, helping businesses reach a broader audience.More convenient access across DeepL platforms: Users are now able to access and apply the glossary directly within the DeepL browser extensions for Chrome and Edge, enabling consistent translations across the web, including Google Workspace applications. Furthermore, the glossary can now also be applied directly within DeepL for Microsoft 365 integrations, including Word, Outlook, and PowerPoint. Additionally, the glossary can be accessed through DeepL’s web browser, desktop apps, and API.

Unlike other find-and-replace tools, DeepL’s glossary excels with its advanced contextual understanding and ability to process complex grammatical elements—such as case, gender, and tense—to deliver nuanced, natural-sounding translations. This results in substantial productivity gains, largely due to the time saved in post-editing. Blind tests with language experts show that DeepL reduces post-editing time by 30% compared to Google Translate and 20% compared to Chat GPT-4. Furthermore, DeepL requires significantly fewer edits, with Google Translate and Chat GPT-4 needing two to three times as many feedback rounds.

Glossary with DeepL Pro also offers enhanced data security, including proprietary data centers, the highest level of certification and compliance standards (ISO 27001 certification, GDPR/SOC 2 type 2 compliance), data encryption, and a commitment to never using Pro customer data to train models.

DeepL’s glossary generator is now available to Pro Advanced and Ultimate subscribers with support for TMX/DOCX/PDF files. It is initially available for glossaries in German, Spanish, Japanese, Italian, French, and Russian (to and from English), with more languages coming soon.

Learn more about DeepL Pro and try out glossary yourself here.

About DeepL

DeepL is on a mission to break down language barriers for businesses everywhere. Over 100,000 businesses and governments and millions of individuals in 228 global markets trust DeepL’s Language AI platform for human-like translation and better writing. Designed with enterprise security in mind, companies around the world leverage DeepL’s AI solutions that are specifically tuned for language to transform business communications, expand markets, and improve productivity. Founded in 2017 by CEO Jaroslaw (Jarek) Kutylowski, DeepL today has over 900 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures.

[1] Marq, “2021 Brand Consistency Report”
[2] Demand Metric x Lucid Press, “Impact of Brand Consistency” Report, 2016

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SOURCE DeepL

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