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Digital Retailing Market size is set to grow by USD 1.87 trillion from 2024-2028, Rapid growth in social media boost the market, Technavio

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NEW YORK, Aug. 16, 2024 /PRNewswire/ — The global digital retailing market size is estimated to grow by USD 1.87 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 36.5%  during the forecast period. Rapid growth in social media is driving market growth, with a trend towards growing shift of preference from traditional to digital retail advertising channels. However, requirement for skilled workforce  poses a challenge. Key market players include 123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., Fujitsu Ltd., Medallion Retail, Microsoft Corp., Salesforce Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Digital Retailing Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 36.5%

Market growth 2024-2028

USD 1879.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

26.89

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 44%

Key countries

US, China, UK, Japan, and Germany

Key companies profiled

123 Internet Group, Advantage Solutions Inc., AMP Agency, Ascential Plc, BigCommerce Holdings Inc., Daniel J. Edelman Holdings Inc., Fujitsu Ltd., Medallion Retail, Microsoft Corp., Salesforce Inc., Shopify Inc., SocialSEO, Straight North LLC, Stream Companies, Tesco Plc, The Interpublic Group of Companies Inc., Theory House, Unfoldr B.V., Vivendi SE, and WebFX

Market Driver

The digital retail market has experienced significant growth due to the shift from traditional advertising channels. This transition is driven by several factors, including increased brand awareness, modernization, enhanced customer experience, and heightened product awareness. Digital media offers the advantage of accessibility at any time and location, making it a preferred choice for marketers. Additionally, the integration of traditional and digital channels, such as geofencing, broadens reach and engagement opportunities. These trends are expected to fuel the expansion of the global digital retail marketing market. 

In today’s digital age, retailing is all about providing quality products, building trust, and offering convenience to customers. E-commerce platforms, mobile shopping, and an omnichannel experience are key trends shaping the retail industry. Personalization is crucial, as shopping patterns indicate consumers prefer seamless experiences across all channels. Social media, search engines, emails, and online stores are essential tools for reaching audiences and tracking ROI. Data should be used smartly to create personal connections and improve website visits through better SEO, keywords, product descriptions, images, and mobile-friendly design. Local visibility and social media platforms are important for brand identities, while influencers and virtual reality offer new opportunities for product display and customer interaction. Content marketing, search engine optimization, and digital marketing are essential for increasing visibility, traffic, and sales in the retail sector. 

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Market Challenges

The digital retail marketing market is experiencing significant growth, and companies face a major challenge in acquiring a workforce equipped to handle the latest technological advancements. Hiring a competent recruitment team is essential, but it’s also necessary to have a dedicated employee development team. Recruiters must assess not only the technical expertise and soft skills of potential hires but also their customer management and data handling abilities. The scarcity of a skilled workforce could hinder the expansion of the global digital retail marketing market in the forecast period.In today’s retail landscape, digital platforms have become the new norm for shopping. Online shoppers prefer e-commerce sites for their convenience and efficiency. However, digital retail marketing comes with its own challenges. Reaching the right audience on these platforms can be tough. The buying journey of online shoppers differs from those in physical stores. The coronavirus pandemic has accelerated the shift to digital selling channels, making it essential for retailers to adapt. Limited resources call for smart digital marketing techniques like search engine marketing, email marketing, blogs, case studies, social media campaigns, and video marketing. Providing a seamless user experience is crucial to turning browsers into buyers. Digital tools like smartphones, laptops, and tablets have transformed the shopping experience. Informed consumers now expect transparency and personalized messages from businesses. The e-commerce market continues to grow, offering retailers new opportunities to reach specific audiences. The transformative impact of digital retail marketing on the retail industry is undeniable.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This digital retailing market report extensively covers market segmentation by  

Type 1.1 Search ads1.2 Display ads1.3 Social media1.4 E-mail marketing1.5 OthersPlatform 2.1 Mobile devices2.2 DesktopsGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Search ads-  The digital retailing market is growing rapidly as more consumers prefer online shopping. Retailers are investing in digital platforms to reach a wider audience and improve customer experience. E-commerce websites and mobile apps offer convenience, flexibility, and personalized recommendations. Digital marketing strategies, such as social media advertising and email campaigns, help retailers engage with customers effectively. Sales data analysis provides valuable insights to optimize inventory management and pricing. Overall, digital retailing enhances efficiency, reduces costs, and caters to evolving consumer preferences.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Digital Transformation market is witnessing robust growth, driven by increased adoption of cloud technologies and AI. The Digital Signage market is expanding rapidly fueled by advancements in display technologies and growing demand for interactive advertising. In the Online Apparel Retailing Market, sales are soaring as consumers increasingly prefer the convenience of e-commerce for fashion shopping.

Research Analysis

Digital retail marketing refers to the use of digital channels to create engaging shopping experiences for consumers. Retailers leverage digital messages to reach specific audiences, driving results in the evolving retail landscape. The internet has transformed the way goods and services are bought and sold, with digital marketing strategies including loyalty programs, advertising, and promotions playing a crucial role. Brands must maintain consistency in their digital channels, adhering to brand identity and guidelines. Digital marketing trends such as personalization and interactive store layouts enhance the shopping experience. Zappos, a leading digital marketplace, exemplifies the importance of digital retailing in driving marketing and revenue for retail businesses. The benefits of digital retail marketing are vast, from increased reach and engagement to improved customer loyalty and business opportunities.

Market Research Overview

Digital retail marketing refers to the use of various digital channels and tools to create engaging shopping experiences for consumers in the retail industry. In the digital age, retailers are transforming the retail landscape by delivering messages tailored to specific audiences, offering transparency, quality, trust, convenience, and personalization. E-commerce platforms, mobile shopping, and omnichannel experiences are key elements of this digitalization, allowing businesses to reach informed consumers more effectively. Digital tools such as search engines, social media, emails, and online stores enable retailers to smartly target their audience, track ROI, and build personal connections. Websites, mobile apps, and digital storefronts are essential components of a retailer’s online strategies, requiring fast loading, mobile-friendly designs, and fresh content for better SEO and local visibility. Virtual reality and digital marketing further enhance the digital retail experience, providing new opportunities for brand identities to shine and customer interaction to thrive. In the digital retail market, businesses must adapt to meet the evolving expectations of consumers, who increasingly demand seamless experiences, personalization, and transparency. By leveraging digital channels effectively, retailers can create a transformative impact on their businesses and build strong, loyal customer bases.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSearch AdsDisplay AdsSocial MediaE-mail MarketingOthersPlatformMobile DevicesDesktopsGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Technology

Orium and JIBE Partner to Bring Modern Commerce Solutions to More Businesses

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TORONTO, Jan. 8, 2025 /PRNewswire/ – Orium, the leading composable commerce specialist in the Americas, today announced a strategic investment in JIBE, a digital commerce agency known for its expertise in developing modern commerce solutions on the Shopify platform. This investment strengthens an already successful partnership, including shared clients like the fast-growing Leggings.com, and positions the two companies to expand their reach as sister firms. By combining Orium’s focus on complex enterprise clients with JIBE’s expertise in the mid-market, the two businesses will better support brands at any stage of their commerce journey, helping them adapt and scale with composable technologies.

“Orium and JIBE are united by a shared goal: helping businesses succeed with modern commerce technology,” said Jason Cottrell, CEO and Founder of Orium. “This partnership allows us to offer solutions that are flexible, scalable, and tailored to the unique needs of businesses at the mid-market and enterprise-level. Our shared expertise ensures we’re positioned to support clients in navigating the rapidly evolving commerce landscape.”

Orium and JIBE bring complementary strengths to their engagements, combining Orium’s deep expertise in modern headless and composable commerce architectures with JIBE’s specialized Shopify solution engineering. Together, they offer clients the proven ability to deliver tailored, scalable solutions. Their partnership leverages advanced modular and API-first technologies to drive innovation and help businesses achieve growth and agility, regardless of their starting point.

“This partnership enables us to address the unique needs of mid-market businesses, an often underserved segment that demands both expertise and agility,” said Steve Krueger, CEO of JIBE. “With Orium’s enterprise commerce expertise and JIBE’s proven strength in the mid-market, we’re enhancing our ability to serve both scale-ups and enterprise brands.”

By offering specialized services tailored to different business needs, Orium and JIBE are setting a new standard in modern commerce, empowering clients like Leggings.com to meet evolving customer expectations and achieve their goals.

About Orium

Orium is the leading composable commerce specialist in the Americas, helping businesses build flexible, future-ready technology architectures. Specializing in helping brands scale efficiently with deep capabilities in data-driven experience design, AI implementation, and platform engineering, Orium brings over a decade of award-winning experience to enterprise commerce engagements. Orium works closely with best-in-class technology partners to bring modern commerce experiences to life. Orium is a certified B Corp and part of Tercera‘s portfolio of leading professional services firms. More information can be found at www.orium.com.

About JIBE

Since 2009, mid-market brands and founders have entrusted JIBE to strengthen their ecommerce performance with expertise, dedication, and measurable success. By partnering with renowned brands such as Arc’teryx, 7mesh, Aspen Clean, Myodetox, Grouse Mountain, Nest Designs, and Organika, JIBE fosters true collaborations to plan, build, execute, and scale multi-channel, ecommerce-driven businesses. More information can be found at thejibe.com.

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Pikmykid Acquires Visitu to Enhance School Visitor Management Solutions

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TAMPA, Fla., Jan. 8, 2025 /PRNewswire/ — Pikmykid, the leading school safety platform, is proud to announce the acquisition of Visitu, a cutting-edge visitor management system. This strategic acquisition bolsters Pikmykid’s capabilities in visitor management while advancing its mission to enhance school safety and operational efficiency.

As schools increasingly focus on safety, the addition of Visitu’s visitor and attendance management tools enables Pikmykid to offer a comprehensive solution for managing every aspect of campus safety. From the moment staff, students, parents, volunteers, visitors, and contractors enter the campus to the time students leave safely at the end of the day, Pikmykid now provides an end-to-end platform that prioritizes safety and efficiency.

“Our school’s operations and facilities teams are excited for the potential of even smoother and more effective integration between Visitu and Pikmykid, two solid systems we use to enhance safety at our campuses,” said Eric Neumann, Sr Director of School Operations at Rocketship Charter Schools. “We look forward to continued partnership to further improve our school arrival and dismissal systems, campus security, and overall staff, family, and student experiences!”

“Acquiring Visitu is a transformative milestone in our mission to redefine school safety,” said Saravana Pat Bhava, CEO of Pikmykid. “With the power of one unified platform, we are now able to provide schools with an integrated solution that enhances security while elevating the visitor and community experience”

“Empowering schools with tools that enhance staff efficiency and parent engagement is critical to improving student outcomes,” added Chitra Kanagaraj, COO. “By uniting all safety and engagement tools, we enable schools and districts to focus on what matters most—student success.”

Visitu’s technology allows schools to easily track and manage visitors in real-time, ensuring that only authorized individuals are on campus. This integration will complement Pikmykid’s existing solutions for student drop-off and pick-up, creating a holistic approach to school safety and operations.

“Visitu’s vision to make safety seamless on campus aligns perfectly with Pikmykid,” said Aaron Larkins, CEO of Visitu. “Together, we will continue to invest in simplifying administrative processes.”

Todd Broyles, founder of Visitu, added, “This partnership will revolutionize how schools manage student safety throughout the entire school day, offering comprehensive solutions that address every aspect of campus security. We’re excited to join Pikmykid’s mission to provide innovative tools and enhance school safety.”

Schools can expect the rollout of enhanced features and functionalities in the coming months. Both teams are dedicated to fostering innovation in school safety and operational excellence.

For more information about the acquisition and the expanded offerings from Pikmykid, please visit pikmykid.com and visitu.com.

About Pikmykid

Pikmykid is a comprehensive, cloud-based platform revolutionizing school operations and student safety. Designed to address the diverse needs of modern schools, Pikmykid offers robust features including dismissal management, attendance tracking, hall pass solutions, real-time messaging, emergency response tools, and reunification processes. Trusted by schools nationwide, Pikmykid simplifies the complexities of daily and emergency operations, ensuring safety and efficiency are at the forefront of every interaction.

About Visitu
Visitu is a recognized leader in providing complete safe campus solutions for schools, offering a comprehensive suite of tools to enhance safety, efficiency, and communication. The safe campus platform includes solutions for visitor management, student attendance, emergency response, and school communication, all designed to create a secure and well-connected campus environment. Visitu’s solutions ensure compliance with safety standards while supporting seamless school operations.

Contact:
Michelle Kristoff
***@pikmykid.com

Photos:
https://www.prlog.org/13055630

Press release distributed by PRLog

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Newsweek Ranks EPAM Among Top 5 in IT Services & Consulting on its 2025 Excellence 1000 Index

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NEWTOWN, Pa., Jan. 8, 2025 /PRNewswire/ — EPAM Systems, Inc. (NYSE: EPAM), a leading digital transformation services and product engineering company, today announced it has been recognized by Newsweek in its 2nd annual rankings for the Excellence 1000 Index—ranking #754 overall and in the Top 5 for IT Services and IT Consulting.

The 2025 Excellence 1000 Index is the result of a collaboration between Newsweek and the Best Practice Institute (BPI), a leadership development and benchmark research company. The Excellence 1000 Index is a list of the top 1000 companies that have demonstrated best practices in financial responsibility, stakeholder ratings and social responsibility ratings.

“We are honored to be acknowledged among the world’s most esteemed organizations for our unwavering commitment to our clients, employees, engineering & IT excellence, sustainability and social responsibility,” said Elaina Shekhter, SVP, Chief Marketing & Strategy Officer at EPAM. “As a trusted partner for clients globally, we are excited to continue delivering innovative and transformative solutions to our clients’ most challenging problems through our robust capabilities in digital, AI, GenAI, Data, cloud, and engineering to deliver business value.”

The results were determined after the Best Practice Institute analyzed over half a million data points and created a proprietary scoring system to measure everything from financial practices to customer reviews, ESG commitments and more.

“Corporate success today goes beyond financial performance,” said Nancy Cooper, Global Editor in Chief of Newsweek. “The Excellence 1000 Index honors companies that balance strategic growth with a deep commitment to ethics, social responsibility, and sustainability. Together with our partner Best Practice Institute, we are proud to recognize these organizations redefining leadership in the corporate world.”

Companies have been assessed on several pivotal criteria, including:

Employee Rating: How employees perceive their employer through sentiment and emotion analysis.Customer Rating: How clients view the Company’s products, services and ethics.ESG Risk Rating & Ethical Impact: A deep dive into a company’s environmental, social, and governance practices.ISO Standards Adherence: Compliance with international quality and safety standards.R&D Spending: Investment in innovation and the future.Global Compact Status: Alignment with the UN’s principles on human rights, labor, environment and anti-corruption.

“In an era where narratives often overshadow facts, the 2025 Newsweek Excellence 1000 Index stands as a testament to the importance of verified impact and ethical leadership,” said Louis Carter, CEO of Best Practice Institute. “This year’s honorees exemplify what it means to prioritize innovation, sustainability, and stakeholder value over tradition and superficial metrics. By recognizing these trailblazers, we aim to inspire a new standard for evaluating corporate success—one that values measurable progress and integrity above all.”

EPAM is considered a “Most Loved Workplace” by Newsweek, appearing on their list of Top 100 Most Loved Workplaces for the last four years. Additionally, the Company’s ESG initiatives have been recognized by many prominent global organizations, including the 2024 Inclusive Excellence Award, 2024 SEAL Sustainable Excellence Award and voted Top Most Loved Places for Volunteers®. In 2024, EPAM invested in innovation and the future with the acquisitions of First Derivative, Neoris, Odysseus Data Services and Vates—increasing delivery capabilities, enhancing AI and data-driven solutions and advancing cloud, engineering, testing and digital services for global clients.

For the full list of the 2025 Excellence 1000 Index, please visit here.

About EPAM Systems
Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has used its software engineering expertise to become a leading global provider of digital engineering, cloud and AI-enabled transformation services, and a leading business and experience consulting partner for global enterprises and ambitious startups. We address our clients’ transformation challenges by focusing EPAM Continuum’s integrated strategy, experience and technology consulting with our 30+ years of engineering execution to speed our clients’ time to market and drive greater value from their innovations and digital investments.

We make GenAI real with our AI LLM orchestration, testing and engineering solutions, EPAM DIAL, EPAM EliteA™ and EPAM AI/RUN™, respectively.

We deliver globally but engage locally with our expert teams of consultants, architects, designers and engineers, making the future real for our clients, our partners, and our people around the world. We believe the right solutions are the ones that improve people’s lives and fuel competitive advantage for our clients across diverse industries. Our thinking comes to life in the experiences, products and platforms we design and bring to market.

Added to the S&P 500 and the Forbes Global 2000 in 2021 and recognized by Glassdoor and Newsweek as a Top 100 Best Workplace, our multidisciplinary teams serve customers across six continents. We are proud to be among the top 15 companies in Information Technology Services in the Fortune 1000 and to be recognized as a leader in the IDC MarketScapes for Worldwide Experience Build Services, Worldwide Experience Design Services and Worldwide Software Engineering Services.

Learn more at www.epam.com and follow us on LinkedIn.

Forward-Looking Statements
This press release includes estimates and statements which may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties, and assumptions as to future events that may not prove to be accurate. Our estimates and forward-looking statements are mainly based on our current expectations and estimates of future events and trends, which affect or may affect our business and operations. These statements may include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. Those future events and trends may relate to, among other things, developments relating to the war in Ukraine and escalation of the war in the surrounding region, political and civil unrest or military action in the geographies where we conduct business and operate, difficult conditions in global capital markets, foreign exchange markets and the broader economy, and the effect that these events may have on client demand and our revenues, operations, access to capital, and profitability. Other factors that could cause actual results to differ materially from those expressed or implied include general economic conditions, the risk factors discussed in the Company’s most recent Annual Report on Form 10-K and the factors discussed in the Company’s Quarterly Reports on Form 10-Q, particularly under the headings “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” and other filings with the Securities and Exchange Commission. Although we believe that these estimates and forward-looking statements are based upon reasonable assumptions, they are subject to several risks and uncertainties and are made based on information currently available to us. EPAM undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

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SOURCE EPAM Systems, Inc.

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