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Growth in Brand Investments Across European Football Leagues More Than Doubles in 2023-24

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Single-club partnerships dominate as 88% of brands opt for exclusive deals

STAMFORD, Conn., Aug. 14, 2024 /PRNewswire/ — SponsorUnited, the leading global sports and entertainment intelligence platform—tracking over 386,000 brands, 2.1 million deals, and 17.6 million data points across sports, entertainment, media, and talent, today released its European Football Marketing Partnerships 2023–24 report.

Key findings include:

Significant growth in brand and sponsorship deals: The number of brand sponsors in European football grew by 22% this season, more than doubling last season’s increase. In comparison, the five major professional sports leagues in the US averaged a 10.5% increase in sponsorship deals since 2022. This impressive growth in European football was driven by a combination of new deals and improved retention of existing deals, resulting in a record-breaking total of almost 6,000 deals. This represents a 20% increase in deals from the previous season, along with an 11% decrease in churn rate of deals.

Surge in exclusive single-club partnerships: Nearly 90% of brands (88%) have signed single-club deals over multi-club partnerships, a trend evident this season with over 3,800 different brands committing to just one football club each. This is a 23% increase from last season. This trend is also led by the aforementioned categories, which together account for one third of all single-club deals. Additionally, this year Serie A and LALIGA clubs have surpassed Premier League clubs in sponsorship deals with nearly 1,500 and 1,450 deals each— emphasizing the strategic focus on deepened market penetration and fan engagement.

“The dramatic rise in European football partnerships this season underscores an evolution in the market dynamics,” said Bob Lynch, founder and CEO of SponsorUnited. “Non-traditional sectors like business services and construction are increasingly engaging with the sport, reflecting a maturation in how brands and leagues collaborate. These sectors often start with targeted, single-team investments, which can scale significantly as they realize the value of their engagements, setting the stage for long-term impacts on club and athlete partnerships.”

Most-endorsed athletes shift following major departures: With the departures of Neymar Jr., Lionel Messi, and Cristiano Ronaldo from the “Big 5” leagues, the endorsement landscape for European football athletes has dramatically shifted. Goalkeeper Guillermo Ochoa now leads with 19 endorsements; however, he is also departing the Big 5 after this season. Vinicius Junior (“Vini Jr.”) and Harry Kane follow with 17 and 16 endorsements respectively, with Vini Jr. adding the most deals (5). Son Heung-min, Robert Lewandowski, Erling Haaland, and Virgil van Dijk each have 14 endorsements. They are followed by Jack Grealish with 13 and Thomas Müller with 12.

Top growing teams showcase remarkable follower growth: The top five growing teams have significantly outpaced follower growth across all teams, with Real Madrid CF leading with an addition of 54M followers. This surge in popularity is closely tied to the presence of high-profile players such as Vini Jr., who is among the most-endorsed athletes this season. FC Bayern Munich, Liverpool, and Manchester City, which have also shown substantial increases, adding 31M, 30M, and 26M followers respectively, are home to other top-endorsed athletes like Harry Kane, Virgil van Dijk, and Erling Haaland. This trend underscores the strong correlation between a team’s social media growth and the endorsement appeal of its star players. 

Coca-Cola leads sponsorship deals amid diverse brand categories: With 39 deals, Coca-Cola still leads the list of European football sponsors, followed by EA Sports (FC) (33 deals), eToro (31 deals), Sorare (25 deals), and Skechers (23 deals). When it comes to brand categories, construction remains a powerhouse with nearly 800 sponsorships—a 27% increase from last season and a 54% increase from the season before. They are followed by auto with 425 (+38%) and tech with 415 (+23%) deals.

“The increasing influence of US ownership in European football is reshaping business practices and commercial strategies across the leagues,” added Lynch. “This transatlantic investment is fostering deeper engagements with US brands, who are now more confident in entering and expanding within the European market through innovative avenues.”

View the full report here.

About SponsorUnited
Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business.

With over 386,000 brands, 2.1 million deals, and 17.6 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.

SponsorUnited was ranked on the Inc. 5000—the most prestigious list of the fastest-growing private companies in America—in both 2022, 2023, and 2024. Visit https://sponsorunited.com/ to learn more and discover exclusive data and insights to make intelligent partnership decisions at speed and scale.

CONTACT: Lisa Brown, lbrown@sponsorunited.com

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SOURCE SponsorUnited

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Lichen China Limited Announces $2.8 Million Registered Direct Offering

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XIAMEN, China, Dec. 26, 2024 /PRNewswire/ — Lichen China Limited (Nasdaq: LICN) (“Lichen China” or the “Company”), a dedicated financial and taxation service provider in China today announced that it has entered into a definitive agreement with several investors for the purchase and sale of an aggregate of 20,000,000 of the Company’s Class A ordinary share, par value $0.00004 per share (the “Shares”) (or pre-funded warrants in lieu thereof) at a purchase price of $0.14 per share in a registered direct offering. The purchase price for the pre-funded warrants is identical to the purchase price for Shares, less the exercise price of $0.001 per share.

The aggregate gross proceeds to the Company of this offering are expected to be approximately $2.8 million. The transaction is expected to close on or about December 27, 2024, subject to the satisfaction of customary closing conditions.

Univest Securities, LLC is acting as the sole placement agent.

The registered direct offering is being made pursuant to a shelf registration statement on Form F-3 (File No. 333-277230) previously filed by the Company and declared effective by the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2024. A final prospectus supplement and accompanying prospectus describing the terms of the proposed offering will be filed with the SEC and will be available on the SEC’s website located at http://www.sec.gov. Electronic copies of the final prospectus supplement and the accompanying prospectus may be obtained, when available, by contacting Univest Securities, LLC at info@univest.us, or by calling +1 (212) 343-8888.

This press release does not constitute an offer to sell or the solicitation of an offer to buy, nor will there be any sales of such securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such jurisdiction. Copies of the prospectus supplement relating to the registered direct offering, together with the accompanying base prospectus will be filed by the Company and, upon filing, can be obtained at the SEC’s website at www.sec.gov.

About Lichen China Limited

Lichen China Limited focuses on providing financial and taxation solution services, education support services, and software and maintenance services under its “Lichen” brand. In recognition of the Company’s expertise and experience in the financial and taxation solution services industry for over 18 years, the Company has built up its reputation as a dedicated financial and taxation solution services provider of professional and high-quality services in China. For more information, please visit the Company’s website: https://ir.lichenzx.com/.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and in its other filings with the U.S. Securities and Exchange Commission.

For more information, please contact:

Tian Sun
Phone: +86-0592-5586999
Email: ir@lichenzx.com

View original content:https://www.prnewswire.com/news-releases/lichen-china-limited-announces-2-8-million-registered-direct-offering-302339364.html

SOURCE Lichen China Limited

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Elvis Birthday Celebration tour kicks off at the Miniaci Performing Arts Center January 5th

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This January 8th would have been the King’s Birthday. Gone but never forgotten, his image, music, films and memories live on as a testament to his true effect and influence on his generation and future generations to come. Keeping the memory alive at countless venues throughout the country, Chris MacDonald lovingly shares the magic of the “King of Rock-n-Roll” with his full production tribute Memories of Elvis Rockin Birthday Bash

FORT LAUDERDALE, Fla., Dec. 26, 2024 /PRNewswire-PRWeb/ — Elvis Presley Birthday Celebration Florida Tour kicks off at the Miniaci Performing Arts Center at Nova Southeastern University Davie Campus on January 5th with Chris MacDonald’s Memories of Elvis Rockin Birthday Bash, a multi-media full production tribute celebrating the life and music of the King of Rock-n-Roll.

“Adding to the authenticity of his tribute, Chris has the honor of being the only tribute artist hired by Elvis Presley Enterprises to perform at Graceland’s Heartbreak Hotel.”

This January 8th would have been the King’s Birthday. Gone but never forgotten, his image, music, films and memories live on as a testament to his true effect and influence on his generation and future generations to come. The original American Rock-n-Roll Idol who influenced the Beatles, The Rolling Stones and anyone that has ever picked up a guitar or a microphone since, continues to engage our love affair with his all American story of a shy poor and humble country boy that became the King of Rock-n-Roll. Elvis Presley, recognized by TIME magazine as the “Artist of the 20th Century,” has sold more records than any other artist or group in the history of modern music. Even after death, his image and music continue to be loved and celebrated throughout the world. With the critically acclaimed big screen biopic “Elvis” by director Baz Luhrmann starring Austin Butler as Elvis and Tom Hanks as Colonel Tom Parker, Elvis’s music and charisma are once again in the spotlight for a whole new generation and there’s no sign of the King leaving the building of Rock-n-Roll icon status.

Keeping the memory alive at countless venues throughout the country, Chris MacDonald lovingly shares the magic of the “King of Rock-n-Roll” with his full production tribute Memories of Elvis. Chris’s show is not an overdone impersonation. It is a natural heartfelt tribute to a legendary performer and music icon. With his dynamic production band, Chris MacDonald draws his audience in with the look, sounds, and nuances that made Elvis the King of Rock-n- Roll!

Adding to the authenticity of his tribute, Chris MacDonald has the honor of being the only tribute artist hired by Elvis Presley Enterprises to perform at Graceland’s Heartbreak Hotel. An energetic and experienced entertainer, MacDonald has also starred in the famous “Legends in Concert” stage productions and has performed in Branson, MO, and Las Vegas, NV. Chris has also performed in Concert with Elvis Presley’s original back up group The Jordanaires and D.J. Fontana Elvis original drummer “The Beat Behind The King” at the famous Seminole Hard Rock Live Concert Venue in Hollywood Florida and other venues throughout the country.

With this newly updated production, the show will include costume changes and songs representing the different stages of Elvis’s incredible career including the 1950′s, the Movies, the 1968 Comeback and the 1970′s White Fringe Vegas Concerts. It’s all a part of this fun loving tribute to one of the greatest entertainers of all time.

Get “All shook up” and celebrate the life and music of the King of Rock-n-Roll with Chris MacDonald’s Memories of Elvis Rockin Birthday Bash.

Florida Tour Dates:

January 5, 2025 2pm (Sunday)

Rose and Alfred Miniaci Performing Arts Center

Nova Southeastern University

3100 Ray Ferrero Junior Boulevard,

Davie, FL 33314

Box Office: 954-462-0222

https://www.miniacipac.com/events/detail/chris-macdonalds-memories-of-elvis-rockin-birthday-bash-2025

 

January 16, 2025 7:30 pm (Thursday)

Barbara B Mann Performing Arts Hall

Southwestern State College

13350 FSW Parkway, Fort Myers, FL 33919

Box Office: 800-440-7469 • 239-481-4849

https://www.bbmannpah.com/events/detail/chris-macdonalds-memories-of-elvis-2025-fort-myers

 

January 18, 2025 7:30 pm (Saturday)

Sunrise Theatre

117 S 2nd Street, Fort Pierce, FL 34950

Box office: 772-461-4775

https://www.sunrisetheatre.com/shows/memories-of-elvis-rockin-birthday-bash/

Media Contact

Donna Oz, CME Inc, 1 954341-6005, info@chrismacdonaldselvis.com, https://www.elvispresleystory.com/

View original content to download multimedia:https://www.prweb.com/releases/elvis-birthday-celebration-tour-kicks-off-at-the-miniaci-performing-arts-center-january-5th-302338539.html

SOURCE CME Inc; CME Inc

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VIVOTEK Wins Double Honors for Its Commitment to Sustainability

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TAIPEI, Dec. 26, 2024 /PRNewswire/ — VIVOTEK (3454-TW), the global leading security solution provider, has once again demonstrated its outstanding commitment to sustainability. Participating for the first time in the 17th Taiwan Corporate Sustainability Awards (TCSA), VIVOTEK emerged victorious, earning the Sustainability Report Award for the Information, Communication, and Broadcasting Industry and the Taiwan Corporate Sustainability Excellence Award. These recognitions showcase VIVOTEK’s remarkable success in corporate governance, environmental protection, and social responsibility, affirming its dedication to sustainable growth.

Pioneering Sustainability with Dual Recognition

“For over seven years, VIVOTEK has independently published sustainability reports, actively driving and disclosing our internal sustainability initiatives.” said Allen Hsieh, VIVOTEK’s Spokesperson and Director of the Global Marketing Division. “These awards not only recognize our integrity and efforts in presenting operational performance, environmental data, and social impact but also serve as a strong motivation for us to continue advancing on the path of sustainable development.”

Driving Sustainability through AI Innovation

VIVOTEK delivers advanced AI-powered security solutions built on cutting-edge AI and edge computing technologies. Beyond innovation, the company drives green initiatives, reduces its carbon footprint, and fosters a sustainable, supportive workplace.

Committed to social responsibility, VIVOTEK leads the security industry’s sustainability efforts through its ‘Safety Map’ initiative. For four years, employees have formed security teams to enhance safety in neighborhoods, care centers, and schools with on-site assessments and improvement plans.

In 2024, VIVOTEK will expand its efforts to Hualien’s Dacheng Village, where it will help improve local safety environments and support cultural preservation and tourism revitalization. These actions reflect its dedication to sustainability, community well-being, and lasting societal contributions.

Security Sustainability as a Foundation for Social Impact

VIVOTEK proudly received two prestigious honors at the Taiwan Corporate Sustainability Awards, highlighting its dedication to sustainable practices. These accolades inspire the company to deepen its internal efforts and mark the start of an exciting new chapter.

Building on this achievement, VIVOTEK aims to strengthen its mission of becoming the world’s most trusted smart security brand. By aligning with global market needs and fostering collaboration with customers, partners, and employees, VIVOTEK is committed to shaping a sustainable future founded on mutual trust and shared success.

To learn more about VIVOTEK’s sustainability initiatives, please refer to the 2023 Sustainability Report.

View original content to download multimedia:https://www.prnewswire.com/news-releases/vivotek-wins-double-honors-for-its-commitment-to-sustainability-302339206.html

SOURCE VIVOTEK Inc.

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