Technology

Unrealistic technical demands and inadequate technology hinder data-driven marketing according to exclusive BlueConic survey

Published

5 months ago

August 14, 2024

Half of marketers surveyed say technical tasks and technology that isn’t fit for purpose hamper effective customer data utilization

BOSTON, Aug. 14, 2024 /PRNewswire-PRWeb/ — An exclusive survey from market-leading customer data operating system (OS) BlueConic has revealed that unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data.

To be successful, marketers need the most relevant knowledge of who they are trying to connect with, at the moment of interaction. However, our survey shows that they are being asked to do SQL and other technical tasks that have never been a part of the marketing job description before.

The findings come from a survey conducted in partnership with WBR Insights, which interviewed 100 senior marketers and executives at top business-to-consumer brands. More than half of the respondents (51%) come from companies with more than $1 billion in annual revenue.

Key findings from the survey include:

● Tools that require marketers to code like engineers create challenges for hands-on doers: 50% of marketing leaders are either uncertain about their teams’ skill sets, or do not believe their teams possess the necessary technical skills to effectively utilize customer data in their marketing strategies.

● Technology infrastructures fall short: 71% identify integrating new technologies with existing processes as the biggest obstacle to being data-driven, while 81% rate their technology infrastructure as only adequate for now, partially adequate, or inadequate. In addition, 72% of the respondents struggle to integrate data from multiple sources and platforms, while 56% struggle to ensure data quality and cleanliness.

● Organizational silos persist: 67% believe that a unified vision and understanding of data’s value across departments is the best way to support effective collaboration on customer data initiatives. Yet 47% say their marketing teams only collaborate with IT, sales and customer service occasionally or rarely.

● Customer insights aren’t actionable: Only 14% of respondents said their organization was highly effective in putting customer data into action. In contrast, over half of respondents rated their ability to put customer data into action as only moderately effective (25%), somewhat ineffective (30%) or not at all effective (1%).

● Data remains a double-edged sword: Although first-party customer data is regarded as the foundation for growth, marketers are grappling with maximizing the benefits. Analyzing large volumes of data was cited as the top challenge by respondents (29%) with another 22% ranking it as their second most difficult challenge. The second biggest challenge for marketers is managing data privacy and consent issues (28%) with 15% placing it as their second biggest challenge.

● Future investment: Despite the top technological challenges, there is a notable shift in priorities, with a substantial 67% of respondents planning to invest in enhancing their organization’s ability to adhere to privacy and security regulations in the next 12 months. Prioritizing the ability to integrate data from multiple sources and platforms is a key consideration for 58%, while 57% are focusing on the ability to analyze large volumes of data efficiently and another 57% will invest in initiatives that ensure data quality and cleanliness.

“To be successful, marketers need the most relevant knowledge of who they are trying to connect with, at the moment of interaction, in order to make a resonant connection. However, our survey shows that they are being asked to do SQL and other technical tasks that have never been a part of the marketing job description before,” said Patrick Reynolds, CMO at BlueConic. “These findings emphasize the need for no-code tools that provide marketing and other hands-on doers with access to data and the means to apply the insights to high-performing actions in market – without coding or submitting tickets to other departments.”

The findings of the research will be discussed in more detail as part of an upcoming webinar titled “Navigating the Data Deluge: Strategies for Putting Customer Data into Action.”

When: Tuesday, August 20, 2024 • 1:00 p.m. Eastern Time.

Where: Register here.

About BlueConic

BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp. Learn more at www.blueconic.com and follow us on LinkedIn @BlueConic.

Notes to Editors:

The survey was conducted in partnership with WBR Insights, which surveyed 100 senior leaders from consumer brand manufacturers and multi-brand sellers between March 19-April 10, 2024. The respondents represent companies that manufacture and sell a variety of consumer products, including health and beauty (9%), apparel (8%), auto and transportation (8%), and home furnishing goods (8%), among others. The organizations represented in the report vary in size, as measured by annual revenue. More than half of the respondents (51%) come from companies that make more than $1 billion in annual revenue. Participation was voluntary, and respondent identities were confirmed by phone before completing the survey.

Media Contact

Karolina Throssell, Iden, 44 07855751005, karolina@iden.global, www.blueconic.com

View original content to download multimedia:https://www.prweb.com/releases/unrealistic-technical-demands-and-inadequate-technology-hinder-data-driven-marketing-according-to-exclusive-blueconic-survey-302221912.html

SOURCE BlueConic

Technology

TESSAN Showcased New Charging Products at CES 2025, Enhancing Its Role in Modern Life and Travel

Published

4 hours ago

January 11, 2025

LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — At CES 2025, TESSAN showcased its relentless pursuit of technological innovation and enhanced user experience, engaging with a diverse audience to reinforce its commitment to being a dependable companion in users’ lives and travels. The event was a vibrant platform for interaction, where TESSAN not only presented its latest advancements but also connected with media, social influencers, and attendees through various engaging activities.

The exhibition garnered substantial media attention, with TESSAN being interviewed by various outlets. In acknowledgment of its innovative contributions, TESSAN received an award from SlashGear, a leading technology media platform known for its in-depth reviews and news on tech, cars, gaming, and science since 2005. The event’s excitement was further amplified by social media influencers, who explored the exhibition and shared their experiences with their followers, significantly enhancing the reach and impact of TESSAN’s innovations.

A highlight of the event was the interactive “What’s Your Next Journey?” activity, which invited attendees to participate for a chance to win an exclusive poster of the American singer-songwriter Rachael Yamagata, who recently partnered with TESSAN to inspire travelers.

Central to the exhibition were TESSAN’s latest products that underscored the brand’s commitment to innovation and user-centric design. The Travel Adapters, with its lightweight, compact, and multifunctional design, was a standout. Designed for global use, it caters to frequent travelers, ensuring seamless connectivity across different countries. The 140W Universal Travel Adapter, in particular, captured significant attention as an essential tool for global connectivity.

The Charging Station was another focal point, offering multi-device charging capabilities, rapid charging technology, and safety features. Suitable for both home and office environments, it meets the needs of users with multiple devices. The 100W Charging Station, a 9-in-1 powerhouse, exemplifies this by charging multiple gadgets simultaneously at lightning speed, appealing to busy individuals and tech enthusiasts alike.

Additionally, the Smart EV Charger demonstrated TESSAN’s commitment to sustainable and efficient solutions. Compatible with various electric vehicle models, it provides a convenient and eco-friendly charging option for EV users.

TESSAN’s diverse product range embodies the brand’s vision and core values, aiming to be a reliable companion in both daily life and travel. By prioritizing simplicity and convenience, TESSAN designs products that eliminate complexity and meet modern efficiency needs. Innovation is key, with advanced technologies like GaN (Gallium Nitride) enhancing performance and compatibility. Sustainability is also central to TESSAN’s mission, as demonstrated by eco-friendly practices and partnerships with ClimatePartner and One Tree Planted. Notably, TESSAN has launched an initiative to plant 10,000 trees across the U.S. and beyond, reinforcing its commitment to environmental sustainability and climate action.

Beyond product innovation, TESSAN enhances its impact through strategic collaborations. A notable partnership with globe-acclaimed photographer and adventurer Mattias Klum underscores the brand’s reliability. Additionally, TESSAN has teamed up with Rachael Yamagata to launch a global initiative aimed at uncovering travelers’ stories and inspiring exploration of the unknown.

As TESSAN continues to innovate and expand its product offerings, it remains dedicated to meeting the evolving needs of users worldwide. The brand invites everyone to join in its journey of exploration and discovery, promising more high-quality products that enhance connectivity and enrich lives.

About TESSAN

TESSAN, a trusted partner in charging solutions, is committed to enriching experiences both at home and during travel. The brand offers a wide array of products, including multifunctional power strips, travel adapters, wall extenders, and smart home devices. Supported by a robust R&D and production team, TESSAN develops innovative socket products for users across the globe. With the trust of over 20 million users, TESSAN empowers their journeys from home to every destination, promoting environmentally conscious electricity usage.

For more information, visit www.tessan.com or the TESSAN Amazon store, and follow TESSAN on Facebook, Instagram, and YouTube.

CONTACT: Derien Lin, derien@tessan.com

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SOURCE TESSAN

Technology

Docking Drawer to Revolutionize Appliance Garage Safety at KBIS 2025

Published

5 hours ago

January 11, 2025

Docking Drawer, the leader in in-drawer outlet solutions, is set to showcase its newly configured Safety Interlock Outlets for appliance garages at the Kitchen & Bath Industry Show (KBIS) in Las Vegas this February 2025.

SAN RAMON, Calif., Jan. 11, 2025 /PRNewswire-PRWeb/ — Docking Drawer’s Unwavering Dedication to Safety

“At Docking Drawer, we’re not just creating products; we’re setting new standards for safety and functionality.”

When it comes to safety, no one in the industry matches the focus and innovation of Docking Drawer. Their Safety Interlock Outlets for appliance garages bring a unique, forward-thinking solution to an often-overlooked area in kitchen design. These safety outlets automatically de-energize an appliance garage power source when the cabinet door is closed, ensuring that appliances are safely powered off when contained inside the cabinet.

Docking Drawer is also the only company dedicated to creating in-cabinet electrical solutions that meet the strict code requirements of the Canadian marketplace. Their Safety Interlock Outlets are designed to make in-cabinet electricity compliant in Canada while offering consumers in all regions an additional layer of safety for in-cabinet power.

Advanced Limit Switch Technology

Docking Drawer’s Safety Interlock Outlets for appliance garages utilize an advanced Limit Switch system, designed to work seamlessly with power outlets concealed by a cabinet door. This intuitive feature detects when the cabinet door is closed, instantly cutting power to the connected outlet and all powered appliances.

Now Compatible with Any Appliance Garage Door

An updated Limit Switch feature now offers different switch options to accommodate all appliance garage door types, including traditional cabinet doors, pocket door setups, and more. The newly designed Limit Switch now offers two functions to choose from:

Power Off When Limit Switch is Depressed: This state is ideal for traditional cabinet doors, where closing the door depresses the switch to cut power safely.Power On When Limit Switch is Depressed: This state is perfect for pocket doors, where the door being pushed back upon opening activates the switch, turning the power on.

Customizable Connectivity

The flexibility of Docking Drawer’s solutions also allows for connecting multiple limit switches to a single safety outlet or vice versa, offering customization options to adapt to the unique demands of any project.

“At Docking Drawer, we’re not just creating products; we’re setting new standards for safety and functionality,” states Scott Dickey, founder of Docking Drawer. “Our Safety Interlock Outlets represent the culmination of our dedication to innovation and empowering homeowners and professionals with safer, more organized spaces—even beyond the kitchen and bathroom.”

Join Us at KBIS 2025

Don’t miss the opportunity to experience the future of kitchen safety. Visit Docking Drawer at KBIS 2025 in Las Vegas this February to see firsthand how their Safety Interlock Outlets are revolutionizing appliance garage safety.

About Docking Drawer:

Founded in 2014, Docking Drawer offers a full array of ETL Listed electrical solutions. From our core in-drawer outlets developed specifically for use inside the drawer to our family of safety interlock outlets which add peace of mind to in-cabinet electrical setups, our products are designed to create more organized, functional and safer spaces.

Media Contact

Paul Hostelley, Docking Drawer, 1 530-362-5055, paul@dockingdrawer.com, dockingdrawer.com

View original content:https://www.prweb.com/releases/docking-drawer-to-revolutionize-appliance-garage-safety-at-kbis-2025-302347293.html

SOURCE Docking Drawer

Technology

More than 85 Governments to Gather in Riyadh to Lead Global Action on Minerals at Fourth Future Minerals Forum

Published

6 hours ago

January 11, 2025

RIYADH, Saudi Arabia, Jan. 11, 2025 /PRNewswire/ — Over 85 governments from key mineral-producing and consumer nations, including 16 countries from the leading G20 economies, and 50 ministers and 13 vice ministers – have confirmed they will join the 2025 FMF Ministerial Roundtable on January 14, 2025.

The Ministerial Roundtable, a multi-stakeholder, government-led initiative, is the traditional opener of FMF, spurring international action to increase investment in mineral supply and build capacity in the Super Region of Africa, Western and Central Asia, and other supply regions. It is set to be the largest and most senior gathering of mineral resources officials in the world

Discussion will cover progress made over the past year on the three Ministerial Roundtable initiatives:

Development of an International Critical Minerals FrameworkEstablishment of Centers of Excellence to build capacity in sustainability (Morocco), talent development (South Africa), and technology innovation (Saudi Arabia).Advancements in Certification Systems to ensure responsible mineral sourcing.

His Excellency Khalid Al-Mudaifer, the Vice-Minister for Mining Affairs of Saudi Arabia’s Ministry of Industry and Mineral Resources, emphasizes that, “The meeting is an important step towards achieving sustainable development in the minerals sector globally. It is an ideal platform for delivering solutions, developing legislation on best practices in the field of sustainable mining, and exploring ways to invest in mining projects to achieve economic and social development in producing countries.”

Joining him are high-profile leaders, including ministers from supplier and financing like Brazil, South Africa, DRC, India, Egypt, Italy, Nigeria, Qatar, Pakistan, Kazakhstan, Uzbekistan, Malaysia, Thailand, Morocco, Indonesia, France, USA and the United Kingdom, discussing opportunities for global cooperation.

“This year, discussions will seek to enhance collaboration between governments, industry, and communities to drive more investment in minerals, and development through value addition in supplier countries. We want to support the pressing need for sustainable mining practices, resilient supply chains, and value-driven partnerships in the minerals industry.”

Importantly, the outcomes of the Ministerial Roundtable are not confined to the event itself but form an ongoing, year-round program. Regional Coordination Groups will continue to drive the implementation of key initiatives.

“FMF is emerging as the largest global hub for minerals collaboration and action – no other platform brings together government ministers and senior industry leaders at this scale.” Al-Mudaifer concluded.

SOURCE Future Minerals Forum