Technology

Ten Million in Incentives: Touch Aids Small-Town Youth in Finding Partners

Published

1 month ago

August 13, 2024

XIAMEN, China, Aug. 13, 2024 /PRNewswire/ — On May 20th, Touch, a social platform dedicated to helping singles find partners, unveiled a refreshed brand identity with the introduction of Jiaopengyou. The updated brand preserves its vibrant color scheme, while adopting a more youthful and engaging visual style.

Significantly, alongside the brand refresh, Touch has introduced a comprehensive program of incentives and discounts aimed at helping individuals move beyond single status. The program seamlessly integrates online and offline services, providing a diverse, full-cycle service experience that rejuvenates the dating market and adds fresh value to the brand.

Data shows that China’s singles population has surged to 260 million, highlighting the particular challenges faced by small-town youth facing hurdles to marriage.

In response, Touch’s brand upgrade targets these underserved markets with a lineup of incentives and a blend of online and offline services tailored to the preferences of users in these areas.

Touch’s approach includes offering registration bonuses and continuous incentives across various scenarios, giving small-town youth a strong new reason to overcome their initial reluctance.

In the highly competitive social market for singles, the comprehensively revamped Touch is poised to take the lead in the market by leveraging its first-mover advantage and scalability.

Strategic Expansion into Underserved Markets

Launched in 2012 as a vertical e-commerce platform, Touch has evolved significantly, achieving success in community building, live streaming, and social networking. By 2022, Touch had fully pivoted to social interactions, with its market share increasing annually. As of 2024, Touch’s user base exceeded 100 million.

Touch has developed a deeply integrated online-offline social model based on thorough research, setting a new efficiency standard in networking for singles.

During the Spring Festival in 2024, Touch also sponsored Spring Festival trains for young singles returning home, hosting matchmaking events on these journeys to facilitate quick changes in relationship status.

Brand Renewal Accompanied by Comprehensive Incentives

In the brand renewal, Touch unveiled a new brand visual identity – the innovative IP “Jiaopengyou”. The new IP represents an evolution from the original logo, maintaining the brand’s vibrant tone while presenting a more youthful and engaging image. The design’s fresh and charming look, combined with a more emotive expression, narrows the psychological distance between users, making it an ideal emblem for Touch’s romantic initiatives.

Transitioning from an e-commerce and community platform to a dedicated dating network, Touch remained committed to its mission: to inspire love discovery, boost confident networking, and empower personal expression. Touch insight into relationships, it maintains, comes from personal experience, not just the examples of others.

From Meeting to Marriage: Comprehensive Services

Touch’s services range from initial encounters to marriage, designed to be hassle-free and foster close personal connections.

Recently, Touch introduced a package with multiple benefits for singles seeking a romantic relationship, including offline activity participation, pre-marital support, relationship counseling, and funds for entrepreneurship or childcare.

This initiative not only secures Touch a first-mover advantage in the underserved markets but also opens up exciting new avenues for sustained growth.

By discarding stereotypes and challenging preconceptions, Touch’s integrated model, enhanced by substantial incentives, fosters more authentic and deeper romantic connections in a safer dating environment.

Recognizing that younger generations have more personalized marriage standards, Touch aims to facilitate a deeper exploration of romantic relationships, ultimately helping users discover themselves—reflecting the ultimate goal of Touch’s brand renewal.

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SOURCE Touch

Technology

Mullen & Mullen Law Firm Launches the Mullen & Mullen Music Project

Published

54 mins ago

September 23, 2024

Supporting Local Independent Music Venues and Artists

DALLAS, Sept. 23, 2024 /PRNewswire/ — Dallas based Mullen & Mullen Law Firm proudly announces the launch of the Mullen & Mullen Music Project, a dynamic initiative created in partnership with Spune Productions. The collaboration is designed to celebrate and rejuvenate the North Texas music scene by offering a platform for both emerging and established artists. The initiative kicked off with a Concert Series at local independent music venues.

Supporting Local Talent and Venues
Running from August to April, the Mullen & Mullen Music Project will feature 12 concerts at some of North Texas’s most cherished venues. The series kicked off on August 6th with a performance by Ben Nichols of Lucero at Club Dada. The Quaker City Night Hawks made their triumphant return at Tulips FTW on August 30th after a touring hiatus. The Quaker City Night Hawks concert was filmed on professional grade video cameras installed at the venue by the Music Project and live-edited by the firm’s videographer Sean Pollaro – himself a musician. The new cameras at Tulips FTW will serve as a wonderful content creation tool for local artists.

Enhancing the Music Experience
The Music Project has allowed participating venues to expedite substantial upgrades already underway. Ferris Wheelers Live has enhanced its suites and stage while embarking on an ambitious Ferris Wheel lighting project. Club Dada has upgraded its outdoor patio stage, and Tulips FTW installed the beforementioned state-of-the-art video and streaming system, enabling artists to record music and stream live performances. Each venue will also feature new murals designed and created by local artists.

A Community-Centered Initiative
Shane Mullen, Managing Attorney at Mullen & Mullen Law Firm, shared the firm’s vision: “The trust and loyalty of the North Texas community have been the foundation of our success. This project is our way of giving back by enriching the local cultural landscape and supporting the artists and venues that make our region unique.”

Corey Pond, General Manager of Spune Productions, added: “This initiative addresses the challenges faced by the indie music scene, providing more opportunities for local artists and supporting our cherished venues. It underscores the power of community, collaboration, and the enduring spirit of local music.”

Join Us in Celebrating Local Music
Over the coming months, experience the vibrant revival of North Texas’s music scene with us. Together, let’s strengthen our community while supporting local artists and independent venues. This is our backyard – let’s make it rock!

For more information, visit: https://www.mullenandmullen.com/music/

About Mullen & Mullen Law Firm:
Mullen & Mullen Law Firm has been privileged to represent injured North Texans for over 41 years. The firm is consistently recognized by TopVerdict for obtaining some of the largest personal injury settlements in the entire state of Texas. In the last 4 years, Mullen & Mullen made the “Top 50” list 44 times and the “Top 100” list 70 times. The firm offers the services of two investigators and an award-winning videographer. Website: https://www.mullenandmullen.com

About Spune Productions:
Spune Productions is an independent leader in curating and delivering distinctive music events across Texas. Committed to enhancing communities, Spune specializes in creating impactful experiences that resonate with audiences and reflect clients’ brands. From intimate gatherings to large-scale spectacles, Spune Productions tailors each event to amplify stories through the transformative power of music. Website: https://spune.com/

View original content to download multimedia:https://www.prnewswire.com/news-releases/mullen–mullen-law-firm-launches-the-mullen–mullen-music-project-302256220.html

SOURCE Mullen & Mullen Law Firm

Technology

Corteva to Participate in BMO Ag-Apalooza

Published

54 mins ago

September 23, 2024

INDIANAPOLIS, Sept. 23, 2024 /PRNewswire/ — Corteva, Inc. (NYSE: CTVA) announces that Chief Executive Officer, Chuck Magro, will speak at the 2024 BMO Ag-Apalooza event at 12:00 p.m. Eastern Time on Tuesday, September 24, 2024.

Remarks will be webcast live. The webcast can be accessed through the Corteva Investor Relations website. A replay of the presentation will be available 24 hours after the presentation ends and will be accessible until October 24, 2024.

About Corteva
Corteva, Inc. (NYSE: CTVA) is a global pure-play agriculture company that combines industry-leading innovation, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the Company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. More information can be found at www.corteva.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/corteva-to-participate-in-bmo-ag-apalooza-302255653.html

SOURCE Corteva, Inc.

Technology

SEEDING JUSTICE MAKES COMMITMENT TO ENVIRONMENTAL JUSTICE AND ECONOMIC DEVELOPMENT FOR OREGON AND PACIFIC NORTHWEST COMMUNITIES IMPACTED BY MULTIPLE CLIMATE BURDENS ON A GLOBAL STAGE AT THE CLINTON GLOBAL INITIATIVE TODAY

Published

54 mins ago

September 23, 2024

PORTLAND, Ore., Sept. 23, 2024 /PRNewswire/ — Seeding Justice’s Executive Director, Se-ah-dom Edmo, joins global leaders in expanding the nonprofit organization’s commitment to an inclusive green economy focusing on clean energy initiatives created by and for impacted communities.

Click here to watch Seeding Justice’s commitment video and learn more.

What:

Clinton Global Initiative

Who:

Se-ah-dom Edmo, Executive Director, Seeding Justice

When:

September 23, 2024

Where:

New York City, New York

Seeding Justice is a nonprofit organization founded in 1976 and is the region’s largest funder of grassroots organizing and community-led grantmaking.

We focus our work on frontline communities and use community guidance and leadership to help fund the most critical causes, including a new fund to support a community-centered, clean energy future.

Since 2020, our Community Fund program has granted nearly $34 million to communities across the state through Funds like the Reproductive Health Equity Fund and the Child Care Capacity Building Fund. Seeding Justice is also the founding funder of Oregon Worker Relief, the largest program of its kind in the state, and has supported the dispersal of more than $180 million through the Fund, which helps immigrant Oregonians make ends meet.

View original content to download multimedia:https://www.prnewswire.com/news-releases/seeding-justice-makes-commitment-to-environmental-justice-and-economic-development-for-oregon-and-pacific-northwest-communities-impacted-by-multiple-climate-burdens-on-a-global-stage-at-the-clinton-global-initiative-today-302256239.html

SOURCE Seeding Justice