Connect with us

Technology

Emergent Media and Pacifico® Clara Expand Partnership with National Campaign

Published

on

Creator-Led, Social-First Content Targets Outdoor Adventurers Across the U.S.

EL SEGUNDO, Calif., Aug. 9, 2024 /PRNewswire/ — Emergent Media and Pacifico Clara are expanding upon their successful partnership with a new social-first, creator-led campaign designed to reach the Pacifico target consumer in California, Nevada, Oregon, Washington, Utah, Colorado and other key markets across the U.S. Building on last year’s campaign that drove a +90% increase in brand recognition*, this year’s engagement will leverage Emergent’s broader national footprint with adventure-loving communities across Paradise, Surfers, Golden State, and California Love. To reach the Pacifico target customer of beer drinkers who are social, spontaneous, and always seeking more excitement in life—Emergent enlisted its proprietary Creator Network to develop bespoke, creator-led content alongside sponsored editorial features that appeal to both the Pacifico target consumer and Emergent’s existing audience of Modern Explorers.

Emergent and Pacifico Expand Partnership. Creator-Led, Social-First Content Targets Outdoor Adventurers Across the U.S.

“We’re excited to continue the Pacifico partnership with Emergent as our target consumer is a great match for their active and engaged communities. As a digital-first brand, working with their Creator Network allows us to tap into new brand ambassadors from their solid roster to reach Pacifico consumers in the most authentic ways.” – Maddy Zingle, senior director, brand marketing, Pacifico

The campaign, which runs from August through October, kicks off with a custom edition of Paradise’s popular Expert City Guide editorial series, fine-tuned to focus on adventure, action sports, music, and nightlife in Denver. The next phase of the campaign targets key SoCal markets with a social-first guide to fall outdoor adventures in Southern California running on Golden State and a custom episode of the fan-favorite creator-led video series, “The Hype,” on California Love. In the episode, the creator/host will attend the 2024 U.S. Open of Surfing, sponsored by Pacifico, and take audiences along for the experience. The episode will be cross-posted between California Love and Surfers channels to maximize impressions.

The Emergent-Pacifico partnership concludes with a second Paradise takeover highlighting the popular Pacifico “Yappy Hour” concept in key markets across the country. Instagram posts and sponsored editorial will engage dog lovers and showcase the best places to enjoy Pacifico with a four-legged friend. Each element of the three-month campaign adheres to Legal Drinking Age (LDA) standards.

“We’re thrilled to partner with Pacifico again and expand on the natural connection between Emergent’s audiences and the Pacifico brand ethos,” says Matt Muir, Emergent’s VP of Brand Partnerships. “Tapping into the creator economy and leveraging our Creator Network to develop bespoke, personality-led content that is exciting and engaging was key to this campaign. For us, this is what authentic brand connections look like.”

*Source: Comscore, Custom Brand Lift Study, 2023

About Emergent Media

Emergent Media is a lifestyle network for the “Modern Explorer.” We tell the stories that reverberate with globally minded humans seeking to live inspired lives motivated by self-discovery and fueled by authentic experiences. From travel, food, and adventure to interior design, music, and culture, there’s always something new to explore!

Visit thisisemergent.com | LinkedIn 

Media contact:
Jeff Honea
jeff@thisisemergent.com

SOURCE Emergent Media

View original content to download multimedia:https://www.prnewswire.com/news-releases/emergent-media-and-pacifico-clara-expand-partnership-with-national-campaign-302218409.html

SOURCE Emergent Media

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

DomaCom Appoints Giuseppe Porcelli as Chairman and Secures $2 Million Private Placement

Published

on

By

SYDNEY, Jan. 10, 2025 /PRNewswire/ — DomaCom Limited (ASX:DCL) is pleased to announce two significant developments that will strengthen its leadership and financial position as it advances its fund-first, technology-driven strategy.

Appointment of Giuseppe Porcelli as Non-Executive Chairman

DomaCom has appointed Giuseppe Porcelli as Non-Executive Chairman. Giuseppe is the Founder, Chairman, and CEO of Lakeba Group, a global technology leader renowned for AI-powered, scalable solutions. With extensive expertise in technology-driven investment strategies, his leadership will be instrumental in accelerating DomaCom’s growth, innovation, and investor value creation.

“Giuseppe’s appointment strengthens our leadership team at a pivotal time for DomaCom,” said Darren Younger, CEO of DomaCom. “His experience in driving technological innovation and scaling businesses will support our strategy to enhance investor value and expand our market presence.”

Successful Completion of $2 Million Private Placement

DomaCom has successfully secured a $2 million investment through a private placement from sophisticated investor Martin Groen. The placement involved issuing 142,857,143 fully paid ordinary shares at $0.014 per share, reflecting investor confidence in DomaCom’s strategy and growth potential.

“This investment demonstrates strong confidence in our vision to transform DomaCom into a leading fund-first, technology-driven business,” said Giuseppe Porcelli, Chairman of DomaCom. “The additional option to secure further funding underscores the long-term alignment between DomaCom and our investors. This capital will allow us to accelerate key initiatives, deliver value to our stakeholders, and position the business for sustained growth.”

These developments mark an important step forward in DomaCom’s transformation, reinforcing its commitment to technological innovation, financial growth, and enhanced investor value.

Contact person: Darren Younger, DomaCom CEO
Darren.younger@domacom.com.au 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/domacom-appoints-giuseppe-porcelli-as-chairman-and-secures-2-million-private-placement-302347645.html

SOURCE DomaCom Limited

Continue Reading

Technology

GlocalMe Unveils New Brand Identity and Cutting-Edge Innovations at CES 2025

Published

on

By

LAS VEGAS, Jan. 10, 2025 /PRNewswire/ — GlocalMe, a global leader in mobile data connectivity under uCloudlink (NASDAQ: UCL), is proud to announce its participation in CES 2025, the world’s largest technology trade show. This year marks a significant milestone for GlocalMe as it unveils its newly refreshed brand identity and showcases an impressive lineup of innovative products that are set to redefine global connectivity.

With the theme “The Ideal Network of Life,” GlocalMe’s rebranding reflects its dedication to providing seamless, secure, and reliable internet connectivity that feels local, no matter where users are. Powered by its patented Cloud SIM and HyperConn™ technology, the brand emphasizes “Global Connectivity, Local Mindedness,” delivering a borderless yet personalized connection experience for modern digital lifestyles.

“Our new brand identity represents a transformative step in our journey to empower users with effortless and reliable global connectivity,” said Chaohui Chen, CEO of uCloudlink. “At CES 2025, we are thrilled to showcase how our innovative solutions bring the world closer together, delivering technology that feels personal and local, even in a globalized world.”

Spotlight on the GlocalMe Life Series

A major highlight of GlocalMe’s CES 2025 showcase is the GlocalMe Life Series, a collection of advanced products designed to provide secure and convenient connectivity for daily and travel use. With a focus on user convenience and peace of mind, the Life Series empowers users to stay connected effortlessly.

At CES 2025, GlocalMe will pre-launch three new additions to the Life Series:

GPet: The second generation of GlocalMe’s smart global pet tracker, featuring unique 6-tech positioning technologies to ensure the safety and location tracking of pets worldwide. New features, including ‘AI Wellness’ and ‘Pet Interaction,’ will enhance pet health monitoring and strengthen the bond between pets and their owners.UniCord S and UniCord P: Upgraded versions of the UniCord, designed specifically for drivers and remote workers. These devices offer advanced tracking features and provide secure and seamless connectivity during commutes or road trips. The UniCord P boasts upgraded mobile internet specifications, delivering a network experience comparable to a Wi-Fi hotspot.

These new products join the existing Life Series, which includes:

UniCord: The world’s first 3-in-1 multi-functional USB cable, which has been honored with the “CES Breakthrough Award 2025” by Android Authority for its innovative design and functionality.RoamPlug: The world’s only travel adapter with a built-in 4G mobile hotspot.KeyTracker: A global intelligent tracker featuring 6-tech positioning to secure and locate personal belongings with precision.

Introducing HyperConn™ Technology: Seamless Connectivity Redefined

GlocalMe will also debut its revolutionary HyperConn™ mobile Wi-Fi hotspot technology at CES 2025, redefining how users stay connected on the move. Leading this innovation is the MeowGo G40 Pro, a HyperConn™-enabled 4G multi-network mobile Wi-Fi hotspot. Designed for road trip families and remote workers, this device leverages AI-powered network switching to provide uninterrupted internet access by seamlessly connecting to multiple 4G carriers and Wi-Fi providers. This ensures reliable connectivity anywhere in the world, no matter where life takes users.

Experience GlocalMe at CES 2025

From January 7 to 10, 2025, GlocalMe will showcase its new brand identity and innovative product lineup at booth LVCC North Hall #8211. Attendees are invited to experience firsthand how GlocalMe is redefining global connectivity through its cutting-edge products and advanced technologies.

All pre-launched products from CES will be officially available by the end of the first quarter of 2025.

About GlocalMe

GlocalMe is a digital lifestyle brand under Nasdaq-listed technology company uCloudlink (NASDAQ: UCL). With its mission to enable people to ‘Connect and Share without Limitations’, uCloudlink is a leading mobile technology solutions provider that provides a marketplace for mobile data traffic sharing to billions of users in over 200 countries and regions. By using uCloudlink’s patented Cloud SIM technology, mobile users are no longer confined to the service of a single network operator but are opened to a world of connectivity whenever and wherever they are.

For more information, visit www.glocalme.com.

Photo – https://mma.prnewswire.com/media/2595181/GlocalMe.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/glocalme-unveils-new-brand-identity-and-cutting-edge-innovations-at-ces-2025-302347677.html

Continue Reading

Technology

Reap Receives In-Principle Approval for Major Payment Institution License from Monetary Authority of Singapore

Published

on

By

SINGAPORE, Jan. 9, 2025 /PRNewswire/ — Reap, a leading payment technology provider, is thrilled to announce today that it has received an In-Principle Approval (IPA) from the Monetary Authority of Singapore (MAS) for its application of the Major Payment Institution (MPI) License for its Singapore entity, Reap Singapore.

Obtaining the IPA marks a significant milestone for Reap. Reap is committed to regulatory excellence while continuously enhancing its capabilities and presence in Singapore and the broader Asia Pacific region. While the IPA marks a critical step forward, Reap Singapore remains steadfast in meeting the required conditions for the MPI License. Reap is equally committed to dedicating the necessary resources to support and assist Reap Singapore in achieving this goal. Together, Reap and Reap Singapore will continue to refine its compliance standards and beyond, ensuring it delivers enhanced value and trusted solutions to Singapore and the broader APAC customers.

“At Reap, compliance has always been paramount, not only to safeguard our users but also as a fundamental pillar for growth. Receiving this IPA from the MAS, a globally renowned financial regulator, is incredibly motivating and will be a key driver of secure growth in the region. It fuels our enthusiasm to continue collaborating closely with regulatory bodies to shape a secure and efficient money movement across the region. Reap is also committed to building a strong payment service.” stated Kevin Kang, Co-Founder of Reap.

Singapore is integral to Reap’s mission of enhancing global money movement. Its high regulatory standards and commitment to foster sustainable innovation align seamlessly with Reap’s vision for the future of payment services. This alignment empowers Reap to drive secure and efficient financial flows while delivering exceptional value to its clients and partners.

About Reap

Reap group is a leading global payment technology provider that enables financial connectivity and access for businesses worldwide. By bridging disparate economies, merging technological divides, and connecting key financial players, we are transforming the financial landscape into a more interconnected and interoperable space for efficient money movement.

With corporate cards, payout solutions, and expense management tools, we streamline financial operations and empower businesses to scale. Our APIs enable businesses to embed finance into their own products and services, from issuing Visa cards to facilitating cross-border payments.

Founded in 2018 in Hong Kong, Reap has since expanded to a team of over 100 across the globe, including Singapore. Reap is supported by a strong network of investors, including Acorn Pacific Ventures, Arcadia Funds, HashKey Capital, Hustle Fund, Fresco Capital, Abacus Ventures, and Payment Asia.

For media enquiries, please contact:

Christine Cheuk
Marketing & PR Manager, Reap
christine@reap.global

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/reap-receives-in-principle-approval-for-major-payment-institution-license-from-monetary-authority-of-singapore-302347620.html

SOURCE Reap

Continue Reading

Trending