The global in-app purchase market is growing due to the widespread adoption of smartphones and high-speed internet access, the popularity of games with free-to-play models, and increasing adoption of digital solutions
NEW CASTLE, Del., Aug. 7, 2024 /PRNewswire/ — Allied Market Research published a report, titled, “In-App Purchase Market by Operating System (Android, iOS and Others), Type (Consumable, Non-consumable, Auto Renewable and Non-renewing Subscription), Application (Gaming, Entertainment and Music, Health and Fitness, Travel and Action, Finance and Others): Global Opportunity Analysis and Industry Forecast, 2024-2032″. According to the report, the in-app purchase market was valued at $195.5 billion in 2023, and is estimated to reach $571.2 billion by 2032, growing at a CAGR of 12.5% from 2024 to 2032.
Prime determinants of growth
Advancements in payments technology and the integration of in-app purchase into a variety of industries will provide ample opportunities for the market’s development during the forecast period.
Request Sample Pages: https://www.alliedmarketresearch.com/request-sample/A07186
Report coverage & details:
Report Coverage
Details
Forecast Period
2024–2032
Base Year
2023
Market Size in 2023
$195.5 Billion
Market Size in 2032
$571.2 billion
CAGR
12.5 %
No. of Pages in Report
350
Segments Covered
Operating System, Type, Application, and Region.
Drivers
Widespread adoption of smartphones and high-speed internet access Popularity of games with free-to-play models Increase in adoption of digital solutions
Opportunities
Advancements in payments technologyIntegration of in-app purchase into a variety of industries
Restraint
Regulatory and legal issues
Buy this Complete Report (350 Pages PDF with Insights, Charts, Tables, and Figures) at:
https://www.alliedmarketresearch.com/in-app-purchase-market/purchase-options
The iOS segment is expected to grow faster throughout the forecast period
Based on operating system, the iOS segment held the highest market share in 2023. With iOS operating system, in-app purchases provide better user experience, as they do not obstruct the user’s application use with advertisements.
The auto-renewable segment is expected to grow faster throughout the forecast period
Based on type, the auto-renewable segment held the highest market share in 2023. Auto-renewable subscriptions enable continued access to services, content, and premium features in the users’ applications. They automatically renew at the end of their term unless the user cancels.
The gaming segment is expected to lead throughout the forecast period
Based on application, the gaming segment held the highest market share in 2023. Mobile gaming has become a global phenomenon, with billions of people playing games on their smartphones and tablets. Since the popularity of mobile gaming has expanded, game creators have discovered new ways to commercialize their products.
Asia-Pacific to maintain its dominance by 2032
Based on region, Asia-Pacific held the highest market share in terms of revenue in 2023, and is expected to rule the roost in terms of revenue throughout the forecast timeframe. The growth of internet usage and the continued growth of retail, consumer goods and e-commerce in countries, such as Japan, India, and China are expected to drive the growth of the in-app purchase market in Asia-Pacific.
Enquiry Before Buying: https://www.alliedmarketresearch.com/purchase-enquiry/A07186
Major Industry Players: –
Apple Inc. Disney Google LLC King.com Ltd. Netflix, Inc. Creative Clicks AdMaven POCKETGUARD PubMatic Roblox InMobi Brainly Recurly Propeller Ads Tango
The report provides a detailed analysis of these key players in the global in-app purchase market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.
Recent Industry Development:
On February 2024, Walmart-owned payments company PhonePe launched its mobile app marketplace, Indus Appstore, to rival the Google Play store and Apple’s App Store. Indus Appstore challenges the status quo, ushering in an era of more healthy competition in the mobile app marketplace, which in turn should help create a more democratic and vibrant Indian digital ecosystem. On September 2023, WhatsApp partnered with Razorpay to host new features to improve the user chat experience with businesses. The platform has roped in online payment solutions companies Razorpay and PayU to enable users to pay businesses via cards, UPI and more.
Trending Reports in ICT & Media Industry:
Live Chat Software Market – Allied Market Research Study
Supply Chain Management Market – Allied Market Research Study
Secure Access Services Edge Market – Allied Market Research Study
AVENUE- A Subscription-Based Library (Premium on-demand, subscription-based pricing model):
AMR introduces its online premium subscription-based library Avenue, designed specifically to offer cost-effective, one-stop solution for enterprises, investors, and universities. With Avenue, subscribers can avail an entire repository of reports on more than 2,000 niche industries and more than 12,000 company profiles. Moreover, users can get an online access to quantitative and qualitative data in PDF and Excel formats along with analyst support, customization, and updated versions of reports.
Get an access to the library of reports at any time from any device and anywhere. For more details, follow the link: https://www.alliedmarketresearch.com/library-access
About Us:
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Wilmington, Delaware. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports Insights” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.
Contact:
David Correa
1209 Orange Street,
Corporation Trust Center,
Wilmington, New Castle,
Delaware 19801 USA.
Int’l: +1-503-894-6022
Toll Free: +1-800-792-5285
UK: +44-845-528-1300
India (Pune): +91-20-66346060
Fax: +1-800-792-5285
help@alliedmarketresearch.com
Logo: https://mma.prnewswire.com/media/636519/Allied_Market_Research_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/in-app-purchase-market-to-reach-571-2-billion-globally-by-2032-at-12-5-cagr-allied-market-research-302216682.html
