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Information Technology Services Market Size In Latin America is set to grow by USD 48.43 billion from 2024-2028, Rising focus on core competencies and improving efficiency to boost the market growth, Technavio

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NEW YORK, Aug. 6, 2024 /PRNewswire/ — The information technology services market size in Latin America is estimated to grow by USD 48.43 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.09% during the forecast period. Rising focus on core competencies and improving efficiency is driving market growth, with a trend towards emergence of ai in information management. However, lack of quality standards in slas poses a challenge. Key market players include Accenture Plc, Alphabet Inc., Amazon.com Inc., Atos SE, Capgemini Service SAS, Cisco Systems Inc., Dell Technologies Inc., Deloitte Touche Tohmatsu Ltd., Ernst and Young Global Ltd., HCL Technologies Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., KPMG International Ltd., Microsoft Corp., Oracle Corp., PricewaterhouseCoopers LLP, Salesforce Inc., SAP SE, SONDA S.A., and Tata Consultancy Services Ltd..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (Project oriented service, Enterprise cloud computing service, IT outsourcing service, and IT support and training service), Deployment (Hosted service and Managed service), and Geography (Latin America)

Region Covered

Latin America

Key companies profiled

Accenture Plc, Alphabet Inc., Amazon.com Inc., Atos SE, Capgemini Service SAS, Cisco Systems Inc., Dell Technologies Inc., Deloitte Touche Tohmatsu Ltd., Ernst and Young Global Ltd., HCL Technologies Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., KPMG International Ltd., Microsoft Corp., Oracle Corp., PricewaterhouseCoopers LLP, Salesforce Inc., SAP SE, SONDA S.A., and Tata Consultancy Services Ltd.

 

Key Market Trends Fueling Growth

Several enterprises worldwide are integrating Artificial Intelligence (AI) into their information technology services to automate processes and enhance efficiency. This technology helps reduce the time spent on paperwork by half of the workforce, thereby increasing return on investment and decreasing costs. AI also brings structure to unstructured data, making it easier to find information, streamlines processes, and enhances information security. These benefits are expected to boost the growth of information technology services in Latin America, making vendors more efficient and competitive in the market. Integrating AI in information services also improves data quality and categorizes and tags information for easy access in the future. These advantages are significant trends driving the growth of the information technology services market in Latin America. 

The Information Technology Services (ITS) market in Latin America is witnessing significant trends. Key verticals like Telecommunication, Healthcare, Manufacturing, and the Finance industry are adopting IT services at an accelerated pace. Firms are exploring both on-premises deployment and cloud-based offerings, with cloud services gaining popularity due to their scalability and cost-effectiveness. However, variables such as lack of standardization, IT service performance, and security breaches pose challenges. Large Enterprises are focusing on feasibility and success rate of IT solutions, while addressing data security concerns and regulatory requirements through managed services, system integration, and consulting. Technology advancements like AI, Machine Learning (ML), IoT, Robotics, and Software-as-a-service are transforming the ITS landscape. Firms are investing in 5G, Blockchain, Augmented Reality, and Artificial Intelligence to improve efficiency and productivity. The International Trade Administration emphasizes the importance of cybersecurity solutions to mitigate risks from cyberattacks. IT infrastructure services, software robots, and Robotic Process Automation are also gaining traction. The feasibility of on-premise and cloud-based solutions will continue to be a topic of debate as firms navigate the complexities of the ITS market. 

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Market Challenges

An Service Level Agreement (SLA) is a contract between an information technology service provider and an end-user, outlining the expected levels of service delivery. SLAs are output-focused and define the benefits and support the customer receives. However, they do not detail the full scope of services. End-users often lack SLA negotiation experience, leading to misunderstandings. Service providers must be transparent about SLAs to increase adoption. SLAs should include uptime, downtime, and outage frequency statistics. End-users must monitor their IT systems’ efficiency to evaluate service effectiveness. Lack of standardized SLAs may hinder the growth of Latin America’s information technology services market.The Information Technology Services Market in Latin America is experiencing significant growth, driven by the adoption of software-as-a-service and cloud-based offerings. IT services, IT infrastructure, and security solutions are in high demand, especially in sectors like finance and international trade. However, challenges such as data breaches require robust security solutions. Technological developments like 5G, blockchain, augmented reality, artificial intelligence, IT infrastructure services, software robots, and robotic process automation are transforming businesses. The professional services sector, remote working, and business plans are also leveraging these technologies. Economic expansion brings opportunities but also potential problems like resource wastage and IT costs. Precise forecasting and business intelligence (BI) tools help save costs through consumption-based pricing models and cloud-based deployments. Scalability and automatic updates are essential for businesses to stay competitive. IT specialists play a crucial role in operations, and talent recruiting and skill sets are key business strategies.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This information technology services market in Latin America report extensively covers market segmentation by

Type 1.1 Project oriented service1.2 Enterprise cloud computing service1.3 IT outsourcing service1.4 IT support and training serviceDeployment 2.1 Hosted service2.2 Managed serviceGeography 3.1 Latin America

1.1 Project oriented service- In Latin America, the Information Technology Services Market encompasses project-oriented offerings such as system integration, information technology consulting, and application development services. System integration involves project planning, management, and detailed design and implementation of application programming interfaces, along with system deployment services like installation, interoperability testing, and other related tasks. Consulting services offer advisory assistance for businesses to enhance operational performance and technology strategies, focusing on areas like e-commerce, telecommunications, hardware system design, software development, and website design. Vendors like Cognizant in Argentina and Deloitte in Brazil provide these services, with Cognizant offering application development and value management, and Deloitte delivering innovation-driven consulting and technology strategy solutions. This market growth is attributed to the increasing demand for digital transformation and modernization initiatives among Latin American enterprises.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report

Research Analysis

The Information Technology Services market in Latin America is experiencing significant growth, driven by the adoption of advanced technologies such as Software-as-a-Service (SaaS), Cloud-based offerings, and IT infrastructure services. The region’s economic expansion is fueling the demand for IT services, including IT infrastructure services, Infrastructure-as-a-Service (IaaS), and Platform-as-a-Service (PaaS). Cloud services are becoming increasingly popular due to their scalability, automatic updates, and consumption-based pricing models. The finance industry is a major vertical driving the adoption of IT services, with a focus on security solutions, including data breach prevention and artificial intelligence-based threat detection. Technologies such as 5G, Blockchain, Augmented Reality, and Robotic Process Automation (RPA) are also gaining traction in the region. RPA, in particular, is being used to automate repetitive tasks and reduce IT costs. The International Trade Administration is playing a key role in promoting IT services exports from Latin America. The implementation of 5G networks and the increasing use of IT clusters are expected to further boost the market’s growth. IT infrastructure, including hardware and software, is also a significant component of the market, with a focus on cloud-based deployments and the integration of emerging technologies such as AI and blockchain. Overall, the Latin American IT services market is poised for continued growth, driven by the region’s economic expansion and the adoption of advanced technologies.

Market Research Overview

The Information Technology Services Market in Latin America is experiencing significant growth, driven by technological developments and the increasing adoption of IT infrastructure services, Software-as-a-Service (SaaS), and Cloud-based offerings. Businesses are seeking to improve their operations, reduce IT costs, and take advantage of scalability, automatic updates, and consumption-based pricing models. Sectors like Finance, Telecommunication, Healthcare, Manufacturing, and IoT are leading the way in IT infrastructure services, with a focus on Resource management, Talent recruiting, and Business strategies. The adoption of 5G, Blockchain, Augmented Reality, Artificial Intelligence (AI), Machine Learning (ML), and Robotic Process Automation (RPA) is also on the rise. However, there are potential problems, including data breaches, security solutions, regulatory requirements, and a lack of standardization. Firms must ensure IT service performance and address variables such as economic expansion, skill sets, and resources. The International Trade Administration is playing a role in facilitating business plans and IT service trade, while IT clusters are emerging as hubs for innovation and collaboration. The Professional services sector is also adopting managed services, system integration, consulting, and training and education to stay competitive. Remote working is becoming more common, and firms must adapt to this new reality while maintaining security and ensuring IT costs remain under control. Precise forecasting and Business Intelligence (BI) are essential for making informed decisions and identifying cost-saving opportunities. IT specialists and Operations teams must be prepared for the challenges and opportunities presented by technological advancements, including Cloud services, Data storing capacity, On-premises deployment, and the feasibility of new technologies like AI, ML, and Robotics.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeProject Oriented ServiceEnterprise Cloud Computing ServiceIT Outsourcing ServiceIT Support And Training ServiceDeploymentHosted ServiceManaged ServiceGeographyLatin America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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POLLSTAR UNVEILS REFRESHED BRAND, DIGITAL TRANSFORMATION & ENHANCED DATA CAPABILITIES STRENGTHENING POSITION AS THE LEADING VOICE IN LIVE ENTERTAINMENT

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World’s Premiere Concert Platform To Rollout New Brand, New Website, Premium Digital Edition
& Greater Data Proficiencies

VenuesNow To Merge Under The Pollstar Brand

LOS ANGELES, Jan. 7, 2025 /PRNewswire/ — Pollstar, the trusted voice and leading resource for the live entertainment industry, is proud to announce a bold new chapter in its storied history. The new Pollstar will feature a refreshed brand reinvention, digital platform and data resources, while remaining the premier publication for the global live industry.

Pollstar, the world’s premiere concert platform, to rollout new brand and website, premium digital edition, and more.

As part of this transformation, and aligning with its sustainability commitment, beginning mid-February 2025 Pollstar will shift to a monthly print schedule and introduce a new weekly digital edition exclusively for subscribers to deliver timely reporting and personalized features. These leading-edge services will include predictive analytics and query-based global insights derived from Pollstar’s industry-leading database spanning the last 43 years of live entertainment. Rounding out the new offerings is a redesigned and streamlined website that will deliver faster access to breaking news, data, and analytics while also creating a seamless user journey for subscribers and casual visitors alike. These updates reflect Pollstar’s unwavering commitment to delivering unparalleled insights, analysis, and industry-leading reporting.

“Pollstar has been the most trusted resource for the live entertainment industry for decades, and this evolution marks an exciting new chapter,” said Andy Gensler, Editor-in-Chief, Pollstar. “Digital adoption has soared over the past decade fundamentally changing the way our subscribers and the larger consumer market engage with our content and data. With this new digital overhaul, we’re adapting to these shifts by leaning heavily into digital technology, data-driven personalization and a new enhanced website. These new features will allow us to deliver first-class editorial, reporting, and experiences that meet the needs of today’s industry professionals and live entertainment enthusiasts ensuring that Pollstar remains the Voice of Live for decades to come.”

As part of this transition, VenuesNow will merge into Pollstar, further strengthening Pollstar’s editorial excellence and expanding the VenuesNow brand reach through cutting-edge digital platforms. Pollstar subscribers will now enjoy VenuesNow content enabling readers to stay current on the ever-evolving venue side of the live industry ecosystem as venues continue to look to ways to enhance the artist and fan experience. Pollstar is upgrading its leading-edge live industry data with more streamlined reporting, integration of AI and in-depth industry analysis that will also include greater global market coverage. Additionally, Pollstar will remain committed to publish its special issues, including Impact 50, Women of Live, VN All-Stars and NextGen, as well as our industry-leading directories. 

Pollstar will continue to host its highly anticipated annual panels and conferences, which have long been a cornerstone of thought leadership and innovation in the live entertainment industry, including the upcoming Production Live!, Pollstar Live!, and VenuesNow Conference. As part of the rebrand, these events will be enhanced to deliver even greater value, including expanded opportunities for networking and collaboration, with upgraded programming and experiences. These enhancements reinforce Pollstar’s commitment to being the trusted industry leader and innovator in creating spaces where live professionals can come together to share insights, address challenges and shape the future of live entertainment.

Pollstar’s rebrand recognizes the rapidly evolving motivations and expectations of its subscribers and the increasing interest of live event enthusiasts to continue delivering exceptional reporting and multidimensional data insights. Pollstar remains committed to its pillars of data and innovation, leveraging enhanced capabilities to foster deeper connections with its audiences and stronger industry partnerships. These efforts will ensure Pollstar remains the go-to source for live entertainment while expanding its reach through digital channels and ensure it continues to lead the conversation in live entertainment for years to come.

For more information visit pollstar.com.

About Oak View Group
Oak View Group (OVG) is the global leader in live experience venue development, management, premium hospitality services, and 360-degree solutions for a collection of world-class-owned venues and a client roster of arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions. Founded by Tim Leiweke and Irving Azoff in 2015, OVG is the leading developer of major new venues either open or under development across four continents. Visit OakViewGroup.com, and follow OVG on Facebook, Instagram, LinkedIn, and X.

Pollstar Live!, the world’s premier gathering of live entertainment professionals, returns to the Beverly Hilton in Los Angeles on February 18-20, 2025. With over 30 years of history, this three-day event offers compelling discussions led by industry visionaries, beginning with Production Live! a full day dedicated to those “in the trenches” in live events. Starting Wednesday, Pollstar Live! takes center stage, delving into the most relevant and informative topics for live entertainment professionals. The conference will focus on artist development, data, research, and the visionary strategies driving the global live entertainment industry to unprecedented heights. A perennial highlight of the conference, the annual Pollstar Awards celebration will commemorate the year’s top achievements. Go to Pollstar.live to register and for the latest announcements about keynote speakers, panelists, session topics, and more.

About Pollstar
Since its founding in 1981, Pollstar, “The Voice of Live,” has been the premier publication dedicated to covering the worldwide concert industry. Pollstar data is the leading resource for the touring industry encompassing box office numbers, routing, and directories and produces the world’s largest gathering of live music industry professionals – Pollstar Live! and VenuesNow Conference. Follow Pollstar on Facebook, Instagram, X, and LinkedIn

Media Contacts:
Scoop Marketing for Oak View Group
Erik Stein / estein@solters.com
Larry Solters / solters@solters.com
Sam Threadgill / sthreadgill@solters.com

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SOURCE Oak View Group

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Stagwell (STGW) to Participate in the 27th Annual Needham Growth Conference

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NEW YORK, Jan. 7, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will attend the 27th Annual Needham Growth Conference in New York City.

Penn will participate in a fireside chat on January 15, 2025, at 12:45 p.m. ET. Penn will also be available for 1×1 meetings with investors.

The fireside chat will be webcast and can be accessed here. The recording will be available for 90 days following the event.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com

IR Contact
Ben Allanson
ir@stagwellglobal.com

 

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SOURCE Stagwell Inc.

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Veteran Scripps leader Lyn Plantinga promoted to lead local media operations

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CINCINNATI, Jan. 7, 2025 /PRNewswire/ — The E.W. Scripps Company (NASDAQ: SSP) has promoted veteran Scripps local television leader Lyn Plantinga to the role of senior vice president of local media, effective immediately. In this role, Plantinga will lead local media operations, overseeing Scripps’ team of regional vice presidents.

Plantinga also will continue to serve as general manager for WTVF, Nashville’s CBS-affiliated local television station owned by Scripps.

She has served as regional vice president and general manager for the last year, overseeing Scripps’ local television stations in Nashville, Lexington, Cleveland, Buffalo and Cincinnati.

Plantinga will report to Dean Littleton, who was promoted to executive vice president of media broadcast operations last month.

“Lyn is a seasoned local media leader, committed to operational excellence, strong financial performance and leading teams to deliver quality, objective journalism,” Littleton said. “This new role will allow her to work closely with all of Scripps’ local stations, our employees and the communities Scripps serves.”

Plantinga got her start in broadcast television as an intern at WTVF more than 30 years ago. She held a number of leadership roles at the station – including assistant news director, national sales manager and station manager – before being named the station’s vice president and general manager in 2015.

NewsChannel 5 is the top-rated Nashville station in every local daypart and has generated strong connections in the community. Plantinga’s team has raised money to give more than 40,000 books to children in Title One schools in the area. After reporting on medical costs and their impact, the station purchased and eliminated more than $1.8 million in medical debt for their neighbors. NewsChannel 5’s “Safe Places” initiative led the way for new storm shelters in 48 Middle Tennessee counties. Under her leadership, WTVF also has been honored with the most prestigious awards in journalism, including national Peabody awards; Alfred I. duPont-Columbia University awards; the National Headliner Award; the National Edward R. Murrow Award; and several regional Murrow and Emmy awards.

Plantinga serves on the boards of the Scripps Howard Fund and the General Hospital Foundation, where she is past board chair. She is past board president of the Tennessee Association of Broadcasters, past news committee chair of the CBS Affiliates Board and has held board leadership positions with Second Harvest Food Bank, Adventure Science Center and Leadership Nashville. She holds a Bachelor of Arts degree from Vanderbilt University. 

Media contact: Molly Miossi, The E.W. Scripps Company, 513-977-3713, molly.miossi@scripps.com

About Scripps
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

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SOURCE The E.W. Scripps Company

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