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7-Eleven Singapore Collaborates with FY Ads to Captivate Chinese Market via Xiaohongshu

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5 months ago

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SINGAPORE, Aug. 6, 2024 /PRNewswire/ — In an innovative move to strengthen its foothold among the Chinese community in Singapore, 7-Eleven has joined forces with FY Ads Singapore to roll out a series of successful influencer marketing campaigns on Xiaohongshu, China’s leading social media and e-commerce platform. This strategic partnership has not only boosted 7-Eleven’s brand visibility but has also significantly enhanced customer engagement, solidifying its position as a leader in the competitive retail market.

A Strategic and Long-Term Partnership

This collaboration is part of a long-term partnership between 7-Eleven and FY Ads Singapore, reflecting a consistent and dedicated approach to engaging the Chinese-speaking audience through yearly influencer campaigns. This enduring relationship underscores the commitment of both companies to leveraging digital platforms for sustained brand growth and customer connection.

Strategic Marketing Success

FY Ads Singapore, a premier digital marketing agency renowned for its expertise in influencer strategies, has successfully enabled 7-Eleven to connect with the Chinese-speaking audience in Singapore. The collaboration kicked off with the introduction of the Hairy Crab delicacy in October 2023. By targeting Xiaohongshu’s vast user base, FY Ads orchestrated a campaign that achieved over 5,000 online pre-orders, as influencers shared authentic culinary experiences that made the Hairy Crab an essential item for food lovers.

Following this triumph, the Ocean Fortune product launch in early 2024 capitalized on partnerships with ten prominent Key Opinion Leaders (KOLs), amassing over 100,000 exposures and solidifying a robust market presence. The success continued during the Chinese New Year period with the Majestic Abalone campaign. This campaign not only drove significant sales but also ensured 7-Eleven’s abalone products stood out in an oversaturated market.

The promotional efforts extended to HaiDiLao and Yusheng products, capturing over 10,000 orders during the festive season. These campaigns showcased the products’ unique selling points, creating engaging content that resonated with the audience and drove purchasing decisions.

Innovative Approach and Impact

FY Ads Singapore’s innovative approach has effectively harnessed the power of Xiaohongshu, transforming everyday products into trending topics and generating excitement that translates into sales. By leveraging influential voices, FY Ads has elevated 7-Eleven’s products, creating a buzz that extends beyond traditional marketing channels.

This series of campaigns exemplifies FY Ads Singapore’s capability to craft impactful marketing strategies tailored to specific demographics, reinforcing its reputation as a leading digital marketing agency in the region. The partnership with 7-Eleven showcases how targeted influencer marketing can yield impressive results, turning consumer engagement into tangible business success.

A Commitment to Consistency and Growth

The ongoing collaboration between 7-Eleven and FY Ads Singapore highlights a shared vision for consistent engagement and growth in the digital space. With a commitment to running yearly influencer campaigns, both companies are poised to continuously capture the attention of the Chinese-speaking audience, ensuring long-term brand relevance and customer loyalty.

About 7-Eleven Singapore

7-Eleven is a globally recognized convenience store chain offering a diverse range of products and services designed to meet the varied needs of Singapore’s dynamic population. With a commitment to innovation and customer satisfaction, 7-Eleven consistently introduces new and exciting offerings to its customers.

About FY Ads Singapore

FY Ads Singapore stands at the forefront of digital marketing innovation, with headquarters in Singapore and offices in Malaysia, Thailand, and China. As the official overseas partner of the Xiaohongshu App, FY Ads specializes in influencer marketing, content creation, and audience engagement on Chinese social media platforms. Their strategic approach and cutting-edge solutions make them the ideal partner for brands seeking to amplify their digital presence in the Chinese market.

For more information about FY Ads and their groundbreaking marketing solutions, visit www.fy-ads.com.

View original content:https://www.prnewswire.com/apac/news-releases/7-eleven-singapore-collaborates-with-fy-ads-to-captivate-chinese-market-via-xiaohongshu-302214163.html

SOURCE FY Advertisement PTE LTD

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LivePerson Reports Inducement Grants Under NASDAQ Listing Rule 5635(c)(4)

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4 minutes ago

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December 30, 2024

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NEW YORK, Dec. 30, 2024 /PRNewswire/ — LivePerson, Inc. (Nasdaq: LPSN) is providing confirmatory notice, in compliance with the requirements of Nasdaq Listing Rule 5635(c)(4), of recent grants of equity-based incentive awards that LivePerson made under the LivePerson Inc. 2018 Inducement Plan (the “Inducement Plan”).

LivePerson established the Inducement Plan for the purpose of providing equity-based incentive awards to new hires and has done so during active periods of hiring.  In December 2024, LivePerson granted an award of restricted stock units (“RSUs”) to 19 new employees in respect of 1,554,059 shares of LivePerson’s common stock.  608,000 of the RSUs vest in equal installments on the first and second anniversaries of the date of grant, 401,472 of the RSUs vest in full six months after the date of grant, and 544,597 of the RSUs vest in full three months after the date of grant. 

All of the RSUs are subject to the grantee’s continued employment on the scheduled vesting date. Each RSU award that was granted under the Inducement Plan was granted as an inducement that was material to the grantee’s entering into employment with LivePerson.

About LivePerson, Inc.
LivePerson (NASDAQ: LPSN) is a leader in trusted enterprise conversational AI and digital transformation. The world’s leading brands — including HSBC, Chipotle, and Virgin Media — use our award-winning Conversational Cloud platform to connect with millions of consumers. We power nearly a billion conversational interactions every month, providing uniquely rich data analytics and safety tools to unlock the power of conversational AI for better business outcomes. Fast Company named LivePerson the #1 Most Innovative AI Company in the world. Learn more at liveperson.com.

Investor Contact:
ir-lp@liveperson.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/liveperson-reports-inducement-grants-under-nasdaq-listing-rule-5635c4-302340328.html

SOURCE LivePerson, Inc.

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Anterix Announces Tom Kuhn as Chairman of the Board of Directors as Morgan O’Brien Retires After More Than 12 Years on the Board

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1 hour ago

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December 30, 2024

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WOODLAND PARK, N.J., Dec. 30, 2024 /PRNewswire/ — Anterix (NASDAQ: ATEX) (“the Company”) announced today utility industry veteran Tom Kuhn as Chairman of the Anterix Board of Directors, effective January 1st, as the end of 2024 marks the anticipated retirement of Morgan O’Brien as Executive Chairman of the Anterix Board after more than 12 years with the Company. O’Brien will continue as an advisor.

“Anterix and our nation’s utilities have benefited greatly from Morgan’s tremendous leadership and counsel during his tenure and his impact on the Company cannot be overstated,” said Tom Kuhn, Vice Chairman of the Board. “I am honored to be named Chairman of the Board during this important time in the Company’s evolution and look forward to supporting the Company’s efforts to drive significant growth and value creation for the benefit of all Anterix stakeholders.” 

“Morgan has been a true thought leader in our industry. On behalf of the Board and management team, I want to extend our sincere gratitude to him for his steadfast leadership and innovative vision,” said Scott Lang, Anterix President and Chief Executive Officer. “I also want to congratulate Tom on his new role, and I look forward to working with him and the rest of the Board to realize the next chapter of the Company.”

“The last 12 years have been an amazing journey. As a result of the success Anterix has already achieved, the Company is well positioned to continue in its mission of transforming our nation’s energy sector with the power of connectivity,” said Morgan O’Brien. “I am confident that under the leadership of Scott Lang and Tom Kuhn, the Company will achieve great results.”

Kuhn has served on Anterix’s Board of Directors since January 2024 and prior to that spent more than thirty years as President and CEO of the Edison Electric Institute (“EEI”), the trade association representing U.S. investor-owned electric utilities.

O’Brien has served as an executive leader with the company for more than 12 years in roles spanning from President and CEO of the Company to Executive Chairman of its Board of Directors.

About Anterix Inc. 

At Anterix, we work with leading utilities and technology companies to harness the power of 900 MHz broadband for modernized grid solutions. Leading an ecosystem of more than 100 members, we offer utility-first solutions to modernize the grid and solve the challenges that utilities are facing today. As the largest holder of licensed spectrum in the 900 MHz band (896-901/935-940 MHz) throughout the contiguous United States, plus Hawaii, Alaska, and Puerto Rico, we are uniquely positioned to enable private LTE solutions that support cutting-edge advanced communications capabilities for a cleaner, safer, and more secure energy future. To learn more and join the 900 MHz movement, please visit www.anterix.com.

Shareholder Contact 

Natasha Vecchiarelli
Vice President, Investor Relations & Corporate Communications
Anterix
973-531-4397
nvecchiarelli@anterix.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/anterix-announces-tom-kuhn-as-chairman-of-the-board-of-directors-as-morgan-obrien-retires-after-more-than-12-years-on-the-board-302340393.html

SOURCE Anterix Inc.

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Capital Group Canada Announces Final Cash Distributions for the Capital Group Canada ETFs (CAPG, CAPI, CAPM, CAPW)

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1 hour ago

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December 30, 2024

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TORONTO, Dec. 30, 2024 /CNW/ – Capital International Asset Management (Canada), Inc. (“Capital Group Canada”) today announced the final December 2024 cash distributions for the Capital Group Canada ETFs listed below.

Unitholders of record on December 30, 2024, will receive cash distributions payable on January 3, 2025. Please be advised that the distributions announced in this press release replace those stated in the December 19, 2024, press release for these funds.

Details of the “per unit” distribution amounts are as follows:

Capital Group Canada ETF

Ticker
symbol

Distribution
per unit ($)

CUSIP

ISIN

Payment
frequency

Capital Group Global Equity
Select ETF™ (Canada)

CAPG

0.003119

14021V107

CA14021V1076

Annually

Capital Group International
Equity Select ETF™ (Canada)

CAPI

0.017656

14021W105

CA14021W1059

Annually

Capital Group Multi-Sector
Income Select ETF™ (Canada)

CAPM

0.142857

14021Y101

CA14021Y1016

Monthly

Capital Group World Bond
Select ETF™ (Canada)

CAPW

0.109468

14021X103

CA14021X1033

Monthly

For more information on the Capital Group Canada ETFs, visit: www.capitalgroup.com/ca/en

About Capital Group

Capital International Asset Management (Canada), Inc. is part of Capital Group, a global investment management firm originating in Los Angeles, California. Since 1931, the Capital Group organization has been singularly focused on delivering superior results for long-term investors using high-conviction portfolios, rigorous research and individual accountability. As of September 30, 2024, Capital Group manages more than US$2.8 trillion in equity and fixed income assets for millions of individual and institutional investors around the world.

Capital Group manages equity assets through three investment groups. These groups make investment and proxy voting decisions independently. Fixed income investment professionals provide fixed income research and investment management across the Capital Group organization; however, for securities with equity characteristics, they act solely on behalf of one of the three equity investment groups.

Commissions, management fees and expenses all may be associated with investments in investment funds. Please read the prospectus before investing. Investment funds are not guaranteed, their values change frequently, and past performance may not be repeated.

SOURCE Capital Group Canada

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