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7-Eleven Singapore Collaborates with FY Ads to Captivate Chinese Market via Xiaohongshu

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SINGAPORE, Aug. 6, 2024 /PRNewswire/ — In an innovative move to strengthen its foothold among the Chinese community in Singapore, 7-Eleven has joined forces with FY Ads Singapore to roll out a series of successful influencer marketing campaigns on Xiaohongshu, China’s leading social media and e-commerce platform. This strategic partnership has not only boosted 7-Eleven’s brand visibility but has also significantly enhanced customer engagement, solidifying its position as a leader in the competitive retail market.

A Strategic and Long-Term Partnership

This collaboration is part of a long-term partnership between 7-Eleven and FY Ads Singapore, reflecting a consistent and dedicated approach to engaging the Chinese-speaking audience through yearly influencer campaigns. This enduring relationship underscores the commitment of both companies to leveraging digital platforms for sustained brand growth and customer connection.

Strategic Marketing Success

FY Ads Singapore, a premier digital marketing agency renowned for its expertise in influencer strategies, has successfully enabled 7-Eleven to connect with the Chinese-speaking audience in Singapore. The collaboration kicked off with the introduction of the Hairy Crab delicacy in October 2023. By targeting Xiaohongshu’s vast user base, FY Ads orchestrated a campaign that achieved over 5,000 online pre-orders, as influencers shared authentic culinary experiences that made the Hairy Crab an essential item for food lovers.

Following this triumph, the Ocean Fortune product launch in early 2024 capitalized on partnerships with ten prominent Key Opinion Leaders (KOLs), amassing over 100,000 exposures and solidifying a robust market presence. The success continued during the Chinese New Year period with the Majestic Abalone campaign. This campaign not only drove significant sales but also ensured 7-Eleven’s abalone products stood out in an oversaturated market.

The promotional efforts extended to HaiDiLao and Yusheng products, capturing over 10,000 orders during the festive season. These campaigns showcased the products’ unique selling points, creating engaging content that resonated with the audience and drove purchasing decisions.

Innovative Approach and Impact

FY Ads Singapore’s innovative approach has effectively harnessed the power of Xiaohongshu, transforming everyday products into trending topics and generating excitement that translates into sales. By leveraging influential voices, FY Ads has elevated 7-Eleven’s products, creating a buzz that extends beyond traditional marketing channels.

This series of campaigns exemplifies FY Ads Singapore’s capability to craft impactful marketing strategies tailored to specific demographics, reinforcing its reputation as a leading digital marketing agency in the region. The partnership with 7-Eleven showcases how targeted influencer marketing can yield impressive results, turning consumer engagement into tangible business success.

A Commitment to Consistency and Growth

The ongoing collaboration between 7-Eleven and FY Ads Singapore highlights a shared vision for consistent engagement and growth in the digital space. With a commitment to running yearly influencer campaigns, both companies are poised to continuously capture the attention of the Chinese-speaking audience, ensuring long-term brand relevance and customer loyalty.

About 7-Eleven Singapore

7-Eleven is a globally recognized convenience store chain offering a diverse range of products and services designed to meet the varied needs of Singapore’s dynamic population. With a commitment to innovation and customer satisfaction, 7-Eleven consistently introduces new and exciting offerings to its customers.

About FY Ads Singapore

FY Ads Singapore stands at the forefront of digital marketing innovation, with headquarters in Singapore and offices in Malaysia, Thailand, and China. As the official overseas partner of the Xiaohongshu App, FY Ads specializes in influencer marketing, content creation, and audience engagement on Chinese social media platforms. Their strategic approach and cutting-edge solutions make them the ideal partner for brands seeking to amplify their digital presence in the Chinese market.

For more information about FY Ads and their groundbreaking marketing solutions, visit www.fy-ads.com.

View original content:https://www.prnewswire.com/apac/news-releases/7-eleven-singapore-collaborates-with-fy-ads-to-captivate-chinese-market-via-xiaohongshu-302214163.html

SOURCE FY Advertisement PTE LTD

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Summit of Whose Future? Girls Have the Answers: Leaders Must Listen

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Young Women Activists Launch “What Girls Want,” Demand World Leaders Put Girls at the Center of Summit of the Future 

NEW YORK, Sept. 21, 2024 /PRNewswire/ — Today in New York, more than 50 young women from around the world – including Nobel Prize Laureate Malala Yousafzai – gathered to take government to task for failing to prioritize girls and young women in the upcoming Summit of the Future. The group is backed by acoalition of girl-centered non-profit organizations, institutions, and funds who synthesized the demands of girls at www.whatgirlswant.com.

At a demonstration near the UN, alongside life-size cutouts of world leaders dressed ironically as “girl experts”, the activists delivered a strong message: world leaders aren’t the experts on what girls want for their futures – girls are. 

Eylül Erçin, 19, from Türkiye, shared: “The time has passed for girls and young women to be treated as mere afterthoughts. Leaders must include us in the foundational design of these processes, ensuring that our priorities are integrated into shaping the future we will inherit. Anything less is unacceptable.”

Today’s event is about more than calling out a process failure. Girls i from around the world delivered a forward-looking call to action this week. They expect governments, institutions, and community leaders to step up and help shape a more equitable future.

Alongside fellow activists, Malala said: “Even at 27, I know better than to assume I understand best what girls want. Everywhere I go, girls are eager to share their vision for their futures. As adults, it is our job to listen, fund their work and follow their lead. It is not too late for world leaders to do right by girls. They can start by prioritizing their demands in tomorrow’s final Summit deliberations and by investing resources to match their words.”

The evidence is clear: investing in girls and delivering on their rights transforms economies, societies, and the environment, advancing the SDGs and building a future that girls deserve.

About What Girls Want 

This effort was produced by a collaboration of girl-centered organizations, institutions, funders, and allies. The campaign is anchored around work to collate insights, data, and stories from 20+ public consultations with girls and young women over the past decade, driven by a shared desire to center girls’ demands in spaces where they are being ignored. 

Contact:

whatgirlswantpress@gmail.com

nate.powers@edelman.com

Logo – https://mma.prnewswire.com/media/2384993/Women_Deliver_Logo.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/summit-of-whose-future-girls-have-the-answers-leaders-must-listen-302254570.html

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48-Hour Saudi Visa Processing, Major Discounts and Unmissable Giveaways – Only at ‘Spectacular Saudi’ in Mumbai

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NEW DELHI, Sept. 21, 2024 /PRNewswire/ — Saudi’s national tourism brand, ‘Saudi Welcome to Arabia’ is hosting its first-ever immersive consumer event ‘Spectacular Saudi’, from September 25 to October 2,  from 2:00 p.m. – 10:30 p.m. at R2 Ground in BKC, Mumbai.

Slated to transport visitors straight to the Heart of Arabia; the 8-day immersive experience will give visitors a glimpse into Saudi’s many wonders and iconic experiences – all while extending the warm Saudi welcome. To give consumers a truly memorable experience Saudi is offering exclusive giveaways and discounts specially curated for Indian travellers.

What’s more, Indian travellers can fast-track their Saudi visas exclusively at the event. All you need is a valid Visa or Mastercard credit card! Head on over to one of eight dedicated Tasheer kiosks, ensure the name on the credit card matches the passport, and have sufficient funds available on the card. After that, sit back and relax as your visa will be in hand within 48 hours!

It has never been easier to visit Saudi. With the most seamless visa process offered to date, the excitement doesn’t end there. On the travel front, SAUDIA Airlines is offering special deals, including a buy one get 50% off on the second ticket if travelling business class. Additionally, all economy class tickets will be 15% off. Attendees will also have the chance to participate in daily giveaways for free flight tickets for two to Saudi. With over 50+ travel trade offers, visitors can access incredible cashback and discounts on Saudi travel packages. Additionally, those booking Saudi packages will enjoy complimentary cultural city tours. Group tour packages to Riyadh, Jeddah, and Dammam will be available exclusively at the event, starting at INR 99,999 for 5 nights.

Visitors can expect unique immersive experiences–including exhibits, culinary delights, Ardah dancers, Saudi coffee, traditional scents, and fashion–all under one roof. So don’t miss out and register here to experience a piece of Saudi, right in the heart of Mumbai.

Photo – https://mma.prnewswire.com/media/2511104/Spectacular_Saudi.jpg

 

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Indian Cancer Genome Atlas Launches the Country’s First Comprehensive Cancer Multi-Omics Data Portal

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Offers open access to cancer data for research

NEW DELHI, Sept. 21, 2024 /PRNewswire/ — The Indian Cancer Genome Atlas (ICGA) has launched India’s first comprehensive cancer multi-omics data portal. This pioneering platform provides open access to clinically correlated data from Indian cancer patients, aimed at transforming cancer research and treatment for Indian populations.

Historically, cancer treatments in India have been based on Western data sets. However, cancers in Indian patients can differ significantly at the molecular level. ICGA’s mission is to create Indian-specific datasets to help researchers and clinicians develop personalized treatment protocols. This new open-access portal represents a monumental step in revolutionizing cancer research, specifically for Indian patients.

The ICGA cancer multi-omics portal is the first in India to offer data that includes DNA, RNA, and protein profiles of breast cancer patients, integrated with clinical outcomes. Currently, the platform consists of data from 50 breast cancer patients, with plans to expand to over 500 patients in the coming year. This data is freely accessible to the global research community under India’s PRIDE guidelines, which promote ethical sharing and collaboration in cancer research.

Key Highlights of this portal include:

India’s First Cancer Multi-Omics Data Portal: A comprehensive resource that offers detailed multi-omics data for breast cancer patients, including genomic and proteomic information.Based on cBioPortal Platform: Derived from the internationally recognized cBioPortal, this platform ensures seamless integration with global cancer research efforts.Initial Dataset from 50 Indian Patients: Provides clinically annotated DNA, RNA, and protein profiles, along with treatment histories and patient outcomes, with an aim to scale up to 500 in a year.Free Access Under PRIDE Guidelines: Adhering to responsible and ethical data-sharing practices, the portal is freely accessible to the scientific community.A Step Toward Precision Oncology for Indian Patients: This initiative is designed to enable the development of personalized cancer treatments tailored to Indian patients.Call for Collaboration:  ICGA invites researchers worldwide to contribute and expand the platform, fostering global collaboration in cancer research.

Professor Shekhar C. Mande, Former DG-CSIR, Currently Senior Professor at Savitribai Phule Pune University
“Making this invaluable cancer data publicly accessible marks a pivotal step in accelerating scientific discoveries and enhancing patient outcomes. By openly sharing this data, we are empowering researchers, clinicians, and innovators to collaborate, explore new frontiers, and drive transformative breakthroughs in cancer treatment.”

Joint Statement from Dr JC Zenklusen – Director of The Cancer Genome Atlas (TCGA) at the NCI, NIH, USA, and Prof Sunil Badve – Vice Chair, Pathology Cancer Programs, Department of Pathology and Laboratory Medicine, Emory University School of Medicine, Atlanta, Georgia, USA
“Fifteen years ago, when we launched TCGA, we could not have foreseen the remarkable progress cancer research would make. It is incredibly exciting to see ICGA advancing so rapidly and taking bold steps in revolutionizing cancer research. Understanding the genome of cancer patients will improve the treatment of Indians not only in India but also worldwide. We, both, encourage others with similar data to actively contribute to ICGA, so this initiative can grow even faster and drive greater breakthroughs.”

Dr. Anand Deshpande, Chairman and Managing Director at Persistent, and Non-Executive Director at ICGA
“We have made an excellent start with this groundbreaking multi-omics cancer portal. Cancer touches all of us, and the need for more effective, personalized treatments—especially tailored to the unique genetic and environmental factors in India—is urgent. This portal will empower researchers with crucial data to advance customized cancer research for better treatment outcomes. I encourage everyone to contribute and support this vital cause, helping us accelerate progress in the fight against cancer.”

About Indian Cancer Genome Atlas (ICGA):
The Indian Cancer Genome Atlas (ICGA) is a national initiative focused on mapping the genomic, transcriptomic, and proteomic landscapes of cancers across India. As a section 8 not-for-profit organization, the ICGA Foundation, operates through a public-private-philanthropic partnership, with active support from over 50 clinicians, researchers, and data analysts. Its mission is to enhance cancer diagnosis and treatment for Indian patients and contribute to the global understanding of cancer biology. The foundation’s first project focuses on the multi-omics profiling of breast cancer, with plans to extend this effort to other types of cancer in the future.

https://www.icga.in/

View original content:https://www.prnewswire.com/in/news-releases/indian-cancer-genome-atlas-launches-the-countrys-first-comprehensive-cancer-multi-omics-data-portal-302254777.html

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