Technology

Forrester’s 2025 Budget Planning Guides: Leaders Across Functions, Industries, And Geographies Intend To Spend More In 2025

Published

5 months ago

August 5, 2024

Tech leaders are the most bullish when it comes to increased budget expectations in the coming year

SINGAPORE, Aug. 5, 2024 /PRNewswire/ — According to Forrester’s (Nasdaq: FORR) 2025 Budget Planning Guides, leaders intend to spend more in 2025 after a year of restrained budget expectations. Despite high interest rates, tight labor markets, and the uncertainty of US elections, 91% of global tech decision-makers and 87% of global marketing decision-makers are planning for budget increases in the year ahead. Pressure to optimize spending and drive efficiencies remains a focus for organizations, however. As a result, to derive the most value from increased budgets, leaders must invest in cross-functional efforts that have an outsized impact on their firm’s growth.

Forrester’s Budget Planning Guides provide data-backed recommendations for technology and security, B2B and B2C marketing, customer experience (CX), digital strategy, and sales and revenue operations leaders to make sound planning and budgeting decisions for the coming year. The guides also include spending intention benchmarks and recommendations for areas to experiment, deepen investments, and divest budget allocations. Read on for key insights from Forrester’s 2025 Budget Planning Guides.

Areas to increase investment in 2025:

Cross-functional efforts to deliver connected experiences. Organizations with strong alignment among their marketing, digital, and CX teams report 1.6 times faster revenue growth than their peers and 1.4 times better customer retention. To ensure alignment, leaders should invest in customer journeys where functional teams and business units have a strong interlock.Capabilities and frameworks for AI governance and trust. As AI deployments become ubiquitous, firms should invest in building policies and frameworks around data access, usage, sharing, storage, and retention to retain customer and employee trust. This also requires security and privacy investments in approaches like advanced encryption, data masking, differential privacy, and data clean rooms.

Areas to decrease investment in 2025:

Journey-mapping without a purpose. CX leaders often struggle to build momentum and drive action from their mapping efforts. As a result, they should scale back journey-mapping initiatives that lack a clear objective, an executive champion, or customer insights.Bespoke tech stacks. Leaders should inventory and replace their bespoke applications and isolated infrastructure that only serves one or a few applications. Addressing this sprawl requires up-front investment to reduce technical debt and deliver high-performance IT.

Areas for experimentation in 2025:

Platform teams that break down silos and innovate. Platform teams are cross-functional product-centric teams that build and maintain tooling, infrastructure, and services, enabling other IT and business teams to build, deploy, and manage their applications. Platform teams deliver value to stakeholders by improving alignment and eliminating bottlenecks.Quantum security. As cybercriminals amass sensitive data vulnerable to quantum attacks, leaders should follow post-quantum (PQ) cryptographic developments and experiment with PQ security solutions to insulate critical assets and future-proof their organization against data breaches.

“Optimistic budget expectations will serve leaders well as they enter 2025, but they need to be super thoughtful about investing in areas that support their firms’ overall growth,” said Sharyn Leaver, chief research officer at Forrester. “While leaders should continue to experiment with more advanced AI capabilities in 2025, those shouldn’t be the only experiments they pursue. They should prioritize investments that benefit their entire firm and help establish long-term trust with customers and partners. Forrester’s Budget Planning Guides provide detailed guidance on where leaders should invest, pull back, and strategically experiment to succeed amid continual, rapid change.”

Resources:

Explore the Budget Planning Guides hub.Read more about the key areas that technology, marketing, customer experience, and other leaders should prioritize in 2025 to deliver customer value and business results.Register to attend Forrester’s upcoming Budget Planning Guides 2025 webinars for B2B marketing leaders, CX leaders, and technology and security leaders.

About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

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SOURCE Forrester

Technology

SP Manufacturing Expands with New Malaysia Plant, Acquires Ideal Jacobs

Published

14 minutes ago

December 26, 2024

SINGAPORE, Dec. 25, 2024 /PRNewswire/ — SP Manufacturing (SPM), a leader in Electronic Manufacturing Services (EMS), is strengthening its global presence with two major moves: opening a new manufacturing facility in Senai, Malaysia, and successfully acquiring Ideal Jacobs Corporation.

Malaysia Expansion: Enhancing Operations and Supporting Growth

The state-of-the-art Senai facility, which opened in October, will enhance the company’s operational resilience to meet growing customer demands in medical devices, industrial machinery, and automotive electronics.

Equipped with advanced automation and strict quality controls, the factory enables SPM to deliver mission-critical products with precision and reliability while supporting Malaysia’s vision of becoming a leader in high-value, high-tech industries.

“This facility reflects our commitment to serving our global customers while participating in a key location of the global supply chain network,” said Jackson Tan, Global Business Development Director of SP Manufacturing. The plant’s capabilities include cable harness assembly, PCB assembly, and box-build solutions.

The Senai facility is equipped with comprehensive manufacturing capabilities, including:

Functional testingIn-circuit testing and automated optical inspection (AOI)State-of-the-art cleaning processesRigorous inspection protocolsRapid prototyping and expert assembly processes

Ideal Jacobs Acquisition: Expanding Capabilities

In a parallel move, SPM also acquired Ideal Jacobs Corporation, which is known for its human-machine interface, printed electronics and die-cut solutions. The move will expand SPM’s engineering capabilities and provide access to a diversified client portfolio, including leading names in the medical, industrial, semiconductor, and telecommunications sectors.

Comprehensive Design Support in the U.S.

SPM continues to provide comprehensive engineering and design services for its U.S. customers using industry-standard software for PCB and electrical design. These services help clients with their new product introductions (NPI), early supplier involvement (ESI), and DFx processes, optimising costs and reducing time to market.

Founded in 2000 and headquartered in Singapore, SP Manufacturing has built its reputation serving mission-critical industries like medical, automotive, and aerospace. The company specialises in cable harnesses, PCB assemblies, and box-build products.

For more information about SP Manufacturing’s latest developments, visit www.sp-manufacturing.com or follow us on LinkedIn.

About SP Manufacturing

SP Manufacturing (SPM), founded in 2000 and headquartered in Singapore, has established itself as a leader in the EMS sector. Serving mission-critical industries such as industrial, medical, automotive, and aerospace, SPM excels in providing comprehensive manufacturing solutions from design to full production, specialising in high-quality cable harnesses, PCB assemblies, and box-build products.

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SOURCE SP Manufacturing

Technology

Casect Launches AI-Enhanced Case Log Platform for Surgeons

Published

3 hours ago

December 25, 2024

SHERIDAN, Wyo., Dec 25, 2024 /PRNewswire/ — Casect, LLC, a medical education technology company, announces the launch of an innovative platform to revolutionize how surgeons and medical professionals document cases. Casect empowers users to track surgical Cases, refine Techniques, organize References, and collaborate with Colleagues — all within a user-friendly, HIPAA-compliant system.

Say goodbye to inefficient notebooks, spreadsheets, and outdated case logs. Casect offers a modern, comprehensive solution tailored to the surgical community, enabling professionals to focus on growth, learning, and excellence in patient care.

A New Era of AI-Powered Case Tracking

Time is critical for surgeons, yet valuable insights are often lost due to outdated documentation methods like handwritten notes or spreadsheets. Casect’s HIPAA-compliant platform, with a no data retention policy for protected health information, uses optional AI to pre-fill case details, analyze uploads, and organize data seamlessly. This transforms hours of documentation into minutes, giving surgeons more time to refine skills and improve patient care.

Casect addresses an unmet need in medical education, residency, fellowship, credentialing, and research. It enables detailed documentation of Cases, Techniques, and References, accessible from any computer or mobile device with a subscription.

Key Features

AI-Assisted Case Entry (Optional): Streamline input with AI or manually add details; supports spreadsheet uploads.Customizable Fields: Track cases your way.Refine Techniques: Create, document, and improve surgical techniques.Multimedia Support: Upload, organize, and access photos, videos, and documents.Organize References: Annotate, markup, and securely store documents and literature.Collaborate Seamlessly: Share cases and techniques effortlessly with colleagues.Analyze and Export: Generate insights through charts or export data as CSV.HIPAA-Compliant: Designed to meet strict HIPAA standards, ensuring the security and confidentiality of protected health information.

Additional Resources

Stay Informed: Unlock a 30-day free trial by signing up for the latest updates on Casect’s launch.Learn More: Discover why Casect is the preferred choice for surgeons at Why Casect?Explore Features: View the Full Feature List.Stay Connected: Follow us on X, Facebook, Instagram, and LinkedIn for updates, tips, and stories. Join the conversation with #MedEd, #CaseLog, and #Casect.

About Casect

Born from decades of tracking cases with stickers, notes, and spreadsheets, Casect empowers surgeons with efficient, comprehensive tools to document cases, collaborate, and drive professional growth. By simplifying the case log, Casect helps surgeons identify trends, enhance skills, and improve patient outcomes. For more information, visit www.casect.com or follow us on X, Facebook, Instagram, and LinkedIn @CasectLLC.

CONTACT: support@casect.com

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SOURCE Casect, LLC

Technology

Interact Marketing Expands AI Marketing Offerings for 2025

Published

3 hours ago

December 25, 2024

Campaign Optimization, Video, and Content lead the pack.

NEWBURGH, N.Y., Dec. 25, 2024 /PRNewswire-PRWeb/ — Interact Marketing, a leading national digital marketing agency in Newburgh, is thrilled to announce the expansion of its AI-powered marketing solutions for 2025. With a focus on cutting-edge campaign optimization, AI-enhanced video production, and content generation, Interact Marketing continues to push the boundaries of what’s possible in digital marketing innovation.

“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search.”

Revolutionizing Campaign Optimization
Leveraging advanced machine learning algorithms, Interact Marketing’s AI tools now provide unprecedented insights into campaign performance. These enhancements enable businesses to predict customer behaviors, optimize ad placements in real-time, and achieve higher ROI through precise targeting and budget allocation.

AI-Driven Video Production
Video remains a cornerstone of digital engagement, and Interact Marketing is leading the charge with AI-assisted video production. The latest offerings include automated editing, personalized video content for targeted audiences, and AI-powered analytics to measure video effectiveness. These tools empower businesses to create dynamic video content that captivates and converts audiences.

Elevating Content Creation
In 2025, content reigns supreme, and Interact Marketing is ensuring clients stay ahead with AI-driven content solutions. From blog posts and social media updates to comprehensive SEO-optimized web content, AI technology enables faster production of high-quality, engaging material. The result is content that drives traffic, enhances brand visibility, and resonates with target audiences. Rigid human editing and content-humanization is also included to reduce over dependence on AI and protect against future algorithm decisions which may penalize pure AI content.

A Commitment to Innovation
“As AI technology evolves, so do our strategies,” said Joe Beccalori, CEO of Interact Marketing. “Our expanded AI offerings represent a commitment to helping businesses thrive in an increasingly competitive digital landscape, especially search. By harnessing the power of AI, we aim to deliver smarter, faster, and more impactful marketing solutions for our clients.”

Media Contact

Joe Beccalori, Interact Marketing, 845-567-7703, press@interactmarketing.com, www.InteractMarketing.com

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SOURCE Interact Marketing