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Augmented and Virtual Reality Market worth $96.32 billion by 2029 – Exclusive Report by MarketsandMarkets™

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CHICAGO, Aug. 2, 2024 /PRNewswire/ — The Augmented and Virtual Reality Market was valued at USD 22.12 billion in 2024 and is expected to reach USD $96.32 billion by 2029, at a CAGR of 34.2% during the 2024-2029 period according to a new report by MarketsandMarkets™. The major factors driving the growth of the augmented and virtual reality market include the increasing adoption of AR and VR in entertainment and gaming industry, growing adoption of AR in retail and e-commerce sectors, and increasing need for remote working and virtual classrooms fuels the adoption of VR technologies. Moreover, the growing demand of AR and VR technologies in telemedicine industry provides future growth opportunities to the market players.

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Browse in-depth TOC on “Augmented and Virtual Reality Market” 
120 – Tables
65 – Figures
215 – Pages

Augmented and Virtual Reality Market Report Scope:

Report Coverage

Details

Market Revenue in 2024

$ 22.12 billion

Estimated Value by 2029

$ 96.32 billion

Growth Rate

Poised to grow at a CAGR of 34.2%

Market Size Available for

2020–2029

Forecast Period

2024–2029

Forecast Units

Value (USD Million/Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Segments Covered

By Enterprise, Technology, Offering, Application and Region

Geographies Covered

North America, Europe, Asia Pacific, and Rest of World

Key Market Challenge

Lack of flexibility and technical issues in various AR VR products

Key Market Opportunities

Growing implementation of government initiatives and investments

Key Market Drivers

Rapid growth of AR and VR applications in the gaming and entertainment industry

Head-mounted Displays (HMDs) segment is expected to have the largest market size in the augmented and virtual reality market during the forecast period.

The augmented and virtual reality head-mounted displays (HMDs) are expected to have the largest market size during the forecast period. Key factors driving the AR HMD market growth include the growing need to overlay computer-generated graphics, data, or 3D objects onto the field of view which is highly preferable in healthcare, automotive and aerospace & defense applications. Whereas the VR HMD market growth is primarily driven by the presence of companies like Sony, Oculus, HTC, Samsung, Google, TLC Alcatel, and Osterhout Design Group that have garnered significant acclaim from users. The primary applications for VR HMDs are gaming and entertainment, which are projected to dominate the market in the coming years.

Consumer and commercial applications is expected to witness the highest CAGR in the augmented and virtual reality market, respectively, during the forecast period.

The augmented reality market for consumer applications is expected to witness the highest CAGR during the forecast period which is attributed to the increasing need for enhanced gaming experience, additional features through which players can create virtual objects and characters and link them to specific locations in the real world, allowing for easy interaction with digital objects in real-world settings. Therefore, the demand for AR software is significant in the consumer sector, as they are widely used in nearly all gaming applications. On the other hand, the virtual reality market for commercial applications is expected to witness the highest CAGR during the forecast period which is attributed to the increasing integration of VR HMDs in commercial applications such as advertisements, marketing and retail, and fashion. This commercial application holds significant growth potential due to the increasing global expenditure on advertising various products.

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Asia Pacific is anticipated to have the largest market size in the augmented and virtual reality market during the forecast period.

Asia Pacific augmented and virtual reality industry is set to have the largest market size during the forecast period. Key factors driving this growth are the increasing adoption of AR and VR in consumer electronics, retail, BFSI (Banking, Financial Services, and Insurance), healthcare, transportation, and sports and entertainment. These industries can gain many benefits with the help of AR and VR such as increasing consumer awareness of technologies and the rapid integration of new technologies, particularly in countries such as China, India, and South Korea.

Key Players

The report profiles key players in augmented and virtual reality companies such as Meta. (US), Sony Group Corporation (Japan), Apple Inc. (US), ByteDance (China), DPVR (China), Intel Corporation (US), Magic Leap, Inc. (US), Ultraleap (US), Vuzix (US), Xiaomi (China), HTC Corporation (Taiwan), Google (US), SAMSUNG (South Korea), Microsoft (US), EON Reality (US), Maxst Co., Ltd. (South Korea), Blippar Group Limited (UK), Atheer, Inc. (US), Nintendo (Japan), Ultraleap (US), Penumbra Inc. (US), Psico Smart S.L. (Spain), Panasonic Corporation (Japan), Scope AR (US), Continental AG (Germany), Virtually Live (Switzerland), Intel Corporation (US), Craftars (Romania), BidOn Games Studio (Ukraine), Appentus Technologies (India), 3D Cloud (US), and WayRay AG (US).

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Browse Adjacent Market: Semiconductor and Electronics Market Research Reports &Consulting

Related Reports: 

Virtual Reality (VR) Market Size, Share & Industry Growth Analysis Report by Technology (Non-immersive, Semi & Fully Immersive), Offering, Device Type (Head-mounted Devices, Gesture Tracking Devices, Projectors & Display Walls), Application and Region – Global Forecast to 2029

Head Mounted Display (HMD) Market Size, Share, Statistics and Industry Growth Analysis Report by Type, Technology (AR, VR), Application (Consumer, Commercial, Enterprise & Industry, Aerospace & Defense), Product Type (Head-mounted, eyewear), Component, Connectivity and Region – Global Forecast to 2029

AR and VR Display Market by Device Type (AR HMDs, VR HMDs, AR HUDs, VR Projectors), Technology, Display Technology (LCD, OLED, Micro-LED), Application (Consumer, Commercial, Enterprise, Healthcare, Aerospace & Defense) & Region – Global Forecast to 2028

Mobile Augmented Reality (AR) Market with COVID-19 Impact Analysis by Device Type (Smartphones, Tablets, PDAs), Offering (Software, Services), Application (Consumer, Healthcare, Enterprise, Commercial), and Region – Global Forecast to 2025

Wearable Display Market by Product Type (Smart Bands, Smartwatches, Head-Mounted Displays), Display Technology (LED-Backlit LCD, OLED), Panel Type (Rigid, Flexible, Microdisplay), Display Size, Vertical, and Geography – Global Forecast to 2023

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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Sparrow BioAcoustics closes 13 million in seed financing

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The 13-million-dollar financing was led by Killick Capital, Klister Credit and Pelorus Ventures. Closing of the round represents a huge step forward for the small Canadian medical AI startup, and a big vote of confidence for their rapid progress.

ST. JOHN’S, NL , Sept. 20, 2024 /PRNewswire-PRWeb/ — Sparrow BioAcoustics [Sparrow], a pioneer in the field of bioacoustic AI technology, announces the that it has closed its seed financing round. The 13-million-dollar financing was led by Killick Capital, Klister Credit and Pelorus Ventures. Closing of the round represents a huge step forward for the small Canadian medical AI startup, and a big vote of confidence for their rapid progress.

“There is a future where people can screen for cardiac and pulmonary problems anywhere any time, and that future is really close now” – Dr. Yaroslav Shpak, Chief Medical Officer Sparrow BioAcoustics.

“The team at Sparrow pushed past numerous scientific, regulatory and business obstacles to get this stage. They have accomplished things that will lead to helping millions of people in a whole new way” says Killick President Mark Dobbin.

Sparrow is an SaMD (Software as a Medical Device), and the first medically cleared product that uses people’s smartphones to capture and decipher cardiac sounds. “In the last 100 days, normal everyday people successfully made 30,000 medical grade heart recordings” says Chief Product Officer Nadia Ivanova. “People use the system with a 96% success rate on their first try.”

Sparrow has been in the news recently for several breakthroughs in detection of cardiac anomalies, as well as several medical authority clearances including FDA. “There is a future where people can screen for cardiac and pulmonary problems anywhere any time, and that future is really close now” says Dr. Yaroslav Shpak, Chief Medical Officer.

The team at Sparrow is expected to follow up with further announcements in the coming weeks “We have some big things on the horizon, and we are heads-down getting ready” says CEO Mark Attila Opauszky.

To learn more about Stethophone and Sparrow BioAcoustics, please visit https://stethophone.com/.

About Sparrow BioAcoustics

Sparrow BioAcoustics, with offices in Newfoundland and Nova Scotia, is leading the Software as a Medical Device industry in new directions for cardiac and pulmonary disease detection. Our team of physicians, engineers and data scientists are working to unlock the richest source of diagnostic information about cardiac and pulmonary conditions. Our mission is to help the millions of people at-risk and suffering from cardiac and respiratory disease to live longer, healthier lives enabled by earlier detection and quicker treatment.

Media Contact

Mark Opauszky, Sparrow BioAcoustics, 1 416 268 8966, mark@sparrowacoustics.com, https://stethophone.com/.

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SOURCE Sparrow BioAcoustics

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Huawei Cloud: One Step to Intelligence, One Leap to Excellence

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SHANGHAI, Sept. 20, 2024 /PRNewswire/ — During HUAWEI CONNECT 2024, Huawei Cloud hosted a Summit themed “One Step to Intelligence, One Leap to Excellence”, gathering global industry leaders to explore the intelligent transformation trend, share pioneering cases, and assist customers in their journey to cloud-based operational excellence. At the summit, Huawei Cloud and global customers, unveiled the Data Center-to-Cloud solution and the PRIME Framework white paper.

Jacqueline Shi, President of Huawei Cloud Global Marketing and Sales Service, said: “Customers’ support enables us to innovate with finance, retail, autonomous driving, the Internet and many other sectors. By combining cutting-edge technologies with industry know-how, Huawei Cloud paves your way to digital and intelligence.”

Kevin Gao, President of Huawei Cloud Public Cloud Business, presented a keynote speech “One Step to Intelligence, One Leap to Excellence”. He outlined three critical factors for accelerating cloud migration and AI use: global infrastructure, continuous technological innovation, and lean operations.

In terms of global infrastructure, Huawei Cloud’s global infrastructure, KooVerse, offers extensive coverage, exceptional experience, and excellent quality. With 33 Regions and 93 Availability Zones (AZs) worldwide, Huawei Cloud supports over 10,000 customers in achieving business globalization. Huawei Cloud has interconnected with over 2,400 peers of global carriers, ensuring one hop to cloud and global business deployment for customers. Huawei Cloud data centers achieve Tier IV reliability.

Technological innovation is at the heart of Huawei Cloud’s mission to accelerate enterprise transformation. At this summit, three key areas were highlighted: compute upgrade, data-AI convergence, and application innovation.

The Data Center-to-Cloud solution released by Gao offers data center facilities, intelligent O&M, and DCN as a service, allowing customers to easily relocate and run dedicated compute resources on Huawei Cloud.

Huawei Cloud’s Ascend AI Cloud Service enables training jobs to run non-stop up to 40 days, shortens the fault recovery time to 10 minutes, and increases the linear scalability to 90% (the industry average are 2.8 days, 60 minutes, and 80%, respectively).

Huawei Cloud’s deterministic operations system has been adopted by over 300 global customers, maintaining a strong security record with zero intrusions and zero data breaches. 

DeFacto from Türkiye leverages Huawei Cloud’s cloud native solution with Cloud Container Engine (CCE) and streamlines their services.

Huawei Cloud helps Chery to deploy, use, and manage the cloud. Currently, Huawei Cloud nodes in more than 10 countries and regions are providing services for Chery.

NavInfo has adopted Huawei Cloud’s R&D expertise and CodeArts software development pipeline to establish efficient development management standards and efficiency measurement systems.

Kingsoft and Huawei Cloud have collaboratively developed an excellence framework to optimize cost management.

Tencent Music’s Tianqin Lab has developed the MUSELight AI model acceleration framework, utilizing Huawei Cloud’s Ascend AI Cloud Service.

At the end of the summit, Huawei Cloud and global customers jointly released the Enterprise Excellence PRIME Model White Paper. This white paper offers a reference framework for enterprises to leap to excellence with digital and intelligent technologies.

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Spatial Labs Unveils Fashion Collection: Core Powered by Circle: A New Way to Connect

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LOS ANGELES, Sept. 20, 2024 /PRNewswire/ — Today, Spatial Labs, a cutting-edge technology and design company, introduces their first fashion collection – Core Powered by Circle—a revolutionary step forward in fashion and how we connect with each other.

The Core collection is the first to leverage the new innovative platform Circle, which transforms the way we engage, share, and build relationships. Core marks the beginning of a new era in personal expression and connection – setting a new standard for fashion and for global brands.

The Core collection embodies Spatial Labs’ commitment to innovation, self-expression, and cultural impact. Each piece offers a new way to interact, making fashion a living reflection of personal identity.

The debut Core collection features essential pieces including Core Tee $120, Core Crewneck $220, Core pants $250 and Core Hoodie $320. The collection comes in five colorways including: Arctic, Titanium, Carbon, Rust, and Moss. The Core collection is made in Los Angeles and debuts online and at the flagship store in Culver City at The Platform, where customers can explore the future of fashion and experience the technology firsthand.

“Our vision with Circle is to build a platform that allows people to interact with the world around them in ways never before possible,” said Iddris Sandu, Founder & CEO of Spatial Labs.

“In a world where our connections have become fragmented and often impersonal, Circle is reimagining how we share and preserve moments. It’s not just about social networks; it’s about building a new interaction layer where everyday objects and experiences tell our stories in real-time.”

Sandu continued: “With Core and Circle, we’re pioneering a future where the objects we own,wear and touch are gateways to personal memories and shared experiences. This is not some far-off vision—it’s here, today, and it’s creating opportunities for everyone to showcase their lives in ways that feel more intimate, more authentic, and ultimately more human.”

Each item in the Core collection is embedded with smart chip technology linked to Circle which allows users to personalize their clothing. Circle users can post to their feed using “Tiles” to share photos, videos, links, playlists, and more moments from their daily life, creating deeper connections and fostering a sense of community. And it all comes to life when users tap the Tag on each other’s clothing.

Circle offers an alternative space for individuals to express themselves, allowing users to share their lives more authentically and intimately. Unlike traditional social media sharing tools that often feel impersonal, overly curated, and limiting, Circle keeps you and your close circle of friends connected, enabling a depth of presence to share your stories in real time without any expectations of maintaining a perfect image.

To learn more about Spatial Labs and to purchase the Core collection please visit www.spatial-labs.com or explore at the flagship store located at Spatial Labs Store – #104, 8840 Washington Blvd, Suite 104, Culver City, CA 90232, and engage with the future of interactivity.

About Spatial Labs

Founded in 2019, Spatial Labs exists to simplify and enhance people’s lives by bringing the digital and physical worlds together. Through innovative products and services, we help people create and enjoy experiences that inspire joy. Our mission is to make technology a natural part of the human experience and empower people to shape the world they want to see.

Founder and CEO, Iddris Sandu is a visionary technologist and designer who has been at the intersection of technology and fashion for many years. He has collaborated with leading tech companies like Google, Meta, and Twitter, and at only 19, Iddris became the CTO for Nipsey Hussle – creating The Marathon Store which was the world’s first Smart Store powered by augmented reality and geofencing technology.

His unique blend of technology and culture led him to create Spatial Labs in 2019, backed by Blockchain Capital and JAY-Z’s Marcy Venture Partners. In 2019, he founded Spatial Labs where he has collaborated with brands like Rihanna’s Fenty, Beyoncé’s IVY PARK, Travis Scott’s Cactus Jack, Vogue, Prada, and Adidas. At only 27 years old, Sandu is one of the youngest founders ever to raise an eight figure seed round for his technology company, Spatial Labs. 

Technologies developed at Spatial Labs helps people, brands, and communities tell richer, more meaningful stories.

CONTACT:
Spatial Labs
press@spatial-labs.com

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