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Cognizant & Oxford Economics’ Companion Study to their “New Work, New World” Report Shows Cautious Optimism Among Enterprises Adopting AI

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2 months ago

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–          77% of global companies surveyed want to grow revenues through AI

–          Survey reveals that companies’ average AI investment planned this year is nearly $50M

–          Enterprises are cautious about scaling AI, with only 26% having implemented cross-enterprise use cases

TEANECK, N.J., July 30, 2024 /PRNewswire/ — Cognizant (NASDAQ: CTSH) has released a companion analysis to its comprehensive 2023 study with Oxford Economics, and the new report – titled “New Work, New World: Quantifying Global Gen AI Momentum” – outlines cautious optimism is driving current market adoption of generative AI across various industries and geographies.

Key findings from the survey reveal that the greatest strategic priority for generative AI adoption is enhancing productivity. Additionally, an impressive 76% of businesses are looking to leverage the technology to create new revenue streams, while 58% are incorporating revenue increases into their business cases.

In terms of readiness and business cases, the companies surveyed indicated that they plan to invest an average of $47.5 million in generative AI this financial year. Most funding is expected to come from IT and technology budgets, with contributions also from marketing and R&D. Furthermore, the survey highlights a commitment to workforce transformation, with 54% of companies planning to upskill workers to address skills gaps and 44% seeking to transition displaced workers to new roles.

Despite the enthusiasm for adopting generative AI, businesses also recognize the challenges of scaling the technology. Only 26% of companies have implemented cross-enterprise use cases, and there is widespread concern that delays in adoption could give competitors an advantage. Globally, 70% of companies say they are not moving fast enough while 82% suggest that same delay in execution could place them at a competitive disadvantage. The data also points to the need for outside expertise to help with AI adoption, with 43% of companies indicating they plan to work with external consultants to develop a plan for generative AI.

Cognizant CEO Ravi Kumar S said, “With our prior study predicting that generative AI tools could inject nearly $1 trillion into the U.S. economy and even more globally over ten years, it is not surprising that our latest survey identified gen AI as a core source of potential growth for most companies. Simultaneously we see a cautious approach in adopting this technology, as executives around the world are looking for experts to help them traverse the AI productivity-to-growth journey.”

The survey, conducted in June 2024, includes insights from 2,200 executives spanning 23 countries and 15 industries, offering a view of how leaders plan to integrate generative AI into their businesses with the goal of driving significant productivity gains and growth. The analysis introduces a “momentum score,” derived from analyzing factors that could either inhibit or accelerate business adoption of generative AI within each country, from the regulatory environment and local infrastructure to the cost of capital and talent availability. North America leads with a momentum score 15% above the global baseline and indicating a bullish outlook, while EMEA and APAC trail behind at -4% and -14 respectively, indicating a more cautious approach.

Cognizant’s “”New Work, New World: Quantifying Global Gen AI Momentum” survey serves as a pivotal resource for understanding the current landscape and future potential of generative AI, providing valuable insights for businesses aiming to harness the power of this transformative technology for productivity and growth. The initial 2023 “New Work, New World” report predicted that generative AI could inject $1 trillion into the U.S. economy over the next decade. The newly released survey is the first look at global geographies and the potential business impact of generative AI.

Methodology of the survey: Cognizant partnered with Oxford Economics to design and conduct a survey of 2,200 C-suite and senior executives, including individuals at the C-suite and VP levels, from large corporations around the world. The focus was on those who play a significant role in shaping, contributing to or making final decisions on their organization’s generative AI strategy. The survey was conducted in June 2024 via computer-assisted telephone interviewing (CATI).

Countries: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, India, Ireland, Japan, Luxembourg, New Zealand, Norway, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, The Netherlands, United Arab Emirates, United Kingdom, United States

Industries: Banking and Financial Services, CMT, Energy and Utilities, Healthcare, Insurance, Life Sciences, Manufacturing, Public Sector, Resources (Mining & Oil), Retail, Transport and Logistics

About Cognizant

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.

For more information, contact:

U.S

Name Gabby Gugliocciello

Email gabrielle.gugliocciello@cognizant.com 

Europe / APAC

Name Christina Schneider

Email christina.schneider@cognizant.com 

India

Name Rashmi Vasisht

Email rashmi.vasisht@cognizant.com 

Forward-Looking Statements

This press release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, the accuracy of which are necessarily subject to risks, uncertainties and assumptions as to future events that may not prove to be accurate. These statements include, but are not limited to, express or implied forward-looking statements relating to the adoption of generative artificial intelligence (including priorities, focus and spending related thereto) and the effects of generative artificial intelligence on the workforce, businesses and economy. These statements are neither promises nor guarantees but are the findings of the study discussed above and remain subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Factors that could cause outcomes to differ materially from those expressed or implied include general economic conditions, the impact of technological development and competition, the competitive and rapidly changing nature of the markets we compete in, the competitive marketplace for talent and its impact on employee recruitment and retention, and the other factors discussed in our most recent Annual Report on Form 10-K and other filings with the Securities and Exchange Commission. Cognizant undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities law.

 

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Technology

SOFTSWISS Presents Three Innovative Products in South Africa

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49 mins ago

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September 30, 2024

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GZIRA, Malta, Sept. 30, 2024 /PRNewswire/ — SOFTSWISS, a global tech expert with over 15 years of experience in iGaming, has presented three new products made in collaboration with Turfsport, a leading South African software provider, recently acquired by the company.

Lotto Software
The online lottery market is projected to generate over $16.9 billion in revenue in 2024 and reach over $22.0 billion by 2029. The new Lotto Software enables operators to offer a wide range of lottery draw betting options independent of traditional lottery organisers.

The solution handles up to 80 bets and processes 3,333 bet results per second covering over 300 lottery draws worldwide. It provides an intuitive betting experience, offering numbers, sum, count, positions, colours, even/odd, and jackpot-type draws. The platform seamlessly integrates with external wallet connections without additional software. In-house lottery feed ensures fraud prevention through dual-source validation and advanced web scraping technologies.

Retail Betting Solution
The global sports betting and lotteries market is rebounding post-pandemic, with industry revenue estimated at $243.7 billion in 2024. The Retail Betting Solution, supporting betting on sports, horse racing, lottery draws, and casino games, empowers operators to establish offline gambling businesses swiftly and legally.

The solution allows players to manage their accounts across channels by connecting retail and online platforms. Operators can set up various shop configurations and track profits with a comprehensive cash management tool. The Retail Betting Solution offers pre-match and live event feeds and casino games from multiple providers at dedicated kiosks.

Horse Racing Module
The global horse betting market is expected to reach $91.2 billion by 2032, registering a CAGR of 7.6% from 2023 to 2032. The new Horse Racing Module integrated into the SOFTSWISS Sportsbook, enriches the betting portfolio by allowing players to place fixed-odds bets on multiple markets.

The Horse Racing Module provides operators with additional business opportunities, covering over 2,400 international and local races monthly. The solution engages players with race cards, silks, and multiple bet types and offers operators unique skins and configurations to align with various brand identities.

Max Trafimovich, CCO at SOFTSWISS, shares: “We present a product portfolio that not only meets the growing demand for diverse and engaging betting options but also equips our clients with an effective tool to grow their businesses. With these new solutions, operators can now offer their players a unique, reliable, and enjoyable experience.”

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SOURCE SOFTSWISS

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Viet Nam Inaugurates Center for the Fourth Industrial Revolution during Ho Chi Minh City Economic Forum

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49 mins ago

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September 30, 2024

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HO CHI MINH CITY, Vietnam, Sept. 30, 2024 /PRNewswire/ — Ho Chi Minh City, a leading center for economic, technological, and scientific development and international gateway of Viet Nam, recently hosted the 5th Ho Chi Minh City Economic Forum (HEF 2024) from September 24-27. The Forum focused on “Industrial Transformation: A New Growth Driver for Sustainable Development in Ho Chi Minh City” and culminated with the inauguration of the Center for the Fourth Industrial Revolution (C4IR) in Ho Chi Minh City.

The event welcomed nearly 1,500 delegates, including Viet Nam’s Prime Minister Pham Minh Chinh, government representatives, local leaders, international organizations, experts, and businesses from countries, such as the United States, China, Japan, South Korea and across Europe.

During the Policy Dialogue, Prime Minister Pham Minh Chinh emphasized “The industrial transformation in Ho Chi Minh City must be comprehensive, tied closely to the ambition of building a smart city with smart governance. Thus, The City will need to have special independent policies to accelerate industrial transformation.”

Ho Chi Minh City has already implemented strategies focused on the green economy, digital transformation for businesses, and favorable policies for startups and innovation. City leaders announced their commitment to further accelerate efforts in twin transformation (green hand in hand with digital) and expanding cooperation with international organizations, such as the World Bank and the Fourth Industrial Revolution Center Network of the World Economic Forum. A key focus will be establishing a modern civil service system with incentives to enhance policy implementation.

The inauguration of C4IR marks a significant milestone in the cooperation between the Vietnamese government and the World Economic Forum period 2023-2026. As the second C4IR in Southeast Asia and the 19th globally, C4IR Ho Chi Minh City will serve as a key hub for the WEF, connecting Viet Nam with global experts to drive industrial transformation.

After five editions of the Ho Chi Minh City Economic Forum, The City is ready to shape the Forum into an independent organization that will support the City’s socio-economic development goals. HEF 2024 followed the 2nd Ho Chi Minh City Friendship Dialogue (September 23-24), themed “Industrial Transformation: Experiences and Priorities in Development Cooperation,” aimed to strengthen cooperative relationships between Ho Chi Minh City and its sister cities worldwide, while promoting Vietnamese culture and people.

Photo – https://mma.prnewswire.com/media/2517455/Caption_Vietnamese_Prime_Minister_Pham_Minh_Chinh_engages_dialogue_ministries.jpg 

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UST to Expand India Presence with State-of-the-art Kochi Campus and Create Over 3,000 New Jobs in the Next 5 Years

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49 mins ago

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September 30, 2024

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Laid Foundation Stone for Own Campus at Kochi Infopark, Kochi Phase 2; To be the second owned campus in India for UST after Thiruvananthapuram.

KOCHI, India, Sept. 30, 2024 /PRNewswire/ — UST, a leading digital transformation solutions company, announced plans to expand its presence in India by adding over 3000 new jobs at its upcoming Kochi campus in the next five years, as it gets ready to inaugurate its own campus in Kochi, Kerala, by December 2027. The company, which has set itself a target of 6,000 employees in the next five years, currently employs more than 2,800 people in its existing facility at Infopark Kochi.

The foundation stone for its new Kochi campus that will come up in a sprawling 9-acre land at Infopark Kochi Phase 2, was laid, by Krishna Sudheendra, Chief Executive Officer, UST. Susanth Kurunthil, CEO, Infopark Kochi; Alexander Varghese, Chief Operating Officer, UST; Sunil Balakrishnan, Chief Values Officer & Kochi Center Head, UST; Anil Pillai, Vice President, Campus Development Team, UST, Shilpa Menon, UST Thiruvananthapuram Center Head; Sheffi Anwar, General Manager – Business Operations & Workforce Management, UST; and other leaders and employees, were present.              

The new UST campus in Kochi, which will be completed in three years, will be a 10-floor building and 4400 seats, with an area of over 6,00,000 sq. ft.  The new building will also have a modern gym for employees, and an auditorium with a seating capacity of 1400 seats. The new UST campus building will be built incorporating the latest technology, and energy efficient measures generating green energy. When the Kochi campus goes on stream, it will become the second owned campus in India for UST after Thiruvananthapuram.

UST, which already has a facility operating out of Infopark Kochi, currently caters to US, UK and APAC clients from almost all domains such as healthcare, retail, telecom, financial services/asset management, and hi-tech. Speaking after laying the foundation stone for the new campus building, Krishna Sudheendra, CEO, UST, said that the new campus will not only strengthen UST’s presence in the region but also attract more clients and create new work opportunities, positioning Kochi as a dynamic hub for innovation and growth.

“I congratulate and wish the best to UST in building its own campus at Infopark. The company has shown high levels of commitment and determination in setting this goal of having its own state-of-the-art space in the industrial hub of Kerala, and the results will soon show off,” said Susanth Kurunthil, Chief Executive Officer, Infopark Kochi.

Alexander Varghese, Chief Operating Officer, UST, spoke high of the state-of-the-art infrastructure planned for the campus and appreciated the architecture company’s role in shaping its vision. “Ever since UST began its Kochi operations in 2007, we have been able to post steady growth. The strategic location of Kochi aids companies to easily connect and reach out to other IT locations in South India. This aspect, along with Kochi’s development in social and physical infrastructure arenas, has helped UST attract talent from other locations. With UST’s own campus coming up in Kochi, we will be able to add jobs and customers in a big way,” Alexander Varghese added.

Kochi has built a name as the industrial capital of Kerala. Kochi boasts of advanced infrastructure, a large and highly skilled workforce, and a supportive business environment. With the aim of having its own campus in the city, UST had started the pre-construction work before Covid-19 pandemic.

Sunil Balakrishnan, Chief Values Officer & Kochi Center Head, UST, who expressed pride in the project’s progress, also spoke about the challenges that had arisen, and how the company had overcome all hassles to stay firmly in track. Anil Pillai, Vice President, Campus Development Team, UST, unveiled the new campus design for Kochi Center at the event.

Founded in 1999, UST, which began its India operations with its headquarters in Thiruvananthapuram, has expanded its presence across India with offices in Hyderabad, Kochi, Bengaluru, Pune, Chennai, Coimbatore, Delhi NCR, Ahmedabad, and Hosur.

About UST

Since 1999, UST has worked side by side with the world’s best companies to make a powerful impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Our digital solutions, proprietary platforms, engineering expertise, and innovation ecosystem turn core challenges into impactful, disruptive solutions. With deep industry knowledge and a future-ready mindset, we infuse innovation and agility into our clients’ organizations—delivering measurable value and positive lasting change for them, their customers, and communities around the world. Together, with 30,000+ employees in 30+ countries, we build for boundless impact—touching billions of lives in the process. Visit us at www.UST.com

Media Contacts, UST:

Tinu Cherian Abraham
+1 (949) 415-9857 (US)
+91-7899045194 (India)

Merrick Laravea
+1 (949) 416-6212

Neha Misri
+44-7341787926

Roshini Das K
+91-7736795557
media.relations@ust.com

Media Contacts, India:

Adfactors PR
ust@adfactorspr.com

Media Contacts, U.S.:

S&C PR
+1-646.941.9139
media@scprgroup.com

Makovsky
ust@makovsky.com

Media Contacts, U.K.:

FTI Consulting
UST@fticonsulting.com

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