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GNW Consulting Highlights Customer Successes and Remarkable Growth

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Client Wins and Expansion Mark a Banner Year for the Marketing Operations Agency

GILBERT, Ariz., July 24, 2024 /PRNewswire/ — GNW Consulting – the strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology –  is proud to celebrate significant customer success milestones. These achievements underscore GNW’s commitment to growth through continuous advancement of knowledge and certifications across various platforms.

“The results our clients have achieved this year with our support really speak for themselves,” says Raja Walia, founder & chief executive officer of GNW Consulting. “Through MarTech stack optimizations, strategic realignment and the creation of efficiencies, our clients have experienced significant overall growth. Our partnerships have also freed them from day-to-day tasks, allowing them to focus on strategic initiatives and sustained growth.”

GNW has always stressed the importance of impactful and knowledgeable consulting. This year, the company has dedicated over $100k to expand the skill set of all GNW consultants. This investment has helped the company achieve a 50% increase in certifications across Adobe Marketo Engage, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Real Time-CDP, Salesforce CRM, and Dynamics CRM.

Additionally, with the growing need for deeper analytics and closed-loop reporting, GNW has expanded services in products like Domo, Marketo Measure, Tableau, CaliberMind, and various other analytics and multi-touch attribution software. These certifications reinforce GNW Consulting’s core foundation of becoming a tech-agnostic consulting agency and a trusted partner for all their clients.

Here are some highlights of GNW Consulting’s clients’ recent achievements:

Bancroft Transformed MarTech to Better Help the Community it Serves

When GNW began collaborating with Bancroft, they identified unique and impactful technology uses within the organization. GNW restructured Bancroft’s MarTech stack, enhancing their use of Marketo Engage and Salesforce to improve marketing operations and data integrity. This transformation allowed Bancroft to deepen connections with their community through segmented event programs and nurture campaigns.

Results achieved:

Reached 100% of its fundraising campaign goals15% increased overall campaign engagementLaunched nurture campaigns to segmented audiencesRe-architected Marketo Engage instance and components of Salesforce

(Read full case study here.)

Bandwidth Improves Operational Efficiency

Bandwidth, a global cloud communications software company, partnered with GNW Consulting to enhance their Marketo operations for greater efficiency and effectiveness. Initially planned as a temporary solution, the collaboration evolved into a comprehensive partnership lasting almost a year, addressing various aspects of Bandwidth’s MarTech (including standing up Bizible) and marketing operations.

GNW optimized critical processes such as list uploads and data syncing, improved attribution practices and streamlined automations, resulting in better reporting and operational efficiencies. This partnership has saved Bandwidth time, reduced frustration and provided expert support for ongoing marketing operations and MarTech needs.

“Not only did GNW fill important gaps and opportunities, but they’ve also proven their value so much that we’ve increased our work with them,” said Annie Steur, senior director of growth marketing at Bandwidth. “What’s more, they’re just incredibly pleasant to work with.”

(Read full case study here.)

PlanMember Masters Segmentation, Deliverability & Efficiency with GNW Consulting

PlanMember, a financial services firm managing $17 billion in assets for over 200,000 clients, turned to GNW Consulting to enhance its marketing efforts on a conservative budget. GNW helped PlanMember address data segmentation issues, personalize content, and set up dedicated IP addresses to improve message deliverability. Additionally, GNW integrated Adobe Marketo into PlanMember’s ecosystem and streamlined operations to boost efficiency and scalability. These efforts aimed to increase customer engagement, improve efficiency, and deepen sales enablement.

Results included:

32% increased customer engagement25% improved conversion rates95% client retention rate26% increase in revenueImproved operational efficiencyThe marketing team has more than doubled the number of Financial Centers it now serves (from 21 to 43)

(Read full case study here.)

To learn more about the success of other GNW Consulting clients, please visit https://gnwconsulting.com/about/customers/.

About GNW Consulting
GNW Consulting is a strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology. Since its founding, the company has become known for going beyond implementation to integrating and optimizing MarTech stacks regardless of industry. To learn more, please visit https://gnwconsulting.com/.

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Waters Corporation to Host Investor Day on March 5, 2025

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MILFORD, Mass., Jan. 10, 2025 /PRNewswire/ — Waters Corporation (NYSE:WAT) announced that it will host an Investor Day on Wednesday, March 5th, 2025, in New York City, starting at 8:30 AM ET.

The event will feature presentations by members of the senior management team, who will discuss business initiative achievements, new strategic priorities, and our vision for future shareholder value creation. A Q&A session will follow.

In-Person Attendance
To request in-person attendance at this event, please click here or visit the Waters Investor Relations website at https://ir.waters.com, under ‘Events’.

Webcast
A live webcast will be available the day of the event. To register for the webcast, please click here or visit the Waters Investor Relations website at https://ir.waters.com, under ‘Events’. A replay of the webcast will be available shortly after the event concludes.

About Waters Corporation
Waters Corporation (NYSE:WAT), a global leader in analytical instruments and software, has pioneered chromatography, mass spectrometry, and thermal analysis innovations serving the life, materials, food, and environmental sciences for more than 65 years. With approximately 7,500 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, and with products available in more than 100 countries.

Caspar Tudor, Head of Investor Relations
investor_relations@waters.com

View original content:https://www.prnewswire.com/news-releases/waters-corporation-to-host-investor-day-on-march-5-2025-302348226.html

SOURCE Waters Corporation

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As Retail Cybercrime Surges, Plank Road Ventures To Present Technology Solutions At NRF 2025 Big Show

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HOBOKEN, N.J., Jan. 10, 2025 /PRNewswire/ — Credit cards and other non-cash payment methods now account for some 80% of purchasing activity, according to some reports. It’s convenient for consumers, but each retail transaction may expose vital shopper information to nation-state and other cybercriminals. Consumers are inconvenienced, while retailers may suffer reputational and financial damage.

To combat the upsurge in digital incursions, Plank Road Ventures — an eMazzanti Technologies company — will present artificial intelligence, cybersecurity best-practice and other retail solutions at the NRF (National Retail Federation) 2025 Retail’s Big Show at Booth 2306, in the Startup Hub of New York City’s Jacob K. Javits Convention Center from January 12 through January 14, 2025.

“The rise in credit card, digital and other payment methods have made retailers a rich target for cyberthieves,” warns eMazzanti Technologies President Carl Mazzanti. “POS systems, for example, can store customer information and purchase history, enabling retailers to capture the information they need to inform targeted marking campaigns and personalized shopping experiences. But POS transactions also pose an attractive target for cybercriminals, and a successful data breach will have far-reaching consequences.”

Plank Road Ventures, a global managed services provider, partners with leading companies like Microsoft, Watchguard, HP, and I3 Communications to help retailers deploy technology that improve and secure their operations and store strategies, while enhancing customer experience and engagement. Retailers can meet with trained professionals from Plank Road Ventures at the NRF 2025 Retail’s Big Show, and learn about leading-edge POS and other solutions.

About eMazzanti Technologies
eMazzanti’s team of trained, certified IT experts deliver rapid response, increased revenue growth, data security, and productivity for organizations of all sizes. The firm offers cloud and mobile solutions, multi-site technology implementations, outsourced network management, 24 x 7 support, digital marketing services, and cyber security assessments and protection services.

About Plank Road Ventures
Our team of experienced retail experts works with clients to understand their specific requirements and recommend the best options. Specializing in store operations and support, the team is available 24x7x 365.

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SOURCE Plank Road Ventures

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Kevin Lanouette Named Senior Vice President and General Counsel

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BEDFORD, Mass., Jan. 10, 2025 /PRNewswire/ — iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, today announced that Kevin Lanouette has been named Senior Vice President and General Counsel, effective January 17, 2025. Tonya Drake, the Company’s Executive Vice President and General Counsel, will transition to an advisory role ending March 7, 2025.

“I’d like to thank Tonya for her many years of service to iRobot,” said Gary Cohen, iRobot CEO. “Her legacy of tenacity and rigor in protecting the iRobot Company and our brand has been exemplary.”

“Kevin is a seasoned and highly skilled attorney whose experience in advising on complex corporate and securities, commercial, M&A and IP protection matters will be invaluable as we execute our strategic initiatives and work toward a return to profitable growth,” said Cohen.

Formerly, Mr. Lanouette was a Partner at OutsideGC, a Boston-based law firm, where he specialized in providing strategic legal counsel to clients at all stages of development and across a broad range of industries, including technology development, software and services and healthcare. Previously, he served as Assistant General Counsel at Analog Devices, Inc., a leading global semiconductor manufacturer, from 2006 to 2020, where he had responsibility for several critical legal functions, including corporate, SEC and securities matters, IP licensing and technology transfers, M&A and investments, global commercial transactions, and governance and compliance issues.

He is a graduate of the University of Maine and Harvard Law School.

About iRobot Corp.
iRobot is a global consumer robot company that designs and builds thoughtful robots and intelligent home innovations that make life better. iRobot introduced the first Roomba robot vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 50 million robots worldwide. iRobot’s product portfolio features technologies and advanced concepts in cleaning, mapping and navigation. Working from this portfolio, iRobot engineers are building robots and smart home devices to help consumers make their homes easier to maintain and healthier places to live. For more information about iRobot, please visit www.irobot.com

For iRobot Investors
Certain statements made in this press release that are not based on historical information are forward-looking statements which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This press release contains express or implied forward-looking statements relating to iRobot Corporation’s expectations concerning executive transitions and execution of the company’s strategy. These statements are neither promises nor guarantees, but are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. Existing and prospective investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. iRobot undertakes no obligation to update or revise the information contained in this press release, whether as a result of new information, future events or circumstances or otherwise. For additional disclosure regarding these and other risks faced by iRobot, see the disclosure contained in our public filings with the Securities and Exchange Commission including, without limitation, our most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

 

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SOURCE iRobot Corporation

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