Technology

Atlanta Beltline Launches New Website and Visual Identity

Published

2 months ago

July 19, 2024

Modernized approach fully engages audiences and tells the story of the largest urban redevelopment project in the United States

ATLANTA, July 18, 2024 /PRNewswire-PRWeb/ — Today, the Atlanta Beltline is proud to unveil a new visual identity and website designed to better inform, update and engage its diverse audiences as it moves towards the project’s completion in 2030. The 22-mile loop of trails, parks and future transit is connecting more than 45 neighborhoods, creating vibrant public spaces for recreation, commerce and cultural expression. The new website and visual identity, which can be explored at www.beltline.org, reflect the current progress and future vision of the Beltline.

“This new website and brand reflect the progress we’ve made and where we’re going, emphasizing our role as a catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable life,” said Atlanta Beltline, Inc.’s President & CEO Clyde Higgs.

“As the Atlanta Beltline approaches our 20-year anniversary next year and trail completion in 2030, we’re embarking on the next chapter of our story,” said Atlanta Beltline, Inc.’s President & CEO Clyde Higgs. “This new website and brand reflect the progress we’ve made and where we’re going, emphasizing our role as a catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable life. After nearly 20 years of transforming the city into one of the country’s most vibrant and livable urban areas, our brand needed transformation as well.”

The Logo: A Global Beacon

The evolved logo mark, called the Beacon, intends to be a source of light and inspiration that spans all cardinal directions. The Beacon represents the diverse, vibrant neighborhoods of Atlanta uniting as a brilliant force for progress and possibility.

“The communities represented in the Beacon point towards its center – the heart of the city – where each unique neighborhood creates an accessible, sustainable and empowering central space that radiates inspiration to the world,” said Atlanta Beltline Partnership Executive Director Rob Brawner.

The Colors: Uniting Communities

The brand’s new color palette extends from eight color pairing families that represent diversity and vibrancy throughout the city and along the Beltline trail, which connects more than 45 neighborhoods..

“When selecting our new brand colors, we went through a thoughtful process guided by the principles of inclusive design,” said Higgs. “Most notably, we broadened our color palette beyond blues and greens to include colors that better resonate with different communities.”

The Website: Future Forward and Accessible

The new website makes it easy for people to learn how to engage with the Beltline on many levels – from using the trail for recreation, arts and experiences to living and working on the Beltline to partnering with the organizations and more. Additionally, it was intentionally engineered to enable future growth and integrations.

The Beltline’s many audiences – from residents to tourists to business owners, donors and more – will be immersed in storytelling as soon as they hit the homepage. The elegant user experience is powered by a modern decoupled architecture that leverages the latest in web technologies, including a cutting-edge JavaScript frontend framework, a headless SaaS-based content management system (CMS), and a highly scalable serverless deployment model.

The rebrand was led by Atlanta-based marketing agency Alloy. The precision storytelling and experiences agency was hired in 2023 to develop the new visual identity and website, which is shared by the Atlanta Beltline, Inc. and Atlanta Beltline Partnership. Alloy strengthened the Beltline’s information architecture and replatformed the site to a tech stack that positions the Beltline for future growth, while incorporating the new brand mark. 

“The Atlanta Beltline is one of the largest, most wide-ranging urban redevelopment programs in the United States, so the opportunity to reimagine their brand creative and digital ecosystem was an immense honor for our team,” said Alloy’s Chief Creative Officer Jennifer Ready. “We made sure everything – from trail signs to website landing pages – connects with as many Atlantans as possible and gives every user the best experience. We’re confident that the Beltline now has one of the most modern and future-forward websites in the city.”

In conjunction with this launch, the Beltline also collaborated with Atlanta-based tech startups Smart Studio and Azul Arc to develop a specialized event platform. This platform is designed to cater to Beltline users and attendees for our diverse range of community meetings, art and cultural events, and the expansive free fitness program held at parks and venues along the Beltline.

“We’re thrilled to help the Beltline better serve the community through a greater understanding of where attendees come from, as well as providing an easy and intuitive interface for event signups,” shares Smart Studio co-founder Aditya Rao.

To explore the new website, go to www.beltline.org.

Sizzle reel here: Same Mission, Fresh Look: A New Brand for the Atlanta Beltline – YouTube

About Atlanta Beltline, Inc.

Atlanta Beltline, Inc. is the official implementation agency for the Atlanta Beltline. Its vision is to be the catalyst for making Atlanta a global beacon for equitable, inclusive and sustainable city life. As one of the largest, most wide-ranging urban redevelopment programs in the United States, the Atlanta Beltline is building a more socially and economically resilient Atlanta with our partner organizations and host communities through job creation, inclusive transportation systems, affordable housing and public spaces for all. For more information on the Atlanta Beltline, please visit www.Beltline.org.

About Atlanta Beltline Partnership

The Atlanta Beltline Partnership ENABLES the Atlanta Beltline project by raising funds from the private sector and philanthropic community, ENGAGES the public through programming and outreach, and EMPOWERS the residents of the 45 Atlanta Beltline neighborhoods through targeted partnerships in the areas of health, housing, and economic opportunity. For more information about the Partnership, please visit www.Beltline.org

About Alloy

Alloy is the precision storytelling and experiences agency for imaginative technology brands. Unlike traditional agencies, Alloy’s solutions cover the full spectrum of marketing needs — from PR and comms to brand and digital — giving clients a leg up with greater alignment across the entire business and user journey. Since 2012, Alloy has been named a 10-time Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency, and recognized more than 20 times for UX and UI design. To see how Alloy stands out from the crowd, visit alloycrew.com and follow @Alloy_Crew on LinkedIn, X and Instagram.

About Smart Studio

Smart Studio is a technology startup with the objective of helping companies, mainly in the fitness space, manage their business more efficiently. Smart Studio helps its clients, through an intuitive and user-friendly platform, better understand and connect with their clients through advanced data capture and analytics.

About Azul Arc

Azul Arc is an award-winning digital product design and development company that combines creative, UI and strategy expertise in Atlanta with programming development in Mumbai to give its clients the perfect technology solution.

Media Contacts:

Atlanta Beltline, Inc.: Keona Swindler, KSwindler@atlBeltline.org

Atlanta Beltline Partnership: Vernessa Roberts, Vernessa@atlblp.org

Alloy: Taylor Murphy, taylor@alloycrew.com

Media Contact

Keona Swindler, Atlanta Beltline, Inc., 1 706-358-2979, KSwindler@atlBeltline.org, https://beltline.org/

View original content to download multimedia:https://www.prweb.com/releases/atlanta-beltline-launches-new-website-and-visual-identity-302201639.html

SOURCE Atlanta Beltline, Inc.

Technology

The Nevermore Haunt Returns for a Terrifying 2024 Season

Published

56 mins ago

September 27, 2024

Get ready to face your darkest fears as The Nevermore Haunt, Maryland’s most terrifying haunted attraction, announces its return for the 2024 season. This year’s haunt promises to be more chilling, more intense, and more unforgettable than ever before.

BALTIMORE, Sept. 27, 2024 /PRNewswire-PRWeb/ — Get ready to face your darkest fears as The Nevermore Haunt, Maryland’s most terrifying haunted attraction, announces its return for the 2024 season. This year’s haunt promises to be more chilling, more intense, and more unforgettable than ever before.

“We’re doing some really cool things with special effects that you won’t see anywhere else. I think customers are going to be really impressed with some of the new surprises we have in store for them this year.”

Prepare to be transported into a world of macabre visions as you navigate through The Nevermore Haunt’s meticulously crafted sets. With new scares, terrifying twists, and spine-tingling surprises around every corner, this year’s haunt is not for the faint of heart.

Key features of the 2024 season include:

New Haunting Scenes: Experience never-before-seen terrors as The Nevermore Haunt introduces thrilling new attractions.Enhanced Special Effects: Immerse yourself in a world of chilling illusions and sensory overload with cutting-edge special effects.Expertly Trained Actors: Encounter terrifying characters brought to life by talented and dedicated actors who will push the boundaries of fear.Live Sideshow Entertainment: Enjoy thrilling live performances that will amaze and astound you before you enter the haunt.Food and Drink: Indulge in delicious food and refreshing beverages at the on-site food trucks and bar.

Don’t miss out on the most terrifying Halloween event in Maryland. Purchase your tickets now and prepare to be haunted!

Visit our website for more information and to buy tickets: thenevermorehaunt.com

About: The Nevermore Haunt is a top haunted house in Maryland, offering a terrifying and unforgettable experience for visitors of all ages. With its immersive themes, talented actors, and cutting-edge special effects, The Nevermore Haunt has become a beloved Halloween tradition for locals and visitors alike.

Media Contact

Tom Wingate, The Nevermore Haunt, 1 4106963313, info@thenevermorehaunt.com, https://thenevermorehaunt.com/baltimore-haunted-attractions/

View original content to download multimedia:https://www.prweb.com/releases/the-nevermore-haunt-returns-for-a-terrifying-2024-season-302258310.html

SOURCE The Nevermore Haunt

Technology

Premiere of new Pimax VR headset at TGS2024

Published

56 mins ago

September 27, 2024

TOKYO, Sept. 27, 2024 /PRNewswire/ — Since expanding into the Japanese market, Pimax has quickly made waves, fostering collaborations with local distributors and major gaming companies. At the Tokyo Game Show (TGS) 2024, held from Septemeber 26th to 29th, Pimax introduced its latest flagship product—the Pimax Crystal Light and the Wireless 60G AirLink.

Pimax is a leading innovator in the virtual reality (VR) industry, operating in 72 countries and specializing in professional-grade VR headsets for mid- to high-end users. Their VR headsets are tailored for a range of sectors, including entertainment, industrial applications, and medical fields. At booth #10-C10, Pimax engaged visitors with immersive demonstrations of popular games such as iRacing, VR Chat, and Half-Life: Alyx. Attendees were particularly impressed by the Crystal Light’s stunning visual clarity and comfortable design, reinforcing its position as a new benchmark in the VR industry. Its booth also attracted widespread attention from prominent media outlets such as Nikkei News, Ubisoft, BicCamera, MOZA, DELE, and the official TGS team, as well as key industry partners and influencers.

Pimax Crystal Light boasts a cutting-edge 35 PPD high-definition display (2880 x 2880 resolution per eye) and is the first VR headset globally to feature glass lenses, offering an unparalleled visual experience. Its FFR 2.0 rendering technology further reduces system demands, making high-quality VR more accessible. Notably, during the recent Microsoft Flight Simulator 2024 preview event, the Pimax Crystal Light was selected as the preferred VR headset for the demonstration, highlighting its growing recognition and credibility within the VR community.

Additonally, Pimax Japan’s Marketing Manager, Leo Guo, also introduced the Wireless 60G AirLink, a highly anticipated product that leverages cutting-edge 60G technology for ultra-fast data transmission, low latency, and impressive bandwidth—eliminating the need for a DP cable. According to Lay Zhang, Pimax’s General Manager for the APAC region, this product is now available for pre-order and is expected to launch in the coming months.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/premiere-of-new-pimax-vr-headset-at-tgs2024-302260825.html

SOURCE Pimax Innovation Inc.

Technology

Moomoo Malaysia Becomes First to Launch US Options Trading in Malaysia, Expanding Access to Global Markets

Published

56 mins ago

September 27, 2024

KUALA LUMPUR, Malaysia, Sept. 27, 2024 /PRNewswire/ — Moomoo Securities Malaysia Sdn. Bhd. (Moomoo Malaysia) is proud to announce it has become the first platform in Malaysia to offer US Options trading, marking a major milestone in the Malaysian financial market. This significant expansion of Moomoo’s product offerings follows the announcement at the recent #MerdekaBersamaMoofest and continues the company’s commitment to provide Malaysians with broader access to global financial markets.

With the introduction of US Options, Moomoo Malaysia is offering investors the ability to trade options on some of the world’s largest and most prominent companies listed on the US stock exchanges. This new feature will allow users to diversify their investment strategies, hedge positions, and gain more control over their portfolios by leveraging options trading strategies.

Empowering Malaysian Investors with Advanced Tools

According to Moomoo Malaysia’s recent Retail Investor Sentiment Survey, 33% of Malaysian investors are actively looking to global markets as part of their strategy to diversify their portfolios, while 37% of Malaysian investors are focusing on high-growth sectors such as technology, artificial intelligence (AI), and finance, especially in global markets like the US. With US Options trading now available, moomoo provides a timely and effective solution for Malaysian investors to gain exposure to the world’s largest market, offering them the tools to navigate both local and international financial opportunities.

Ivan Mok, Chief Executive Officer of Moomoo Malaysia said, “We’re thrilled to be the first in Malaysia to introduce US Options trading. This is a transformative step for the local investment landscape, giving our users access to sophisticated financial tools typically available in more mature markets. With the ability to trade options on major US companies, our users can now tailor their investment strategies to both protect their portfolios from volatility and capitalize on global growth sectors like tech and AI. This is an important step for Malaysian investors looking to diversify beyond traditional stocks and gain access to some of the world’s largest markets.”

He added, “What sets moomoo apart is not just the access to US Options but the complete ecosystem we provide—integrated educational resources, advanced data, and analysis tools. We want to ensure our users, whether they are new to options trading or seasoned investors, can confidently execute their strategies with the support they need at every step.”

Lowering Barriers through Greater Investor Support

In line with its mission to empower investors, Moomoo Malaysia will continue to offer comprehensive educational resources designed to help users of all levels understand the intricacies of US Options trading. These resources include in-depth guides, real-time market data, active community forums, as well as interactive webinars hosted by industry experts, all available within the moomoo app.

From a community standpoint, Malaysian investors have the opportunity to tap into a shared, collaborative space on the moomoo app via the “Moo Community”, which hosts over 23.8 million investors worldwide. The launch of US Options trading will encourage greater discussions on portfolio management and diversification strategies, through valuable community insights into market trends and investment strategies.

Since its launch in February 2024, Moomoo Malaysia has rapidly become the leading digital investment platform in the country, gaining its first 100,000 clients within 6 weeks of their debut. The platform was also recently voted as the ‘Best Up and Coming Digital Investment Platform’ in Malaysia at the recent PC.com 2024 Readers Choice Award, a recognition of Moomoo’s commitment to the local investment landscape by providing greater accessibility and unparalleled resource access. This latest development further strengthens Moomoo Malaysia’s position as a pioneer in the financial technology space, continuously setting new benchmarks for the local investment scene.

For more information on the new US Options trading service on Moomoo Malaysia, please visit https://www.moomoo.com/my/promotion/us_options.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/moomoo-malaysia-becomes-first-to-launch-us-options-trading-in-malaysia-expanding-access-to-global-markets-302260826.html

SOURCE Moomoo Malaysia