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Smart City Market size is set to grow by USD 345.8 billion from 2024-2028, Increase in IT consolidation and modernization boost the market, Technavio

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NEW YORK, July 15, 2024 /PRNewswire/ — The global smart city market size is estimated to grow by USD 345.8 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  24.81%  during the forecast period. Increase in IT consolidation and modernization is driving market growth, with a trend towards proliferation of smart city projects in emerging economies. However, high cost of upgrading smart grids  poses a challenge. Key market players include ABB Ltd., Accenture Plc, Aeris Communications Inc., Alphabet Inc., Cisco Systems Inc., General Electric Co., Hewlett Packard Enterprise Co., Hitachi Ltd., Honeywell International Inc., Huawei Technologies Co. Ltd., International Business Machines Corp., Itron Inc., LG Electronics Inc., Microsoft Corp., Oracle Corp., SAP SE, Schneider Electric SE, Siemens AG, Semtech Corp., and Signify NV.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Smart City Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 24.81%

Market growth 2024-2028

USD 345.8 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

19.53

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 32%

Key countries

US, UK, Germany, Spain, and Japan

Key companies profiled

ABB Ltd., Accenture Plc, Aeris Communications Inc., Alphabet Inc., Cisco Systems Inc., General Electric Co., Hewlett Packard Enterprise Co., Hitachi Ltd., Honeywell International Inc., Huawei Technologies Co. Ltd., International Business Machines Corp., Itron Inc., LG Electronics Inc., Microsoft Corp., Oracle Corp., SAP SE, Schneider Electric SE, Siemens AG, Semtech Corp., and Signify NV

Market Driver

Developed economies in North America and Europe have been leading the way in smart city development for over a decade, implementing numerous projects. The Asia-Pacific region is currently the fastest-growing market for smart city technologies, driven by urban population growth and infrastructure development in emerging countries. India and China are among the key players in this region, with the Indian government announcing smart city projects in 100 cities and China building 500. ASEAN’s Smart Cities Network is also working on sustainable urban development in 26 cities by 2025. The rapid urbanization in countries like India necessitates the roll-out of smart city projects, enabling faster responses from end-users such as government agencies, healthcare, and transportation providers. The generation of vast amounts of data from smart devices in these cities requires analysis to enhance business quality and innovate for a better future with faster connectivity. Consequently, the growth of smart cities in emerging economies is expected to significantly impact the market during the forecast period. 

Smart City Market is witnessing significant growth due to the integration of advanced technologies for environmental sustainability and resource management. Key trends include the use of smart city technologies for environmental monitoring, traffic safety, and public safety. Solutions like facial recognition, data-driven policing, and gunshot detection sensors are enhancing crime-fighting capabilities. Energy savings and long-term cost savings are major functions of smart city solutions, addressing tight budgets. Cities like Amsterdam and Chengdu are leading the way with large-scale investments and government backing. Integration of video cameras, gunshot detection sensors, and public safety officials with rapid response times is crucial. Software integration, networking, and big data analytics are essential for cost-effective systems, but integration complexities remain a challenge. Existing infrastructure and urban sources are being leveraged to reduce operational and maintenance costs. Traffic signal management, emergency response protocols, and law enforcement responses are being optimized through intelligent surveillance and home security systems. 

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Market Challenges

The global smart city market may experience hindrances in growth due to the substantial costs associated with upgrading power grids for compatibility with smart grid data management solutions. These costs encompass additional investments in distribution systems, transmission line replacements, power delivery systems, substation digitalization, and digital controls. Power utilities and independent power producers face substantial initial capital investments as a result. The aging power infrastructure of these utilities, coupled with the growing need for renewable power grid integration, will escalate their grid renovation budgets in the upcoming years. This reluctance to upgrade power grids, due to high costs, poses a significant barrier to the adoption of smart grid data management solutions. According to the US Department of Energy, US-based power utility companies are projected to spend approximately USD3.5 billion annually between 2018 and 2030 on grid modernization projects.In the digital era, Smart Cities present transformative potential for addressing challenges such as commute times and smart grid efficiency. Business leaders recognize the market’s transformative potential, driving innovative business models in areas like digitalization, connectivity, and sustainable urban development. However, cybersecurity and data stewardship are crucial concerns, with ownership, interoperability, cross-border portability, and metrics key to success. The Smart City Market encompasses various sectors, including healthcare. Smart Healthcare Solutions offer improvements in patient care delivery through advanced metering solutions, telecommunications infrastructure, and novel technologies. Utilities-related information, such as smart metering data, is crucial for centralized hubs, requiring IT integration and a unified repository for billing processes and revenue assurance. Network operators and care providers must ensure data security and privacy while analyzing losses, planning capacity, and engaging consumers. In the Smart Healthcare Market, caregivers, patients, and healthcare organizations benefit from advanced solutions, improving the modern healthcare landscape. Novel technologies, like cloud edge computing and network slicing, are essential for urban management, enhancing the overall Smart City experience. The Smart City Market’s success relies on the collaboration of various stakeholders, including businesses, governments, and communities, to create a sustainable future.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This smart city market report extensively covers market segmentation by  

Application 1.1 Smart infrastructure1.2 Smart energy1.3 Smart mobility1.4 Smart security1.5 OthersComponent 2.1 Hardware2.2 Software2.3 ServicesGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Smart infrastructure-  The Smart City Market refers to the growing industry of developing and implementing technology-driven solutions for urban areas. This market encompasses various sectors such as energy management, transportation, public safety, and waste management. Companies provide innovative products and services to enhance city infrastructure, improve efficiency, and provide better quality of life for residents. Smart City solutions include sensors, IoT devices, and data analytics to optimize resource usage and address urban challenges. This market is expected to expand significantly due to increasing urbanization and government investments.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Smart City Information and Communication Technologies (ICT) Infrastructure market is experiencing rapid growth, driven by urbanization and the need for efficient city management. The Smart City Platform market is expanding as cities adopt integrated solutions for data collection, analysis, and management to enhance urban living. Similarly, the Smart City Communication market is booming, focusing on reliable connectivity and advanced communication systems to support smart city operations. Key players are investing in innovative technologies to meet the rising demand for smarter, sustainable urban environments.

Research Analysis

Smart City Market: Transforming Urban Spaces with Environmental Sustainability and Technological Innovation Smart City Market is revolutionizing urban living by integrating advanced technologies to enhance resource management, environmental monitoring, and public safety. Environmental sustainability is at the core of these solutions, which utilize smart city technologies to optimize energy usage, reduce waste, and minimize carbon footprints. Resource management systems monitor and analyze urban sources in real-time, ensuring efficient use of resources. Environmental monitoring solutions employ sensors, facial recognition, and video cameras to assess air quality, noise levels, and crowd management. Public safety is prioritized with data-driven policing, traffic safety systems, gunshot detection sensors, and drones for rapid response. Cost-effective systems offer long-term savings and seamless integration with existing infrastructure. Cities like Amsterdam and Chengdu are leading the way with large-scale investments and government backing. However, integration complexities must be addressed to ensure access to AI capabilities, real-time data analysis, and quick emergency response protocols. Ultimately, these smart city solutions prioritize citizens’ safety and well-being while minimizing urban challenges.

Market Research Overview

In the digital era, Smart City Market is revolutionizing urban living by integrating environmental sustainability with advanced technologies. Resource management and environmental monitoring are major functions, with solutions including facial recognition for public safety and surveillance. Smart city technologies are transforming traffic safety through data-driven policing, emergency response protocols, and crime-fighting capabilities. First responders and call centers utilize real-time data for efficient field operations. Traffic signal management and emergency vehicle prioritization optimize urban sources, reducing crime rates and energy savings. Big data analytics, networking, and software integration facilitate cost-effective systems, balancing long-term cost savings with tight budgets. Existing infrastructure in cities like Amsterdam and Chengdu is being enhanced through government backing, incorporating gunshot detection sensors, video cameras, drones, and AI access. Smart city initiatives prioritize cybersecurity and data stewardship, ensuring interoperability and cross-border portability. Innovative business models and digitalization are modernizing sectors like healthcare, with smart healthcare solutions streamlining patient care delivery and caregiving.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationSmart InfrastructureSmart EnergySmart MobilitySmart SecurityOthersComponentHardwareSoftwareServicesGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Omoda and Google Cloud Partner to Revolutionize Online Fashion Shopping with Generative AI

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New AI-powered conversational shopping experience brings boutique personalization to the digital retail spacePersonalized style searches powered by Google Cloud’s gen AI transform online shopping into a boutique experience

AMSTERDAM and SUNNYVALE, Calif., Jan. 13, 2025 /PRNewswire/ — Omoda, a leading Dutch fashion retailer, and Google Cloud today announced a collaboration to transform Omoda’s online shopping experience with AI. Leveraging Google Cloud’s cutting-edge generative AI tools, Omoda launched ‘Omoda Stylist’, a conversational AI agent and ‘Discover the Look’, a feature that reimagines online fashion browsing by helping customers find entire outfits rather than individual items. This approach aims to make fashion exploration more inspiring by enabling shoppers to visualize different styling options.

Omoda believes that showcasing complete outfits sparks creativity and inspires customers to see how individual pieces can work in a variety of looks. With the help of Google Cloud’s Vertex AI platform, and using Gemini models, multimodal embeddings, and Vector Search, Omoda has created a shopping experience similar to having a personal stylist at hand. By using natural language search, customers can effortlessly describe their ideal outfit—such as “a bohemian wedding look” or “smart casual workwear”—and receive curated suggestions that reflect their preferences, body type, and favorite brands. This holistic approach not only improves discoverability but also provides richer insights into styling, fit, and occasions.

“With this collaboration, we’re taking a major step toward fulfilling our vision of bringing the warmth and personalization of boutique shopping to the online world,” said Ewoud Friedlink, CTO, Omoda. “Google Cloud’s generative AI tools are helping us go beyond transactions to inspire our customers, making online shopping an engaging and highly personalized experience. By the end of 2024, we anticipate that 90% of product content—such as descriptions and recommendations—will be AI-generated.”

Innovation driving conversion and loyalty
Omoda’s newly launched conversational AI feature is just the first phase of a broader vision to create a fully immersive and personalized fashion shopping experience. Results from recent tests demonstrate the significant impact generative AI can have on customer engagement:

Higher conversion rates: Customers who engage with the ‘Discover the Look’ feature convert at a rate 2.5 times higher than those who don’t.Enhanced customer inspiration: The new feature, supported by Google Cloud, provides customers with intuitive, natural language searches to deliver personalized outfit recommendations.Intelligent brand matching: Recommendations include items from favorite or complementary brands, ensuring a tailored shopping experience that aligns with customers’ brand preferences.

“By combining Google Cloud’s generative AI with Omoda’s structured data and deep retail expertise, we’re enabling the next era of personalized retail,” said Joost Smit, Head of Benelux, Google Cloud. “This partnership exemplifies how AI can enhance consumer experiences while driving tangible business outcomes for retailers. We’re thrilled to support them on their journey, driving longer-term customer loyalty while bridging the gap between convenience, sustainability, and personalization.”

At the heart of Omoda’s transformation is its robust data infrastructure, powered by Google Cloud’s BigQuery and Looker Studio. These tools ensure structured, real-time data availability, enabling AI-driven recommendations and insights. While the conversational search feature is already live, Omoda is working on next steps, including avatar-based outfit visualization and wardrobe integration.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models, and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About Omoda
Omoda, established in 1875, is the inspiring fashion retailer of the Netherlands. Combining a personalized boutique experience with the convenience of a large retailer, Omoda is the ultimate destination for fashion enthusiasts. With 33 physical stores, the Omoda app, and online shops in the Netherlands, Belgium, and Germany, there is always a store nearby for customers. Since August 2021, Omoda has evolved into a full-fledged fashion retailer, offering not just shoes, bags, and accessories but also clothing for men, women, and children. Omoda, the fashion store that loves you back.

 

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SOURCE Google Cloud

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BankShift Files International Patents to Revolutionize Embedded Banking Technology

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PORTLAND, Ore., Jan. 13, 2025 /PRNewswire/ — ShiftCents, Inc., also known as BankShift, an emerging leader in embedded banking innovation, is proud to announce the submission of an international patent application for its revolutionary Brand On Banking technology. This milestone builds on the company’s success in securing non-provisional patent-pending status in the United States in early 2024, further underscoring BankShift’s commitment to protecting its intellectual property on a global scale while addressing the growing demand for embedded banking solutions that enable financial institutions and brands to deepen consumer engagement and foster loyalty.

 

BankShift empowers financial institutions to white-label their consumer banking products for brands, driving new engagement, value, and loyalty. By leveraging this proprietary solution, financial institutions can distribute banking products within traditionally non-financial experiences, delivering modernized customer experiences while maintaining regulatory compliance.

The market for embedded banking is primed for transformation, representing a $1.5 trillion global fintech opportunity. Traditional financial institutions and brands are actively seeking solutions to seamlessly integrate banking services into their consumer ecosystems, creating deeper relationships and actionable data insights. BankShift is uniquely positioned to meet this need, offering a full-stack, turnkey solution that stands apart from conventional banking-as-a-service providers by enabling direct customer experience management while ensuring regulatory fidelity.

“We’re excited to take this next step in securing our innovation internationally,” said Rob Thacher, Founder and CEO of BankShift. “Our technology, already patent-pending in the United States, positions financial institutions and brands to build stronger, more personalized consumer relationships while driving significant growth together. This international patent filing reinforces our mission to modernize embedded banking and protect the value we bring to our partners.”

BankShift’s Market Impact

Problem: Brands seek to stand out and deepen their connection with consumers by building financial relationships that provide valuable data and insights, ultimately driving sales and retention. However, financial institutions often lack the modern infrastructure and expertise needed to enable embedded banking.Solution: BankShift is a turnkey solution for financial institutions to distribute banking products within traditionally non-financial experiences, maintaining regulatory fidelity while enabling third parties to grow their business and enhance customer experiences to foster loyalty.

BankShift invites financial institutions and popular brands to explore the possibilities unlocked by its embedded banking technology. Consult with them today to learn more about how BankShift can revolutionize your embedded banking offering and elevate your brand presence.

About BankShift:

BankShift is an embedded banking platform built on a banking-as-a-platform model, designed by experts in digital-first innovation. Featuring patent-pending technology, BankShift enables financial institutions to seamlessly integrate banking products into traditionally non-financial experiences. The platform empowers financial institutions and third-party brands to unlock new revenue streams, maintain regulatory compliance, and foster authentic customer loyalty. By redefining the way financial services blend with brand experiences, BankShift creates lasting connections that enhance consumer engagement and elevate everyday financial interactions.

For media inquiries, please contact:
Bernice Gardner
Public Relations
BankShift
bernice@bankshift.com

 

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SOURCE ShiftCents, Inc.

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Vantage Markets Extends Deposit Bonus to Copy Trading Accounts

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PORT VILA, Vanuatu, Jan. 13, 2025 /PRNewswire/ — Vantage Markets, a leader in online trading solutions, has expanded its popular Deposit Bonus promotion to include Copy Trading Accounts, enhancing opportunities for Signal Providers and Copiers to boost their trading potential. With a thriving community of over 69,000 copy traders as of December 2024, this initiative underscores Vantage’s dedication to empowering traders globally.

The Deposit Bonus rewards new and existing users with additional credit on their first and subsequent deposits. Upon deposit, users in selected countries may be awarded complimentary credits, the maximum amount varies regionally, ranging from $5,000 to $20,000.

This initiative allows traders, both Signal Provider and Copies, to:

Ability to select and copy strategies from our diverse range of traders with a wide array of products in their portfolio.Access greater market exposure with enhanced capital via additional credits on the first and subsequent deposits.Develop trading skills through increased market participation.Unlock opportunities for higher potential profits.

Getting started with the Deposit Bonus is simple:

Open a Copy Trading Account: Available for both Signal Providers and Copiers.Make Your First Deposit: Receive up to $500 in complimentary bonus credits (base currency).Make Subsequent Deposits: Enjoy a bonus on additional deposits, capped based on your region.

Austin Law, Vantage Markets Copy Trading Project Manager, shared, “The growth in our Copy Traders is a testament to the strength of our app offerings. We are excited to give users even greater potential to trade their favorite products. This enhancement underscores our commitment to fostering a vibrant and rewarding trading community.”

The program will be a permanent feature in Vantage Markets’ expanding suite of benefits, providing both seasoned and beginner traders with the tools they need to succeed.

For Beginner Traders: Ultra-low barriers to entry, advanced copy modes, and access to a thriving community of over 86,000 traders.For Seasoned Traders: Profit-sharing options up to 50%, strategy flexibility, and seamless MT4/MT5 integration.

Start Your Copy Trading Journey Today

Download the Vantage Markets app now and unlock a world of robust trading features and benefits.

For more information, visit Vantage Markets Copy Trading.

About Vantage

Vantage Markets (or Vantage) is a multi-asset CFD broker offering clients access to a nimble and powerful service for trading Contracts for Difference (CFDs) products, including Forex, Commodities, Indices, Shares, ETFs, and Bonds.

With over 15 years of market experience, Vantage transcends the role of broker, providing a trusted trading ecosystem, an award-winning mobile trading app, and a user-friendly trading platform that empowers clients to seize trading opportunities. Download the Vantage App on App Store or Google Play.

trade smarter @vantage

RISK WARNING: CFD trading carries significant risks. You could lose more than your initial investment.

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