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Mather Economics and InsurAds Announce Strategic Partnership to Supercharge Publisher Revenue Optimization

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Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

ATLANTA, July 11, 2024 /PRNewswire-PRWeb/ — Mather Economics, a global leader in subscription revenue management, and InsurAds, a pioneer in digital advertising optimization, are thrilled to announce a new strategic partnership. This collaboration integrates InsurAds’ real-time attention metrics with Mather Economics’ robust first-party data analytics and AI-powered decision intelligence, providing groundbreaking revenue solutions for publishers and advertisers alike.

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

 

Driving Revenue Optimization with Advanced Analytics

With ongoing declines in traffic from Search and Social platforms, many news publishers are exploring new avenues for digital advertising growth. Advertising optimization through contextual targeting and attention time metrics is on the rise, with leading publishers enjoying double-digit growth in CPMs. Mather Economics can support news publishers seeking to deploy or enhance these strategies with validated first party data and audience segmentation, reinforcing the higher CPM rates that these strategies command. Additionally, the partnership with InsurAds will power more robust revenue optimization analytics, providing publishers with a 360-view of total revenue opportunity and enhancing Mather’s paywall decision intelligence (Sophi).

“Our collaboration with InsurAds represents a powerful synergy that will enable publishers to maximize both advertising and reader revenue in real-time to drive long-term sustainability,” said Matt Lindsay (CEO of Mather Economics).

Revolutionizing the Attention Economy

InsurAds is dedicated to leading the attention economy by unlocking the value of time and attention. Their Time & Attention Management Platform measures unique user attention down to the millisecond, creating a real-time, live audience of engaged users. This allows ads to be sold against attention time, generating a significant uplift in revenue for publishers and providing advertisers with the assurance that their ads are connecting to attention time from verified audiences.

Current solutions in this area leverage averaged attention time metrics driven by limited eye tracking sampling. While this approach has highlighted the importance of attention time metrics and has generated serious interest from advertisers seeking post-cookie solutions, only InsurAds offers real-time audience attention data at the unique user level.

“We are thrilled to partner with Mather Economics because this innovative approach that allows publishers to combine their first-party data with our real-time time and attention data, can revolutionize how publishers optimize their revenue,” said André Pareira (CEO of InsurAds). “Our combined expertise will create a new Ad Revenue Per User metric that will enable publishers to monetize their content more effectively.”

Benefits of the Partnership

The new ability to integrate InsurAds’ real-time attention data with Mather Economics’ analytics and first-party data will enable publishers to see the new advertising revenue opportunity alongside reader revenue data, to ensure optimization of revenue on both sides.

About Mather Economics

Mather Economics is a leading global solutions provider specializing in revenue management, data-driven analytics, and AI-powered technology (Sophi) for the media and publishing industries. With over 20 years of industry experience, Mather manages over $6B in annual recurring revenue across 400+ clients. Mather empowers publishers to unlock sustainable revenue and profit growth, allowing them to prioritize and fulfill their journalistic mission.

About InsurAds

InsurAds leads the attention economy with their AI-powered Attention Management Platform that sells ads against attention time by leveraging real-time data analytics on a unique user and impression level. Their solutions empower publishers to maximize their advertising revenue and establish a live audience connection.

For more information, please visit Mather Economics’ website and InsurAds’ website.

www.mathereconomics.com

www.insurads.com

Media Contacts:

Mather: Daniela Lomas daniela.lomas@mathereconomics.com

InsurAds: Nuno Brilha nbrilha@insurads.com

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SOURCE InsurAds

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A new product line to accelerate the automation of companies

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RIVIÈRE-DU-LOUP, QC, Sept. 27, 2024 /CNW/ – Automation has become critical for businesses to drive growth and performance. Companies need to accelerate their automation initiatives through more autonomous and intuitive solutions that can quickly deliver the benefits of robotics to enhance their efficiency and competitiveness.  

Driven by its commitment to innovation and supporting manufacturing companies in strengthening their operational efficiency, Premier Tech is introducing the future of automation thanks to its new product line TOMA™ – which aims to accelerate packaging automation projects through a comprehensive and intuitive do-it-yourself experience – hence delivering automation made friendustrial™.

The first product under the TOMA™ brand – and its underlying mindset – is a palletizing solution featuring the most advanced interface on the market, bringing together industrial robustness and user-friendliness with collaborative robotics. Thanks to its seamless integration requiring no coding, no engineering and no programming, both small and large manufacturers can access the benefits of automation, setting a new standard for efficiency and ease of use.

“Today, we are launching more than a product line. We are launching a totally new approach to automation — we are launching the ‘Automation made friendustrial™’ mindset. Our teams at Premier Tech Systems and Automation have successfully merged industrial-level efficiency with ease of operation. This was achieved by leveraging the cobot technology from Fanuc, the worldwide leader in robotics,” says Jean Bélanger, president and chief executive officer of Premier Tech.

This launch is backed by more than 35 years of experience in automation and palletization, combined with new technologies in cobotics and the strong commitment of Premier Tech in ensuring that advanced technologies are made available to a wide range of manufacturers.

TOMA™ comes with a new innovative business model harnessing the power of an online, seamless and intuitive do-it-yourself configuration. It will enable companies to look at their packaging operations from a new perspective and implement automation projects where the financial feasibility was yet under pressure.

“TOMA™ cobots allowed us to enhance the work ergonomics of our teams, meet their needs — especially for night shifts —, and increase our productivity. This new solution is robust, intuitive and easy to program. With its agility and reliability, we can use it in various workspaces according to our needs,” says Pascal Gagné, operations manager at Groupe TAQ and launch partner.

For more information on TOMA™ and see how your company can leverage this solution, visit www.tomarobots.com

About Premier Tech

At Premier Tech, we are all about making a difference by connecting People and Technologies for over 100 years. One team driven by a shared will to deliver sustainable solutions that help feed, protect and improve our world.

Premier Tech has a wide range of products, services, brands and technologies allowing to increase crop yields, bring beautiful gardens to life, automate the handling and packaging operations of many manufacturing facilities, treat and recycle water, support companies in their digital transformation and offer bio-ingredients for the well-being of humans and animals.

Premier Tech today records sales of more than one billion dollars and is growing internationally, driven by its 5  200 team members in 28 countries. This is our time as we move Beyond 100.

For more information about Premier Tech, visit www.premiertech.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/a-new-product-line-to-accelerate-the-automation-of-companies-302261337.html

SOURCE Premier Tech ltée

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InventHelp Inventor Develops Improved Wearable Blanket to Increase Warmth (TLS-4013)

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PITTSBURGH, Sept. 27, 2024 /PRNewswire/ — “I wanted to create a more comfortable and convenient blanket to provide warmth at home while relaxing or doing various chores without restricting your movement or use of hands,” said an inventor, from Batesville, Miss., “so I invented the HEAT WRAP. My design would offer an improved alternative to using portable heaters, conventional heated blankets, and heating pads.”

The patent-pending invention provides an improved design for a wearable blanket. In doing so, it would surround the wearer in cozy warmth. As a result, it increases comfort and relaxation. It also allows the user to stay productive at home and on the go. The invention features a versatile design that is easy to use so it is ideal for the general population, especially the elderly and those living in cold weather areas.

The original design was submitted to the National sales office of InventHelp. It is currently available for licensing or sale to manufacturers or marketers. For more information, write Dept. 23-TLS-4013, InventHelp, 100 Beecham Drive, Suite 110, Pittsburgh, PA 15205-9801, or call (412) 288-1300 ext. 1368. Learn more about InventHelp’s Invention Submission Services at http://www.InventHelp.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/inventhelp-inventor-develops-improved-wearable-blanket-to-increase-warmth-tls-4013-302255284.html

SOURCE InventHelp

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Raken Expands Construction Equipment Management Solution With Enhanced Tracking, Reporting, and Maintenance

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SAN DIEGO, Sept. 27, 2024 /PRNewswire/ — Raken, the top-rated field management app for the construction industry, has expanded its equipment management capabilities to better help customers leverage their valuable assets.

The California-based software developer recently introduced new and enhanced workflows for detailed equipment tracking, automated reporting, and proactive maintenance. Combined with the app’s daily reports, time tracking, safety and quality management tools, and document management, this update to their equipment management features further establishes Raken as the all-in-one solution for improving field productivity and visibility.

Built with purpose

Raken developed its new, improved equipment management tools to meet one of the industry’s most vital needs. Equipment is a significant cost for most construction companies, who spend hundreds of thousands to millions of dollars buying, renting, and maintaining equipment every year.

“Knowing where equipment is, who is using it, and what condition it’s in is critical in construction,” said Mike Bates, VP of Corporate Strategy. “Raken makes it easy to capture and analyze key data points so you can protect and maximize your investment.”

Track, maintain, and report on owned and rented equipment

Contractors can improve equipment utilization and maintenance with Raken, helping to keep their projects on schedule and under budget.

Benefits for the field and office include:

Easily add new or update equipmentSee where each piece of equipment is located and its conditionTrack details such as deployment history, hours, mileage, and fuel consumptionReport on critical metrics to help reduce idle time, manage costs, improve operator productivity and moreMonitor deficiencies, maintenance schedules, and return dates

Raken’s equipment management tools include an automated dashboard for analyzing utilization trends, productivity, fuel consumption and Co2 emissions. Users can also run snapshot reports organizing equipment by custom criteria and view detailed deployment and usage summaries.

The app also allows users to enable automatic email notifications for scheduled repairs, returns, and maintenance, plus quickly track deficiencies by operator to provide targeted training or guidance.

“Raken now provides an even clearer view of all your assets across your company and projects, so you can maximize usage, better manage your budgets, and extend the lifespan of your equipment,” said Mike Bates.

Launching soon

Raken will continue to grow equipment management capabilities based on industry trends and customer feedback. Additional tools for tracking and reporting on small equipment units and status are currently in development, and will be released in the coming months.

About Raken

Raken is an all-in-one field management solution for the construction industry that uses mobile technology to streamline field workflows and build better projects. Designed for ease-of-use, our software empowers crews to quickly and easily share real-time data and updates from the jobsite. Raken helps customers increase project visibility and compliance with digital daily reports, time and production tracking, comprehensive safety tools, document management, and more. To learn more, visit www.rakenapp.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/raken-expands-construction-equipment-management-solution-with-enhanced-tracking-reporting-and-maintenance-302261347.html

SOURCE Raken

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