Name change, new leadership, and new services are designed to empower tech companies to break free from outdated marketing playbooks and drive real growth.

FORT WORTH, Texas, Sept. 24, 2024 /PRNewswire/ — The Starr Conspiracy is now TSC.

A full stack marketing agency known for its work with top tech companies today announced a significant rebrand. The agency will now be known as TSC, a name many of its clients have used for years. The change marks the evolution of a brand that has served the tech industry for 25 years.

This rebrand reflects TSC’s new direction, which includes a revitalized leadership team, expanded service offerings, and a new headquarters in Fort Worth’s cultural district. The rebrand is officially being unveiled at the 2024 HR Technology Conference & Exposition, offering attendees a first look at the agency’s new era.

With over a decade at the agency, Ashley Bernard will be the new Chief Executive Officer. She is widely respected for her leadership and deep affinity for customer experience. Bernard’s leadership is instrumental in driving TSC’s innovative approach and she will continue to lead the transformation.

“TSC is known for pushing boundaries and thinking differently,” Bernard said. “Our rebrand builds on what makes us unique and reflects who we are today — a full stack agency, redefining marketing for tech companies. Marketing has changed, tech has changed, and so have we.”

Bret Starr, TSC’s founder, and Bernard have shared the CEO seat for over a year. Working side-by-side on the rebrand, they invested heavily in AI and reimagined TSC’s services.

“There is literally no one in the world that I trust more to lead us into the future during such transformative times,” Starr said. “Ashley has a clear vision for our agency and a spotless track record of achievement and success. Our agency is stronger with her at the helm.”

In addition to Bernard’s appointment as CEO, two other leadership team members will be taking on expanded roles as part of the agency’s transformation. Racheal Bates, Vice President of Customer Experience, and JJ La Pata, Vice President of Digital Strategy and Insights, will play critical roles in driving the agency’s innovative approach to radical go-to-market strategies, experience design, brand strategy, defining moments, and sales experience alignment. TSC’s new services are designed to empower tech companies to break free from outdated marketing playbooks and drive real growth.

Bret Starr will remain fully engaged with the agency in his new role as Chief AI Officer, where he will focus exclusively on advancing B2B marketing theory, driving AI innovation, and enhancing client success.

“Our approach is centered around creating abundant experiences that resonate deeply with people,” Bernard said. “At TSC, we don’t believe in just optimizing old models. We blow them up and create something entirely new — taking into account holistic experiences and that build lasting connections.”

With a focus on redefining the marketing landscape, TSC’s leadership team is excited to bring their clients a fresh perspective.

For more information on TSC’s rebrand and services, visit TSC.chat.

View original content to download multimedia:https://www.prnewswire.com/news-releases/the-starr-conspiracy-rebrands-as-tsc-and-appoints-ashley-bernard-as-ceo-302256540.html

SOURCE The Starr Conspiracy

BOSTON, Sept. 24, 2024 /PRNewswire/ — LearnLaunch Fund + Accelerator is thrilled to announce the successful completion of its Breakthrough to Scale program by five exceptional edtech companies. They now will be in the spotlight during EDTECH WEEK in New York City – the largest gathering of edtech investors and innovators on the East Coast, from October 8th to 10th.

After completing an intensive 12-week accelerator program focused on iterative, milestone-driven growth strategy, these visionary founders are now ready to showcase their exceptional solutions on a grand stage. The five companies will be appearing in the Navigating Career Pathways, Designing the Future of Work, and Innovation in K-12 Shark Tanks:

Highfive (Indianapolis, Indiana) reimagines school discipline systems to foster safe and connected communities. The company equips schools with data-driven tools that empower educators to cultivate safe, connected, and supportive learning environments.

Prentus (Miami, Florida) is a career success platform that enables transition from learning to earning leveraging the power of AI and community. Built to serve outcome-oriented schools and jobseekers, Prentus provides tools to save coaches time and reduce time to employment.

Reflection Sciences (Minneapolis, Minnesota) supports cognitive skills in early childhood, ensuring all kids are ready to succeed in school and in life. The product combines an objective measure of childhood cognitive function with classroom curriculum and supplemental interventions for ages 3 to 9 that improve brain development and later academic outcomes.

Hardskills (Singapore) is an immersive, cinematic, AI-powered platform for businesses to train essential professional skills like thinking critically, empathy, influencing, resilience, collaboration, and a growth mindset. Using unique training insights, Hardskills drives workforce engagement and alignment across multinational corporations resulting in higher productivity and reduced costs.

Thriving Students Collective (Oakland, California) empowers educators and mental health professionals with professional development solutions to effectively support neurodiverse students. With its robust library of video classes, practical tools, and a professional community, the company helps educators tackle complex learning challenges and reduce burnout and turnover.

This group exemplifies new methods and measurements approaches in education and workforce upskilling. “The education industry is seeking new ways to gauge success, and we are excited to see these teams working on meaningful impact metrics. Unsurprisingly, ‘impact measurement’ is a key theme at NY EdTech Week. It’s important to discuss new assessments and nuanced human capabilities that will become increasingly important in the age of AI,” said Jean Hammond, LearnLaunch Partner. Hammond will contribute to the “Measuring What Matters: How to Evaluate EdTech Product Impact” panel discussion.

The LearnLaunch team is featured on many expert panels during the two-day event. Venture Partner Jamie Farrell will offer insights from edtech founders on surviving tumultuous times and Auditi Chakravarty will delve into the commercialization of edtech R&D. Also, LearnLaunch Partner, Tetyana Atashkina, will participate at “Decoding the VC-Founder Match: What Investors Really Look For.”

LearnLaunch Fund + Accelerator is dedicated to supporting impact-driven entrepreneurs in achieving product-market fit and developing scalable go-to-market strategies. Focusing on companies with revenue potential and scalable impact, their unique approach nurtures long-term funding, partnerships, and growth.

Contact:
Tetyana Astashkina
Email: Tetyana@learnlaunch.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/learnlaunch-fund–accelerator-brings-its-demo-day-back-to-edtech-week-in-ny-for-a-demo-week-experience-302257284.html

SOURCE LearnLaunch Fund + Accelerator

The over $10-million investment will reduce carbon emissions at the Lafarge Canada Brookfield Cement Plant by 12,000 tonnes per year

TORONTO, Sept. 24, 2024 /CNW/ – Lafarge Canada and Geocycle Canada, members of Holcim Group, and the Department of Natural Resources Canada (NRCan), Office of Energy Research and Development (OERD), today announced the opening of Geocycle’s first low-carbon1 fuel plant in Canada – a more than $10-million facility located at the Lafarge Canada Brookfield Cement Plant (NS). The investment represents one of the most transformative initiatives in the 50-year history of the cement plant. The project received $3.53 million from the federal government’s Energy Innovation Program (EIP), created to advance clean energy technologies to support Canada’s transition to a low-carbon economy.

“Cement is a vital component of infrastructure projects that contribute to economic growth. By implementing sustainable and innovative solutions to reduce our environmental impact, we’re serving the needs of our customers and the communities in which we operate both now and in the future,” says David Redfern, president and CEO, Lafarge Canada (East). “Our continued collaboration with Geocycle Canada reinforces our commitment to invest and advance circular construction in Canada.”

When in full production, the new plant will divert approximately 14,000 tonnes of waste away from landfills annually to be pre-processed into low-carbon fuel, minimizing the Brookfield Cement Plant’s reliance on traditional fossil fuels. It is expected that this will reduce carbon emissions at the plant by more than 12,000 tonnes per year2; equivalent to taking 13,480 passenger vehicles off the road.3 

As Geocycle’s first-of-its-kind in the country, the low-carbon fuel plant will take waste products like nonrecyclable plastics, and soon, construction and demolition waste materials, from local sources, turning it into low carbon fuels to make cement, and ultimately the concrete used in construction projects in the area and beyond. The new facility is also expected to create jobs in the local Nova Scotia community.

“At Geocycle, our solutions are circular by design,” says Sophie Wu, Head of Geocycle North America. “We are happy to take another significant step in our ongoing partnership with Lafarge Canada. This is a great example of our work toward the decarbonization of the construction industry in Canada.”

“By taking waste from the local community and turning it into low-carbon energy, Lafarge Canada and Geocycle Canada are reducing Canada’s reliance on traditional fossil fuels, and paving the way for additional lower carbon energy projects in the construction industry,” says The Honourable Jonathan Wilkinson, Minister of Energy and Natural Resources.

The Plant commissioning started in June 2024 when the Lafarge and Geocycle teams initiated their work with local manufacturers and materials recovery facilities (MRFs) to collect their waste to be pre-processed at the new facility. Together, both organizations are working toward finding solutions to decarbonize the construction industry. In May, the companies announced the completion of a pilot project to produce high-quality clinker made of recycled materials recovered from waste sources. Clinker is the main ingredient in cement – the active ingredient in concrete.

About Lafarge Canada Inc.

Lafarge Canada is the largest provider of innovative and sustainable building solutions in Canada, including aggregates, cement, ready mix and precast concrete, asphalt and paving, road and civil construction. We have over 6,900 employees and 400 sites across the country, and as an affiliate of Holcim, Lafarge Canada is driven by the Group’s purpose to build progress for people and the planet. 

Holcim’s 63,448 employees are on a mission to decarbonize building while improving living standards for all. We empower our customers to build better with less, with a broad range of low-carbon and circular solutions, from ECOPact® to ECOPlanet®. Through innovative systems, from Elevate’s roofing to PRB’s insulation, Holcim makes buildings more sustainable in use, driving energy efficiency and green retrofitting. With sustainability at the core of our strategy, we are on the way to becoming a net-zero company with 1.5°C targets validated by SBTi.

www.lafarge.ca

About Geocycle

In a world of increasing population and rising urbanization, Geocycle provides sustainable solutions to municipalities and industries by transforming waste into resources: recycling, when possible, while valorizing non-recyclable materials. As a dedicated part of Holcim Group, we operate globally and offer large-scale and scientifically proven recovery and recycling solutions. We set industry leading standards, foster industrial symbiosis and provide peace of mind to our partners for achieving their own sustainability targets. We strive to achieve zero waste of resources, which leads to decarbonization, circular economy and building progress for people and the planet.

www.geocycle.com

About Holcim

Holcim is a global leader in innovative and sustainable building solutions with net sales of CHF 27.0 billion in 2023. Driven by our purpose to build progress for people and the planet, our 63,448 employees are on a mission to decarbonize building, while improving living standards for all. We empower our customers across all regions to build better with less, with a broad range of low-carbon and circular solutions, from ECOPact and ECOPlanet to our circular technology platform ECOCycle®. Through innovative systems, from Elevate roofing to PRB insulation, Holcim makes buildings more sustainable in use, driving energy efficiency and green retrofitting. With sustainability at the core of our strategy, we are on the way to becoming a net-zero company with 1.5°C targets validated by SBTi.

Learn more about Holcim on www.holcim.com, and by following us on LinkedIn.

SOURCE Lafarge Canada Inc.