Connect with us

Technology

IBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI

Published

on

International sports fans surveyed are optimistic about the impact of technologies like AI on their digital sports experiences.Real-time updates and personalized content rank as top priorities for fans when it comes to how generative AI can enhance following and engaging with sports events.Younger sports fans overwhelmingly embrace AI-powered experiences and digital platforms for sports content consumption and engagement.

ARMONK, N.Y., June 26, 2024 /PRNewswire/ — As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM (NYSE: IBM) reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption.

The international study*, conducted by Morning Consult, gathers insights from more than 18,000 sports fans across 10 countries to better understand both how they follow and engage with sports, including live coverage, highlights, and summaries, as well as preferences for future engagement and consumption. The findings confirm that fans are prioritizing more personalized and time-saving digital sports content, with the majority recognizing the positive impact technologies like artificial intelligence (AI) will have on these experiences.

The data also confirms that younger sports fans are more likely to favor AI-enhanced features as they increasingly turn to digital platforms for sports content. Surveyed fans aged 18-29 are using a mobile phone or tablet as their primary device to watch sporting events more often than older fans, with subscription streaming of live sporting events being most popular among the younger age group. More than half (58%) of 18-29 year old respondents also believe AI will have a positive impact on sports.

Alternatively, respondents from older age groups remain loyal to traditional methods of consumption, with linear broadcasting being most popular among fans 45+. Forty percent of surveyed fans over the age of 55 believe AI will have a positive impact on sports.

“Fans worldwide are continuing to embrace platforms and solutions that allow them to feel more connected and informed on their favorite sporting events and athletes, and IBM’s new study confirms this now includes embracing technologies like AI to deliver these experiences,” said Noah Syken, Vice President, Sports and Entertainment Partnerships. “IBM’s longstanding portfolio of Sports and Entertainment partnerships aims to deliver on these expectations from fans by putting in the hands of our partners the most advanced IBM technologies from our AI and data platform watsonx.”

Other key study findings include:

Fans are optimistic about the impact of technology on sports, paving the way for generative AI powered experiences

63% of respondents point to data analytics as having the most positive impact on sports, while 50% of respondents think AI will have a positive impact.When it comes to how generative AI can improve engagement, surveyed sports fans identify real-time updates (34%) and personalized content (29%) as the top priorities.India, UAE and Saudi Arabia rank the highest in countries where fans are prioritizing real-time updates and personalized content powered by generative AI.

Fans now prioritize personalized, bite-sized content when it comes to their consumption of sport content

More than half (56%) of respondents turn to social media for additional sports content; 46% are getting additional content from broadcast/video news while 35% are turning to news articles.64% of those fans engaging in additional sports content are viewing highlight videos of best moments; 48% are consuming post-match recaps and analysis.Among those engaging in additional sports content, respondents rank summarized content (33%) as their top priority followed by personalized content (26%).Sports fans are watching event summaries more often, with 41% of respondents indicating they watch summaries or highlights weekly; 24% report daily engagement.

Younger fans may be reshaping how consumers experience sports content, as they engage with content via multiple screens and are more likely to favor AI-powered enhancements

Younger fans (18-29) are most likely to view sports highlights through social media over other platforms.When it comes to consuming sports content, fans aged between 18-29 are more likely to rank personalized content as their top priority.Fans aged 18-29 are more likely to rate AI improvements as high priority, with real-time updates (40%) and personalized content (36%) topping the list of priorities.While real-time updates (26%) and personalized content (19%) also top the list of AI improvement priorities among older fans (55+), these respondents are much less likely to consider AI improvements a high priority.Younger fans are also more likely to be using multiple devices while engaging with sporting events than older fans (55+). 10% of younger fans surveyed use three or more devices while watching sports compared to only 2% of older fans.

While TV is the most common method for viewing sports, fans are increasingly using multiple devices to follow sporting events

64% of surveyed fans say linear or streaming TV is their top choice for watching sports.31% of respondents say they are most likely to watch a live sporting event on linear broadcast; 28% say they use a subscription streaming service and 23% use a free streaming serviceSubscription streaming of live sporting events is most popular among younger fans aged between 18-29.Mobile devices are a noteworthy alternative for watching sports, with 20% of consumers reporting it is the top way they watch sporting events and 38% saying it is their second most likely options.28% of surveyed sports fans use at least two devices while watching sporting events; 24% report they use at least two devices while listening to sportsFans between 18-44 are more likely to be using three or more devices.Respondents rank multi-tasking as the top reason for using multiple devices when consuming sports, followed by finding more game information while watching or listening to the sport.

To view the full study, visit: https://newsroom.ibm.com/image/IBM+Global+Sports+Attitudes+and+Behaviors+Report+June+2024.pdf

*Study Methodology
This survey was conducted in May 2024 among a total sample of 18,082 sports fans 18+ in the US, Canada, the UK, France, Germany, Italy, Spain, India, the UAE, and Saudi Arabia. The interviews for each country were conducted online, and the data is unweighted, with ~2,000 responses per market in the US, Canada, the UK, France, Germany, Italy, Spain, and India and ~1,000 responses per market in the UAE and Saudi Arabia.

To qualify for this survey respondents must be at least an average sports fan and follow one or more of the following sports: Soccer, Cricket, Tennis, Basketball, Baseball, Rugby, Golf, American football, F1 racing, Track and field, Swimming, and the Olympics.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contacts:

Sarah Benchaita
IBM Corporate Communications
sarah.benchaita@ibm.com

Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com

Logo – https://mma.prnewswire.com/media/2319830/IBM_LOGO_1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/ibm-study-fan-engagement-and-consumption-of-sports-shifting-reveals-new-opportunities-for-technology-integrations-including-ai-302182355.html

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Cyble Unveils Cyble Titan – Next-Gen Endpoint Security Built into Its AI-Native Security Cloud

Published

on

By

CUPERTINO, Calif., May 19, 2025 /PRNewswire/ — Cyble, a global leader in AI-powered cyber threat intelligence and security solutions, has announced the launch of Cyble Titan, its next-generation Endpoint Security. Designed to meet the evolving threat landscape, Cyble Titan integrates seamlessly into the Cyble’s AI-Native Security Cloud, bringing together asset visibility, intelligence-led detection, and automated incident response in a unified solution.

Unlike traditional endpoint security tools that focus solely on detection and alerts, Cyble Titan is built for modern security teams who demand both context and action. Cyble Titan is powered by native threat intelligence from Cyble Vision, allowing defenders to proactively anticipate, prioritize, and neutralize threats—before they cause damage.

“With Cyble Titan, we’re moving beyond legacy EDR into a new era of intelligent, autonomous endpoint protection,” said Beenu Arora, Co-Founder and CEO of Cyble. “By fusing threat intelligence with endpoint telemetry, we’re enabling organizations to not only see what’s happening on their endpoints—but understand why it matters, and respond instantly.”

Key Capabilities of Cyble Titan:

Real-Time Visibility Across All Endpoints: Instantly discover, fingerprint, and classify endpoints—across cloud, on-prem, and hybrid environments.Threat Intelligence-Native Detection & Response: Enriched by Cyble Vision’s intelligence on IOCs, TTPs, malware families, and adversary infrastructure.Unified Management Console: A single pane of glass to manage assets, policies, incidents, and response workflows.Autonomous Response Actions: Kill processes, isolate hosts, quarantine files, and auto-triage incidents with built-in logic and sandboxing.Lightweight Agent, Heavyweight Protection: Optimized for performance without compromising on depth of telemetry or speed of action.

Whether protecting corporate laptops, cloud workloads, or mission-critical servers, Cyble Titan adapts to each organization’s environment and risk profile—empowering defenders to stay one step ahead of cyber adversaries.

Cyble Titan is available for enterprises, MSSPs, and government agencies worldwide.

To schedule a personalized demo, visit https://cyble.com/demo.

About Cyble

Cyble is a leading global cybersecurity company that empowers organizations with real-time threat intelligence, digital risk monitoring, and AI-driven cyber defense. Through platforms like Cyble Vision, Cyble Hawk, and now Cyble Titan, the company helps customers reduce risk, stay ahead of emerging threats, and build cyber resilience across the digital landscape. Cyble is recognized by Forrester, Gartner, and G2 as a trusted innovator in cyber threat intelligence and attack surface management.

To learn more, visit www.cyble.com.

Logo: https://mma.prnewswire.com/media/2470747/Cyble_Inc_New_Logo.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/cyble-unveils-cyble-titan–next-gen-endpoint-security-built-into-its-ai-native-security-cloud-302457893.html

Continue Reading

Technology

Agoda Spotlights Lantern Festivals Across Asia to Brighten the Year

Published

on

By

SINGAPORE, May 19, 2025 /PRNewswire/ — Digital travel platform Agoda is shining a light on some of Asia’s most enchanting lantern festivals coming up in the remainder of the year. These lantern festivals are unmissable for travelers eager to immerse themselves in culture and dazzling light-filled celebrations. 

Lantern festivals have long been a favorite for travelers, offering a unique blend of tradition, artistry, and community spirit. For those who marveled at earlier festivals this year, like China’s Spring Lantern Festival or Taiwan’s PingXi Lantern Festival, there’s good news—there are still plenty of opportunities to catch more lantern-lit magic in the months ahead. 

Monthly: Hoi An Lantern Festival, Vietnam 

Hoi An’s Lantern Festival transforms this charming riverside town into a glowing wonderland every full moon. Visitors can expect the streets to be bathed in the warm glow of colorful lanterns, while the Thu Bon River sparkles with floating lights. This monthly celebration is a tribute to Vietnam’s rich heritage, offering travelers a chance to release their own lanterns and make a wish. The festival’s intimate atmosphere and timeless beauty make it a must-see for those seeking a serene yet magical experience. 

August 2025: Nara Tokae Lantern Festival and Obon Festival, Japan 

August in Japan is a double delight for lantern lovers. The Nara Tokae Lantern Festival lights up the historic city of Nara with thousands of candle-lit paper lanterns, creating a captivating illumination amidst ancient temples and deer-filled parks. Meanwhile, the Obon Festival, celebrated nationwide, honors ancestors with floating lanterns and traditional dances. Together, these festivals offer a harmonious blend of reflection, celebration, and cultural immersion. 

October 2025: Mid-Autumn Festival, China 

China’s Mid-Autumn Festival, celebrated on the 15th day of the eighth lunar month, is a time for family reunions and moonlit festivities. Lantern displays take center stage, with intricate designs ranging from mythical creatures to modern art. Cities like Beijing and Shanghai host grand celebrations, but smaller towns also offer a more intimate charm. Mooncakes, storytelling, and lantern parades make this festival a feast for the senses and the soul. 

November 2025: Yi Peng and Loy Krathong Festival, Chiang Mai, Thailand 

Chiang Mai’s Yi Peng and Loy Krathong Festival is a breathtaking spectacle of light and water. Thousands of lanterns are released into the sky, while floating krathongs (decorative baskets) are set adrift on rivers. This dual celebration symbolizes letting go of misfortunes and welcoming good luck. The sight of illuminated lanterns ascending into the night sky is a memory that will linger long after the festival ends. 

December 2025: Giant Lantern Festival, Philippines  

The Giant Lantern Festival in San Fernando, Philippines, is a dazzling display of craftsmanship and community spirit. Known as the “Christmas Capital of the Philippines,” San Fernando showcases massive, intricately designed lanterns that light up the night in a kaleidoscope of colors. This festival is a testament to Filipino creativity and a joyful way to usher in the holiday season. 

Krishna Rathi, Senior Country Director at Agoda, said, “Lantern festivals are more than just a visual treat; they’re a window into the heart of a culture. Agoda is here to help travelers experience the magic firsthand and make their journeys as seamless as possible. Whether you’re floating a lantern in Hoi An or Chiang Mai, Agoda’s got your travel plans covered.”

With over 5 million holiday properties, 130,000 flight routes, and 300,000 activities to choose from, Agoda makes it easy to plan a lantern-lit adventure. Visit  Agoda.com and find the best deals on the Agoda mobile app. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/agoda-spotlights-lantern-festivals-across-asia-to-brighten-the-year-302458541.html

SOURCE Agoda

Continue Reading

Technology

Unlock the Power of Smart Warehousing with SSI Schaefer at the Vietnam Warehousing & Automation Show 2025

Published

on

By

Gain insights on how to achieve success in building resilient cold storage warehouses from intralogistics expertsSee the capabilities of the SSI LOGIMAT® smart storage-and-retrieval solution in action

HO CHI MINH CITY, Vietnam, May 19, 2025 /PRNewswire/ — SSI Schaefer, a global leader in intralogistics and automated warehouses, today announced its participation at Vietnam Warehousing & Automation Show 2025 (VWA 2025) in Binh Duong New City from May 21 to 23, 2025 (Booth 2, Hall A, World Trade Center). During the event, the company will showcase smart warehouse automation solutions through live demonstrations and offer expert insights into cold chain intralogistics on the conference stage.

Visitors can view a live demonstration of SSI Schaefer’s vertical lift module SSI LOGIMAT®. As simple as a plug-and-play solution, the SSI LOGIMAT® allows businesses to optimize warehouse space and improve picking accuracy for small to medium-sized goods.

Sean Lim, Country Head at SSI Schaefer Singapore and Head of Export Market Asia said, “Setting our customers up for success in their warehouse operations is our utmost priority at SSI Schaefer. There are enormous opportunities for companies of all sizes to tap into warehouse automation to meet the growing demand for logistics in Vietnam. With a track record of providing innovative and reliable intralogistics solutions, we are committed to ensuring that our customers retain their competitive edge and stay ahead of the curve.”

Schedule a consultation session here.

Learn Strategies for Cold Storage Warehouses

At VWA 2025, Carsten Spiegelberg, Head of Logistics Solutions at SSI Schaefer Asia & MEA, will share strategies that companies can utilize when building a cold storage warehouse. The session will help the audience gain a clearer understanding of the investment required for a cold storage warehouse and the industry’s best practices.

Date and Time

Topic

Speaker

May 22, 10:00 – 10:45

Taking Your First Step into Cold Storage Automation

Carsten Spiegelberg, Managing Director, MEA and Head of Logistics Solutions, Asia & MEA

Register for the conference here.

SSI Schaefer empowers small and medium-sized enterprises (SMEs) to embark on warehouse automation through efficient, flexible, and scalable solutions.

In partnership with Roto-Trust Horse, a member of the SSI Schaefer Network of Distributors, both companies will work closely to deliver a complete suite of intralogistics solutions to support Vietnam’s burgeoning logistics sector.

About SSI Schaefer

The SSI Schaefer Group is a leading global solution provider for all areas of intralogistics. By leveraging innovative technologies, the Group empowers companies to increase the efficiency and sustainability of their material flow processes through offering cost-effective end-to-end intralogistics solutions. Additionally, the Group is one of the largest software vendors for internal material flow, providing sustainable resource management within warehouses.

Headquartered in Neunkirchen, Germany, SSI Schaefer has about 80 operating companies and seven production sites worldwide.

 

View original content:https://www.prnewswire.com/apac/news-releases/unlock-the-power-of-smart-warehousing-with-ssi-schaefer-at-the-vietnam-warehousing–automation-show-2025-302454102.html

SOURCE SSI Schaefer

Continue Reading

Trending