Connect with us

Technology

Chicory Positions Contextual Commerce as a Key Strategy in the Third-Party Cookieless Era

Published

6 months ago

on

In the ever changing digital landscape, the strategy is key to reaching consumers in the right mindset

NEW YORK, June 26, 2024 /PRNewswire/ — Chicory, the only end-to-end contextual commerce media platform will be joining customer Mars United Commerce on stage at this year’s Retail Media Summit to explore why contextual commerce is a winning strategy ahead of cookie loss.

The session; Contextual Commerce: A Key Alternative for Thriving in The Cookie-less Era will take place on Thursday, June 27th at 10.30am at Path to Purchase’s Retail Media Summit in Chicago.

Despite delays in the rollout of third-party cookie deprecation, marketers have been testing various strategies in a bid to future-proof marketing efforts. This extends into the ever-growing retail media and commerce media spaces as marketers look for alternative strategies to reach and influence consumers. For Chicory and Mars United Commerce, Contextual Commerce offers a new complementary and brand-safe tactic to retail media network offerings and is quickly gaining popularity. By using contextual commerce, brands can deliver against different key performance indicators using ads in highly relevant contexts to drive multiple marketing objectives.

In addition to the panel, Chicory will be showcasing its newest ad solutions. Known for driving lower funnel impact, the expansion of its ad product suite now enables Chicory to influence consumers across the entire buying journey by driving increased awareness (Chicory Reach), consideration, and product discovery (Chicory Portfolio). Finally, as part of Chicory Aisle, retailers can also integrate a digital shelf into online recipes and support weekly deals.

“Contextual Commerce is the bridge that allows for a full funnel media solution, making brand media work harder and retail media more efficient,” said Julia Miller, Group VP Commerce Media, Mars United Commerce. “Having been a partner for some time, we have tested Chicory’s expanded contextual ad solutions with our brand clients and have seen really strong, early results by layering on these additional tactics across the entire funnel.”

“We believe in the power of contextually relevant environments -such as recipes – to drive results as they enable advertisers to reach consumers in the right mindset which is the key to success,” said Yuni Baker-Saito, CEO and Co-founder. “With the rise of retail media, we have established ourselves and contextual commerce media as a complementary tactic and these new ad products will help solidify that.”

Founded in 2013 as a shoppability company, Chicory has evolved into an end-to-end solution for CPG advertisers and retailers by combining unique and engaging media experiences with brand-safe, relevant content. This combination along with Chicory’s proprietary shoppable tech enables the company to develop insights that power their optimization tactics and help customers better understand their target audience. Chicory has seen tremendous growth over the past 10+ years. Most recently, the company expanded its leadership team and welcomed its first Chief Financial Officer, moved into a new office space in the heart of Silicon Alley in NYC, and was named one of Inc. Magazines Best Workplaces for 2024.

Today Chicory sees 123M shoppers across its network of 5200+ recipe sites and is integrated with more than 70 retailers. With the rise of retail media, the company has been able to establish itself as a key strategic partner in the off-site strategy for major retailers. Key partners and customers include Mars United Commerce, Giant Eagle, and Chobani.

Notes to editors:

About Chicory
Chicory is the only end-to-end contextual commerce media platform. It combines the power of contextually relevant and brand-safe content and engaging media with a commerce experience powered by proprietary technology to deliver results and insights for its customers.The platform powers a network of recipe publishers and retailers that CPG brands use to reach 123 million high-intent grocery shoppers each month. Chicory’s contextual advertising and shoppable recipe solutions can be found on over 5,200 websites and food blogs, including Taste of Home, The Kitchn and The Food Network. Sites enabled with Chicory’s technology take grocery shoppers from inspiration to checkout in just a few clicks, driving products to cart for 70+ leading retailers.

About Mars United Commerce
Mars United Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/

For press enquiries:
Karolina Throssell
Iden
Karolina@iden.global 

View original content to download multimedia:https://www.prnewswire.com/news-releases/chicory-positions-contextual-commerce-as-a-key-strategy-in-the-third-party-cookieless-era-302182277.html

SOURCE Chicory

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Fangzhou Inc. Honored as an “Outstanding Innovation Firm” by Yangcheng Evening News

Published

8 minutes ago

on

December 27, 2024

By

GUANGZHOU, China, Dec. 27, 2024 /PRNewswire/ — Fangzhou Inc. (“Fangzhou” or the “Company”) (06086.HK), a leader in Internet healthcare solutions, was honored as an “Outstanding Innovation Firm” at the “Precision Engineering: 2024 Technology Pioneers Gala” held by Yangcheng Evening News on December 13th. Fangzhou garnered recognition for its significant milestones in 2024, including a successful listing on the Main Board of the Hong Kong Stock Exchange, and its role in spearheading the ongoing digital transformation of China’s healthcare sector.

Dr. Xie Fangmin, founder, chairman, and CEO of Fangzhou, remarked, “We are thrilled to receive this award from Yangcheng Evening News as an ‘Outstanding Innovation Firm’. Adhering to our corporate mission of ‘Better Health for All’, we will continue to cultivate a bold vision for the future of the Internet healthcare sector.”

2024 has been a significant year in Fangzhou’s development journey. Following its IPO in July 2024, the Company received commendation from the Guangzhou Municipal People’s Government for its contributions in advancing the digital transformation of the healthcare industry and enhancing public health. In October, Fangzhou was featured on the 2024 Guangdong “AI Catalyst” Enterprise Billboard at the 2024 Guangdong-Hong Kong-Macao Greater Bay Area Artificial Intelligence Industry Conference. More recently, the Company launched its ” AI Agent Solution” in November 2024 in partnership with Tencent Healthcare and Baidu Health, providing more efficient access to healthcare information and analysis for both consumers and healthcare professionals.

About Fangzhou Inc.

Fangzhou Inc. (06086.HK) is China’s leading online chronic disease management platform. With 45.6 million registered users and 217,000 registered doctors on its platform (as of June 30, 2024), the Company provides tailored medical care and precision medicine for a growing population of chronic disease patients. For more details, visit https://investors.jianke.com.

About Yangcheng Evening News

Yangcheng Evening News, first published in October 1957, was among the first broadly distributed evening newspapers established after the founding of People’s Republic of China. Produced in Guangzhou as the flagship publication of the Yangcheng Evening News Group, the newspaper has built a strong reputation for its critical and independent perspective, delivering engaging news coverage on a variety of topics that resonate with people’s daily lives.

Media Contact

For further inquiries or interviews, please reach out to:
Xingwei Zhao Associate Director of Public Relations Email: pr@jianke.com 

Disclaimer: This press release contains forward-looking statements. Actual results may differ materially from those anticipated due to various factors. Readers are cautioned not to place undue reliance on these statements

View original content to download multimedia:https://www.prnewswire.com/news-releases/fangzhou-inc-honored-as-an-outstanding-innovation-firm-by-yangcheng-evening-news-302339558.html

SOURCE Fangzhou Inc.

Continue Reading

Technology

XCMG Launches Used Equipment Certification to Drive Sustainable Development in Construction Machinery

Published

8 minutes ago

on

December 27, 2024

By

XUZHOU, China, Dec. 27, 2024 /PRNewswire/ — XCMG Machinery (“XCMG”, SHE: 000425) has officially launched the XCMG Certified Used Equipment brand, marking a significant milestone in the development of its circular business. This initiative reflects XCMG’s commitment to addressing industry challenges, promoting green circular economy principles, and accelerating the transition toward sustainable development and carbon neutrality.

In recent years, China’s construction machinery industry has made remarkable strides. Leveraging its deep technological expertise, extensive manufacturing experience, and well-established brand influence, XCMG has established its official certified used equipment brand. This initiative aims to empower industry transformation, enhance the lifecycle value of signature equipment, and offer customers comprehensive quality and service guarantees across the value chain.

At the recent bauma China Exhibition, XCMG and Ritchie Bros. co-hosted a used equipment auction, showcasing over 300 fully inspected and refurbished units from 16 XCMG product categories, including cranes, excavators, mining equipment, compactors, loaders, concrete machinery, and piling equipment. These units were launched on the Ritchie Bros. website, symbolizing a new chapter in the used equipment market.

In line with its vision to become the world’s premier service brand, XCMG also introduced the XCMG TrueCare (“TrueCare”) service brand. TrueCare embodies XCMG’s unrelenting pursuit of integrated solutions, aligning with the Solid to Succeed brand philosophy. The service brand is designed to deliver cutting-edge innovations, stringent quality control, and efficient services, empowering customers to maintain a competitive edge in global markets.

“This initiative will extend the value chain, foster innovation, and elevate XCMG to new heights as a globally recognized brand,” said Liu Jiansen, vice president of XCMG.

The five core missions of XCMG TrueCare are:

Swift: A global service network ensures rapid response to customer needs to minimize downtime.Optimal: Integration of XCMG’s five advanced digital management systems delivers tailored solutions to enhance operational efficiency.Long-term: TCO service models, including extended warranties and certified pre-owned programs, provide full lifecycle care and build lasting customer relationships.Intelligent: Comprehensive smart solutions address customer-specific requirements through the integration of R&D, production, supply, sales, and service.Dedicated: A global call center and a professional team provide 24/7 support, ensuring efficient equipment operation and 100% customer satisfaction.

With these strategic advancements, XCMG is poised to redefine industry standards, driving the adoption of sustainable practices and reinforcing its leadership in the global construction machinery market.

Photo – https://mma.prnewswire.com/media/2588046/XCMG_Launches_Used_Equipment_Certification_Drive_Sustainable_Development_Construction_Machinery.jpg

View original content:https://www.prnewswire.co.uk/news-releases/xcmg-launches-used-equipment-certification-to-drive-sustainable-development-in-construction-machinery-302339562.html

Continue Reading

Technology

Stora Enso Oyj: Notification of Change in Holdings according to Chapter 9, Section 10 of the Finnish Securities Markets Act (25 December 2024)

Published

2 hours ago

on

December 27, 2024

By

STORA ENSO OYJ STOCK EXCHANGE RELEASE 27 December 2024 at 09:00 EET

HELSINKI, Dec. 27, 2024 /PRNewswire/ — Stora Enso Oyj received a notification pursuant to chapter 9, section 5 of the Securities Market Act from BlackRock, Inc on 27 December 2024.

On 25 December 2024, BlackRock’s holding in Stora Enso’s shares decreased below the 5 percent threshold.

% of shares and voting rights (total of 7.A)

% of shares and voting rights through financial instruments (total of 7.B)

Total of both in % (7.A + 7.B)

Resulting situation on the date on which threshold was crossed or reached

4.76% shares

Below 5% voting rights

0.27% shares

Below 5% voting rights

5.04% shares

Below 5% voting rights

Position of previous notification (if applicable)

Below 5% shares

Below 5% voting rights

Below 5% shares

Below 5% voting rights

Below 5% shares

Below 5% voting rights

 

A: Shares and voting rights

Class/type of shares

ISIN code (if possible)

Number of shares and voting rights

% of shares and voting rights

Direct

(SMA 9:5)

Indirect

(SMA 9:6 and 9:7)

Direct

(SMA 9:5)

Indirect

(SMA 9:6 and 9:7)

FI0009005961

37,609,170  shares

Below 5% voting rights

4.76% shares Below 5% voting rights

SUBTOTAL A

37,609,170 shares

Below 5% voting rights

4.76% shares

Below 5% voting rights

B: Financial Instruments according to SMA 9:6a

Type of financial instrument

Expiration date

Exercise/Conversion Period

Physical or cash settlement

Number of shares and voting rights

% of shares and voting rights

American Depositary Receipt (US86210M1062)

N/A

N/A

Physical

596,930 shares

Below 5% voting rights

0.07% shares

Below 5% voting rights

Securites lent

N7A

N/A

Physical

1,036,720 shares

Below 5% voting rights

0.13% shares

Below 5% voting rights

CFD

N/A

N/A

Cash

563,510 shares

Below 5% voting rights

0.07% shares

Below 5% voting rights

SUBTOTAL B

2,197,160 shares

Below 5% voting rights

0.27% shares

Below 5% voting rights

 

Stora Enso has two series of shares. Each A share and every ten R shares carry one vote. Stora Enso has 175,664,079 A shares and 612,955,908 R shares in issue. The Company does not hold its own shares. The total number of Stora Enso shares is 788,619,987 and the total number votes at least 236,959,669.

Investor enquiries:
Anna-Lena Åström
SVP Investor Relations
tel. +46 70 210 7691 

Stora Enso

Part of the global bioeconomy, Stora Enso is a leading provider of renewable products in packaging, biomaterials and wooden construction, and one of the largest private forest owners in the world. We create value with our low-carbon and recyclable fiber-based products, through which we support our customers in meeting the demand for renewable sustainable products. Stora Enso has approximately 20,000 employees and our sales in 2023 were EUR 9.4 billion. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R). In addition, the shares are traded in OTC Markets (OTCQX) in the USA as ADRs and ordinary shares (SEOAY, SEOFF, SEOJF). storaenso.com/investors

STORA ENSO OYJ

Investor enquiries:
Anna-Lena Åström
SVP Investor Relations
tel. +46 70 210 7691 

This information was brought to you by Cision http://news.cision.com.

https://news.cision.com/stora-enso-oyj/r/stora-enso-oyj–notification-of-change-in-holdings-according-to-chapter-9–section-10-of-the-finnish,c4086606

The following files are available for download:

https://mb.cision.com/Main/13589/4086606/3189711.pdf

STORA ENSO Class R_2024-12-25_Issuer

 

View original content:https://www.prnewswire.com/news-releases/stora-enso-oyj-notification-of-change-in-holdings-according-to-chapter-9-section-10-of-the-finnish-securities-markets-act-25-december-2024-302339535.html

SOURCE Stora Enso Oyj

Continue Reading

Trending