Online Retailer Continues to Revolutionize the Online Shopping Experience for Gun Owners, Manufacturers, and Local Dealers Nationwide
BURNSVILLE, Minn., Jan. 2, 2025 /PRNewswire-PRWeb/ — The future of online firearm sales is here, and Guns.com is leading the way. The fastest-growing online retailer in the firearms industry celebrates a record year in revenue with a 10% increase in customers, one of the highest growth rates in the firearm industry. More than a million new consumers shopped for the first time on Guns.com this year, on top of a strong base of loyal gun buyers. This achievement marks the biggest year for customers and firearm transactions on Guns.com since launching their retail operations in 2018. The leading online retailer has hit double-digit growth rates in sales every year since launch.
“The customer experience on Guns.com has become a benchmark in the industry. In addition to our cutting-edge technology, our success is largely due to the strategic partnerships with many of the industry’s best manufacturers and our growing network of 2,000 local FFL dealers nationwide.”
Guns.com’s leading technology provides the best online shopping experience the Second Amendment community has come to expect. With over half a billion dollars in sales since inception, local gun stores and manufacturers value a turn-key national marketplace to grow their businesses. More and more gun owners continue to prefer the innovative and modern way of buying and selling guns offered by Guns.com.
“In just six years, we have become one of the nation’s leading platforms for buying and selling firearms, suppressors, ammo, optics, and more,” says Greg Minkler, Co-CEO and CMO of Guns.com. “The customer experience on Guns.com has become a benchmark in the industry, and we are proud to be the best online shopping experience in the firearm industry. In addition to our cutting-edge technology, our success is largely due to the strategic partnerships with many of the industry’s best manufacturers and our growing network of 2,000 local FFL dealers nationwide.”
Gun owners value the ease and usability of Guns.com, finding the precise gun they want thanks to the hundreds of thousands of listings from their national network of local gun stores and manufacturers. Exceptional customer service helps gun owners through each transaction, from understanding regulations to handling paperwork and ensuring a smooth transfer experience at the customer’s FFL of choice.
Strategic Industry Partnerships
Groundbreaking partnerships with large and small manufacturers across the industry doubled in the past year as more top brands are seeing the benefits of the unique business model of Guns.com. With the ability to drive sales directly to brick-and-mortar FFL dealers, Guns.com helps manufacturers grow in-store sales through an e-commerce platform like no other company can. Challenges in reaching customers are a thing of the past for manufacturers as they partner with Guns.com to implement innovative and strategic marketing solutions with access to real-time data and monthly reports.
“Working with Guns.com has been a positive experience,” says Kamil Mroczka, director of sales at Colt’s Manufacturing Company, LLC. “Together, we combine innovative marketing with targeted sales strategies, driving growth and achieving lasting success through creativity and collaboration.”
Manufacturers can connect directly to consumers with industry-leading innovations, like in-cart instant rebates and the “Buy Now” button, linking customers directly from a manufacturer’s website to an accurate and in-stock product listing on Guns.com. Renowned manufacturers such as FN America, Colt, Glock, KelTec, Smith & Wesson, Taurus, Rossi, Heritage Manufacturing, Rock River, Ruger, Walther, B&T USA, Kimber, CZ USA, Savage Arms, and many more are capitalizing on custom-branded pages on Guns.com to enhance their presence and connect with a broader audience.
Additionally, Guns.com launched a partnership in 2024 with Silencer Central, the suppressor industry leader, to offer a growing list of suppressors to millions of customers. Featuring the award-winning BANISH® line, customers can now conveniently shop for suppressors in addition to firearms, ammo, and gear. When a customer buys a suppressor on Guns.com, the purchase is fulfilled through Silencer Central, including all required paperwork and ATF forms. Once approved, the suppressor ships directly to the buyer’s door, avoiding expensive transfer fees.
Powering Local Businesses
An expansive and fresh inventory of more than 30,000 firearms is made possible by a growing network of over 2,000 local brick-and-mortar FFL dealers and pawn brokers. Guns.com quickly connects these licensed and vetted businesses with millions of customers nationwide through a simple and powerful marketplace. Dealers are drawn to Guns.com’s low-cost, user-friendly platform, which makes inventory management, order processing, and customer service simple.
“For years, we’ve tried other listing sites, but none were as effective and easy to use as Guns.com,” says Tim Hensley at Towers Armory in Oregon, Ohio. “We partnered up with Guns.com in early 2022, and since then, we have gone from average in-house sales to an online powerhouse.”
By joining the Guns.com network, local brick-and-mortar dealers expand their consumer reach and increase their sales with a higher margin. Local dealers are at ease knowing they are not competing against big box stores, private FFLs, or non-storefront FFLs on Guns.com. Business owners and managers can also keep their firearms for sale in-store, eliminating the complexity and hassle of quarantining inventory.
Revolutionizing the Used Gun Market
Guns.com is the only online firearm retailer to offer Certified Used guns, giving customers confidence and trust when buying a used gun. All used firearms purchased by Guns.com undergo a rigorous 10-point inspection process before receiving the “Certified” badge and are listed for sale. Customers also benefit from free shipping on all Certified Used guns, and a “no questions asked” return policy.
Local firearm dealers nationwide are seeing record sales of used firearms in 2024 through Guns.com. Used and certified used firearm sales are up 12% year over year, with used firearms accounting for nearly 26% of dealer sales.
Additionally, gun owners are choosing Guns.com to sell their older or unwanted firearms to get cash or to upgrade their collection. Their innovative online system guides the gun owner through simple steps to share basic details, features, and images of their firearm. The secure and streamlined process takes gun owners two minutes to submit their firearms for appraisal on average. Once submitted, the Guns.com expert appraisal team will review the request and provide a cash offer within one business day.
“This past year saw an increase of 13% more offers made and paid to gun owners. Since launching our Gift Card payout option in July, we’ve issued hundreds of thousands of dollars in gift cards, with each customer receiving a bonus gift card up to $50. These cards can immediately be used to upgrade the gun they sold – allowing consumers to essentially trade in their old gun and upgrade to any of the tens of thousands of firearms for sale on Guns.com” states Senior Buyer for Guns.com, Mark Sims. “Our appraisal team has over 100 years of combined experience, providing hundreds of competitive offers daily.”
Guns.com invites you to experience the best, most innovative shopping experience in the firearms industry at https://www.guns.com/. If you are interested in partnering with Guns.com to elevate your business in 2025, please email marketing@guns.com.
About Guns.com
Guns.com is the ultimate destination for gun owners, revolutionizing the online firearms retail experience since 2011. With an unwavering commitment to innovation, efficiency, and exceptional customer satisfaction, they empower and equip people to exercise their Second Amendment rights. With a growing network of over 2,000 local brick-and-mortar dealers, explore an extensive collection of over 30,000 new and Certified Used firearms. Stock up on a range of suppressors, ammo, gear, and more. Stay informed with industry news, in-depth product reviews, and exclusive content from top manufacturers. Experience why Guns.com stands unrivaled as the premier online marketplace for firearms and suppressors.
Media Contact
Dave Conlan, Guns.com, 1 8044860673, dave.conlan@guns.com, https://www.guns.com/
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SOURCE Guns.com; Guns.com
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