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Automotive Seat Massage System Market size is set to grow by USD 113.7 million from 2024-2028, Increasing electrification in vehicles to boost the market growth, Technavio

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NEW YORK, June 21, 2024 /PRNewswire/ — The global automotive seat massage system market  size is estimated to grow by USD 113.7 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  3.78%  during the forecast period.  Increasing electrification in vehicles is driving market growth, with a trend towards development of holistic human-machine interface (HMI) seats. However, increasing cost pressure faced by oems  poses a challenge. Key market players include Adient Plc, Alba Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts, Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc., InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna International Inc., Rostra Precision Controls Inc., TACHI-S Co. Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim, and TS TECH Co. Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Application (Passenger cars and Commercial vehicles), Type (Front seat massage systems and Back seat massage systems), and Geography (Europe, North America, APAC, South America, and Middle East and Africa)

Region Covered

Europe, North America, APAC, South America, and Middle East and Africa

Key companies profiled

Adient Plc, Alba Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts, Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc., InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna International Inc., Rostra Precision Controls Inc., TACHI-S Co. Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim, and TS TECH Co. Ltd.

Key Market Trends Fueling Growth

The automotive seat massage system market is driven by the advancement of seats in vehicles. Seat suppliers are focusing on enhancing comfort with intelligent seat configurations and adjustment features. However, these developments are insufficient for autonomous vehicles, which need active communication seats. Vendors like Continental and Faurecia are responding with holistic HMI seats, such as memory functions and integration with vehicle locks. Johnson Controls also offers an automatic seat pre-adjustment system using user input from smartphones or digital consoles. These innovations are expected to significantly grow the global automotive massage seat system market. 

The Automotive Seat Massage System market is experiencing significant growth due to increasing consumer demand for comfort and convenience in vehicles. Technology and comfort go hand in hand with features like seat heaters, coolers, and massage functions becoming increasingly popular. These systems use various technologies such as electric motors, hydraulics, and airbags to provide a relaxing massage experience. Marketers are focusing on customization and integration with other vehicle systems to cater to diverse consumer preferences. Additionally, the rise of electric vehicles is driving innovation in seat massage systems, with some manufacturers offering wireless charging solutions for massage chairs. Overall, the market is expected to continue growing as consumers seek more advanced features to enhance their driving experience. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The automotive seat massage system market is experiencing pressure due to rising costs for OEMs. Strict emission norms, research and development investments, market competition, and evolving customer demands contribute to this pressure. OEMs cannot pass these costs to consumers and must maintain production costs to meet demand. Outsourcing manufacturing to low-cost countries is one solution, but increasing labor costs can be a challenge. This cost pressure may hinder market growth during the forecast period.The Automotive Seat Massage System market faces several challenges. Comfort and functionality are key requirements for consumers. Customization is essential as different individuals have unique preferences. Integration with vehicle technology is necessary for seamless operation. Cost is a significant factor, as affordable pricing is crucial for mass market appeal. Material selection is important for durability and comfort. Regulations and safety standards must be met. Additionally, the system should be easy to use and maintain. Lastly, the system should provide effective massage features to meet consumer expectations.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This automotive seat massage system market report extensively covers market segmentation by

Application 1.1 Passenger cars1.2 Commercial vehiclesType 2.1 Front seat massage systems2.2 Back seat massage systemsGeography 3.1 Europe3.2 North America3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Passenger cars-  The Automotive Seat Massage System market is experiencing significant growth due to increasing consumer preference for comfort and convenience in vehicles. These systems offer various massage functions, adjustable intensity levels, and heat settings to enhance the driving experience. Major automakers are integrating these systems into their models to cater to this demand, contributing to market expansion. Additionally, advancements in technology are making these systems more affordable and accessible to a wider consumer base.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The Automotive Seat Massage System Market encompasses advanced technologies designed to mitigate driver fatigue and enhance passenger comfort during lengthy commutes and road trips. These systems incorporate sensors and algorithms to monitor vibration levels and detect signs of driver drowsiness. Upon identification of driver fatigue, warning systems are activated, alerting the driver to take necessary precautions. Luxury, midsize, and small cars alike are integrating smart seat technology into their offerings, catering to the growing demand for wellness-oriented features. Inflatable seats, equipped with massage technology for the back, neck, and shoulders, are becoming increasingly popular in the luxury car market. These systems utilize therapeutic massage features to alleviate muscle tension and promote relaxation, ultimately contributing to improved road safety.

Market Research Overview

The Automotive Seat Massage System market represents a significant growth potential in the global automotive industry. These systems offer drivers and passengers comfort and relaxation, enhancing the overall in-vehicle experience. The technology utilizes various components such as sensors, actuators, and control units to provide customized massage programs. The integration of connectivity features allows users to control the massage functions remotely. The market trends include the development of advanced seat massage systems with multiple massage modes and intensity levels. Additionally, the increasing demand for electric vehicles is driving the growth of seat massage systems with eco-friendly and energy-efficient solutions. The market is expected to witness substantial growth in the coming years due to these factors and the continuous advancements in automotive technology.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ApplicationPassenger CarsCommercial VehiclesTypeFront Seat Massage SystemsBack Seat Massage SystemsGeographyEuropeNorth AmericaAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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HYPERGROWTH CX SOFTWARE PROVIDER ANNOUNCES NEW HIRES TO FUEL UK GROWTH AND US EXPANSION

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CloudInteract announces new senior hires to support UK growth and US expansion, as it sets sights on supporting an industry predicted to grow to over USD 22 billion by 2030

LONDON, Sept. 24, 2024 /PRNewswire/ — CloudInteract, a rapidly growing, UK-based provider of customer experience (CX) platforms, announces new senior hires to support its UK growth plans and expansion into the US market.

Founded by customer workplace communications experts, Nick Seagrave and Simon Leyland, CloudInteract launched in 2023, providing customers, including education provider, Pearson, life sciences enterprises, and online consumer services providers, such as Swoop with innovative CX software, as well as supporting industry partners, including Amazon Web Services.

Through the delivery of AI-driven platforms and omnichannel systems, CloudInteract empowers companies to scale and continuously adapt to their evolving customer service needs.

Simon Leyland, CEO and co-founder of CloudInteract, explains, “CloudInteract was born out of Nick’s and my mission to reimagine customer experience, by making contact centre interactions better for both customers and users alike. We understand that in a world full of technology providers, the difference lies in how technology transforms real-world experiences.”

To support its UK growth plans and expansion of its US presence, CloudInteract has onboarded new talent to its 50% female senior leadership team. The company recently welcomed Marketing Director, Louise Mahrra, Head of Business, North America, Nancy Van Delist and UK Head of Business Development, Julian Degg.

They will work alongside Change Director, Eliza Taylor and co-founders, Chief Technology Officer, Nick Seagrave and CEO Simon Leyland.

“As CloudInteract expands its operations and brings in new talent to support strategic growth in an industry predicted to mature to over USD 22 billion by 2030, we are firmly fixated on helping businesses unlock the full potential of their customer experience platforms by turning every interaction into a competitive advantage.”

“By doubling down on our investment in people, partnerships, and platforms, we’re positioning CloudInteract as the go-to partner for businesses that want to unlock the power of AI, data, and communication to transform their customer interactions,” concluded Simon.

About CloudInteract: https://www.cloudinteract.io/ 

CloudInteract builds customer experience platforms to unlock the potential of data to improve customer interactions. Our solutions leverage AI, automation, and integration to create smarter, seamless customer experiences that are built to last.

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Tata Elxsi Delivers World’s First RDK-B Integration on Qualcomm 5G Fixed Wireless Access Platform

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SAN DIEGO and BENGALURU, India, Sept. 24, 2024 /PRNewswire/ — Tata Elxsi, a global leader in design and technology services, today announced the successful integration of the RDK-B software stack with the Qualcomm® 5G FWA Gen 3 Platform. This first-of-its-kind integration opens a new pathway for operators to deliver fast, reliable, and scalable high-speed FWA solutions. Integration of the RDK-B middleware includes key features, such as Wi-Fi 6 connectivity, packet statistics, and advanced security options, ensuring the platform is versatile and can be deployed in both indoor and outdoor environments. Operators can now deliver value-added services, like Quality of Service (QoS), band steering, parental control, and VPN, enhancing the overall broadband experience. 

Gautam Sheoran – VP and GM, Wireless Broadband and Communications at Qualcomm Technologies, Inc., stated: 

“We are proud to collaborate closely with Tata Elxsi, who has leveraged their considerable expertise to port the RDK-B stack to our 5G FWA Gen 3 Platform, featuring the Snapdragon® X75 Modem-RF System. This critical step empowers operators to accelerate time-to-market, deliver high performance FWA solutions, and reduce development efforts, as they deploy powerful new FWA CPE solutions. We look forward, through continued collaboration with Tata Elxsi, to expanding our engagement with the broader RDK community, giving operators more choices and flexibility in deploying state-of-the-art solutions.”

Priya S Kumar – Head, Media and Communications at Tata Elxsi, stated:

“This integration broadens the RDK ecosystem and silicon diversity, which has traditionally centered on wired technologies like DOCSIS and Fiber-to-the-Home (FTTH). By incorporating RDK-B into the cellular-managed WAN space, Tata Elxsi is excited to collaborate in positioning the Snapdragon X75 platform as a future-ready solution for high-performance broadband applications. Tata Elxsi’s continuous commitment to the RDK ecosystem enables SoCs, OEMs and operators to rapidly innovate and scale, addressing the demands of next-generation broadband technologies.”

Looking ahead, Tata Elxsi will upgrade the platform to include next-generation features such as Wi-Fi 7. This upgrade will further enhance FWA devices, offering operators more flexible, scalable, and cost-effective solutions, setting the stage for the next generation of wireless innovation. 

About Tata Elxsi

Tata Elxsi is among the world’s leading design and technology services providers across industries, including Automotive, Broadcast, Communications, Healthcare and Transportation.

We are helping customers reimagine their products and services through design thinking and applying digital technologies, such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality and Artificial Intelligence. For more information, visit www.tataelxsi.com

Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

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Huawei Calls to Expand Partnerships to Drive Global Digital Inclusion through TECH4ALL

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SHANGHAI, Sept. 24, 2024 /PRNewswire/ — At the TECH4ALL Digital Inclusion Forum hosted at Huawei Connect 2024, Huawei called for more partners to join its TECH4LL initiative to drive global digital inclusion.

Launched in 2019 and aligned with the UN SDGs, TECH4ALL is Huawei’s long-term action plan for enabling an inclusive and sustainable digital world, focusing on the education, environment, health, and development domains.

At the forum, attendees explored TECH4ALL inclusion projects and digital inclusion advances in China outlined in the 2024 China Digital Inclusion Report produced by China Academy of Information and Communications Technology (CAICT).

“Promoting digital inclusion can not only effectively deal with problems that may exist in the development and application of digital technology, but also improve the realization of our overall goals,” said Xin Yongfei, Director of the CAICT Institute for Policy and Economics.

Discussions focused on how technology can help bring down barriers to information accessibility, equal opportunities, and a high quality of life. A key theme at the forum concerned the importance of cross-sector partnerships in maximizing the efficacy of inclusion projects such as those Huawei’s runs under TECH4ALL.

“Huawei is a committed to supporting China’s digital inclusion strategy,” said Jeffrey Zhou, President of ICT Marketing at Huawei. “We work with governments, enterprises, scientific research institutions, universities, and NGOs to implement projects that provide a useful reference for the world to seize the opportunities of digital transformation and share the inclusive benefits of digitalization.”    

Partners from both the deaf and vision-impaired communities looked at the role of technology in enabling digital inclusion. Huawei shared how it considers the needs of people with disabilities, the elderly, and children from the beginning of product design. As well as Bluetooth connectivity for hearing aids, Huawei smartphones, provide 15 accessibility features that are used by around 10 million people each month. These include technologies that can identify and send alerts for job recommendations tailored for people with disabilities.

“As a visually impaired device user and Huawei partner, I think it’s crucial to share the message that technology can give everyone an equal opportunity to participate in society, use public resources, and help eliminate the digital divide,” said Yin Nan, Chairman of Tianjin Hongqiao District Blind Association.

With partners the China Association of the Deaf and E-Times Digital Technology, Huawei TECH4ALL has also developed the Trouble-Free Hearing app. Based on Huawei Cloud AI, the app provides speech-to-text and text-to-speech translation and a real-time online sign language hub for use in potentially complex situations such as healthcare, legal consultations, and at service windows.

The forum also explored education inclusion through the TECH4ALL China DigiSchool project, which aims to provide online resources and teacher training for the delivery of STEAM curriculum. To date, 4,800 teachers and students have benefited in 29 schools.

Huawei also runs a range of education and training initiatives across the globe, including the Open School project with UNESCO, Instant Schools Network with Vodafone Foundation, and Skills and Wheels projects with global and local partners. Skills on Wheels, for example, brings free digital skills training to remote communities via truck-mounted mobile classrooms, reaching 93,000 people in 18 countries so far.

TECH4ALL education projects have reached more than 400,000 people across the globe, with technology and partnerships the key to success of each project.

About Huawei TECH4ALL

TECH4ALL is Huawei’s long-term digital inclusion initiative. Enabled by innovative technologies and partnerships, TECH4ALL aims to promote inclusion and sustainability in the digital world.

For more information, visit the Huawei TECH4ALL website: https://www.huawei.com/en/tech4all 

Follow us on X:
https://twitter.com/HUAWEI_TECH4ALL 

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