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Persil® Laundry Detergent & Renowned Fashion Designer Christian Siriano Launch First-Ever 24-Hour Wardrobe Refresh Hotline on TikTok™ LIVE

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Laundry detergent brand known for its deep cleaning and fabric care capabilities declares itself the Official Detergent of Outfit Repeating; enlists celeb stylist to empower people to wear and wash their favorite ‘fits again and again 

STAMFORD, Conn., June 20, 2024 /PRNewswire/ — The art of outfit repeating has never been more fashionable. Persil® laundry detergent is teaming up with celebrated American fashion designer Christian Siriano to host the first-ever 24-hour Wardrobe Refresh Hotline on TikTok™ LIVE to help people outfit repeat and care for their clothes like a fashion pro. A design icon himself often recognized for his use of color in design and personal jet-black wardrobe selections, Siriano will offer consumers a fresh perspective on how to style their own wardrobe’s go-to items so they can wear, wash, repeat with confidence.

The first-of-its-kind virtual event will kick off on June 26th at 6 p.m. ET and run nonstop through 6 p.m. ET on June 27th, offering a unique opportunity for viewers to ask Siriano for expert advice on how to restyle their most loved clothing items, fabric care tips, washing techniques and more. In addition to Siriano’s expertise, viewers will be surprised throughout the live event with guest influencer and creator appearances.

Streaming live on the Persil® TikTok™ account (follow along at @persillaundry), consumers can call in between 6 p.m.2 a.m. ET on June 26th, and again from 9 a.m.6 p.m. ET on June 27, for their chance to engage with Siriano by dialing 1-855-WARDROBE.

“The idea of being fashionable carries different meaning to everyone; for me it’s wearing styles that make me feel, and look, great,” said Siriano. “Each day when we get dressed, we can express ourselves creatively through our clothing. Outfit repeating is a fun, and effective, way to do that by challenging ourselves to breathe new life into a go-to piece and style it in a new way. Persil® makes it that easy by having a formula that helps keep clothes looking vibrant wash after wash.”

This partnership comes on the heels of a refreshed brand identity for Persil®. The reimagined positioning emphasizes the brand’s premium clean and fabric care benefits with a powerful formula that helps protect fabrics and colors so laundry-doers can embrace wearing their favorite clothes again and again with That New Clothes Feeling™. The brand also developed vibrant new packaging to stand out in the laundry aisle with an updated product lineup that focuses on deep clean and fabric care, including Original, Advanced Clean with Oxi+Odor Power, Intense Fresh®, and Activewear Clean.

“As the proud detergent of outfit repeating, Persil® is dedicated to helping keep clothes looking newer, longer* so consumers can maintain the connection they have with their favorite clothing items, wash after wash,” said Matt Kutnick, Marketing Director at Henkel. “Through this exciting partnership and 24-hour Wardrobe Refresh Hotline on TikTok™ LIVE, we’re helping individuals embrace a fashion-forward lifestyle and bringing outfit repeating to closets everywhere.”

For more information on Persil® or to find a store near you, visit persillaundry.com. Stay updated by following Persil® on TikTok™, Facebook, Instagram and YouTube.

*vs leading value detergent

About Christian Siriano
Award-winning American fashion designer Christian Siriano has established himself as a tour de force in the fashion world since launching his eponymous collection in 2008 following his studies in London. Having just celebrated the brand’s 15-year anniversary, the Siriano design studio continues to celebrate beauty and diversity in this ever-changing fashion industry. As a result, Christian’s work has been featured in a multitude of prestigious museum exhibits including his first ever solo work retrospective. Moreover, his designs have appeared on the world’s biggest stars and most prestigious red carpets, with clients ranging from leading actresses on film and television to super models. To learn more about Christian Siriano, please visit christiansiriano.com.

About Persil®
As a trusted leader in laundry care, Persil® laundry detergent helps keep clothes looking newer for longer*. Packed with powerful stain-fighting enzymes to deliver a premium deep clean, Persil®whitens and brightens clothing and cares for fabrics. Sold nationwide in the United States, the Persil® laundry portfolio includes liquid and single dose pac detergents. Stay connected with Persil® on Instagram @PersilLaundry, TikTok @PersilLaundry, and Facebook @Persil for the latest updates and tips.

About Henkel in North America 
Henkel’s portfolio of well-known brands in North America includes Schwarzkopf® hair care, Dial® soaps, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales close to 6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the company’s global sales. Henkel employs around 8,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com and on Twitter @Henkel_NA.

Photo material is available at www.henkel-northamerica.com/press

Brand Contact: Agency H5 (on behalf of Persil®)
Contact: Emily Sclafani
Phone: 312-720-1637
Email: esclafani@agencyh5.com

Henkel North America
Contact: Erica Cooper
Phone: 475-232-4973
Email: erica.cooper@henkel.com

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SOURCE Persil

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KM Malta Airlines, the Maltese Islands’ New National Carrier, Implements CellPoint Digital’s Payment Orchestration Solution

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The partnership will enable KM Malta Airlines to provide passengers with a seamless payment experience and access to their preferred payment methods.

LONDON, Sept. 23, 2024 /CNW/ — CellPoint Digital, a global pioneer in Payment Orchestration, is proud to announce it has partnered with KM Malta Airlines to support the airline’s payment processes across multiple sales channels, including on its website and App, allowing passengers in future to pay with key alternative payment methods (APMs) like Apple Pay.

From the start of operations on March 31, 2024, CellPoint Digital was entrusted to support KM Malta Airlines’ payment processes across. Using CellPoint Digital’s Payment Orchestration platform, KM Malta Airlines launched the service with optimised payment processes, a cost-effective payment strategy, and a customer-centric payment model. This partnership reflects the airline’s commitment to providing its passengers with a seamless, convenient payment experience and the airline’s recognition of CellPoint Digital as a valued payment solution provider.

Through its partnership with CellPoint Digital, KM Malta Airlines gains access to a network of acquirer connections, including its newly introduced partner, Shift4 (formerly Finaro), to support its growth strategy. This allows the airline to optimise transaction routing, reduce payment costs, and settle in its preferred currency.

“It’s not often that we get to be present at the inception of one of Europe’s next great airlines, but that’s the opportunity we have with this partnership,” said Kristian Gjerding, CEO of CellPoint Digital. “By prioritising its payment strategy as a cornerstone of its launch strategy, KM Malta Airlines demonstrates that it cares about providing passengers with the best possible booking experience and setting itself up for future success.”

Roy Kinnear, CCO of KM Malta Airlines, stated, “A highly optimised, cost-efficient payment strategy is important to the success of our airline. That’s why we partnered with experts in aviation payments to deliver a comprehensive platform tailored to our passengers’ needs and allowing us to expand our offering of customer choice payment mechanisms.”

The Advantage of Day-One Payment Orchestration

Payment Orchestration is a concept that describes the end-to-end management of all components of a payment, from authorisation to routing to settlement to reporting, allowing airlines to boost conversions in direct and indirect sales channels at lower transaction costs. CellPoint Digital’s Payment Orchestration Platform, which KM Malta Airlines will implement, routes transactions intelligently to increase acceptance, simplifies and centralises back-end reconciliation, integrates various payment methods like Apple Pay, and easily accommodates multiple PSPs and acquirers, including KM Malta Airline’s preferred acquiring partner, Shift4.

For more information about the CellPoint Digital partnership with KM Malta Airlines or to speak with company executives, please get in touch with Steven Osei at steven.osei@cellpointdigital.com

About CellPoint Digital
CellPoint Digital is a fintech leader in payment orchestration and optimisation. CellPoint Digital’s main solution is a powerful Payment Orchestration Platform that optimises digital payment transactions from cards or alternative payment methods and accelerates the deployment of new payment options. Merchants can easily scale their own payment ecosystem across the world, unify the customer payment experience across their website, mobile apps and other channels, optimise the routing of each transaction, increase conversion rates and minimise payment costs. CellPoint Digital has offices in Copenhagen, Dallas, Dubai, London, Miami, Pune and Singapore. Visit www.cellpointdigital.com to learn more. 

About KM Malta Airlines

The KM Malta Airlines schedule serves 17 airports across 15 key European cities, namely, Amsterdam, Berlin, Brussels, Catania, Dusseldorf, London Gatwick, London Heathrow, Lyon, Madrid, Milan, Munich, Paris Charles de Gaulle, Paris Orly, Prague, Rome, Vienna and Zurich.

Bookings can be made on kmmaltairlines.com

Contact: media@kmmaltairlines.com

 

View original content:https://www.prnewswire.com/news-releases/km-malta-airlines-the-maltese-islands-new-national-carrier-implements-cellpoint-digitals-payment-orchestration-solution-302254685.html

SOURCE CellPoint Digital

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Advantech Unveils Expanded Singapore Office to Boost ASEAN Presence and Support AIoT Innovations with Strategic Partnerships

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SINGAPORE, Sept. 23, 2024 /PRNewswire/ — Advantech (TWSE: 2395), a global leader in industrial IoT and embedded computing solutions, has officially inaugurated its expanded regional office in Singapore. This strategic investment is set to enhance Advantech’s core competencies within the ASEAN region. Located at 7002 Ang Mo Kio Avenue 5, the new office will double the company’s current facility space, enhancing its infrastructure to meet the rising demand for high-technology solutions, particularly in the semiconductor sector. The expansion underscores Advantech’s commitment to collaborating with silicon and ecosystem partners and investing in local talent development through industry-academia partnerships. The new office will also support Advantech’s Configure-To-Order Service (CTOS), reinforcing its strategic goal of deepening and localising industry presence while advancing a comprehensive AIoT industry development strategy.

Vincent Chang, Managing Director of Asia and Intercontinental Region at Advantech, stated, “The relocation to our new premises marks a significant milestone in Advantech’s nearly 30 years of growth in Singapore. Established in 1995, Advantech Singapore has grown to become a pivotal hub in the ASEAN region, leading to the creation of Advantech Malaysia, Thailand, Indonesia, and Vietnam as key regional business units. Advantech envisions Singapore evolving into a Corporate Development Core Competency hub, focusing on business intelligence, strategic planning, and advancing branding, public relations, and ESG programmes across the ASEAN region.”

Advantech is also excited to launch the second year of its AIoT Innowork programme with Singapore Polytechnic (SP). This year’s projects will focus on sustainable development, net-zero emissions, and generative AI. Students will use Advantech’s WISE-PaaS, a cloud-based platform, to develop AIoT solutions, including a smart outdoor agriculture proof-of-concept within SP’s campus. Additionally, the programme will advance intelligent EV charging and parking space monitoring with Advantech’s LoRaWAN gateway and generative AI, featuring a dashboard for carpark occupancy and an assistive chatbot for availability queries.

In response to the government’s focus on future workforce development, a student team from SP is set to create a proof of concept for a “Generative AI-powered Virtual Sales Agent.” This innovative project aims to transform customer interactions by enhancing sales and engagement through cutting-edge AI technology. SP envisions this technology revolutionising customer engagement, enhancing service support, and improving operational efficiency.

Advantech Singapore is dedicated to advancing the “MySkillsFuture” programme, a key initiative by the Singapore government to support lifelong learning. Advantech aims to build a collaborative value chain that fosters a sustainable and thriving IoT ecosystem by partnering with ecosystem players, academic institutions, and industry leaders. Additionally, through academic collaboration, Advantech seeks to cultivate industry growth and align with its social responsibility objectives by producing and distributing urban farming products to underserved communities. These strategic partnerships are poised to drive long-term industry success and reinforce Advantech’s commitment to its ESG goals.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/advantech-unveils-expanded-singapore-office-to-boost-asean-presence-and-support-aiot-innovations-with-strategic-partnerships-302255164.html

SOURCE Advantech Co. Singapore Pte Ltd

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Estonia Strengthens Smart Mobility Networking and Strategic Partnerships in the Gulf

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DUBAI, UAE, Sept. 23, 2024 /PRNewswire/ — Trade Estonia, part of Enterprise Estonia, is concluding its participation at the ITS World Congress 2024 in Dubai, further asserting its leadership in intelligent transport systems (ITS) and smart mobility. Estonia, known for being the first country to allow testing autonomous vehicles on public roads since 2017, showcased its innovative technologies that are setting new benchmarks in smart mobility and ITS.

At the exhibition, Trade Estonia displayed pioneering solutions, including Bamboo Apps’ cutting-edge dispatch system for autonomous shuttles, enabling remote monitoring of unmanned vehicles to enhance safety and efficiency. e-Pavement integrates sensors within road surfaces to improve safety and traffic management, while Auve Tech’s autonomous shuttles seamlessly integrate with public transport, offering efficient and eco-friendly urban mobility solutions. Metrosert is enhancing the precision of smart infrastructure, and Digilogistika Keskus is optimising logistics through advanced digital platforms, boosting supply chain efficiency in smart cities.

H.E. The Ambassador of Estonia to the UAE Maria Belovas stated, “Estonia’s footprint in integrating cutting-edge technology is pivotal in enhancing transportation safety, efficiency, and mobility. Our innovations are designed to meet the evolving needs of global smart cities and ensure a sustainable future for transportation.”

These advancements exemplify Estonia’s commitment to developing intelligent, sustainable, and efficient transport solutions that address both urban and rural mobility needs, and solidifying its global network.

In addition to presenting its technological progress at the ITS World Congress, Estonia focused on building meaningful connections and exploring new avenues for collaboration.

Forging Strategic Global Partnerships

Estonia is dedicated to expanding its international impact by building strategic partnerships, particularly in the Gulf region.

A recent networking event, hosted by H.E. The Ambassador of Finland, Ms. Tuula Yrjölä, and H.E. The Ambassador of Estonia, Ms. Maria Belovas, brought together Finnish and Estonian business delegations to cultivate global connections in smart mobility. The event also facilitated valuable discussions on future collaborations, reflecting Trade Estonia’s ongoing mission to support global innovation and sustainability in transport.

Ms. Maria Belovas highlighted the importance of these international connections in advancing the organisation’s strategic goals and enriching global collaborative efforts.

Building on this momentum, Trade Estonia is gearing up for its next significant engagement at GITEX Global 2024. This upcoming event will serve as a new stage for Estonia to underline their technological advancements and explore new avenues for collaboration with global technology leaders.

About Trade Estonia

Trade Estonia is part of Enterprise Estonia. As a state organisation, Trade Estonia helps Estonian companies to establish themselves in international markets. With a focus on future technologies and pioneering projects, Trade Estonia provides Estonian companies with access to market analysis and marketing strategies and creates the conditions for them to operate successfully on a global scale. Trade Estonia not only promotes the development of new business areas and the establishment of strategic partnerships, but also facilitates access to international networks, thus contributing to the global competitiveness of Estonian companies.

Photo: https://mma.prnewswire.com/media/2512077/Maria_Belovas.jpg

 

View original content:https://www.prnewswire.co.uk/news-releases/estonia-strengthens-smart-mobility-networking-and-strategic-partnerships-in-the-gulf-302255186.html

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