Connect with us

Technology

Reveal Mobile announces partnership with Intersection to Provide Audience and Campaign Measurement for Lyft Digital Taxi Top Ads in NYC

Published

7 months ago

on

The Moving Out of Home Advertising Channel Provides Brands with new Data-Driven Opportunities

NEW YORK, June 18, 2024 /PRNewswire-PRWeb/ — Reveal Mobile, the leader in Out of Home campaign performance measurement, today announced a partnership with Intersection, an experience driven OOH media & technology company. Fresh off the news that Intersection has partnered with Lyft Media to manage digital taxi top advertising on Yellow Cabs in New York City, Reveal Mobile has partnered with Intersection to provide crucial data and insights for the new offering. This collaboration will help standardize the way audiences for advertisements on taxi top ads across New York City are measured and analyzed. Reveal Mobile will also extend its industry-standard campaign measurement services to Intersection’s taxi toppers.

“Reveal Mobile’s audience measurement methodology is recognized as the industry standard and used by all of the leading brands and vendors in the moving out-of-home sector,” said David Burrick, Chief Strategy Officer, Intersection.

As the dynamic landscape of OOH advertising continues to evolve, so too does the need for precise and reliable audience measurement data. With this partnership, Intersection aims to leverage Reveal Mobile’s cutting-edge technology to provide advertisers with unparalleled insights into available audiences and campaign performance.

“Reveal Mobile’s audience measurement methodology is recognized as the industry standard and used by all of the leading brands and vendors in the moving out-of-home sector,” said David Burrick, Chief Strategy Officer, Intersection. “By integrating Reveal’s advanced analytics into our advertising strategy, we can offer our clients a deeper understanding of their campaign reach and impact, ensuring optimal engagement and return on investment.”

Key highlights of this partnership include:

Advanced Audience Analytics: Reveal Mobile will employ its sophisticated audience measurement tools to capture and analyze data from consumers exposed to ads on Lyft vehicles and taxi toppers. This ensures advertisers have access to accurate and actionable planning data.Enhanced Campaign Measurement: Through this collaboration, Intersection will provide comprehensive campaign performance reports, allowing advertisers to fine-tune their strategies based on real-time data. Data-Driven Decision Making: The integration of Reveal Mobile’s technology enables Intersection to build on their strategy to offer a data-driven approach to OOH advertising, while enhancing the effectiveness of ad placements and maximizing audience engagement. 

“We are thrilled to partner with Intersection, a company that shares our commitment to innovation and excellence in the field of out-of-home advertising,” said Jon Frangakis, Chief Commercial Officer at Reveal Mobile. “Our technology will empower Intersection to deliver superior audience insights and campaign metrics, helping advertisers make informed decisions and achieve greater success.”

With the bustling streets of New York City as the backdrop, this partnership marks a significant step forward in the evolution of OOH advertising. Advertisers can now harness the full potential of their campaigns, armed with precise audience data and performance metrics.

Media Contact

Randy Kilgore, Reveal Mobile, 9142154272, rkilgore@revealmobile.com, www.revealmobile.com

View original content:https://www.prweb.com/releases/reveal-mobile-announces-partnership-with-intersection-to-provide-audience-and-campaign-measurement-for-lyft-digital-taxi-top-ads-in-nyc-302175413.html

SOURCE Reveal Mobile

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Pollo AI Releases Multi-Model Support, Offering All-in-One Video Generation Capabilities

Published

38 minutes ago

on

January 13, 2025

By

SINGAPORE, Jan. 12, 2025 /PRNewswire/ — Pollo AI, an innovative leader in AI-powered video generation, today announced the launch of a new feature that allows users to select from a range of well-known AI video models, making it an all-in-one AI video generation platform.

With the introduction of multi-model support, users can now choose from popular AI video models on Pollo AI, including Kling AI, Hailuo AI, Runway, Vidu AI, Luma AI, and PixVerse. The multi-model support is available on Pollo AI’s text to video and image to video generators. These model options enhance the versatility and customization of the Pollo AI platform, empowering creators to experience different technologies to produce their videos.

Camille Sawyer, CEO of HIX.AI, the parent company of Pollo AI, expressed her enthusiasm for the new feature, stating, “At Pollo AI, we believe in fostering creativity without limits. By integrating multiple AI models, Pollo AI has become an all-in-one platform enabling our users to explore diverse cutting-edge video generation technologies at one place.”

Each model offers distinct customization options that cater to various creative needs, such as output video style, video length, resolution, motion range, aspect ratio, and camera movement. This feature is designed to provide users with the flexibility to bring their visions to life in ways that best suit their projects on Pollo A.

It is seamless and intuitive to access and use the different models offered in this all-in-one AI video generator. After log in to your Pollo AI account, on the UI of the generators, you’ll find the option to select from the various available AI models. After choosing your preferred model, you can customize the settings it comes with and start your generation.

“We believe the multi-model support will ultimately enhance their storytelling capabilities,” Camille added. “This update is a testament to our commitment to innovation and our dedication to supporting creators in their artistic journeys.”

This multi-model support feature is now available to all users. For more information about this feature and to start creating with any of the models, visit https://pollo.ai/text-to-video or https://pollo.ai/image-to-video.

MEDIA CONTACT
Camille Sawyer
CEO, HIX.AI
support@pollo.ai 

View original content:https://www.prnewswire.com/news-releases/pollo-ai-releases-multi-model-support-offering-all-in-one-video-generation-capabilities-302348811.html

SOURCE Pollo AI

Continue Reading

Technology

SUS ENVIRONMENT, Global Leading WtE Corporation, Launches New Brand Identity

Published

38 minutes ago

on

January 13, 2025

By

SHANGHAI, Jan. 13, 2025 /PRNewswire/ — As the world’s population grows and industrialization accelerates, the conflict between energy and the environment is intensifying. The search for a balance between energy supply and environmental protection has become a crucial issue for global sustainable development.

In January 2025, SUS ENVIRONMENT launches new global brand identity. This renewal improves the brand image and enriches the brand connotation, bolstering its commitment to global sustainable development.

PART 1: Logo Renewal

The abbreviation “SUS”,” which is derived from “sustainable”,” emphasizes the company’s mission to create a cleaner and more friendly living environment through waste-to-energy solutions. Inspired by the traditional Chinese Tai Chi diagram, the graphic incorporates the concept of cyclic generation, shows the characteristics of energy recycling and expresses the brand endless vitality.

PART 2: Mission Connotation Expansion  

The refreshed brand highlights SUS ENVIRONMENT’S unwavering focus on stakeholder benefits:

Environmental Impact: Solving waste disposal challenges to create cleaner environments.Employee Well-Being: Promoting diversity, equity and inclusiveness to enhance employee satisfaction.Community Engagement: Building supportive environments to improve community living standards.Business Integrity: Establishing fair and transparent practices to strengthen partnerships.

PART 3: Brand Colors

The primary colors of SUS ENVIRONMENT are blue and green to symbolize technological innovation and environmental protection. They are complemented by metallic gold and technical silver to convey high quality and stability. Together, these colors embody the core values of the brand: Professionalism, Innovation, Vitality, and Trustworthiness.

The new global brand identity heralds the next chapter for SUS ENVIRONMENT. In the future, SUS ENVIRONMENT will leverage its strength to make the world a better place.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of June 2024, SUS ENVIRONMENT has established 10 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 84 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity 110,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 277 waste-to-energy plants across the world, comprising 518 incineration lines, with a daily capacity 290,000 tons of municipal solid waste. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/sus-environment-global-leading-wte-corporation-launches-new-brand-identity-302348819.html

SOURCE Shanghai SUS ENVIRONMENT Co.,Ltd.

Continue Reading

Technology

MitrEarth, a knowledge platform, identifies risk points, provides disaster warning, reduces losses

Published

38 minutes ago

on

January 13, 2025

By

BANGKOK, Thailand, Jan. 13, 2025 /PRNewswire/ — MitrEarth, an innovative online platform developed by Chulalongkorn University lecturers, simplifies geological knowledge and provides cutting-edge topographic data for each Thai province. It identifies risk points, delivers disaster warnings, and enhances community preparedness. The platform gained prominence when heavy rains and muddy water devastated Mae Sai District, Chiang Rai Province, raising urgent questions: Where will the water flow? Will it reach our homes? Should we prepare to relocate?

Created by Prof. Dr. Santi Phailobli from Chulalongkorn University’s Department of Geology, MitrEarth addresses these concerns. Since its launch in 2019, it has become a trusted source for disaster-related information, gaining over 200,000 followers. Its topographic maps, developed using GIS tools and satellite data, enable users to understand their local terrain and assess disaster risks. These maps have been utilized by local authorities and public pages for disaster warnings and response planning.

During recent floods in Chiang Rai, Lampang, and Sukhothai, MitrEarth’s maps provided actionable insights. Pages like Chiang Rai Conversation and Ramrome Weather cited MitrEarth to warn residents in vulnerable areas. As Dr. Santi emphasizes, “Disasters, whether rare or frequent, can cause immense damage. Understanding geology helps us communicate and prepare effectively, reducing impacts.”

Dr. Santi’s platform also serves as an educational tool, offering free access to maps and resources for both teaching and disaster management. He advocates integrating disaster education into school curriculums, ensuring everyone understands local risks such as floods, mudslides, and tsunamis. Notably, he highlights the severe 2001 Phetchabun mudslide, which claimed 136 lives, as a reminder of the need for vigilance.

MitrEarth’s GIS maps play a crucial role in disaster management, offering detailed, real-time data tailored to various scenarios. The platform also collaborates with Chulalongkorn University’s Digital War Room, integrating predictive tools for floods and landslides. While Dr. Santi acknowledges AI’s potential in disaster forecasting, he believes Thailand lacks sufficient data for reliable implementation.

Despite these challenges, Dr. Santi remains committed to expanding MitrEarth’s capabilities. He continues to refine data sets, improve map accessibility, and engage directly with communities to enhance disaster preparedness. For those seeking to understand and mitigate natural disasters, MitrEarth offers a vital resource.

Explore more at the Facebook page mitrearth or mitrearth.org.

Read the full article at https://www.chula.ac.th/en/highlight/207225/

Media Contact:        

Chula Communication Center
Email: Pataraporn.r@chula.ac.th     

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mitrearth-a-knowledge-platform-identifies-risk-points-provides-disaster-warning-reduces-losses-302348829.html

SOURCE Chulalongkorn University Communication Center

Continue Reading

Trending