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LUDWIG+ Named Small Agency of the Year by the Association of National Advertisers

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The woman-owned agency awarded top honor by ANA and recognized for several additional industry awards

BINGHAM FARMS, Mich., June 14, 2024 /PRNewswire/ — LUDWIG+, a woman-owned brand actualization and business acceleration agency, is proud to announce that it has been awarded the prestigious title of Small Agency of the Year (Silver) by the Association of National Advertisers (ANA) during its annual B2 Awards show. This acknowledgement by ANA further solidifies LUDWIG+’s commitment to excellence and innovation in the advertising industry and marks the agency’s impressive growth since its inception.

ANA’s annual B2 Awards honor top-tier, impactful and groundbreaking campaigns in business-to-business (B2B) marketing, highlighting creative concepts with a strong emphasis on tangible business results. The top agency of the year distinction is given to agencies that maintain a high-level of excellence, represent a diverse portfolio of expertise and showcase the successful development of business marketing solutions in B2B marketing. This is LUDWIG+’s second time being awarded this honor, the first being in 2022.

LUDWIG+ was further recognized at The Adcraft Club of Detroit’s annual D Show ceremony, where the agency was nominated for a number of industry awards. D Show recognizes the depth of creative talent in the Detroit, Michigan region, honoring conceptually amazing and well-executed achievements across all forms of emerging media. These accolades serve as a testament to LUDWIG+’s dedication to creativity, quality and unparalleled client service. The agency was honored for their work in the following categories:

B2B (Silver): Credit Acceptance: “Credit Acceptance”Integrated (Silver): The Pink Fund: “Eye’s Up Here”Print (Silver): The Pink Fund: “Eyes Up Here”

“We are incredibly honored to be named Small Agency of the Year by ANA and to receive multiple honors at this year’s D Show ceremony. These recognitions reflect the hard work, talent, and passion of our team at LUDWIG+,” said LUDWIG+ CEO Barbara Yolles Ludwig. “Our agency continues to set new standards within the industry to deliver exceptional results for our clients while fostering a culture of creativity. We are so excited to see what the future holds for LUDWIG+.”

ANA also commended LUDWIG+ for its “Eyes Up Here” campaign with Pink Fund, which was awarded Gold in the Brand Purpose category. This category highlights the most effective use of brand purpose to create an exceptionally positive impact on the market standing of a brand, product or service. The “Eyes Up Here” campaign was also named Purpose-Led Campaign of the Year (Gold) by AdAge for the 2023 Marketing Impact Awards.

The 2024 B2 Awards ceremony took place on Thursday, June 13, 2024 at the Ritz Carlton in Naples, Florida during the ANA Masters of B2B Marketing Conference. For more details and the full list of winners, please visit the 2024 B2 Award Winners page here. For a full list of winners from The Adcraft Club of Detroit’s D Show, please visit the official D Show 2024 awards page here.

For more information on LUDWIG+ and their services, please visit www.ludwigplus.com.

About LUDWIG+
LUDWIG+ (L+) is a woman-owned brand actualization and business acceleration agency focused on creating category-disruptive marketing and advertising that fuels business growth, drives brand-defining ideas to every corner of an organization, and elevates people plus business. LUDWIG+ brings a collaborative, interdisciplinary approach to everything it touches – brand positioning, brand architecture, brand identity, strategy, creative, technology, product and development, media planning and buying, digital, social, production, video/editing/animation, public relations, print, email, SEO, CRM for B2B and B2C clients. Learn more at www.ludwigplus.com.

Media Contact:
Sophia Smith
ssmith@jconnelly.com

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SOURCE LUDWIG+

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Big Frog Custom T-Shirts & More Ends 2024 With Steady Growth and Major Innovations

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Big Frog celebrates a year of progress with five new locations, the launch of an e-commerce solution and additional initiatives to enhance franchisee success nationwide.

DUNEDIN, Fla.  , Jan. 15, 2025 /PRNewswire-PRWeb/ — Big Frog Custom T-Shirts & More, a leader in custom apparel franchising with over 75 locations across the U.S., is celebrating a successful 2024 full of new initiatives and growth.

“Our focus in 2024 was on launching and refining our new point-of-sale system, a critical investment in the future of our franchisees,” said Tina Bacon-DeFrece, founder and CEO of Big Frog. “This initiative laid the foundation for even greater success as we continue to enhance operations and support our stores.”

Revenue growth for the year was approximately 5%, supported by robust digital marketing efforts and the introduction of Big Frog’s Success Program, which encourages franchisees to engage more actively in marketing planning. Stores that followed their plans closely experienced notable growth, showcasing the program’s potential.

Five new franchise locations opened in 2024, including exciting expansions into Stockton, California, and Albuquerque, New Mexico. Although two additional locations were delayed due to permitting issues, they are set to open in early 2025.

“This year marked exciting expansion for Big Frog, including our first locations in Northern California and New Mexico,” said Bacon-DeFrece. “Our growth strategy, under the leadership of our new chief development officer, David Braun, is heavily focused on leveraging broker networks, digital initiatives, public relations, and organic search. It really has ignited interest across the country in our brand. We’re thrilled to expand into new regions while also strengthening our presence in areas like Florida, where local support is right in our backyard.”

Complementing these development efforts have been Big Frog’s existing franchisees, which have proven to be an excellent referral source and point of validation for prospective owners interested in the brand.

“We’ve refined our process over the years and now set up formal calls, which have been really nice for candidates because it sets expectations and dedicated times for them to speak one-on-one with our franchisees,” Bacon-DeFrece said. “That’s really made the validation process a lot easier for everyone since there is less back and forth.”

Big Frog is also taking a major step forward in leveraging technology to enhance its services and support franchisees. This year, the company focused on developing an innovative e-commerce platform that combines the convenience of online shopping with the personal touch of local fulfillment, setting the stage for its beta launch.

“Our e-commerce initiative has been one of the most exciting projects for Big Frog this year,” said Bacon-DeFrece. “We’re in the process of launching a national platform where customers can design and purchase custom apparel online, with fulfillment handled by our local stores. A key priority for us is ensuring fair revenue distribution across all locations, so every franchisee benefits whether they’re in a major metro area or a smaller market.”

In custom apparel trends, the brand saw increased demand for high-end corporate products like Carhartt and North Face items, as well as continued interest in promotional products. These offerings cater to clients seeking premium-quality branded merchandise.

“We now have access to a lot of those types of blank apparel to decorate,” said Bacon-DeFrece. “Our B2B customers really like that they get some really high end products, either for corporate gifts or for their team.”

Looking ahead to 2025, Big Frog aims to achieve double-digit revenue growth for its stores while exploring advancements in artificial intelligence to simplify store operations. The e-commerce solution, once fully launched, is expected to play a pivotal role in boosting franchisee revenue.

ABOUT BIG FROG CUSTOM T-SHIRTS & MORE:
Founded in 2008 and headquartered in Dunedin, Florida, Big Frog Custom T-Shirts and More, Inc. is an international franchise system with over 75 independently owned and operated stores serving consumers and businesses across the U.S. and Canada. Big Frog specializes in direct to garment printing (DTG) and is a one-stop shop for all custom apparel decorating techniques, as well as branded promotional products. Big Frog offers free design help, no minimums, no art/setup fees, and fast turnaround. Find a store at BIGFROG.COM, U.S. franchise opportunities at BIGFROGFRANCHISE.COM, Canadian franchise opportunities at BIGFROG.CA, and Big Frog on YouTube.

Media Contact

Chad Cohen, Mainland, 3125263996, ccohen@hellomainland.com, www.hellomainland.com 

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SOURCE Big Frog Custom T-Shirts & More

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New Website Helps Consumers Navigate an Important Battery Choice for their EV or Hybrid Vehicle

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East Penn has developed a new website to help navigate through the new ways batteries are being used in EV and Hybrid vehicles.

LYON STATION, Pa., Jan. 15, 2025 /PRNewswire-PRWeb/ — East Penn has developed a new website to help navigate through the new ways batteries are being used in EV and Hybrid vehicles. These vehicles are more complex with different battery voltage systems within the same vehicle. They use both lithium and lead battery solutions, which are dependent on each other to operate a vehicle.

The lithium batteries that power the high voltage system are designed by the automotive manufacturer and most likely last for the life of the vehicle. However, the battery for the low voltage system will eventually need to be replaced. Making the right choice when replacing the 12-volt battery will protect both voltage systems. The battery that’s chosen could either enhance or hinder the overall performance and safety of the EV or Hybrid vehicle over time.

Traditional vehicles use a 12-volt battery to start the engine and to stabilize the electronics. Electric and Hybrid vehicles use the 12-volt battery for all types of safety critical and auxiliary power reasons. Here are a few:

Start-stop functions in micro hybridsStarting assistPowering cabin accessoriesSteer-by-wire power backupBrake-by-wire power backupOther smart controls or enhanced functions

It is more important than ever that the consumer understands the capabilities of the replacement battery for their EV or Hybrid. Battery manufacturers and distributors are beginning to designate their products so that the consumer has the reassurance that they have the right type of replacement battery to meet these safety-critical demands. East Penn has designated its Deka Intimidator line of AGM batteries with the EHP symbol that stands for Electric Hybrid Performance to help give the consumer added reassurance. It’s also important to note, that these lead batteries have achieved the highest Recycled Content (98%) Environmental validation from UL further accrediting them as one of the most sustainable products in the world.

East Penn is a leading manufacturer of high-quality lead batteries and accessories for the automotive, commercial, marine, motive power, UPS, and telecommunication markets. The company’s quality and environmental systems for its entire 520-acre complex have been certified to ISO 9001:2015, ISO/TS 16949:2016, and ISO 14001:2015 requirements. To learn more about the company visit https://www.eastpennmanufacturing.com. To learn more about the power you have to recycle visit https://www.eastpennmanufacturing.com/power2recycle.

Media Contact

Joel Brady, East Penn Manufacturing, Co., 1 610-682-6361 2740, jbrady@dekabatteries.com, https://www.eastpennmanufacturing.com/

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SOURCE East Penn Manufacturing, Co.

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Get Covered Welcomes Dharmesh Shroff as VP of Engineering

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NEW YORK, Jan. 15, 2025 /PRNewswire/ — Get Covered, a leading renters insurance technology company, is thrilled to announce the appointment of Dharmesh Shroff as VP of Engineering. Dharmesh brings over 18 years of experience driving technology innovation in the PropTech space, where he has consistently delivered scalable platforms and seamless integrations.

“We are excited to welcome Dharmesh to the Get Covered family,” said CEO, Brandon Tobman. “His deep expertise in building robust integrations and API ecosystems will be instrumental as we continue to redefine the renter’s insurance experience for our customers and partners and expand our offering.”

Proven Expertise in Technology Leadership

Dharmesh joins Get Covered following a distinguished career that includes serving as SVP of Engineering at Entrata and other leading Property Management Systems companies. “I’m excited about the opportunity to bring transformative technology to the insurance industry, much like I did in the PropTech space,” Dharmesh said. “The parallels between PropTech and InsurTech—both dealing with highly fragmented data and the need for seamless integrations—make this an exciting new challenge.”

Vision for the Future

As VP of Engineering, Dharmesh aims to enhance the customer experience by advancing real-time data integration, incorporating AI-driven capabilities for smarter interactions, and setting new standards for API security and interoperability. His goal is to help create a highly adaptable integration framework that empowers partners and developers while delivering faster, more personalized insurance solutions.

“APIs are more than just tools; they’re the backbone of connected, smarter customer experiences,” Dharmesh explained.

Building on a Culture of Excellence

In addition to his technical expertise, Dharmesh is known for his leadership in building world-class engineering teams. At Pattern he hired over 95 employees across development roles, while at Entrata, he built a robust operation which grew to over 800 employees.

“Attracting and retaining top talent starts with creating a culture of innovation, ownership, and growth,” Dharmesh said.

Dharmesh’s leadership style is also influenced by his commitment to mindfulness, which helps him stay empathetic, focused, and resilient in high-pressure situations.

About Get Covered

Get Covered is revolutionizing the renters insurance industry with cutting-edge technology that simplifies the insurance process for tenants, landlords, and property managers. By combining innovative solutions with a customer-centric approach, Get Covered is setting a new standard for insurance technology.

For more information about Get Covered and its leadership team, visit www.getcovered.io

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SOURCE Get Covered

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