Today, the International Business Brokers Association® (IBBA) is pleased to announce the launch of a new website, SellYourWay.org. This site is the culmination of a years-long initiative to educate small business owners and the general public on the business sales process and the services that business brokers provide. The IBBA is the largest international, not-for-profit association for business brokers.
INDEPENDENCE, Ohio, June 12, 2024 /PRNewswire-PRWeb/ — Today, the International Business Brokers Association® (IBBA) is pleased to announce the launch of a new website, SellYourWay.org. This site is the culmination of a years-long initiative to educate small business owners and the general public on the business sales process and the services that business brokers provide. The IBBA is the largest international, not-for-profit association for business brokers.
“We know that business sellers and buyers need the representation and guidance of a professional business broker to achieve the best results. Now, we have the platform to educate business owners about these benefits and the sales process.” – Kylene Golubski, Executive Director, IBBA
For several years, the IBBA has been developing and implementing plans to determine what American small-business owners want to know about the business sales process, and how they prefer to learn. With the support of its membership, in 2022, the IBBA commissioned original quantitative and qualitative research of business owners throughout the U.S. The sample represented different regions, business types, sizes and industries.
Once the research was complete, the IBBA started an extensive due diligence process to find the right partner to make their vision a reality. The IBBA selected Consult PR Inc., AKA The Digital WOW, to be their technology partner. With 25 years of experience, the firm provided a robust platform to deliver educational information in dynamic ways. The content on SellYourWay.org was designed to engage business owners‒to help them understand that business brokers provide the expertise to guide them, manage the entire sales process and ease the stress of ownership transfer.
“At the IBBA, we believe that small business continuity provides crucial retirement security for business sellers, future potential for business buyers, and essential income and benefits for employees. We know that business sellers and buyers need the representation and guidance of a professional business broker to achieve the best results. Now, we have the platform to educate business owners about these benefits and the sales process.” – Kylene Golubski, Executive Director, IBBA
About the International Business Brokers Association®
Formed in 1984 and with nearly 3,000 members, the International Business Brokers Association® (IBBA) is the largest international not for profit association for business brokers. The association provides business brokers with education, free benefits, conferences, professional designations, support programs and networking opportunities, and awards the Certified Business Intermediary (CBI)® designation to qualifying business brokers. To learn more, contact the IBBA directly at admin@ibba.org.
Media Contact
Kylene Golubski, International Business Brokers Association, 888-686-4222, admin@ibba.org, https://www.ibba.org
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SOURCE International Business Brokers Association
