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Bold ads from Twinings, Croma and L’Oréal Paris stand out for APAC consumers to top Kantar’s 2024 Digital Creative Effectiveness Awards

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SINGAPORE, June 11, 2024 /PRNewswire/ — The most powerful and creatively effective digital ads that made a bold mark on the APAC region in 2023 have today been revealed by Kantar, the world’s leading marketing data and analytics company. Global powerhouse brands Twinings and L’Oréal Paris are joined by India’s leading online shopping platform Croma Retail in the top three with bold and impactful digital creative that has truly connected with local market audiences.

APAC Grand Winners

Country

Brand

Title

Agency

India

Croma

Bahana

In-house production

Indonesia

L’Oréal Paris

Glycolic Bright – You’re Worth It

McCann Paris

Thailand

Twinings

Dance

In-house production

“When the going gets tough, the tough get bold and that has been demonstrated well by these three stellar examples of creativity made effective. Attention is a gift hard to come by on digital and these ads have demonstrated that when you unleash creativity without being stifled by category tropes or the temptation to follow the herd, attention, fame, and glory become natural outcomes,” says Kantar’s APAC Head of Creative Irene Joshy.

Twinings’ “Dance” ad imaginatively showcases the uplifting power of tea through an execution that is a feast for the senses with its brilliant combination of stunning visuals and festive sound. Meanwhile, L’Oréal Paris’ “Glycolic Bright – You’re Worth It” ad was lauded for its clear storytelling highlighted by visually appealing and easily understandable demonstration of how its product can give the benefits of a high-end procedure more conveniently. Convenience for its customers is also at the heart of Croma’s “Bahana” ad, told more impactfully through a highly entertaining story amplified by comedy and song that kept viewers engaged despite its ad length.

Built upon the opinion of real consumers and tested through Kantar‘s industry-leading ad testing tool LINK+, the 2024 Kantar APAC Digital Creative Effectiveness Awards recognise the most impactful digital ads from 2023 that have also been effective at both driving sales and increasing long-term brand equity, and boldly defying convention to firmly establish their marks in an increasingly complicated APAC advertising landscape.

APAC also produces global groundbreakers

In addition, four digital/social creatives from across the region were also recently celebrated in Kantar’s Global Kantar Creative Effectiveness Awards, for their exceptional creativity transcending geographical boundaries.

Country

Brand

Title

Agency

India

Royal Enfield

Baazigar

In-house production

Australia

Specsavers

Window Dresser

AJF Partnership

India

Maggi

Rain Moments

McCann India

India

Licious

Juicy. Delicious. Must be Licious

In-house production

Laura Nerissa Parungao, Creative Domain Lead for Kantar Singapore, said: “We are thrilled to see more and more ads from our region being recognized on the global stage, especially for the Royal Enfield and Specsavers ads that even made it to the Global Top 15 for Digital / Social. Royal Enfield shows that boldness through eschewing category tropes can be rewarding, and Specsavers proved that clever humor is a strong consumer connector. The ads from Maggi and Licious, on the other hand, both deserved being shortlisted for showcasing the lasting power of elevating simple moments and owning them.”  

Six traits of effective ads showcasing boldness amidst chaos in APAC

Analysis of the top regional and global winning ads hailing from APAC reveals six key stand-out themes to connect with consumers in the cluttered APAC media landscape:

Frictionless – Within a chaotic world, simplicity is valued. Ads such as L’Oréal Paris’ “Glycolic Acid – You’re Worth It” and Croma’s “Bahana” testify that impact can be landed through effectively showing how consumers can easily integrate the brand into their daily lives through clear narratives.Fortissimo – The majority of the best ads such as Royal Enfield’s “Baazigar” and Twinings’ “Dance” prominently featured music to capture attention and drive messaging showcasing how to stand out without adding to the noise.Fortitude – To be bold is to explore beyond category tropes such as what Royal Enfield did with its “Baazigar” ad, which bucked automative creative expectations and focused not on product features but instead on the pride owners have for their bikes.Faithfulness – Ads like Maggi’s “Rain Moments” demonstrate how consistency over time and being true to the brand’s DNA powers lasting consumer connections.Fantasy – Fantasy is not just about escapism; it can also be about how brands elevate the mundane through positively triggering the senses like in Licious’ “Juicy. Delicious. Must be Licious” ad.Fun – Specsavers’ “Window Dresser” and Croma’s “Bahana” ads showcase that humour done right continues to be critical in establishing relevant connections with consumers.

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

About the Kantar Digital Creative Effectiveness Awards for APAC

All the ads we showcase are brought to us by our clients and their agencies. We select our winners on a quantitative level from our LINK+ scores ‘as judged by the consumer’ and a qualitative level by review our top scoring ads by Kantar creative experts in the region. Our LINK+ solution gives us benchmarked creative performance metrics and a validated predicted short-term sales lift, meaning our winners are a magic combination of creativity and effectiveness, driving sales and brand equity.

View original content:https://www.prnewswire.com/apac/news-releases/bold-ads-from-twinings-croma-and-loreal-paris-stand-out-for-apac-consumers-to-top-kantars-2024-digital-creative-effectiveness-awards-302168809.html

SOURCE Kantar

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LANDI Global Unveils Flagship Cx20: Elevating business efficiency and customer experience with a next-generation Windows-powered terminal

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SINGAPORE, Jan. 11, 2025 /PRNewswire/ — LANDI Global proudly announces the launch of the Cx20 terminal, our flagship next-generation smart Windows Desktop POS.

Engineered for businesses that seek advanced technology and refined design, the Cx20 delivers top-tier performance with seamless compatibility. This powerful Desktop POS empowers users to handle even the most challenging tasks with confidence, making it ideal for demanding environments.

Innovation driven by market needs

The Cx20 is designed to meet the growing global demand for Windows-based Desktop POS.

With a large Windows-installed base still in use and the end of support for Windows 10, many businesses are seeking an easy migration path to Windows 11-compatible POS solutions. The Cx20 integrates seamlessly with existing Windows-based applications and back-end systems, ensuring minimal disruption and maximum compatibility.

Build for Business Demand  

The Cx20 is built to meet the demands of businesses with its powerful performance, robust connectivity, and user-friendly design.

Equipped with advanced industrial control chips, running on Windows 11 IoT LTSC, the Cx20 benefits from Microsoft’s long-term support of up to 10 years+, delivering consistent performance for high-demand workloads and efficient multitasking.

Connectivity is seamless, with Wi-Fi 6e and 1000M Ethernet support, ensuring constant, reliable connectivity essential for uninterrupted business operations.

Its 15.6″ IPS with 1920×1080 resolution, multi-touch display ensures crystal-clear visuals and an intuitive user experience.

Outstanding performance and customer benefit

The Cx20 is powered by a Hexa-core Intel® i3-1215U processor, reaching speeds up to 4.4GHz. With compatibility for Windows 11 IoT, it excels at handling high-demand workloads and multitasking, making it the ideal POS solution for businesses.

Memory options range from 8GB + 256GB as a base, ensuring versatility to meet various operational needs while maintaining a seamless experience for complex tasks. The Cx20 is equipped with an integrated 80mm thermal printer featuring auto-cutter technology, ensuring efficient printing, and LANDI’s patented auto-recovery technology automatically resolves paper jams for uninterrupted service.

Distinct competitive advantages

The Cx20 stands out with its perfect blend of cutting-edge design and high-performance functionality.

Equipped with the latest Intel® processors and generous memory options, it delivers smooth operation and efficient multitasking, making it ideal for demanding retail and hospitality environments.

Cx20 features an ultra-slim triangular base for added stability and a sleek profile. With a body thickness of 4mm and a screen thickness of 8mm, it combines state-of-the-art technology.

Visit LANDI Global for more information!

View original content to download multimedia:https://www.prnewswire.com/news-releases/landi-global-unveils-flagship-cx20-elevating-business-efficiency-and-customer-experience-with-a-next-generation-windows-powered-terminal-302348520.html

SOURCE LANDI Global

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CSI Companies Acquires MedSys Group, Expanding Healthcare IT Services

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CSI Companies, a leading provider of staffing, consulting, and workforce management services across the Healthcare IT industry, acquired MedSys Group, a premier Healthcare IT consulting firm based in Plano, Texas. This strategic acquisition will significantly enhance CSI’s capabilities in the Healthcare IT market, providing comprehensive solutions to a wider range of clients.

JACKSONVILLE, Fla., Jan. 11, 2025 /PRNewswire-PRWeb/ — CSI Companies, a leading provider of staffing, consulting, and workforce management services across the Healthcare IT industry, acquired MedSys Group, a premier Healthcare IT consulting firm based in Plano, Texas. This strategic acquisition will significantly enhance CSI’s capabilities in the Healthcare IT market, providing comprehensive solutions to a wider range of clients.

“We are thrilled to welcome MedSys Group to the CSI family,” said Chris Flakus, CEO at CSI Companies. “This acquisition bridges the gap in healthcare organizations and provides our clients with the right tools and strategies to increase operational efficiencies and the quality of patient care.”

MedSys Group brings extensive expertise in Healthcare IT consulting, implementation, and support. Together, the combined entity will offer a more robust suite of solutions, including enhanced consulting, expanded implementation services, and comprehensive support. These offerings will provide strategic guidance, optimize operations, ensure seamless system integration, and improve proactive maintenance and issue resolution.

This acquisition aligns with CSI Companies’ strategic vision to bring innovative solutions that drive healthcare organizations forward. By combining the strengths of CSI Companies with MedSys Group, service delivery for our healthcare IT clients will be even greater.

“We are thrilled to welcome MedSys Group to the CSI family,” said Chris Flakus, CEO at CSI Companies.

“This acquisition bridges the gap in healthcare organizations and provides our clients with the right tools and strategies to increase operational efficiencies and the quality of patient care.”

Alan Kravitz, CEO at MedSys Group, added, “This unification will enable us to offer our clients a broader range of services and resources. We share a common commitment to excellence, innovation, and customer satisfaction, making this a natural fit.”

About CSI Companies

CSI Companies is a leading workforce solutions provider headquartered in Jacksonville, Florida. Founded in 1994, CSI Companies has expanded over the years to include a comprehensive range of services for diverse healthcare organizations. CSI Companies was acquired by Recruit Holdings in 2010, one of the world’s largest providers of HR services and the parent company of Indeed and Glassdoor. As a boutique division of Recruit, CSI has the resources necessary to scale with any enterprise, yet is small enough to maintain the agility, personal service, and remarkable experience it’s become known for since its founding.

About MedSys Group

Founded in 1995, MedSys Group is a leading Healthcare IT consulting firm driven by a passion for improving patient care. Specializing in solving complex healthcare IT challenges and aligning optimal solutions between organizations, patients, and communities, Medsys is dedicated to closing the gaps between IT systems and patient care. The team at Medsys Group defines its success by the success of its clients, fostering strong relationships, and partnering with some of the nation’s top healthcare companies.

Shared Values

Both CSI Companies and MedSys Group share a strong commitment to:

Customer Focus: Delivering exceptional value and exceeding client expectations.Innovation: Embracing cutting-edge solutions to drive business growth.Collaboration: Fostering strong partnerships with clients and employees.Excellence: Striving for the highest standards of quality and service.

To learn more visit CSICOMPANIES.COM

Media Contact Information

Samantha Sotter

Director of Marketing

ssotter@csicompanies.com

904.930.4388

Media Contact

Naomi Fraser, CSI Companies, 1 904.930.4388, nfraser@csicompanies.com, https://csicompanies.com/

View original content:https://www.prweb.com/releases/csi-companies-acquires-medsys-group-expanding-healthcare-it-services-302347135.html

SOURCE CSI Companies

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Thinkpal learning tablet from Think Academy wins TechRadar Pro Picks and Trusted Reviews Best in Show awards at CES 2025

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LAS VEGAS, Jan. 11, 2025 /PRNewswire/ — Think Academy debuted its Thinkpal tablet at CES 2025 and has won a TechRadar Pro Picks and Trusted Reviews Best in Show awards for this innovative new product.

Both awards are given to innovative products and solutions at CES that stand out from a packed crowd. Think Academy President, Alex Peng, was presented the awards at CES, noting the awards were given to Thinkpal because it is both a wholly unique product in the education technology market and also provides such value to parents and educators.

Designed to transform the way kids learn, explore, and thrive in an ever-evolving world, the Thinkpal is powered by cutting-edge AI that serves as a guide and tutor for young learners. With significant learning loss experienced in recent years, families and educators have faced unprecedented challenges as test scores in reading and math have seen steady declines. Parents have expressed their struggles in reigniting their children’s passion for learning, while educators grapple with the complexities of bridging diverse learning gaps.

To meet these challenges, the Thinkpal tablet offers a tailored, AI-powered solution that provides step-by-step writing guidance and real-time math support, making learning more intuitive and enjoyable.

Alex Peng introduced several key features of the Thinkpal during a press event. He showed the audience how Thinkpal’s “GeniusTutor,” an AI-powered system that transforms learning into an interactive and engaging experience, is the heart of this product’s features. Built on the Microsoft Azure OpenAI GPT-4o model, GeniusTutor provides real-time guidance and feedback, empowering students to:

Conquer complex math problems through logic-driven, step-by-step explanationsMaster writing with interactive prompts and instant feedback that build confidence and creativityEnhance vocabulary and reading skills with innovative tools like “Point-and-Discover,” where children can point to words in a physical book, and the tablet’s camera instantly provides explanations, along with guided reading exercises

Adding a touch of fun and companionship, “Thinkie,” an advanced AI-powered learning companion, engages children through voice-based natural language interactions. Thinkie chats, answers questions, and fosters curiosity, making the learning process enjoyable and dynamic.

With an extensive library of ebooks, gamified coursework, and compatibility with popular applications like Google Classroom, the Thinkpal Tablet is a versatile tool for modern families. The 11-inch TÜV Rheinland-certified eye-care screen also safeguards children’s vision during extended use, while the optional keyboard transforms the tablet into a Chromebook-like device, enhancing productivity and usability.

“Our mission is to provide every child with a personalized, world-class tutor that inspires confidence and a lifelong love for learning”, noted Alex Peng during a media interview Q&A. “We’re honored that TechRadar and Trusted Reviews recognize the potential of the Thinkpal to improve learning through advanced and accessible technology.”

The Thinkpal Tablet will be available for $249 ($339 including keyboard) at shop.thethinkacademy.com. Pre-orders open today.

About Think Academy

Think Academy, a subsidiary of TAL Education Group (NYSE: TAL), has been at the forefront of education innovation for over two decades. Serving more than 5 million K-12 students across 10+ countries, Think Academy is dedicated to creating fair and comprehensive educational opportunities. By integrating advanced technology with expert curriculum design, Think Academy is shaping the future of learning to be more accessible, engaging, and impactful.

For media inquiries, contact:
Cecilia Qian
cecilia@impact5r.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/thinkpal-learning-tablet-from-think-academy-wins-techradar-pro-picks-and-trusted-reviews-best-in-show-awards-at-ces-2025-302348472.html

SOURCE Think Academy

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