Research study finds consumers are motivated to make greener choices but skeptical of authenticity and price.
HERNDON, Va., June 5, 2024 /PRNewswire-PRWeb/ — Leading research and experience management firm Sogolytics has released an original study examining the importance of sustainability to American consumers.
“We see that social and environmental impact are increasingly important to American consumers, and they’re not putting up with greenwashing – they want real insights into how companies are fulfilling their pledges.”
While both evolving regulations and public opinion have pushed organizations and individuals toward greener practices for years, the study found opportunities for businesses to highlight their unique propositions and deliver greater transparency while building both brand and revenue.
A few highlights from this study of American consumers:
Nearly 39% prioritize eco-friendliness while shopping44% prefer to do business with brands committed to environmental and social values25% doubt the true impact of products identified as sustainable57% say expense is a deterrent to making greener choices
Sogolytics VP of Success Melissa Krut highlighted the value of these findings for businesses across industries. “We see that social and environmental impact are increasingly important to American consumers, and they’re not putting up with greenwashing – they want real insights into how companies are fulfilling their pledges.”
This March 2024 study collected data from over 1,000 Americans. With a balanced gender representation and a diverse age range from 18 to over 85, the study targeted individuals across urban, suburban, and rural areas in the United States, ensuring a broad demographic scope.
To read the full report, click here. To learn more about how Sogolytics works to help organizations to collect their own data and uncover insights from their most important audiences, connect here.
About Sogolytics: Sogolytics stands at the forefront of experience management solutions, empowering businesses to efficiently capture, analyze, and act upon customer and employee feedback. Committed to innovation and driven by a dedication to its clients, Sogolytics is reshaping the landscape of customer and employee engagement. For further information, please visit Sogolytics.com.
Media Contact
Melissa Krut, Sogolytics, 1 7035429624, mkrut@sogolytics.com, https://www.sogolytics.com/
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SOURCE Sogolytics
